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Sneaky Tips for Validating Your Idea
Sneaky Tips for Validating Your Idea
Sneaky Tips for Validating Your Idea
Sneaky Tips for Validating Your Idea
Sneaky Tips for Validating Your Idea
Sneaky Tips for Validating Your Idea
Sneaky Tips for Validating Your Idea
Sneaky Tips for Validating Your Idea
Sneaky Tips for Validating Your Idea
Sneaky Tips for Validating Your Idea
Sneaky Tips for Validating Your Idea
Sneaky Tips for Validating Your Idea
Sneaky Tips for Validating Your Idea
Sneaky Tips for Validating Your Idea
Sneaky Tips for Validating Your Idea
Sneaky Tips for Validating Your Idea
Sneaky Tips for Validating Your Idea
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Sneaky Tips for Validating Your Idea

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Some fast, cheap ways to get feedback about whether your product idea is worth building.

Some fast, cheap ways to get feedback about whether your product idea is worth building.

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    • 1. Fast & Cheap User Feedback Sneaky Ways To Validate Your Idea For Less Laura Klein @lauraklein laura@usersknow.com http://www.usersknow.comSaturday, March 30, 13
    • 2. @lauraklein So You Want To Know If Your Idea Is Any Good...Saturday, March 30, 13
    • 3. @lauraklein You Could Try Some Of These • Traditional Market Research • Competitive Analysis • Contextual Inquiry Studies • In Depth User Research & Ethnography • Emotion Response Analysis with EEG (No really. This is a thing.)Saturday, March 30, 13
    • 4. @lauraklein Or These • Build it and ship it • Hire a sales team to start selling • Try to raise money from a VCSaturday, March 30, 13
    • 5. @lauraklein Guess What That Will Cost You!Saturday, March 30, 13
    • 6. @lauraklein Want To Know How To Do It Cheaper & Faster? (oh, And With No Engineers?)Saturday, March 30, 13
    • 7. @lauraklein Better Validation Through... • False Advertising • Sloth • Corporate Espionage • LIES!!!!Saturday, March 30, 13
    • 8. @lauraklein False AdvertisingSaturday, March 30, 13
    • 9. @lauraklein Landing Pages For Products That Don’t Exist Don’t build it until they’ve come.Saturday, March 30, 13
    • 10. @lauraklein Feature Stubs For Features You Might Build Someday “This feature is coming soon!” Don’t build a feature before people are already using it.Saturday, March 30, 13
    • 11. @lauraklein Wizard Of Oz Features Humans can be cheaper than automation.Saturday, March 30, 13
    • 12. @lauraklein SlothSaturday, March 30, 13
    • 13. @lauraklein Five Is The Magic Number “As you add more and more users, you learn less and less because you will keep seeing the same things again and again...After the fifth user, you are wasting your time by observing the same findings repeatedly but not learning much new.” -Jakob Nielsen Talking to 1 user is crucial. Talking to 100 users is wasteful.Saturday, March 30, 13
    • 14. @lauraklein Interviews To Surveys Develop hypotheses with a few qualitative interviews and quickly validate them with quantitative research.Saturday, March 30, 13
    • 15. @lauraklein Corporate EspionageSaturday, March 30, 13
    • 16. @lauraklein Test Your Competitors Remote Unmoderated Micro Usability Moderated Testing Tests w/ Video Tests LiveView (mobile) Don’t make mistakes somebody else has already made.Saturday, March 30, 13
    • 17. @lauraklein LIES!!!Saturday, March 30, 13
    • 18. @lauraklein Blog It Starting a blog about your idea is cheaper and faster than starting a product.Saturday, March 30, 13
    • 19. @lauraklein Send An EmailEmails & newsletters are cheap, fast, and easy to measure.Saturday, March 30, 13
    • 20. Questions? You know where to find me... @lauraklein laura@usersknow.com http://www.usersknow.com UX for Lean Startups - from O’ReillySaturday, March 30, 13

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