Collaboration of the Masses: Crowdsourcing & Crowdfunding

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Collaboration of the Masses: Crowdsourcing & Crowdfunding

  1. 1. Collaboration of the Masses: Crowdsourcing & Crowdfunding Laura Amole April 2012
  2. 2. The Framework
  3. 3. Crowdsourcing• the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an online, undefined, generally large group of people in the form of an open call
  4. 4. Categories• Cloud Labor
  5. 5. Categories• Crowd Creativity
  6. 6. Categories• Distributed Knowledge
  7. 7. Categories• Open Innovation
  8. 8. Categories• Crowdfunding
  9. 9. Crowdfunding• financial contributions from online investors, sponsors or donors to fund for-profit or non- profit initiatives or enterprises
  10. 10. Evolution
  11. 11. Basic Models• 3 models: – Donations, Philanthropy, Sponsorship – no expectation of $ return – Lending – Investment exchanged for: • Equity • Profit • Revenue Sharing
  12. 12. Platforms
  13. 13. Platform Stimuli• Speed of the Internet• Online workforce• Online International payment – All connected through social media
  14. 14. Popular Platforms
  15. 15. Pros• Platform serves as a marketing tool• Inexpensive way to raise funds• Generate feedback on the project
  16. 16. Cons• Can have a limited amount of funding• Exposes project to public – imitators• Funds may be subject to regulations
  17. 17. Success• Nano Wrist Watch – 6300% Achieved • Goal: $15,000 • Reached: $942,578
  18. 18. Chase Community Giving
  19. 19. Pepsi Refresh
  20. 20. Future
  21. 21. FuturePlaying games to win college tuition? Yes please!
  22. 22. Future
  23. 23. Credit• www.crowdsourcing.org• www.refresheverything.com• http://www.facebook.com/ChaseCommunity Giving

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