Finding the value of digital PR beyond the links - BrightonSEO

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Looking at the true value of Digital PR beyond just how many links campaigns can drive.

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Finding the value of digital PR beyond the links - BrightonSEO

  1. 1. @lauracrimmons #brightonSEO Finding the value of Digital PR beyond the links Laura Crimmons @lauracrimmons #brightonSEO
  2. 2. @lauracrimmons #brightonSEO Why this talk?
  3. 3. @lauracrimmons #brightonSEO
  4. 4. @lauracrimmons #brightonSEO Digital PR Links
  5. 5. @lauracrimmons #brightonSEO Digital PR SEO
  6. 6. @lauracrimmons #brightonSEO Digital PR =
  7. 7. @lauracrimmons #brightonSEO Brand Awareness
  8. 8. @lauracrimmons #brightonSEO Opinion Change
  9. 9. @lauracrimmons #brightonSEO Behaviour Change
  10. 10. @lauracrimmons #brightonSEO Sales
  11. 11. @lauracrimmons #brightonSEO But since this is BrightonSEO we might as well cover the SEO bits first…
  12. 12. @lauracrimmons #brightonSEO E-A-T
  13. 13. @lauracrimmons #brightonSEO
  14. 14. @lauracrimmons #brightonSEO
  15. 15. @lauracrimmons #brightonSEO
  16. 16. @lauracrimmons #brightonSEO
  17. 17. @lauracrimmons #brightonSEO
  18. 18. @lauracrimmons #brightonSEO Note for this you don’t even need a link – the raters are just looking for mentions
  19. 19. @lauracrimmons #brightonSEO How?
  20. 20. @lauracrimmons #brightonSEO https://www.branded3.com/annual-event-pr-calendar/
  21. 21. @lauracrimmons #brightonSEO SERP real estate
  22. 22. @lauracrimmons #brightonSEO Our campaign Our campaign
  23. 23. @lauracrimmons #brightonSEO How?
  24. 24. @lauracrimmons #brightonSEO Bad Press
  25. 25. @lauracrimmons #brightonSEO
  26. 26. @lauracrimmons #brightonSEO
  27. 27. @lauracrimmons #brightonSEO
  28. 28. @lauracrimmons #brightonSEO How?
  29. 29. @lauracrimmons #brightonSEO Retargeting
  30. 30. @lauracrimmons #brightonSEO
  31. 31. @lauracrimmons #brightonSEO
  32. 32. @lauracrimmons #brightonSEO
  33. 33. @lauracrimmons #brightonSEO
  34. 34. @lauracrimmons #brightonSEO How?
  35. 35. @lauracrimmons #brightonSEO $$$
  36. 36. @lauracrimmons #brightonSEO
  37. 37. @lauracrimmons #brightonSEO
  38. 38. @lauracrimmons #brightonSEO Once a year purchase
  39. 39. @lauracrimmons #brightonSEO How?
  40. 40. @lauracrimmons #brightonSEO
  41. 41. @lauracrimmons #brightonSEO Making friends with other teams
  42. 42. @lauracrimmons #brightonSEO Teamwork is key
  43. 43. @lauracrimmons #brightonSEO How?
  44. 44. @lauracrimmons #brightonSEO But once last thing on links…
  45. 45. @lauracrimmons #brightonSEODisavowed over half of link profile Built 20 *good* links
  46. 46. @lauracrimmons #brightonSEO In summary… 1. Educate clients on the other benefits of Digital PR 2. Don’t just chase links – mentions still please Google
  47. 47. @lauracrimmons #brightonSEO Thanks Laura.crimmons@branded3.com @lauracrimmons

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