13 numbers that will change howyou market in 2013 by Laura Longley Laura Longley Marketing, LLC
972 professionals, including business owners, participated in the 2012 State of Inbound Marketingconducted by HubSpot, the software and education pioneer in the field.
We are seeing a seismic shift in marketing. Today there are two major strategies:1. Outbound Marketing2. Inbound Marketing
1. Outbound marketinguses direct mail, print andbroadcast advertising, tradeshows to push messagesout to prospects.
2. Inbound Marketinguses websites that areoptimized for searchengines, blogs, socialmedia, and more new tools topull prospects in.
Are your marketing dollarsgoing outbound orinbound? Consider thesestatistics from HubSpot’sreport . . .
78% of internet users conduct product research online.(That means your new business card isn’t a business card— it’s Google.)
Inbound leads cost 61% less per lead than outbound leads.
57% of companies haveacquired a customer from their blog.
81% of businesses reported that their company blog is useful-to-critical for their business.
62% of companies reported that socialmedia has become MOREimportant as a source of leads.
51% of companies report that direct mail hasbecome LESS important as a source of leads.
65% of B2B companies report that they have acquired a customer through LinkedIn.
41% of B2Band 67% of B2C companies haveacquired a customer through Facebook.
89% of businesses are either maintaining or increasing their inbound marketing budgets.
(or thereabouts) is whenHubSpot will release its newreport. Watch this PBA blog for the latest statistics . . .
And visit LauraLongley.com for key takeaways. Better yet, join me at the Purcellville Library for a presentation inearly March. (Look for details onmy website and Facebook page.)
About Laura Longley Marketing, LLC Today we have all these puzzle pieces—websites, blogs, social media, email marketing— that can be confounding. We help you put thepieces together into a marketing process that willincrease your revenue. If you’d like to learn how just call me at 540-454-2544 or email firstname.lastname@example.org .