Make Your Mark With Social Media


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Laura Gainor's Keynote presentation for the Interior Design Career Day hosted by ASID and IIDA, Wisconsin Chapters.

Presentation focuses on how to make your mark in the interior design industry. How will you stand out within the crowd of job applications? Make Your Mark with your online presence.

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Make Your Mark With Social Media

  1. 1. Make your mark with social media<br />Laura Gainor // Interior Design Career Day 2.18.11 // ASID & IIDA<br />
  3. 3. 3<br />© 2011 GMR<br />Source: <br />
  4. 4. 4<br />© 2011 GMR<br />About Laura Gainor<br />Career Experience<br />Launch Your Career<br />Creating An Online Presence<br />If You Had Four Days…<br />Questions<br />AGENDA<br />
  5. 5. About lauragainor<br />5<br />© 2011 GMR<br />Social Media Manager for GMR Marketing<br />Board Member for United Adworkers<br />Connect: <br /><br />LinkedIn:<br /><br />GMR Marketing<br /><br /><br /><br />
  6. 6. 6<br />LAUNCH YOUR CAREER. <br />IT STARTS WITH YOU AND YOUR BRAND. <br />© 2011 GMR<br />
  7. 7. Career experience<br />7<br />© 2011 GMR<br />University of Wisconsin-Milwaukee<br /><ul><li>Fine Arts – Photography
  8. 8. Journalism – Advertising</li></ul>United Adworkers– Creative Intern<br />BVK – Creative Intern<br />Greenspon Advertising – Designer & Account Manager<br />Yodle – Client Services Manager<br />Blue Wheel Photography – Founder, Photographer, Designer, & Social Media Manager<br />Comet Branding – Social Media Strategist<br />GMR Marketing – Social Media Manager<br />
  9. 9. Launching a business with <br />social media<br />8<br />© 2011 GMR<br />Social Media helps you drive awareness to your new business with a low budget. <br />Launched Blue Wheel Photography Using: <br /><ul><li>Company website and blog
  10. 10. Twitter profile
  11. 11. Facebook fan page
  12. 12. YouTube channel
  13. 13. Events</li></li></ul><li>Showcase your talents through social media <br />9<br />© 2011 GMR<br />When moving from Charlotte, NC, I networked with Milwaukee professionals on Twitter and became aware of a job from @CometBranding.<br />Comet Branding tweeted the job opening on Feb 11, 2010<br />Tweeted my SlideShare presentation on Feb 15, 2010<br />Created a virtual resume and portfolio using: <br /><ul><li>Twitter
  14. 14. Foursquare
  15. 15. SlideShare
  16. 16. YouTube</li></li></ul><li>Stay involved with related clubs<br />10<br />© 2011 GMR<br />While in college, I was the creative intern for United Adworkers, a club dedicated to the Milwaukee advertising community. <br />That internship got me another internship at BVK, a Milwaukee advertising agency. <br />Now after returning to Milwaukee five years later, I am on the United Adworkers Board. <br />All connections and local organizations are valuable. <br />
  18. 18. 12<br />© 2011 GMR<br />Build your online presence through these SOCIAL channels<br />SlideShare• LinkedIn • Twitter • Facebook • Blog • Flickr • YouTube/Vimeo<br />Utilize your design skills to create unique, branded social media channels.<br />© 2010 GMR<br />
  19. 19. 13<br />Google yourself<br /><ul><li>It’s the first place potential employers go to find more information about you.
  20. 20. What are the top search results for your name?
  21. 21. What content is on those links?
  22. 22. Social Media channels give you the opportunity to create your brand online.
  23. 23. Top results are typically your social media channels. </li></ul>© 2010 GMR<br />
  24. 24. 14<br />Engage in conversations<br /><ul><li>Engage in conversations.
  25. 25. Twitter is one of the best ways to network and meet new people.
  26. 26. Utilize Twitter platforms, such as Hootsuite, to follow industry keywords, organizations you’re interested in, and companies. Engage in conversations on these topics.
  27. 27. Make it a point each day to engage in a Twitter conversation with someone other than posting information.
  28. 28. Expand your network. Find/Follow people of interest to you. </li></ul>© 2010 GMR<br />
  29. 29. 15<br />Get creative. Play with social media.<br /><ul><li>Every day new social media tools are being created, opening up creative opportunities to find ways to utilize them for your personal branding.
  30. 30. Spend 10 minutes each day browsing blogs, such as Mashable and TechCrunch.
  31. 31. Use Twitter to see what your network is talking about.
  32. 32. Play. It’s very important to not be hesitant on experimenting with new social media tools. </li></ul>© 2010 GMR<br />
  33. 33. 16<br />© 2011 GMR<br />Concept 1:<br />BLOG: Today, it’s a must to have a personal website/blog. <br />Your blog plays as the social hub where all of your content lives and all your social channels lead back to. <br />Share industry knowledge, interior design portfolio, and engage with your community through online polls, questions, etc. <br />
  34. 34. 17<br />© 2011 GMR<br />Concept 1:<br />FACEBOOK: Create a fan page for your personal portfolio or business<br />Facebook fan pages can serve as your professional blog platform to share industry thoughts, showcase your interior design portfolio and promote your work. <br />By choosing your page’s vanity URL, you will build SEO for your name and business. Choose a name wisely, since you’re unable to change your vanity URL. <br />
  35. 35. 18<br />© 2011 GMR<br />Concept 1: CASE STUDIES<br />TWITTER: Choose a Twitter handle wisely<br />Promote your Facebook fan page / blog<br />Share industry thoughts and engage with other professionals/students<br />Talk about what you love…but don’t get too personal by sharing your every move<br />What not to do on Twitter:<br />Don’t be a salesperson – people will unfollow you quickly<br />
  36. 36. 19<br />© 2011 GMR<br />LINKEDIN: How to make yourself stand out<br />Share content from your professional website/blog and Facebook fan page<br />Utilize various applications to showcase your work. Ex. SlideShare & Wordpress<br />Connect with professionals and students you network with, in-person or online<br />Follow companies you are interested in, to stay up-to-date on recent news<br />
  37. 37. 20<br />© 2011 GMR<br />Concept 1: CASE STUDIES<br />FLICKR: How to make yourself stand out<br />Photo portfolio of your design work – tag photos with appropriate keywords<br />Create “sets” of images for various interior design categories<br />What not to do on Flickr:<br />Mix images of professional and personal. Don’t use Flickr like you would your personal Facebook profile<br />
  38. 38. 21<br />© 2011 GMR<br />Concept 1: CASE STUDIES<br />YOUTUBE/VIMEO: How to make yourself stand out<br />Use your video channel as a space to share your genuine thoughts about interior design, through videos<br />Create video tours of some of your recent work<br />What not to do on video:<br />Don’t be fake. Be yourself and showcase your personality and talents. <br />
  39. 39. 22<br />© 2011 GMR<br />Concept 1: CASE STUDIES<br />SLIDESHARE: Showcase school projects and design portfolios<br />Use as a source to share your school presentations online<br />Build SEO for your name and portfolio<br />Embed the SlideShare presentations into your LinkedIn profile through the app<br />Create a virtual resume to demonstrate your qualifications <br />
  40. 40. 23<br />IF YOU HAD 4 DAYS…<br />© 2011 GMR<br />…to create a compelling virtual resume, what would you do? How would you display your portfolio? How would you ensure you weren’t just another paper resume in the 100+ stack of applications? How are you going to utilize your design skills to demonstrate your skills? <br />
  41. 41. 24<br /> Paper resume vs. Virtual resume <br />© 2010 GMR<br />
  42. 42. 25<br />© 2011 GMR<br />The job hunt doesn’t start at graduation<br />If an opportunity came up, are you ready for it? <br /><ul><li>Continuously network with other people.
  43. 43. Keep your resume and photo portfolio updated.
  44. 44. Let employers find you. Post ongoing content across all your social media channels.
  45. 45. Companies want social media savvy employees. </li></li></ul><li>26<br />© 2011 GMR<br />Creative “Hire me” campaign<br />GOOGLE JOB EXPERIMENT<br />Source:<br />
  46. 46. 27<br />NOW TIME FOR THE CHALLENGE<br />© 2011 GMR<br />You need to prove to me why you think I should hire you to design my newly purchased, dream home. You have 4 days to complete it. Send me your resume and I will choose the top five (5) submissions to feature on my blog. <br />DUE DATE: Wednesday, February 23, 2011<br />Apply to:<br />
  47. 47. 28<br />Thank you! - Q&a<br />© 2011 GMR<br />Laura Gainor<br /><br />Twitter: @LauraGainor<br />GMR Marketing: @GMRMarketing<br /><br /><br /><br />