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  • 1. Collaborative Consumption Laura Amole February 2012
  • 2. The Shift
  • 3. Collaborative Consumption• The rapid explosion in traditional sharing, bartering, lending, trading, renting, gi fting, and swapping redefined through technology and peer communities
  • 4. Drivers / Groundswells• Renewed belief in the power of the community
  • 5. Drivers / Groundswells• Torrent of peer-to-peer social networks and real-time technology
  • 6. Drivers / Groundswells• Unresolved environmental concerns
  • 7. Drivers / Groundswells• Global recession
  • 8. Principals• Belief in Commons
  • 9. Principals• Idling Capacity
  • 10. Principals• Critical Mass
  • 11. Principals• Trust Between Strangers
  • 12. 3 Systems• Redistribution Markets – provides a place for used or pre-owned goods to be redistributed from where they are not needed to somewhere or someone who needs them
  • 13. 3 Systems• Redistribution Markets
  • 14. 3 Systems• Collaborative Lifestyle – allows the sharing and exchange of resources and assets such as time, food, space, skills, and money
  • 15. 3 Systems• Collaborative Lifestyle
  • 16. 3 Systems• Product System Services – allows consumers to pay for the benefit of the product, the need the product fulfills, without fully owning it
  • 17. 3 Systems• Product System Services
  • 18. 3 Systems• Product System Services – allows consumers to pay for the benefit of the product, the need the product fulfills, without fully owning it
  • 19. GM Partners with RelayRides
  • 20. Chegg
  • 21. Future
  • 22. Future
  • 23. Future1. Trust2. Identity “Reputation capital,” could be as valuable as currency.” - Rachel Botsman
  • 24. Future5 Suggested Key Trust Mechanisms 1. Personal Profiles 2. Official Verification 3. Degrees of Separation 4. Peer Reviews & Ratings 5. High-touch: In Person Screening
  • 25. Future
  • 26. Future“I believe we are on the cusp of this innovative trend. It’ll be exciting to see the creative ideas that emerge in this space and how large corporations react to it.” - Timothy Ericson
  • 27. Future“Collaborative consumption is not a niche trend, and it’s not a reactionary blip to the recession. It’s a socioeconomic groundswell that will transform the way companies think about their value propositions—and the way people fulfill their needs.” - Rachel Botsman
  • 28. Credit• Rachel Botsman• Roo Rogers – www.collaborativeconsumption.com• Ted.com• Additional Videos• Graphics