Building A Community Of Individual Supporters

  • 947 views
Uploaded on

Learn how to build a strong and sustainable base of individual donors for your nonprofit.

Learn how to build a strong and sustainable base of individual donors for your nonprofit.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
947
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
21
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Individuals = $227.41 Billion or 75%. Important thing to note is that individual giving remained flat from 2008 to 2009, and still is at 75% of total.Foundations = $38.44 Billion or 13%. From 2008 to 2009, foundation funding fell by 8.9%.Bequests (also from individuals) = $23.80 Billion or 8% So 83% comes from Individuals if you add bequests & individualsCorporations = $14.10 Billion or 4%
  • Religion $100.95 Billion – down 6 million from last year, but still same % of whole.Education $40.01 BillionGifts to grantmaking foundations $31.00 BillionHuman Services $27.08 billionPublic & Society Benefit $22.77 billion mostly gifts to United Ways, Jewish federations and free-standing donor advised fundsHealth $22.46Arts $12.34International $8.89 (down from 2008)Environment $6.15 Billion [2%]Other 11% Undesignated & grants to individuals

Transcript

  • 1. How To Build A Community of Supporters
    Presented by Laura Kaufman,
    Partners in Effective Philanthropy
  • 2. What We Will Cover
    Who Gives
    Why Individuals Give
    Where the Money Goes
    Stages of Individual Donor Work:
    Staffing An Individual Donor Program
  • 7. Who Gives?
    Source: Giving USA 2010
  • 8. Where the Money Goes:
    Source: Giving USA 2010
  • 9. Why Individuals Give:
    To Make A Difference
    Connection to Cause
    Connection to Person Asking
    Others in their Social Circle Do
    Out of Gratitude
    Out of Duty/Obligation
    To Leave a Legacy
    For Public Recognition
    Out of Guilt
    For a Tax Break
    Because They Were Asked
    Because They Were Inspired
  • 10. Giving TrendsFuture Giving Plans by Age Segment
    Source: Convio, The Next Generation of American Giving, March 2010
  • 11. Giving Trends, continued
    Source: Convio, The Next Generation of
    American Giving, March 2010
  • 12. Giving Trends, continuedGiving Channels
    Source: Convio, The Next Generation of American Giving, March 2010
  • 13. Stages of Individual Donor Work
  • 14. PlanningQuestions to Ask
    What is our fundraising goal? (Based on industry benchmarks & past performance)
    Who will we approach?
    Should we target big, small, mid-size donors? Longevity?
    How:
    When?
    Who will do the work?
  • 19. Typical Donor Plan for $100,000
    Source: http://blackbaud.com
  • 20. Prospect Research:Where to Find Prospects
    Current Donors who can be upgraded
    Lapsed Donors
    Board Members
    Volunteers
    Staff
    Clients – current & past
    Friends & Family of Board members, volunteers & clients
    People who give to sister organizations
    People who come to org. events/programs
  • 21. Cultivation
  • 22. AskingUse different strategies that “feed” each other
  • 23. Stewardship
  • 24. Staffing Your Individual Donor Program
  • 25. Building A Community of Supporters
    Partners in Effective Philanthropy,
    2010
    LauraEkaufman@change4yourdollar.com
    www.Change4YourDollar.com
    Licensed under a Creative Commons Attribution 3.0 License