Storytelling for
Nonprofit Organizations
An introduction
Laura Packer
thinkstory.com
(c) 2013 Laura S. Packer
Who am I?
daughter

evolving
coach

friend

cancer
survivor

writer

cyclist
advocate

storyteller

step-mother
human

tea...
Who are you?
• Your name
• Your organization and your role
• Something that brings you joy other than work

• When you’re ...
What is storytelling?
Story:
ORIGIN late Middle English: Latin from Greek
historia -“finding out”
talking

performance
art...
We all tell stories

(c) 2013 Laura S. Packer
The role of storytelling
(everywhere and in organizations)

• Inherent, built in

•
•
•
•
•
•
•
•
•

Conveys culture and h...
The role of storytelling for non-profits
•
•
•
•
•

Funding
Attracting the right people
Media attention
Staff support
What...
So how does storytelling work?

(c) 2013 Laura S. Packer
Personal
Information vs. Story
• Of 1.6 million new U.S. cancer diagnoses in
2012, 500K+ will die
• 2nd most common cause ...
A When we tellstoryare at once
little stories we theory
conveying information
and finding out more information.

storytell...
Storyteller’s toolkit
1. Listening

(c) 2013 Laura S. Packer
The role of listening
•
•
•
•
•

Allows space for new creative thinking
Empower the speaker
Deepen relationships
Deeply un...
Competitive listening
•
•
•
•

Listen for opening
Listen to trump
Listen to serve inequality meter
etc

(c) 2013 Laura S. ...
1:1 listening
– Listener listens
• Don’t interrupt
• Be present
• Confidentiality

– Speaker speaks
• Not telling a story,...
Storyteller’s toolkit
1. Listening
2. Crafting the story

(c) 2013 Laura S. Packer
A specific example of your
organization’s story
• A time when your organization had an impact
– Listener listens
• Don’t i...
Storyteller’s toolkit
1. Listening
2. Crafting the story
3. Telling your story for a specific audience

(c) 2013 Laura S. ...
Who is your audience?
Who are your stakeholders?

(c) 2013 Laura S. Packer
What kinds of stories do
they need to hear?
What will move them to action?

(c) 2013 Laura S. Packer
Select a specific stakeholder…
And retell your impact story with them in mind.
– Listener listens
• Don’t interrupt
• Be p...
Select a different stakeholder…
And retell your impact story with them in mind.
Include several specific sensory images.
–...
How do you foster better
organizational storytelling?
• Listen
• Ask
• Practice

(c) 2013 Laura S. Packer
What are the stories of your
organization?
•
•
•
•
•

History
Mission
Values
Impact
Success AND failure

(c) 2013 Laura S....
So where do you find stories?
•
•
•
•
•

Personal experience
Stakeholders
Media
Traditional avenues
Look for:
– Repeating ...
(c) 2013 Laura S. Packer
Questions

(c) 2013 Laura S. Packer
If you’d like to learn more, please contact me.

•
•
•
•
•
•
•
•

Thinkstory.com
Laurapacker.com
Skype: lspacker
Truestori...
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Introduction to storytelling for non-profits_Dec2013

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An introduction to storytelling for non-profit organizations, based on my free storytelling for non-profits workshop. Includes exercises, theory and more

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  • No dead ends, no wrong avenues. Supportive listening and confidentiality. Don’t poach ideas without permission.Listening rules1 min to share why here
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  • Introduction to storytelling for non-profits_Dec2013

    1. 1. Storytelling for Nonprofit Organizations An introduction Laura Packer thinkstory.com (c) 2013 Laura S. Packer
    2. 2. Who am I? daughter evolving coach friend cancer survivor writer cyclist advocate storyteller step-mother human teacher (c) 2013 Laura S. Packer
    3. 3. Who are you? • Your name • Your organization and your role • Something that brings you joy other than work • When you’re done, raise your hand (c) 2013 Laura S. Packer
    4. 4. What is storytelling? Story: ORIGIN late Middle English: Latin from Greek historia -“finding out” talking performance art living marketing When we tell stories we are at once conveying information and finding out more information. writing lying Humans are storytelling creatures. (c) 2013 Laura S. Packer
    5. 5. We all tell stories (c) 2013 Laura S. Packer
    6. 6. The role of storytelling (everywhere and in organizations) • Inherent, built in • • • • • • • • • Conveys culture and history Tough stuff Persuasive Transfers knowledge Builds community Fosters new ways of thinking Humanizes numbers Collaboration Fun, entertaining, powerful, poignant, etc. (c) 2013 Laura S. Packer
    7. 7. The role of storytelling for non-profits • • • • • Funding Attracting the right people Media attention Staff support What else? (c) 2013 Laura S. Packer
    8. 8. So how does storytelling work? (c) 2013 Laura S. Packer
    9. 9. Personal Information vs. Story • Of 1.6 million new U.S. cancer diagnoses in 2012, 500K+ will die • 2nd most common cause of death in the U.S. • $226.8 billion/year • I am a cancer survivor • You or people you love may be, too. (c) 2013 Laura S. Packer
    10. 10. A When we tellstoryare at once little stories we theory conveying information and finding out more information. storyteller Storytelling is all about building relationships and allowing the audience room for their own experiences. audience story (c) 2013 Laura S. Packer
    11. 11. Storyteller’s toolkit 1. Listening (c) 2013 Laura S. Packer
    12. 12. The role of listening • • • • • Allows space for new creative thinking Empower the speaker Deepen relationships Deeply understand others Good listening can be addictive (c) 2013 Laura S. Packer
    13. 13. Competitive listening • • • • Listen for opening Listen to trump Listen to serve inequality meter etc (c) 2013 Laura S. Packer
    14. 14. 1:1 listening – Listener listens • Don’t interrupt • Be present • Confidentiality – Speaker speaks • Not telling a story, just being listened to • Silence is okay • Emotion is okay – Switch Something you did at work that you are proud of (c) 2013 Laura S. Packer
    15. 15. Storyteller’s toolkit 1. Listening 2. Crafting the story (c) 2013 Laura S. Packer
    16. 16. A specific example of your organization’s story • A time when your organization had an impact – Listener listens • Don’t interrupt • Be present • Confidentiality – Speaker speaks • Take your time, try to have a beginning, middle and end • Silence and emotions are okay – Switch (c) 2013 Laura S. Packer
    17. 17. Storyteller’s toolkit 1. Listening 2. Crafting the story 3. Telling your story for a specific audience (c) 2013 Laura S. Packer
    18. 18. Who is your audience? Who are your stakeholders? (c) 2013 Laura S. Packer
    19. 19. What kinds of stories do they need to hear? What will move them to action? (c) 2013 Laura S. Packer
    20. 20. Select a specific stakeholder… And retell your impact story with them in mind. – Listener listens • Don’t interrupt • Be present • Confidentiality – Speaker speaks • Not telling a story, just being listened to • Silence and emotions are okay – Switch (c) 2013 Laura S. Packer
    21. 21. Select a different stakeholder… And retell your impact story with them in mind. Include several specific sensory images. – Listener listens • Don’t interrupt • Be present • Confidentiality – Speaker speaks • Not telling a story, just being listened to • Silence and emotions okay – Switch (c) 2013 Laura S. Packer
    22. 22. How do you foster better organizational storytelling? • Listen • Ask • Practice (c) 2013 Laura S. Packer
    23. 23. What are the stories of your organization? • • • • • History Mission Values Impact Success AND failure (c) 2013 Laura S. Packer
    24. 24. So where do you find stories? • • • • • Personal experience Stakeholders Media Traditional avenues Look for: – Repeating images and emotions – Themes (c) 2013 Laura S. Packer
    25. 25. (c) 2013 Laura S. Packer
    26. 26. Questions (c) 2013 Laura S. Packer
    27. 27. If you’d like to learn more, please contact me. • • • • • • • • Thinkstory.com Laurapacker.com Skype: lspacker Truestorieshonestlies.blogspot.com Think-story.blogspot.com @storylaura laura@thinkstory.com 781-526-7255 (c) 2013 Laura S. Packer

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