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KC IABC July 21 mobile panel slides
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KC IABC July 21 mobile panel slides

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Transcript

  • 1. All About Mobile 2.0 Panel Discussion July 21, 2011
  • 2. Speakers
    • Vince Vaughan - @banky Managing director at The Vaughan Practice
    • Dustin Jacobsen - @dustinj VP, Social Media & Technology at Barkley
    • Mike Craig - @ruxtermobi
    • Founder and VP of Marketing of Ruxter
    • Terry Pulliam - @terrylpulliam
    • Director, Communications at Sprint
  • 3. Today’s Agenda
    • Mobile Ecosystem
      • Relevance and Value of Mobile
      • Shift from Web to Mobile
      • Mobile for Small Businesses
      • Mobile in Employee Communications
    • Open Panel Q&A
  • 4. The Relevance of Mobile
    • Mobile Web More Popular Than Reading
      • A recent study by the European Interactive Advertising Association (EIAA) has found that browsing the mobile web is more popular than reading newspapers or magazines.
    • Daily time spent in mobile apps surpasses desktop and mobile web consumption
      • 81 Mins per day vs. 74 mins per day - June 2011
    • Mobile apps industry to hit $17.5B by 2012 with 50B in downloads
      • An independent study has found that the market for mobile applications will increase from $6 billion today to $17.5 billion in 2012.
  • 5. The Value of Mobile
    • Banking
      • 300% return on mobile bill paying -- Accenture/Tower Group
    • Text Marketing
      • When you need business now. Highest redemption rate. For restaurants, seeing $1.00 for every person on your list.
      • Opt-in. Customers carry their phones everywhere.
    • Pharmaceuticals
      • 60 percent of physicians in the United States use a PDA/Smartphone to reference important clinical information. Companies use mobility to reach really busy physicians.
  • 6. Extension of Mobile into Social
    • Digital Customer Experience Strategy
      • Prioritize channels to deliver on customer goals
    • Web based networks extended to mobile
      • Facebook, Yelp
    • Location-based
      • Foursquare
  • 7. source
  • 8. Shift from Web to Mobile
    • Web-centric features such as product information, ratings and reviews, store locator info, sales alerts and coupons are moving to mobile
  • 9. The Mobile ‘Channel’?
  • 10. Small Business
    • More than a channel, mobile is the 7 th mass media*
      • Personal
      • Permanent
      • Always on
      • Inherently social
    *The others being print, recording, cinema, radio, television & internet.
  • 11. The Mobile Channel
  • 12. Challenge for Small Business
    • Understanding the unique properties of mobile.
    • Reaching out to the consumer of mobile information - wherever they may be.
    • Providing unique and relevant content to an on-the-go populous.
    • Leveraging tools to make a mobile connection.
  • 13. Mobile’s Unique Properties…
    • Permission
    • Pocket
    • Privilege
  • 14. Leverage Mobile Tools
    • Social
    • Text
    • Web
    • Email
  • 15. Building Sprint’s Reputation Employee Communications
    • Foster highly empowered employee advocates who actively influence Sprint’s brand reputation and results
      • i-Connect news and info, i-Lead, Sprint Space, Social Media Ninjas and Product Ambassadors
    • Convey our brand with high quality creative media
      • Video, web design, webcasting and event support
    • Boost efficiency and reinforce our brand with a simple, social and mobile intranet
      • i-Connect usability, design, client support, governance, roadmap
      • Social media and collaboration
      • Employee mobile content roadmap
  • 16. Employee Mobile Content Evolution Employee mobile experience defined by device browser capabilities and security approach i-Connect access via smart phone, tablet or laptop Sprint ID available on select devices i-Connect content via Sprint Zone and/or WAP page
  • 17. Sprint ID Employee Pack video
  • 18. Sprint ID Employee Pack
    • Weather widget
    • Sprint stock
    • Sprint News
    • E-mail
    • Contacts
    • Messages
    • Voicemail
    • Employee Events
    • Promo widget
    • Sprint Imperatives
    • Elevator Speeches
    • Campus Map
    • HR Tools Folder
    • Fidelity 401K
    • Benefits site
    • Corporate Perks
    • Sprint on Facebook
    • Sprint on YouTube
    • Sprint on Twitter
    • Buzz About Wireless
    • Sprint TV
    • Sprint Navigation
    • Football Live
    • NASCAR Live
    • Family Locator
    • Promo widget
    • Coverage Maps
    • Employee Phone Plan Newsletter
    • Employees Helping Customers Application
    • Store Locator
  • 19. Questions?
  • 20. You can text KCIABC to 63636 to opt-in or scan the QR for a direct link..