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NACADA EO Social Media Training #SM

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NACADA Executive Office

NACADA Executive Office
Social Media Training
Manhattan, KS
February 2011

Presented by Brad Popiolek & Laura Pasquini

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NACADA EO Social Media Training #SM NACADA EO Social Media Training #SM Presentation Transcript

  • NACADA Executive Office Social Media Training Laura Pasquini & Brad Popiolek February 2011
  • Welcome to the #SM BootcampLaura & Brad will be your #SM Coachestoday. Let’s have some fun!
  • NACADA EO AgendaOverview•NACADA EO Wiki http://nacadaeo.pbworks.com/•Social Media 101 - Learning the Basics•Explore & Play: Hands on Fun•Think Tank: Brainstorm•Developing Strategies for NACADA EO
  • No Need to Fear.
  • We Know #SM Can Be:
  • Hopes, Dreams & Fears of #SM•What do you know?•What do you want to learn?•How can we get you there?•Think–Pair–Share with your neighbor•Please share here: http://goo.gl/4Kuuq
  • Question Why should NACADA engage & use Social Media?
  • The Personal Web "...a growing set of free and simple tools and applications... a personal web — that explicitly supports one’s social, professional, learning and other activities via highly personalized windows to the networked world. Online material can be saved, tagged, categorized, and repurposed without difficulty and without any special knowledge of how web pages are put together...creating and distributing content, to organizing one’s personal and professional time, to developing a library of resources that constantly refresh and update themselves... The 2009 Horizon Report http://wp.nmc.org/horizon2009
  • Communication
  • One-Way Communication
  • 2-Way Communication
  • Web 2.0Web 2.0• online• community• share• collaborate• web-based• interaction• user-centered• design• social
  • Engaging the NACADA Community
  • New Media Ecology Realities• Media & gadgets are everywhere• Internet = center of the revolution• Easy to communicate• Anywhere & anytime• Multitasking is the norm• More change is to come • Adopted from L. Raine (2007) • http://www.pewinternet.org/
  • Principles of ConnectivismGeorge Siemens (http://www.connectivism.ca/):•Being connected•Learning from others •Connecting information•Various online interaction•Diverse opinions & ideas•Capacity to know more•Nurturing connections•On-going learning•Making choices & decisions
  • Our Advising 2.0 Toolbox
  • Social Network - Facebook -You choose your friends -Network -A very social space - family, friends, etc. -You choose “Likes” -Users share content -Groups & messages -Fan Pages -Updates on wall -Newsfeed
  • Social Network - Facebook
  • Social Network - Facebook (Demo)
  • Social Network - Facebook
  • Social Networks – FacebookExplore.Try It Out.Ponder.How can NACADA utilizethis online resource?
  • Social Network - LinkedIn Based on professional affiliations/employment Group membership is related to professional life/education Public search, but some info kept private Create "connections"
  • Social Network - LinkedIn
  • LinkedIn• Professional networking• Profile = dynamic resume• “Contacts”• Recommendations• Integration = Twitter, Facebook, blog, SlideShare, websites, etc.
  • LinkedIn (Demo)
  • NACADA LinkedIn “Open Group”FEATURES:•Discussions – like, comment, reply, orflag•Members•Promotions•Jobs
  • Social Networks – LinkedInExplore.Try It Out.Ponder.How can NACADA utilizethis online resource?
  • LinkedIn: Ideas for NACADA...• Opportunity with NACADA jobopportunities page?• How does this reflect NACADA values –personal connections• Get involved in discussions
  • Social Network - Twitter twitter.com
  • Twitter• Microblog – 140 characters or less• Think beyond Facebook status update PERCEPTION:
  • Twitter (Demo)
  • Reality (sometimes)
  • @NACADA’s TwitterSheep.com
  • Twitter Basics• Tweet• @username (mention)• RT or Retweet• # = hashtag• DM (direct message)
  • Just a Few @NACADA Connections
  • Social Networks – TwitterExplore.Try It Out.Ponder.How can NACADA utilizethis online resource?
  • Twitter: Ideas for NACADA...• Engagement with members• Conference backchannel• Advertising/Marketing
  • Social Spaces - Blogs
  • Blogs• Easy to build & maintain via 3rd party sites• Integration of other tools – like, retweet, comment, etc.• Short posts – bullets with links• Dynamic• How often to post? What type of content?Look back at #nacada10 blogger
  • Blogs (Demo)
  • Blogs: Ideas for NACADA...Provides 1 stop shop for info…• Internally – EO – Leadership• Conferences – Annual & Regional• Other events – institutes, seminars, consultations, etc.
  • Social Spaces – BlogsExplore.Try It Out.Ponder.How can NACADA utilizethis online resource?
  • Social Spaces - Wikis & Shared Docs
  • Social Spaces - Wikis & Shared Docs
  • Get Together Right Now• Document collaboration• Web-based applications• Real Time• Multiple Users• Shared Goals & Tasks• Track History, Edits & Updates
  • Social Spaces - Google Docs
  • Social Spaces - Google Docs (types) • Documents (like Word Docs) • Spreadsheets • Surveys • Presentation (like PPT) • Drawings & Diagrams • PDF Files • Videos • Images
  • Social Spaces - Wikis
  • Social Spaces - Wiki Uses • Large group collaboration • Project management • Document repository • Online Group Meeting Space - minutes, agendas & more • Brainstorming • Educational resources • Website drafting • Publishing
  • Social Spaces - Wikis (Demo)
  • Social Spaces – Collaborative DocsExplore.Try It Out.Ponder.How can NACADA utilizethis online resource?
  • Social Spaces – Photos & Videos
  • How to Share...• Post. Embed. Stream.• Organize. Tag. Group.• Make notable notes.• Include online resources & web links!• Post comments - give & get• Join a group or community.• Private vs. Public images• Thumbs up OR Add to Favorites• Connect/Link images to a blog, website, network, etc.
  • Photo Sharing
  • Video Sharingyoutube.com youtube.com/eduvimeo.com
  • Examples
  • NACADA on Flickr (Demo)
  • Social Spaces – Photo & VideosExplore.Try It Out.Ponder.How can NACADA utilizethis online resource?
  • Social Spaces – Bookmarking
  • Social Spaces – Bookmarking • Save references & resources • Tags + search = SOCIAL • Build your bookmarking network • Share information • Recommend online reading • Categorize your content • Easy to access, locate & find • M is for Metadata • Stored “in the cloud”
  • Social Spaces – Bookmarks
  • Social Spaces – Bookmarking (Demo)
  • Social Spaces – BookmarkingExplore.Try It Out.Ponder.How can NACADA utilizethis online resource?
  • Social Spaces – RSS
  • Social Spaces – RSS • Family of web links • Updated content: blogs, news, headlines, podcasts • “Channel” or “feed” • Current information • Filtered search • Choice & preferences
  • Social Spaces – RSS (Demo)
  • Social Spaces – BookmarkingExplore.Try It Out.Ponder.How can NACADA utilizethis online resource?
  • Social Spaces - Presentations
  • SlideShare• Open source technology• Share PowerPoints, PDFs, Word docs, & others• Integrate with blog, tweet, LinkedIn, etc.• Provides organization
  • Social Spaces – SlideShare (Demo)
  • Social Spaces – SlideShareExplore.Try It Out.Ponder.How can NACADA utilizethis online resource?
  • Slideshare: Ideas for NACADA...• Alternative for members seeking to share conference presentations• Internally – EO & leadership
  • Getting Started with Web 2.0
  • What DoesYour Advisor LearningNetwork Look Like?[Tell us about it.]
  • Advisor LearningNetworks (ALN) • Mentors • Challenges • Listens • Educates • Shares • Engages c/o PLN Functions
  • Be a Participant1. Social media = be social2. Respond to others3. Give thanks for sharing4. Pay it forward = the learning5. Start the conversation6. NACADA branding & promotion7. Keep it up: make time
  • Q & A (Final)
  • Final Thoughts...• NO Magic Bullet• Failure leads to success• (mostly) FREE!• Participation is key• Collaborate & connect• Share knowledge
  • Thanks NACADA EO!!Keep it up!You CAN do it!Continue to be social with us:Bradhttp://www.linkedin.com/in/bradpopiolekLaurahttp://about.me/laurapasquini