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PBA Blog 1.8.13

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PBA Blog slide show 1.8.13: 13 Numbers that will change the way you marketing in 2013.

PBA Blog slide show 1.8.13: 13 Numbers that will change the way you marketing in 2013.


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    • 1. 13 numbers that will change howyou market in 2013 by Laura Longley Laura Longley Marketing, LLC
    • 2. 972 professionals, including business owners, participated in the 2012 State of Inbound Marketingconducted by HubSpot, the software and education pioneer in the field.
    • 3. We are seeing a seismic shift in marketing. Today there are two major strategies:1. Outbound Marketing2. Inbound Marketing
    • 4. 1. Outbound marketinguses direct mail, print andbroadcast advertising, tradeshows to push messagesout to prospects.
    • 5. 2. Inbound Marketinguses websites that areoptimized for searchengines, blogs, socialmedia, and more new tools topull prospects in.
    • 6. Are your marketing dollarsgoing outbound orinbound? Consider thesestatistics from HubSpot’sreport . . .
    • 7. 78% of internet users conduct product research online.(That means your new business card isn’t a business card— it’s Google.)
    • 8. Inbound leads cost 61% less per lead than outbound leads.
    • 9. 57% of companies haveacquired a customer from their blog.
    • 10. 81% of businesses reported that their company blog is useful-to-critical for their business.
    • 11. 62% of companies reported that socialmedia has become MOREimportant as a source of leads.
    • 12. 51% of companies report that direct mail hasbecome LESS important as a source of leads.
    • 13. 65% of B2B companies report that they have acquired a customer through LinkedIn.
    • 14. 41% of B2Band 67% of B2C companies haveacquired a customer through Facebook.
    • 15. 89% of businesses are either maintaining or increasing their inbound marketing budgets.
    • 16. (or thereabouts) is whenHubSpot will release its newreport. Watch this PBA blog for the latest statistics . . .
    • 17. And visit LauraLongley.com for key takeaways. Better yet, join me at the Purcellville Library for a presentation inearly March. (Look for details onmy website and Facebook page.)
    • 18. About Laura Longley Marketing, LLC Today we have all these puzzle pieces—websites, blogs, social media, email marketing— that can be confounding. We help you put thepieces together into a marketing process that willincrease your revenue. If you’d like to learn how just call me at 540-454-2544 or email laura@lauralongley.com .