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Building A Community Of Individual Supporters
 

Building A Community Of Individual Supporters

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Learn how to build a strong and sustainable base of individual donors for your nonprofit.

Learn how to build a strong and sustainable base of individual donors for your nonprofit.

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  • Individuals = $227.41 Billion or 75%. Important thing to note is that individual giving remained flat from 2008 to 2009, and still is at 75% of total.Foundations = $38.44 Billion or 13%. From 2008 to 2009, foundation funding fell by 8.9%.Bequests (also from individuals) = $23.80 Billion or 8% So 83% comes from Individuals if you add bequests & individualsCorporations = $14.10 Billion or 4%
  • Religion $100.95 Billion – down 6 million from last year, but still same % of whole.Education $40.01 BillionGifts to grantmaking foundations $31.00 BillionHuman Services $27.08 billionPublic & Society Benefit $22.77 billion mostly gifts to United Ways, Jewish federations and free-standing donor advised fundsHealth $22.46Arts $12.34International $8.89 (down from 2008)Environment $6.15 Billion [2%]Other 11% Undesignated & grants to individuals

Building A Community Of Individual Supporters Building A Community Of Individual Supporters Presentation Transcript

  • How To Build A Community of Supporters
    Presented by Laura Kaufman,
    Partners in Effective Philanthropy
  • What We Will Cover
    Who Gives
    Why Individuals Give
    Where the Money Goes
    Stages of Individual Donor Work:
    • Planning
    • Prospect Research
    • Cultivation
    • “The Ask”
    • Stewardship
    Staffing An Individual Donor Program
  • Who Gives?
    Source: Giving USA 2010
  • Where the Money Goes:
    Source: Giving USA 2010
  • Why Individuals Give:
    To Make A Difference
    Connection to Cause
    Connection to Person Asking
    Others in their Social Circle Do
    Out of Gratitude
    Out of Duty/Obligation
    To Leave a Legacy
    For Public Recognition
    Out of Guilt
    For a Tax Break
    Because They Were Asked
    Because They Were Inspired
  • Giving TrendsFuture Giving Plans by Age Segment
    Source: Convio, The Next Generation of American Giving, March 2010
  • Giving Trends, continued
    Source: Convio, The Next Generation of
    American Giving, March 2010
  • Giving Trends, continuedGiving Channels
    Source: Convio, The Next Generation of American Giving, March 2010
  • Stages of Individual Donor Work
  • PlanningQuestions to Ask
    What is our fundraising goal? (Based on industry benchmarks & past performance)
    Who will we approach?
    Should we target big, small, mid-size donors? Longevity?
    How:
    • Mail
    • phone
    • Events
    • Face-to-face
    • Social media
    When?
    Who will do the work?
  • Typical Donor Plan for $100,000
    Source: http://blackbaud.com
  • Prospect Research:Where to Find Prospects
    Current Donors who can be upgraded
    Lapsed Donors
    Board Members
    Volunteers
    Staff
    Clients – current & past
    Friends & Family of Board members, volunteers & clients
    People who give to sister organizations
    People who come to org. events/programs
  • Cultivation
  • AskingUse different strategies that “feed” each other
  • Stewardship
  • Staffing Your Individual Donor Program
  • Building A Community of Supporters
    Partners in Effective Philanthropy,
    2010
    LauraEkaufman@change4yourdollar.com
    www.Change4YourDollar.com
    Licensed under a Creative Commons Attribution 3.0 License