Telling your green story niagara sustainability workshop 2014

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Best Practice Sharing workshop, Laura Dunkley of L Dunkley Communications started a round table discussion with NSI partners by introducing the key pieces to telling your green story. Carbon Project partners then shared their greening successes and challenges, providing inspiration for some and an open forum to brainstorm solutions for others. The overarching conclusion: sustainability solutions are not ‘one size fits all’.

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  • Know your Story Be Your StoryWho has a role in Your StoryTelling your storyListening & EvaluatingHow does NSI play into this? How they will support you >> How you will support themLet’s work together – Workshop in communication best practices between partners & NSI
  • Know your Story Be Your StoryWho has a role in Your StoryTelling your storyListening & EvaluatingHow does NSI play into this? How they will support you >> How you will support themLet’s work together – Workshop in communication best practices between partners & NSI
  • Know your Story Be Your StoryWho has a role in Your StoryTelling your storyListening & EvaluatingHow does NSI play into this? How they will support you >> How you will support themLet’s work together – Workshop in communication best practices between partners & NSI
  • Know your Story Be Your StoryWho has a role in Your StoryTelling your storyListening & EvaluatingHow does NSI play into this? How they will support you >> How you will support themLet’s work together – Workshop in communication best practices between partners & NSI
  • Interesting statistics… 20134.2 billion people use their mobile device to access social media sites28% of Retweets on Twitter are due to inclusion of “please RT!”Google + 40% of marketers use it, 70% want to learn more and 67% plan to increase activities42% update their profile information regularly on LinkedInEvery second 8000 users like some or other photo on Instagram60% of consumers say the integration of social media makes them more likely to share product and servicesBUT just because all these social media sites are active…it doesn’t mean you need to engage on all of them.. You need to continue with the questions… to fine tune your plan so it is effective.. For success and your time management.Beyond the statistics…Expected to be there Conversation – “Two- Way Communication”Listen to feedbackOpportunity to extend reachCreate ambassadorsSpeed to reachMonitor BrandMarket ResearchNetworking with PeersSalesRef: http://www.digitalbuzzblog.com/infographic-social-media-stats-2013/
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  • Telling your green story niagara sustainability workshop 2014

    1. 1. L Dunkley Communications Best Practice Sharing The Carbon Project A Partner Workshop Presented by Laura Dunkley Feb 21 2014
    2. 2. L Dunkley Communications Your Green Story
    3. 3. L Dunkley Communications Who Your Green Story Know it Be it Tell it Leveraging your Partnership with
    4. 4. L Dunkley Communications Your Green Story Enhanced Brand Employee Attraction / Retention  Cost Savings (Energy +)  Risk Mitigation Know it Why
    5. 5. L Dunkley Communications Your Green Story Carbon Project Employee GREEN TEAM programs  Community GREEN Projects Know it What
    6. 6. L Dunkley Communications Your Green Story Know it Be it  Employees  Opportunities  Set EXPECTATIONS  Communication  Open Door Policy Company Culture
    7. 7. L Dunkley Communications Your Green Story Know it Be it  Community Projects  Media  Suppliers  Policies / Regulations  Charities  Networking Groups Public Relations
    8. 8. L Dunkley Communications Who Your Green Story Know it Be it  Customers  Employees  Shareholders  Government  Media 
    9. 9. L Dunkley Communications Who Your Green Story Know it Be it Tell it
    10. 10. L Dunkley Communications Who Your Green Story Know it Be it Tell it  Unexpected  Get to the Point  Emotions  Timely  Relevant  Truthful
    11. 11. L Dunkley Communications ContentCreation E-Newsletter Blog Photos Presentations Maps Graphs Videos, Webinars Podcasts Whitepapers Illustrations Project
    12. 12. L Dunkley Communications Traditional • E-Newsletters • Online Chats • Newspapers • Magazines • Television • Radio • Press Releases • Direct Mail • Signage • Brochures • Packaging • Events • Website • Social Media • Blogging • Online Forums Digital
    13. 13. L Dunkley Communications www.lauradunkley.com
    14. 14. L Dunkley Communications Who Your Green Story Know it Be it Tell it
    15. 15. L Dunkley Communications Who Your Green Story Know it Be it Tell it Two-Way Communication
    16. 16. L Dunkley Communications Our Partners
    17. 17. L Dunkley Communications Website Blogs Annual Report Resource Library Social Media Expertise Program Support Logos Press Release Email Samples Email Taglines Welcome Kit Employee Community Networking Carbon Project Writing Research Environmental
    18. 18. L Dunkley Communications Our Partners  Your Stories Photos, Articles, Video  Challenges  Your ideas
    19. 19. L Dunkley Communications Workshop Discussion
    20. 20. L Dunkley Communications Workshop Topics Carbon Project Stories to share Sustainability stories beyond Carbon Project Project Challenges - ideas, planning, execution, evaluation, resources Employee Engagement Communication tips & successes
    21. 21. L Dunkley Communications Your Green Story What can we do to help?

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