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KC IABC July 21 mobile panel slides
 

KC IABC July 21 mobile panel slides

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    KC IABC July 21 mobile panel slides KC IABC July 21 mobile panel slides Presentation Transcript

    • All About Mobile 2.0 Panel Discussion July 21, 2011
    • Speakers
      • Vince Vaughan - @banky Managing director at The Vaughan Practice
      • Dustin Jacobsen - @dustinj VP, Social Media & Technology at Barkley
      • Mike Craig - @ruxtermobi
      • Founder and VP of Marketing of Ruxter
      • Terry Pulliam - @terrylpulliam
      • Director, Communications at Sprint
    • Today’s Agenda
      • Mobile Ecosystem
        • Relevance and Value of Mobile
        • Shift from Web to Mobile
        • Mobile for Small Businesses
        • Mobile in Employee Communications
      • Open Panel Q&A
    • The Relevance of Mobile
      • Mobile Web More Popular Than Reading
        • A recent study by the European Interactive Advertising Association (EIAA) has found that browsing the mobile web is more popular than reading newspapers or magazines.
      • Daily time spent in mobile apps surpasses desktop and mobile web consumption
        • 81 Mins per day vs. 74 mins per day - June 2011
      • Mobile apps industry to hit $17.5B by 2012 with 50B in downloads
        • An independent study has found that the market for mobile applications will increase from $6 billion today to $17.5 billion in 2012.
    • The Value of Mobile
      • Banking
        • 300% return on mobile bill paying -- Accenture/Tower Group
      • Text Marketing
        • When you need business now. Highest redemption rate. For restaurants, seeing $1.00 for every person on your list.
        • Opt-in. Customers carry their phones everywhere.
      • Pharmaceuticals
        • 60 percent of physicians in the United States use a PDA/Smartphone to reference important clinical information. Companies use mobility to reach really busy physicians.
    • Extension of Mobile into Social
      • Digital Customer Experience Strategy
        • Prioritize channels to deliver on customer goals
      • Web based networks extended to mobile
        • Facebook, Yelp
      • Location-based
        • Foursquare
    • source
    • Shift from Web to Mobile
      • Web-centric features such as product information, ratings and reviews, store locator info, sales alerts and coupons are moving to mobile
    • The Mobile ‘Channel’?
    • Small Business
      • More than a channel, mobile is the 7 th mass media*
        • Personal
        • Permanent
        • Always on
        • Inherently social
      *The others being print, recording, cinema, radio, television & internet.
    • The Mobile Channel
    • Challenge for Small Business
      • Understanding the unique properties of mobile.
      • Reaching out to the consumer of mobile information - wherever they may be.
      • Providing unique and relevant content to an on-the-go populous.
      • Leveraging tools to make a mobile connection.
    • Mobile’s Unique Properties…
      • Permission
      • Pocket
      • Privilege
    • Leverage Mobile Tools
      • Social
      • Text
      • Web
      • Email
    • Building Sprint’s Reputation Employee Communications
      • Foster highly empowered employee advocates who actively influence Sprint’s brand reputation and results
        • i-Connect news and info, i-Lead, Sprint Space, Social Media Ninjas and Product Ambassadors
      • Convey our brand with high quality creative media
        • Video, web design, webcasting and event support
      • Boost efficiency and reinforce our brand with a simple, social and mobile intranet
        • i-Connect usability, design, client support, governance, roadmap
        • Social media and collaboration
        • Employee mobile content roadmap
    • Employee Mobile Content Evolution Employee mobile experience defined by device browser capabilities and security approach i-Connect access via smart phone, tablet or laptop Sprint ID available on select devices i-Connect content via Sprint Zone and/or WAP page
    • Sprint ID Employee Pack video
    • Sprint ID Employee Pack
      • Weather widget
      • Sprint stock
      • Sprint News
      • E-mail
      • Contacts
      • Messages
      • Voicemail
      • Employee Events
      • Promo widget
      • Sprint Imperatives
      • Elevator Speeches
      • Campus Map
      • HR Tools Folder
      • Fidelity 401K
      • Benefits site
      • Corporate Perks
      • Sprint on Facebook
      • Sprint on YouTube
      • Sprint on Twitter
      • Buzz About Wireless
      • Sprint TV
      • Sprint Navigation
      • Football Live
      • NASCAR Live
      • Family Locator
      • Promo widget
      • Coverage Maps
      • Employee Phone Plan Newsletter
      • Employees Helping Customers Application
      • Store Locator
    • Questions?
    • You can text KCIABC to 63636 to opt-in or scan the QR for a direct link..