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Social Media Communication Plans

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#nacadaINTL Conference …

#nacadaINTL Conference
Maastricht, NL
June 7, 2013


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  • 1. 1Communication 2.0Plans: Effectively EngagingStudents Online@laurapasquini June7, 20132013 NACADA International ConferenceMaastricht, Netherlands #nacadaINTL
  • 2. http://bit.ly/nacadaINTL13
  • 3. 3Howdy#nacadaINTL[eh?]
  • 4. A little about me...
  • 5. 5
  • 6. 7
  • 7. Flickr photo c/o furiousgeorge81
  • 8. Image c/o CRUSTINA! http://www.flickr.com/photos/crustina/3196036316/Talking About #SocialMedia ....
  • 9. Image c/o Luke Mahan http://www.flickr.com/photos/kremovich/4471473109/Web 2.0#SocialMediaSocial WebNew Media#SMTransmediaEmergingTech
  • 10. “Over 94% ofundergraduate, graduate,and community collegestudents are Internet usersand approximately 80% ofthis same group use socialnetworking sites.”College students and Technology,The Pew Internet Research
  • 11. Purpose(why?)
  • 12. New Media Ecology Realities• Media & gadgets are everywhere• Internet = center of the revolution• Easy communication• Anywhere & anytime• Multitasking = norm• More change to come• (Raine, 2007)Flickr photo c/o of Dryicon
  • 13. 14
  • 14. HigherEd isHERE
  • 15. #NotImpressed
  • 16. Technological Determinism 101We live in a culture saturated with the idea thattechnologies are, effectively, things in themselves, inspite of the fact that they arise from and are utilizedand therefore given meaning within particular socialand cultural contexts. We tend to see technologies interms of their “thingness” – their shiny gadget glory– rather than in terms of the affordances or actionpossibilities they enable in different societalsituations. This separation of thing from context andpossibility leads to determinism, or the belief thatmachines have the capacity to act on us and do thingsto us in and of themselves.~ Bonnie Stewart a.k.a. @bonstewarthttp://theory.cribchronicles.com/2013/01/30/connected-learning-getting-beyond-technological-determinism/
  • 17. Needs Assessment1. Determine AdvisingTechnology Goals2. Determine Resources3. Create, Design, and Edit4. Pilot the Project5. Review and Evaluate6. Update and Development
  • 18. What expectations do ourlearners have in the future?
  • 19. Image c/o The Out Sourcing Company http://www.theoutsourcingcompany.com/blog/wp-content/uploads/2011/04/idea.jpgThere mustbe othersways tosupport ourstudents
  • 20. “Students experience anincreasing need for connectivityand digital access to excel beyondthe higher education learningenvironment. They must accessand interact with information,learning materials, and colleaguesfrom around the globe.”Implications for use of technology in advising 2011 N
  • 21. The Iceberg Effect© Mark Smiciklas Intersection Consulting
  • 22. Created by @Ekutsko & @equalmanhttp://youtu.be/ZQzsQkMFgHE
  • 23. Via @intersection1http://www.intersectioncCultivate an Active Social Network
  • 24. Flickr photo c/o hoodlumper“Focus on connectingwith the people, andthe tools will all makesense.”~Chris Brogan
  • 25. PLAN(Who? where? what?)
  • 26. WHO?
  • 27. Develop an IdentityDo you like spam?Students don’t either.What is your office brand?What information do youneed to convey tostudents? Start with thesequestions, and then addin personality and variety.@julieclarsen
  • 28. 30WHERE?
  • 29. @tanyajoostenhttp://tanyajoosten.com/Resources-Colleagues-Campusexperiences-Conferenceconnections-Recommendedreading
  • 30. Communication Goals#Elearn11 via @schwier
  • 31. WHAT?
  • 32. “...technology could be usedmuch more strategically than iscurrently undertaken to commitstudents to their academic life.”The Horizon Report 2012Dahlstrom, de Boor, Grunwald, & Vockley, 2012
  • 33. Social Media Strategy
  • 34. Editorial Calendar and ContentAssessment@julieclarsen
  • 35. @thementalkavity
  • 36. PILOT(considerations)
  • 37. Flickr photo c/o dsearlsGo Beyond the Silo to Plan
  • 38. 41
  • 39. Change in highereducation is NOTNUTS!
  • 40. 43
  • 41. CrowdsourcingGoogle Docs, Wikis, Social Networks, Skype/G+Hangouts, Dropbox… OH MY!
  • 42. Use of social mediadoes not mean thatsensitive data aboutstudents orfaculty/staff memberswill be released. Like allthings, proper trainingshould be conductedto make sure everyoneis aware of protocolsand best practices.
  • 43. Play = “the tension between the rules of thegame and the freedom to act within thoserules” (Thomas & Seely Brown, 2011)
  • 44. Consider...Connecting to peersSaving time to playFinding new ways of learningEmbracing alternativesBeing a participantModeling social media use
  • 45. Evaluate(review)
  • 46. 51
  • 47. 52
  • 48. Measure & AssessReaction:Did they like it?Usability:Did they use it? How? Easy?Behavior:Is there a changed behavior? Difference in serviceprovision? Student reaction?Results:Is there an overall advising benefit?
  • 49. ANALYTICS-Google-Blog reads-Social Network Analysis-Twitter searchHashtagsInstitution/Office nameSocial Grow-Content ManagementBufferapp.comBottlenose.comSocialBro.com
  • 50. Examples(communication 2.0Plans in action)
  • 51. Conversation
  • 52. Dr. Alec Couros (@courosa) & #eci831
  • 53. Discovery
  • 54. Hashtags to EmpowerDiscussion
  • 55. http://storify.com/Listen to Your Students
  • 56. http://bitly.com/TwitterChatScheduleDo youhavesomethingto talkabout?
  • 57. Storytelling
  • 58. Reflectionhttp://techknowtools.wordpress.com/
  • 59. Tell MeAbout It
  • 60. Connection
  • 61. 81
  • 62. #ugstJOUR
  • 63. Collaboration
  • 64. @catspyjamasnz
  • 65. Research&Support
  • 66. http://www.sageperformance.com/ojs/index.php/LPQ
  • 67. BreakDrink.com
  • 68. Are youhaving funyet?Then whybother?@JeffJackson
  • 69. CommunityDevelopment
  • 70. Communities of Practicehttp://www.ewenger.com/theory/@nancywhiteWenger, 2006
  • 71. dailyshoot.comInformal Learning
  • 72. 97
  • 73. Professional DevelopmentFollow on Twitter:@AcAdvChatTuesdays 12-1 pm CST#AcAdv Chatacadvchat.wordpress.com
  • 74. Mentoring
  • 75. about.me/laurapasquini Laura.Pasquini@unt.eduStay connected #nacadaINTLhttp://bit.ly/nacadaINTL13