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NACADA Executive Office Social Media Training Laura Pasquini & Brad Popiolek         February 2011
Welcome to the #SM               BootcampLaura & Brad will be your #SM Coachestoday. Let’s have some fun!
NACADA EO AgendaOverview•NACADA EO Wiki http://nacadaeo.pbworks.com/•Social Media 101 - Learning the Basics•Explore & Play...
No Need to Fear.
We Know #SM Can Be:
Hopes, Dreams & Fears of            #SM•What do you know?•What do you want to learn?•How can we get you there?•Think–Pair–...
Question    Why should  NACADA engage    & use Social      Media?
The Personal Web                   "...a growing set of free and simple                   tools and applications... a pers...
Communication
One-Way Communication
2-Way Communication
Web 2.0Web 2.0•   online•   community•   share•   collaborate•   web-based•   interaction•   user-centered•   design•   so...
Engaging the NACADA Community
New Media Ecology Realities•   Media & gadgets are everywhere•   Internet = center of the revolution•   Easy to communicat...
Principles of ConnectivismGeorge Siemens (http://www.connectivism.ca/):•Being connected•Learning from others •Connecting i...
Our Advising 2.0 Toolbox
Social Network - Facebook                  -You choose your friends                  -Network                  -A very soc...
Social Network - Facebook
Social Network - Facebook (Demo)
Social Network - Facebook
Social Networks – FacebookExplore.Try It Out.Ponder.How can NACADA utilizethis online resource?
Social Network - LinkedIn                    Based on professional                    affiliations/employment             ...
Social Network - LinkedIn
LinkedIn•   Professional networking•   Profile = dynamic resume•   “Contacts”•   Recommendations•   Integration = Twitter, ...
LinkedIn (Demo)
NACADA LinkedIn “Open         Group”FEATURES:•Discussions – like, comment, reply, orflag•Members•Promotions•Jobs
Social Networks – LinkedInExplore.Try It Out.Ponder.How can NACADA utilizethis online resource?
LinkedIn: Ideas for           NACADA...• Opportunity with NACADA jobopportunities page?• How does this reflect NACADA value...
Social Network - Twitter               twitter.com
Twitter• Microblog – 140 characters or less• Think beyond Facebook status update            PERCEPTION:
Twitter (Demo)
Reality (sometimes)
@NACADA’s TwitterSheep.com
Twitter Basics•   Tweet•   @username (mention)•   RT or Retweet•   # = hashtag•   DM (direct message)
Just a Few @NACADA Connections
Social Networks – TwitterExplore.Try It Out.Ponder.How can NACADA utilizethis online resource?
Twitter: Ideas for NACADA...• Engagement with members• Conference backchannel• Advertising/Marketing
Social Spaces - Blogs
Blogs• Easy to build & maintain via 3rd party  sites• Integration of other tools – like,  retweet, comment, etc.• Short po...
Blogs (Demo)
Blogs: Ideas for NACADA...Provides 1 stop shop for info…• Internally  – EO  – Leadership• Conferences – Annual & Regional•...
Social Spaces – BlogsExplore.Try It Out.Ponder.How can NACADA utilizethis online resource?
Social Spaces - Wikis & Shared Docs
Social Spaces - Wikis & Shared Docs
Get Together Right Now•   Document collaboration•   Web-based applications•   Real Time•   Multiple Users•   Shared Goals ...
Social Spaces - Google Docs
Social Spaces - Google Docs (types) •   Documents (like Word Docs) •   Spreadsheets •   Surveys •   Presentation (like PPT...
Social Spaces - Wikis
Social Spaces - Wiki Uses •   Large group collaboration •   Project management •   Document repository •   Online Group Me...
Social Spaces - Wikis (Demo)
Social Spaces – Collaborative DocsExplore.Try It Out.Ponder.How can NACADA utilizethis online resource?
Social Spaces – Photos & Videos
How to Share...•   Post. Embed. Stream.•   Organize. Tag. Group.•   Make notable notes.•   Include online resources & web ...
Photo Sharing
Video Sharingyoutube.com                  youtube.com/eduvimeo.com
Examples
NACADA on Flickr (Demo)
Social Spaces – Photo & VideosExplore.Try It Out.Ponder.How can NACADA utilizethis online resource?
Social Spaces – Bookmarking
Social Spaces – Bookmarking •   Save references & resources •   Tags + search = SOCIAL •   Build your bookmarking network ...
Social Spaces – Bookmarks
Social Spaces – Bookmarking (Demo)
Social Spaces – BookmarkingExplore.Try It Out.Ponder.How can NACADA utilizethis online resource?
Social Spaces – RSS
Social Spaces – RSS  • Family of web links  • Updated content: blogs, news,    headlines, podcasts  • “Channel” or “feed” ...
Social Spaces – RSS (Demo)
Social Spaces – BookmarkingExplore.Try It Out.Ponder.How can NACADA utilizethis online resource?
Social Spaces - Presentations
SlideShare• Open source technology• Share PowerPoints, PDFs, Word docs, &  others• Integrate with blog, tweet, LinkedIn,  ...
Social Spaces – SlideShare (Demo)
Social Spaces – SlideShareExplore.Try It Out.Ponder.How can NACADA utilizethis online resource?
Slideshare: Ideas for           NACADA...• Alternative for members seeking to  share conference presentations• Internally ...
Getting Started with Web 2.0
What DoesYour Advisor  LearningNetwork Look   Like?[Tell us about it.]
Advisor LearningNetworks (ALN) •   Mentors •   Challenges •   Listens •   Educates •   Shares •   Engages                 ...
Be a Participant1. Social media = be social2. Respond to others3. Give thanks for sharing4. Pay it forward = the learning5...
Q & A (Final)
Final Thoughts...• NO Magic Bullet• Failure leads to  success• (mostly) FREE!• Participation is key• Collaborate &  connec...
Thanks NACADA EO!!Keep it up!You CAN do it!Continue to be social with us:Bradhttp://www.linkedin.com/in/bradpopiolekLaurah...
NACADA EO Social Media Training #SM
NACADA EO Social Media Training #SM
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NACADA EO Social Media Training #SM

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NACADA Executive Office
Social Media Training
Manhattan, KS
February 2011

Presented by Brad Popiolek & Laura Pasquini

Published in: Education
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Transcript of "NACADA EO Social Media Training #SM"

  1. 1. NACADA Executive Office Social Media Training Laura Pasquini & Brad Popiolek February 2011
  2. 2. Welcome to the #SM BootcampLaura & Brad will be your #SM Coachestoday. Let’s have some fun!
  3. 3. NACADA EO AgendaOverview•NACADA EO Wiki http://nacadaeo.pbworks.com/•Social Media 101 - Learning the Basics•Explore & Play: Hands on Fun•Think Tank: Brainstorm•Developing Strategies for NACADA EO
  4. 4. No Need to Fear.
  5. 5. We Know #SM Can Be:
  6. 6. Hopes, Dreams & Fears of #SM•What do you know?•What do you want to learn?•How can we get you there?•Think–Pair–Share with your neighbor•Please share here: http://goo.gl/4Kuuq
  7. 7. Question Why should NACADA engage & use Social Media?
  8. 8. The Personal Web "...a growing set of free and simple tools and applications... a personal web — that explicitly supports one’s social, professional, learning and other activities via highly personalized windows to the networked world. Online material can be saved, tagged, categorized, and repurposed without difficulty and without any special knowledge of how web pages are put together...creating and distributing content, to organizing one’s personal and professional time, to developing a library of resources that constantly refresh and update themselves... The 2009 Horizon Report http://wp.nmc.org/horizon2009
  9. 9. Communication
  10. 10. One-Way Communication
  11. 11. 2-Way Communication
  12. 12. Web 2.0Web 2.0• online• community• share• collaborate• web-based• interaction• user-centered• design• social
  13. 13. Engaging the NACADA Community
  14. 14. New Media Ecology Realities• Media & gadgets are everywhere• Internet = center of the revolution• Easy to communicate• Anywhere & anytime• Multitasking is the norm• More change is to come • Adopted from L. Raine (2007) • http://www.pewinternet.org/
  15. 15. Principles of ConnectivismGeorge Siemens (http://www.connectivism.ca/):•Being connected•Learning from others •Connecting information•Various online interaction•Diverse opinions & ideas•Capacity to know more•Nurturing connections•On-going learning•Making choices & decisions
  16. 16. Our Advising 2.0 Toolbox
  17. 17. Social Network - Facebook -You choose your friends -Network -A very social space - family, friends, etc. -You choose “Likes” -Users share content -Groups & messages -Fan Pages -Updates on wall -Newsfeed
  18. 18. Social Network - Facebook
  19. 19. Social Network - Facebook (Demo)
  20. 20. Social Network - Facebook
  21. 21. Social Networks – FacebookExplore.Try It Out.Ponder.How can NACADA utilizethis online resource?
  22. 22. Social Network - LinkedIn Based on professional affiliations/employment Group membership is related to professional life/education Public search, but some info kept private Create "connections"
  23. 23. Social Network - LinkedIn
  24. 24. LinkedIn• Professional networking• Profile = dynamic resume• “Contacts”• Recommendations• Integration = Twitter, Facebook, blog, SlideShare, websites, etc.
  25. 25. LinkedIn (Demo)
  26. 26. NACADA LinkedIn “Open Group”FEATURES:•Discussions – like, comment, reply, orflag•Members•Promotions•Jobs
  27. 27. Social Networks – LinkedInExplore.Try It Out.Ponder.How can NACADA utilizethis online resource?
  28. 28. LinkedIn: Ideas for NACADA...• Opportunity with NACADA jobopportunities page?• How does this reflect NACADA values –personal connections• Get involved in discussions
  29. 29. Social Network - Twitter twitter.com
  30. 30. Twitter• Microblog – 140 characters or less• Think beyond Facebook status update PERCEPTION:
  31. 31. Twitter (Demo)
  32. 32. Reality (sometimes)
  33. 33. @NACADA’s TwitterSheep.com
  34. 34. Twitter Basics• Tweet• @username (mention)• RT or Retweet• # = hashtag• DM (direct message)
  35. 35. Just a Few @NACADA Connections
  36. 36. Social Networks – TwitterExplore.Try It Out.Ponder.How can NACADA utilizethis online resource?
  37. 37. Twitter: Ideas for NACADA...• Engagement with members• Conference backchannel• Advertising/Marketing
  38. 38. Social Spaces - Blogs
  39. 39. Blogs• Easy to build & maintain via 3rd party sites• Integration of other tools – like, retweet, comment, etc.• Short posts – bullets with links• Dynamic• How often to post? What type of content?Look back at #nacada10 blogger
  40. 40. Blogs (Demo)
  41. 41. Blogs: Ideas for NACADA...Provides 1 stop shop for info…• Internally – EO – Leadership• Conferences – Annual & Regional• Other events – institutes, seminars, consultations, etc.
  42. 42. Social Spaces – BlogsExplore.Try It Out.Ponder.How can NACADA utilizethis online resource?
  43. 43. Social Spaces - Wikis & Shared Docs
  44. 44. Social Spaces - Wikis & Shared Docs
  45. 45. Get Together Right Now• Document collaboration• Web-based applications• Real Time• Multiple Users• Shared Goals & Tasks• Track History, Edits & Updates
  46. 46. Social Spaces - Google Docs
  47. 47. Social Spaces - Google Docs (types) • Documents (like Word Docs) • Spreadsheets • Surveys • Presentation (like PPT) • Drawings & Diagrams • PDF Files • Videos • Images
  48. 48. Social Spaces - Wikis
  49. 49. Social Spaces - Wiki Uses • Large group collaboration • Project management • Document repository • Online Group Meeting Space - minutes, agendas & more • Brainstorming • Educational resources • Website drafting • Publishing
  50. 50. Social Spaces - Wikis (Demo)
  51. 51. Social Spaces – Collaborative DocsExplore.Try It Out.Ponder.How can NACADA utilizethis online resource?
  52. 52. Social Spaces – Photos & Videos
  53. 53. How to Share...• Post. Embed. Stream.• Organize. Tag. Group.• Make notable notes.• Include online resources & web links!• Post comments - give & get• Join a group or community.• Private vs. Public images• Thumbs up OR Add to Favorites• Connect/Link images to a blog, website, network, etc.
  54. 54. Photo Sharing
  55. 55. Video Sharingyoutube.com youtube.com/eduvimeo.com
  56. 56. Examples
  57. 57. NACADA on Flickr (Demo)
  58. 58. Social Spaces – Photo & VideosExplore.Try It Out.Ponder.How can NACADA utilizethis online resource?
  59. 59. Social Spaces – Bookmarking
  60. 60. Social Spaces – Bookmarking • Save references & resources • Tags + search = SOCIAL • Build your bookmarking network • Share information • Recommend online reading • Categorize your content • Easy to access, locate & find • M is for Metadata • Stored “in the cloud”
  61. 61. Social Spaces – Bookmarks
  62. 62. Social Spaces – Bookmarking (Demo)
  63. 63. Social Spaces – BookmarkingExplore.Try It Out.Ponder.How can NACADA utilizethis online resource?
  64. 64. Social Spaces – RSS
  65. 65. Social Spaces – RSS • Family of web links • Updated content: blogs, news, headlines, podcasts • “Channel” or “feed” • Current information • Filtered search • Choice & preferences
  66. 66. Social Spaces – RSS (Demo)
  67. 67. Social Spaces – BookmarkingExplore.Try It Out.Ponder.How can NACADA utilizethis online resource?
  68. 68. Social Spaces - Presentations
  69. 69. SlideShare• Open source technology• Share PowerPoints, PDFs, Word docs, & others• Integrate with blog, tweet, LinkedIn, etc.• Provides organization
  70. 70. Social Spaces – SlideShare (Demo)
  71. 71. Social Spaces – SlideShareExplore.Try It Out.Ponder.How can NACADA utilizethis online resource?
  72. 72. Slideshare: Ideas for NACADA...• Alternative for members seeking to share conference presentations• Internally – EO & leadership
  73. 73. Getting Started with Web 2.0
  74. 74. What DoesYour Advisor LearningNetwork Look Like?[Tell us about it.]
  75. 75. Advisor LearningNetworks (ALN) • Mentors • Challenges • Listens • Educates • Shares • Engages c/o PLN Functions
  76. 76. Be a Participant1. Social media = be social2. Respond to others3. Give thanks for sharing4. Pay it forward = the learning5. Start the conversation6. NACADA branding & promotion7. Keep it up: make time
  77. 77. Q & A (Final)
  78. 78. Final Thoughts...• NO Magic Bullet• Failure leads to success• (mostly) FREE!• Participation is key• Collaborate & connect• Share knowledge
  79. 79. Thanks NACADA EO!!Keep it up!You CAN do it!Continue to be social with us:Bradhttp://www.linkedin.com/in/bradpopiolekLaurahttp://about.me/laurapasquini

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