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Social media allows you to develop your personal brand and expand your "voice." There are a lot of advantages with utilizing social media to it's fullest potential and introducing yourself to a broad audience. I will be doing this moving forward as I continue a video series of "Using social media as a voice for personal branding."
See the full blog post here: http://www.lauragainor.com/2010/06/using-social-media-as-a-voice-for-personal-branding/