Who Do I Talk To Now?Who to talk to, what to ask, and what tools to use for DIY user research                             ...
This talk is not for Experts     (well, not UX experts, anyway)
Fine, Who’s It For Then?• Founders• Engineers• Product   Managers• Marketing   Managers• Peoplewho want to listen to their...
What’s It About, Anyway?   Who to listen toWhen to listen to them  What to ask them
It’s Also About Tools To Make Your Life Easier                    LiveView
Damn!That’s a lot of tools
Is This A Little Better?   Remote           Unmoderated      Written Feedback     Finding      Micro UsabilityModerated Te...
Wait, What Are Unmoderated Tests With Video?Watch and Listen to Real People Using Your Application!
Wait, What Are Unmoderated Tests With Video?Watch and Listen to Real People Using Your Application!
Micro-Usabili-What Now?
Get People’s First Impressions of Your Landing Pages
Get People’s First Impressions of Your Landing Pages
What You Get
See Where People Click on Mockups
See Where People Click on Mockups
What You Get
What’s So Great About Remote Testing?  • Talk   to more people, faster  • Recruit   from a larger pool of users  • Find   ...
What About MY Needs?Think about your scenarios now! (You may be called on at the end of the presentation)
Great, What Sort Of Research Should I Do?The type of research you do depends on what you have      to show users and what ...
You Have An Idea
You Want To Know...• Is   my idea any good?• Will   anybody actually buy this?• Does    this solve a problem for anybody?
You Should Talk To...• Competitors’ Customers• Potential   Customers (best guess)• Personas
You Should Ask...                                 What made you decideWhat do you like about                              ...
You Can Use...Competitor   Landing Page       RemoteUse Videos      Tests         Conversations
You Have A Sketch (or Maybe A Few Sketches)
You Want To Know...•   Do people get what this is?•   How do people react to different    implementations of this idea?•  ...
You Should Talk To...• Competitors’ Customers• Customers     (acquired from landing page tests)• Potential   Customers (be...
You Should Ask...                                   What do you think isWhat would you do if you              going on her...
You Can Use...   Micro             RemoteUsability Tests    Usability Tests
You Have An Interactive Prototype
You Want To Know...• Can   people use this?• Where    do people get lost?• What   aren’t people understanding?
You Should Talk To...• Customers     (acquired from landing page tests)• Competitors’ Customers• Potential   Customers (be...
You Should Ask...                                     What do you think isWhat would you do if you                going on...
You Can Use...Unmoderated         Remote Test Videos      Usability Tests
You Have A Product (yay!)
You Want To Know...• How   are people actually using this?• Why   do the metrics look like that?• What are the problems pe...
You Should Talk To...• New   Customers• Retained    Customers (in all categories)• Competitors’ Customers• Potential   Cus...
You Should Ask...                                Is there anything that doesn’t What do you think is                 work ...
You Can Use...Unmoderated Micro Usability   Remote           Written Test Videos    Tests       Usability Tests   Feedback
You Have A New Feature Idea For Your Product
You Should...Go Back to the Beginning!
WARNING!These steps are not as linear as this presentation                 might imply...
You Should Never Ever Ask (in Any Stage)...   Don’t you hate this?           Don’t you love this?                    WHAT ...
Those Tools Again...   Remote           Unmoderated      Written Feedback     Finding      Micro UsabilityModerated Testin...
Your Turn!Q&A
Free Stuff And Stuff To Read• First      25 People to sign up for UserTesting.com get a free test with the code: web20expo...
Upcoming SlideShare
Loading in...5
×

Who Do I Talk To Now? DIY User Research for Startups

7,643

Published on

Published in: Design
7 Comments
49 Likes
Statistics
Notes
No Downloads
Views
Total Views
7,643
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
417
Comments
7
Likes
49
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Who Do I Talk To Now? DIY User Research for Startups

    1. 1. Who Do I Talk To Now?Who to talk to, what to ask, and what tools to use for DIY user research Laura Klein @lauraklein laura@usersknow.com http://www.usersknow.com
    2. 2. This talk is not for Experts (well, not UX experts, anyway)
    3. 3. Fine, Who’s It For Then?• Founders• Engineers• Product Managers• Marketing Managers• Peoplewho want to listen to their users, but don’t know where to start
    4. 4. What’s It About, Anyway? Who to listen toWhen to listen to them What to ask them
    5. 5. It’s Also About Tools To Make Your Life Easier LiveView
    6. 6. Damn!That’s a lot of tools
    7. 7. Is This A Little Better? Remote Unmoderated Written Feedback Finding Micro UsabilityModerated Testing Tests w/ Video & Surveys Participants TestsLiveView (mobile)
    8. 8. Wait, What Are Unmoderated Tests With Video?Watch and Listen to Real People Using Your Application!
    9. 9. Wait, What Are Unmoderated Tests With Video?Watch and Listen to Real People Using Your Application!
    10. 10. Micro-Usabili-What Now?
    11. 11. Get People’s First Impressions of Your Landing Pages
    12. 12. Get People’s First Impressions of Your Landing Pages
    13. 13. What You Get
    14. 14. See Where People Click on Mockups
    15. 15. See Where People Click on Mockups
    16. 16. What You Get
    17. 17. What’s So Great About Remote Testing? • Talk to more people, faster • Recruit from a larger pool of users • Find people all over the world • Reduce no-shows and recruiting costs
    18. 18. What About MY Needs?Think about your scenarios now! (You may be called on at the end of the presentation)
    19. 19. Great, What Sort Of Research Should I Do?The type of research you do depends on what you have to show users and what you want to learn.
    20. 20. You Have An Idea
    21. 21. You Want To Know...• Is my idea any good?• Will anybody actually buy this?• Does this solve a problem for anybody?
    22. 22. You Should Talk To...• Competitors’ Customers• Potential Customers (best guess)• Personas
    23. 23. You Should Ask... What made you decideWhat do you like about to do it this way? your solution? What’s missing?What are you currently doing?What else have you What do you hate about tried? your solution? What’s your problem? If you could change something, what would it be? Will you show me?
    24. 24. You Can Use...Competitor Landing Page RemoteUse Videos Tests Conversations
    25. 25. You Have A Sketch (or Maybe A Few Sketches)
    26. 26. You Want To Know...• Do people get what this is?• How do people react to different implementations of this idea?• Does this solve any of the problems we identified earlier?
    27. 27. You Should Talk To...• Competitors’ Customers• Customers (acquired from landing page tests)• Potential Customers (best guess)• Personas
    28. 28. You Should Ask... What do you think isWhat would you do if you going on here? saw this? What’s missing? What do you think this is? Which of these sketches do What do you think you you like best? could do with this? If you could changeHow does this compare to something, what would it be? what you currently use?
    29. 29. You Can Use... Micro RemoteUsability Tests Usability Tests
    30. 30. You Have An Interactive Prototype
    31. 31. You Want To Know...• Can people use this?• Where do people get lost?• What aren’t people understanding?
    32. 32. You Should Talk To...• Customers (acquired from landing page tests)• Competitors’ Customers• Potential Customers (best guess)• Personas• People with Right Level of Tech Savvy (for usability)
    33. 33. You Should Ask... What do you think isWhat would you do if you going on here? saw this? Anything you like about this?How would you perform a task?Anything you hate about this? Anything particularly confusing about this? What’s missing? If you could changeHow does this compare to something, what would it be? what you currently use?
    34. 34. You Can Use...Unmoderated Remote Test Videos Usability Tests
    35. 35. You Have A Product (yay!)
    36. 36. You Want To Know...• How are people actually using this?• Why do the metrics look like that?• What are the problems people are having in the real world?
    37. 37. You Should Talk To...• New Customers• Retained Customers (in all categories)• Competitors’ Customers• Potential Customers (best guess)• Potential Customers (in different groups)
    38. 38. You Should Ask... Is there anything that doesn’t What do you think is work as expected? going on here? Anything you like about this? How do you use this?Anything you hate about this? Anything particularly Will you show me? confusing about this? What’s missing? If you could changeHow does this compare to something, what would it be?other things you’ve used?
    39. 39. You Can Use...Unmoderated Micro Usability Remote Written Test Videos Tests Usability Tests Feedback
    40. 40. You Have A New Feature Idea For Your Product
    41. 41. You Should...Go Back to the Beginning!
    42. 42. WARNING!These steps are not as linear as this presentation might imply...
    43. 43. You Should Never Ever Ask (in Any Stage)... Don’t you hate this? Don’t you love this? WHAT IS WRONG WITH YOU??? Isn’t this a cool product? Would you use this featureI’m about to explain to you in Would you use this product to excruciating detail? solve this problem I’ve just explained to you in excruciating detail?
    44. 44. Those Tools Again... Remote Unmoderated Written Feedback Finding Micro UsabilityModerated Testing Tests w/ Video & Surveys Participants TestsLiveView (mobile)
    45. 45. Your Turn!Q&A
    46. 46. Free Stuff And Stuff To Read• First 25 People to sign up for UserTesting.com get a free test with the code: web20expo - use by 4/16• When to Use Which User Experience Research Methods• User Research Tips• 24 Usability Test Tools
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×