6 Reasons to Work with Physician Referral Marketing
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6 Reasons to Work with Physician Referral Marketing

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When you work with us, you’ll experience the benefit of working with a team with over 20 years in the field of marketing, both online and off. Our cross-functional approach integrates all of your ...

When you work with us, you’ll experience the benefit of working with a team with over 20 years in the field of marketing, both online and off. Our cross-functional approach integrates all of your marketing channels, working synergistically toward the same goal: growing your practices patient base and overall visibility.

PRM’s methodology starts with a thorough analysis of your current website & marketing efforts, you patient demographics, your practice, your value proposition, and your most immediate competition. This way your practice gets the marketing solution you need to best ensure your success.

We believe long-term success can’t be obtained without an ongoing competitive landscape assessment – because strategic and relevant marketing solutions are as much about leading and competing for the future as they are about building and sustaining patient & referring physician relationships.

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6 Reasons to Work with Physician Referral Marketing 6 Reasons to Work with Physician Referral Marketing Presentation Transcript

  • With local staff and board members who have deep roots in business, we care about your success We track and measure our campaigns K a Our backgrounds enable us to provide comprehensive solutions ZWe open doors and shake hands to gain referrals to your practice x Tailored to your practice goals and needs The needs of health & medical professionals are unique b 8 5 a r [ Let’s come & see
  • With local staff and board members who have deep roots in business, we care about your success [
  • phone: 888-336-1344 | e-mail: hello@physicianreferralmarketing.com Strategy. Visibility. Rapport. Growth. Physician Referral Marketing was created in response to the growing needs of physicians for effective marketing, SEO, and referral development. As we observed physicians being inundated by growing responsibilities related to compliance and practice management, we saw that these healthcare providers were being pulled away from their true calling, which was to give patients the highest quality of care. Our mission is to provide you with “best practices” marketing that helps you achieve your specific goals. We don’t measure our success by work that is simply cute or clever. Instead, we create and apply proven, effective and comprehensive marketing systems that produce quantifiable results. our philosophy View slide
  • www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: hello@physicianreferralmarketing.com Our physician liaisons are experts at building rapport and representing physicians, driving increases in referrals. We handle every aspect of marketing your practice, from ad campaigns all the way to developing branded business cards. We’re experts in developing your presence, both online and off. We create compelling websites on easily managed platforms, using best practices to ensure you capture patient data and attention. Search engine algorithms are constantly changing, and your approach to optimization needs to continually evolve. We make Google love you. what we do Ý G View slide
  • www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: hello@physicianreferralmarketing.com our mission We collaborate with you and identify your needs & goals to get you the best possible results. We use online marketing, PR, SEO, and more to put a spotlight on your practice. We increase your referrals by developing and nurturing referral sources. We track and measure the work we do, and provide you with regular updates. I]
  • www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: hello@physicianreferralmarketing.com Operations Makes sure that PRM functions at peak efficiency. Development & Relations Maintains lines of communication to ensure clients are being served. Strategy Develops strategies to get the best results in the shortest time. Compliance & Communications Navigates red tape and provides technical expertise.
  • The needs of health & medical professionals are unique b a
  • www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: hello@physicianreferralmarketing.com Who will do this? Should I hire someone? What qualifications do I look for? How much should I budget? Where do I start? What will help my practice the most? Is everything compliant with legal restrictions? Am I safe? Who will maintain this? What needs to be maintained? How do I know if this is working? P ? # L
  • www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: hello@physicianreferralmarketing.com Mobile marketing Paid search adversting Social media Direct outreach Search engine optimization Traditional media see results by focusing on what works A comprehensive strategy is necessary for most practices to really see the results in long term visibility and increases in new patients
  • Tailored to your practice goals and needs
  • www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: hello@physicianreferralmarketing.com our process We take a snapshot of current activities and goals We collaborate with the client to find solutions We create a blueprint to reach our goals We begin building connections and strengthening existing ones We begin developing & enhancing presence We keep moving you forward We create movement on websites and social channels We show you our amazing results I
  • www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: hello@physicianreferralmarketing.com service departments H G liaisons coordination client management design optimizers analystsgraphics social content media
  • We open doors and shake hands to gain referrals to your practice x
  • www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: hello@physicianreferralmarketing.com Should you market for referrals? Patients more likely to use the physician to whom they were referred Physician more likely to refer to those they know & trust Physicians who say they have time to network & market face-to-face Patient more likely to recommend going to a physician they were referred to Percentage more patients seen by physicians who market for referrals *based on Nov 2012 study by PRM
  • www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: hello@physicianreferralmarketing.com what makes our reps great • Our PL’s are thoroughly vetted and screened for personality and aptitude • No more guesswork and stress of hiring and managing a rep for your practice • On-job assessment occurs initially and periodically throughout PL’s employmentScreening • Our PL’s are trained in our methodology in securing new referrals • Our PL’s undergo continuous education through learning modules in the employee portal and testing • PL’s use PRM best practices to nurture relationships and develop rapport Training • Our PL’s activity is tracked through a geo-location check-in tool, ensuring their efficiency • PL’s submit regular reports of contacts made, followup activity undertaken, and appointments set Tracking
  • Our staff are expertly trained in the systems they use Z
  • www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: hello@physicianreferralmarketing.com Online & social media focus In one day on the Internet: 294 billion emails are sent 172 million people visit Facebook 40 million visit Twitter 22 million visit LinkedIn 20 million visit Google+ 4.7 billion minutes are spent on Facebook 532 million statuses are updated 250 million photos are uploaded 864,000 hours of video are uploaded to YouTube
  • www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: hello@physicianreferralmarketing.com Areas of influence Use a computer daily for local & topical searches on issues Use their mobile device to find & research physicians Research a physician before making an appointment Found a physician through online video Will rate and share experiences online Would visit a physician based on a referral Would rather watch a video than read about a procedure 8 5 7 6 : h 2
  • www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: hello@physicianreferralmarketing.com We know what drives practice growth • Our team uses practices gleaned from years in highly competitive automotive, healthcare, medical tourism,B2C, and B2C marketing • We stay abreast of changes in search engine algorithms, social drivers, compliance issues, and marketing best practices so we can ensure the best results • Our team has worked with BCBS, HAP, Ford, GM, Nissan, Chrysler, SCVB, Pure Michigan, DMC, Beaumont, and countless others, ensuring a background versatile and knowledgeable enough to adapt to the needs of every medical niche Strategy • We work with a Google Certified Adwords partner on all Adwords campaigns, making our efforts more effective • We employ social media strategists to create and maintain your presence in the best possible way • Our copywriters are skilled in creating media pitches, engaging articles, newsletters, direct mail, brochures, and keyword optimized content to increase potential patient visibility Visibility • Our physician liaisons are your emissaries, representing you and your practice with poise and consistency • We use followup techniques to ensure you stay top-of-mind at referring sources • We maintain a database of contacts and reports to keep everyone aware of what works, who’s referring, and where our efforts are best spentRapport
  • We track and measure our campaigns K
  • www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: hello@physicianreferralmarketing.com Home health care provider needed a functional, attractive site that would facilitate referrals online forms and utilities make navigating & referring simple. increased use of their website & increased referrals Web design & functionality j å
  • www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: hello@physicianreferralmarketing.com Podiatrist wanted increased web traffic and a more effective site optimized site for visibility, updated directories, utilized social channels massive monthly increases in traffic and increased ranking for keywords SEO & Traffic j å 0 10 20 30 JAN FEB MAR APR MAY Hundreds
  • www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: hello@physicianreferralmarketing.com Large physician group needed ongoing web traffic support and analysis, increased ranking and less bounced traffic optimized site for visibility, optimized for specific niche keywords to reduce unwanted traffic decreased bounce rate and maintained traffic SEO & Traffic j å 0 2 4 JAN FEB MAR APR MAY Hundreds
  • www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: hello@physicianreferralmarketing.com Podiatrist discovered current website wasn’t mobile friendly, and all social efforts were culminating in bounced traffic create responsive site that scales to the device used and creates a friendly user experience increased social engagement, reduced bounce rate Responsive sites, custom solutions j å
  • www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: hello@physicianreferralmarketing.com Small practice noticed referrals had dropped off to virtually none, wanted to reconnect with old referral partners and establish new employed a physician liaison 10 hours per week to perform outreach and education increases in new referral sources and referrals from established sources SEO & Traffic j å New Current 0 5 10 15 20 25 JAN FEB MAR APR MAY 0 1 3 5 11 2 6 15 19 25
  • Go ahead. Ask away. Give us your best shot. Ready to learn more, or curious about something we offer? We’re available to talk.
  • www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: hello@physicianreferralmarketing.com Headquartered outside Detroit Michigan, we employ a team of amazing individuals working remotely as well as at our offices, and our liaisons are available nationwide. With a 24-7 service desk, our team is able to provide you with round-the-clock solutions and answers, no matter your timezone or location. t 1(888) 336 1344 m 1(313) 920 6133 s physicianreferralmarketing 23241 Woodward Ave #111 Ferndale MI 48220-1361 we’re based in Michigan e o
  • www.PHYSICIANREFERRALMARKETING.com phone: 888-336-1344 | e-mail: hello@physicianreferralmarketing.com facebook.com/physicianreferralmarketing twitter.com/physicianRM plus.google.com/11571575849857517 2562 vimeo.com/physicianmarketing linkedin.com/company/3018426 stay in touch with us! t v x
  • See you soon!