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  • 1. Seeing Red Cars How to engage employees in a  pressing challenge or  business opportunity WRAP IT IN RED
  • 2. Seeing Red Cars The Red Cars philosophy is based on TRUTHS • People UNCONSCIOUSLY focus on what they do NOT want • 75% of learning is INFORMAL and is influenced by peers • The average worker spends 23 hours/week on the INTERNET
  • 3. Seeing Red Cars To effect LASTING CHANGE employees need to • Focus on what they WANT to have happen • Hear the SUCCESSES of influential peers • See people at all levels INVOLVED in the process • See REMINDERS of the program regularly (e.g. weekly)
  • 4. Seeing Red Cars The conduit is a TECHNOLOGY PLATFORM where  people view stories and share experiences Forum Wiki Poll Video Notes Audio
  • 5. Seeing Red Cars Now wrap everything in RED to make it memorable! • Red Cars film and book • Red Cars t‐shirts, cookies, toy cars, sunglasses, etc. • Red Cars iPhone app • Red Cars video activities • Red Cars Hero Stories See Red Cars items on www.seeingredcarsbook.com
  • 6. Seeing Red Cars Key components of the Red Cars PHILOSOPHY • Find the INFLUENTIAL people in your organization • Tell their STORIES in video, audio and print • Get people at all levels SHARING their experiences
  • 7. Seeing Red Cars Why is this important NOW? • We’re climbing out of a devastating RECESSION • The marketplace is CHANGING ever more rapidly • You need employees FOCUSED on positive outcomes • You have to BREAK the pattern of negative thinking
  • 8. Accelerate Results with On Impact Laura Goodrich Greg Stiever • Workplace expert • Emmy Award winner • Speaker • Producer • Author • Storyteller
  • 9. Seeing Red Cars is POWERFUL When employees need to GET ON BOARD and • Deal with a pressing challenge • Capitalize on a business opportunity • Embrace diversity • Collaborate across generations • Break out of silos • Launch an important initiative or year‐long plan
  • 10. Seeing Red Cars We propose a custom program based on our FILM • In use by more than 500 trainers and leaders worldwide • New BOOK being published by Berrett‐Koehler in Feb. 2011 • Red Cars items, videos, activities can ENHANCE your program
  • 11. Seeing Red Cars 1. Identify employee AMBASSADORS 2. Capture Ambassadors’ STORIES in video,  audio and print 3. Create a  so all  employees can participate 4.  SPACE communications O V E R   T I M E to  achieve engagement at all levels
  • 12. Seeing Red Cars Identify your Ambassadors: – Centers of TRUST – Centers of KNOWLEDGE – Centers of SOCIAL CONNECTIONS
  • 13. Seeing Red Cars Your SEEING RED CARS PROGRAM will showcase • YOUR pressing challenge or business opportunity • YOUR leaders teamed with Laura Goodrich for a keynote • YOUR people’s stories (employees, suppliers, customers)  featured in the film YOUR LOGO HERE
  • 14. Seeing Red Cars FEATURES of your custom program • Keynote by Laura Goodrich at all corporate locations • Multi‐city speaking tour by Laura Goodrich • Training resources (Training Guide, Self Study Guide,  PowerPoint, etc.) • Video activities on the DVD • Video stories of your key employees – Centers of knowledge – Centers of trust – Centers of social connections
  • 15. Seeing Red Cars BENEFITS of your custom program • Professionally produced business video • Exciting curriculum that energizes your workforce • Easier buy‐in from your employees and customers because  their stories are told in the program • A way to connect interactively with your suppliers and employees • A web‐based vehicle that reinforces the lessons learned
  • 16. Seeing Red Cars CREATE LASTING CHANGE and MAKE IT  STICK.  Wrap your initiative in RED!
  • 17. Seeing Red Cars To learn more contact: Laura Goodrich Greg Stiever On Impact Productions 952‐856‐6071 onimpactproductions.com