Drive professional development with seeing red cars
ENERGIZE EMPLOYEES TO TAKECHARGE OF THEIR INDIVIDUAL ANDPROFESSIONAL DEVELOPMENT
A HIGH ENERGY, HIGH IMPACTCAMPAIGN THAT CREATESCONNECTIONS ANDOPPORTUNITIES
AND POSITIONS YOURORGANIZATION AS ANEMPLOYER OF CHOICE
EMPLOYEE DEVELOPMENT PARTNER with the creators of a popular business film used worldwide and the new Berrett Koehler book by the same name: Seeing Red Cars (released Feb. 2011) See the film: www.seeingredcars.com (used by over 600 leaders worldwide) Book site: www.seeingredcarsbook.com
Why Now?The book release is aptly timed The economy is pulling out of a devastating recessionFacts 13% unemployment rate globally for Millennials (ages 15 30) Relationship dynamics between generations is tense Organizations are struggling to connect with Millennials The marketplace needs them 40% of the workforce turned 62 in 2010 Gen X is 9% smaller – 11 million people Every hour 330 baby boomers turn 62 32 fewer Gen Xers are available to take their placeThese realities are leading to an IMMINENT TALENT CRISIS
Let’s Get the Wheels Moving “What’s happening now in business is collective eye rolling between the generations. Initiating conversations will break down these barriers. Once younger generations and established generations open up and connect, they each have the opportunity to be heard and understood.” Laura Goodrich
Seeing Red CarsChapter 4 Highlights the power of 30 chats in 30 days with successful people who are passionate about what they do. This is how people gain clarity in their direction and build networks that lead to jobs and opportunities.
Seeing Red CarsOffer employees these high impact professional development tools Book Seeing Red Cars Driving Yourself, Your Team, and Your Organization to a Positive Future Film Seeing Red Cars Seeing Red Cars Toolkit Conversation Starter videos
Seeing Red CarsOpportunity Used in succession and spaced over time, these resources along with video success stories will influence your employees to “take the wheel” and drive with intention toward the positive outcomes your organization desires.
Seeing Red CarsEmployer of Choice Employers that take an active interest in employees’ professional development with tools, resources and support, are positioned best to attract and retain top talent.
PROPOSALGood News Spreads Video stories are uploaded to an intranet, YouTube or private Facebook page On line discussions and story sharing is encouraged internally and externally Employees are invited to share their stories through social networks to attract other top talent to your company
Start Your Engines!Let’s partner on a high impact campaignthat engages your best employeesDemonstrate WHY your organization is theEmployer of Choice!