Driving It Home

Driving It Home How to leverage employee successes and a technology platform to launch a STRATEGIC PRIORITY

Successfully rolling out a STRATEGIC PRIORITY requires: • Communicating to all employees • Achieving buy in • Influencing new behaviors

Companies often deliver a FORMAL PRESENTATION in large and small gatherings companywide

The problem: RETENTION from a single presentation is ONLY 5%

To change employee behavior You must connect EMOTIONALLY

Learning RETENTION must infiltrate on the job EXPERIENCES

Where behavior is influenced RETENTION is proven to increase 75% or more

It requires broader and deeper ENGAGEMENT spaced over time ...

The solution: a 4 step process that IMMERSES employees USING TECHNOLOGY

Driving It Home 1. Identify employee AMBASSADORS 2. Capture Ambassadors’ STORIES in video, audio and print 3. Create a so all employees can participate 4. SPACE communications O V E R T I M E to achieve engagement at all levels

Driving It Home 1. Identify your Ambassadors: – Centers of TRUST – Centers of KNOWLEDGE – Centers of SOCIAL CONNECTIONS

Driving It Home 2. Capture your Ambassadors’ stories in video, audio and print: – VIGNETTES that demonstrate desired attributes – REAL LIFE EXPERIENCES that translate values – HERO STORIES that share real work successes

Driving It Home 3. Communicate Ambassadors’ stories through a TECHNOLOGY PLATFORM Forum Wiki Poll Video Notes Audio

Driving It Home Where stories are shared with USERS

Driving It Home USERS can interact with the portal

Driving It Home USERS can interact with each other

Driving It Home and USERS can spread the stories outside the company

Driving It Home 4. To achieve ENGAGEMENT at all levels through: – Pertinent stories – Shared perceptions – spread over time . . .

Accelerate Results with On Impact Laura Goodrich Greg Stiever • Workplace expert • Emmy Award winner • Speaker • Producer • Author • Storyteller

Driving It Home We take your STRATEGIC PRIORITY and create a Participatory Culture

Driving It Home Where people Are NOT moving in opposite directions

Driving It Home They’re moving In the SAME DIRECTION

Driving It Home FOCUSED on your company’s STRATEGIC PRIORITY

TO ACHIEVE YOUR BUSINESS OBJECTIVES!

Driving It Home To learn more contact: Laura Goodrich Greg Stiever On Impact Productions 952 856 6071 onimpactproductions.com

Driving It Home

by Laura Goodrich on Aug 11, 2010

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Driving It Home — Presentation Transcript