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Foursqaure

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    Foursqaure Foursqaure Presentation Transcript

    •  
    • Quick Facts
      • Has had 150% grown compared to Facebook’s 27% growth
      • Created by Dennis Crowley and Naveen Selvadurai in 2009
      • Located in the historic Village Voice building in the East Village of NYC
      • Named technology pioneer by World Economic Forum in Sept. 2010
    • How to Use it…
      • Can be used through any smart phone device. It can even be used through text messaging
      • Users can “check in” to any location-including services, restaurants and other hot spots
      • Frequent users gain badges
      • The most frequent visitors of a location can become “mayor” of that certain establishment
    • Why people use it?
      • Connect further with their friends
      • Can be connected with Facebook and/or Twitter accounts
      • Allows the user to show where they are located to their friends
      • Gain free coupons and other rewards
    • Who’s using it?
      • Still a young audience
      • Older generations are catching on
      • New group of small business owners working from home or an online business are starting to spring up more.
    • For advertisers….
      • Provides instant gratification for their customers
      • Creates an even closer and intimate relationship between the consumer and the brand
    • Arising Problems
      • Privacy issues?
      • Very similar to Facebook security settings
      • Location can be auto revealed on Twitter through someone elses status
    • How others can benefit from Foursquare
          • Corporation: Advertise on their products that they are on Foursquare and how their customers could benefit
          • Educational Services: creates more of an awareness of events on campus
          • Non Profit- Help fundraise for events
            • Give credit to those volunteers who are very involved in the organization
    • Conclusion
      • Foursquare is the new direction for social media and for advertisers
      • Creating a larger mobile advertising presence
      • Could potentially become a nightmare for consumers- advertisers could follow them constantly
      • Right now, a great benefit for both consumer and advertiser