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Finding the value of digital PR beyond the links - BrightonSEO

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Laura Crimmons
Laura Crimmons

Looking at the true value of Digital PR beyond just how many links campaigns can drive.

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@lauracrimmons #brightonSEO Finding the value of Digital PR beyond the links Laura Crimmons @lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO Why this talk?
@lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO Digital PR Links
@lauracrimmons #brightonSEO Digital PR SEO
@lauracrimmons #brightonSEO Digital PR =
@lauracrimmons #brightonSEO Brand Awareness
@lauracrimmons #brightonSEO Opinion Change
@lauracrimmons #brightonSEO Behaviour Change
@lauracrimmons #brightonSEO Sales
@lauracrimmons #brightonSEO But since this is BrightonSEO we might as well cover the SEO bits first…
@lauracrimmons #brightonSEO E-A-T
@lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO Note for this you don’t even need a link – the raters are just looking for mentions
@lauracrimmons #brightonSEO How?
@lauracrimmons #brightonSEO https://www.branded3.com/annual-event-pr-calendar/
@lauracrimmons #brightonSEO SERP real estate
@lauracrimmons #brightonSEO Our campaign Our campaign
@lauracrimmons #brightonSEO How?
@lauracrimmons #brightonSEO Bad Press
@lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO How?
@lauracrimmons #brightonSEO Retargeting
@lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO How?
@lauracrimmons #brightonSEO $$$
@lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO Once a year purchase
@lauracrimmons #brightonSEO How?
@lauracrimmons #brightonSEO
@lauracrimmons #brightonSEO Making friends with other teams
@lauracrimmons #brightonSEO Teamwork is key
@lauracrimmons #brightonSEO How?
@lauracrimmons #brightonSEO But once last thing on links…
@lauracrimmons #brightonSEODisavowed over half of link profile Built 20 *good* links
@lauracrimmons #brightonSEO In summary… 1. Educate clients on the other benefits of Digital PR 2. Don’t just chase links – mentions still please Google
@lauracrimmons #brightonSEO Thanks Laura.crimmons@branded3.com @lauracrimmons

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