Why link building is critical to ranking in Google.
Basic on-page SEO refresher.
Link building theories, myths and facts.
Real world ways to get links.
What we will talk about tonight:
Relevance Rules Google returns web pages in the order of perceived relevance to a user's search query. Do you want to rank #1 for Austin Cat Therapy? Google had better see your page as the most relevant page on the Internet to that phrase. But how?
You certainly can fudge some of this, but not other stuff, so do what you can to be relevant with what you have to work with.
How does Google decide relevance?
Being #1 Matters According to the leaked AOL data... #1 position gets 42% of ALL clicks #2 position gets 12% #3 position gets 8.5% (and they go down from there...) If you aren't #1, you are missing out big time.
- On-Page Optimization - Incoming Links (lots and lots) Rankings ONLY come once you have:
Pages that are linked to by a lot of websites are probably worth reading.
Likewise, if a site that is linked to often links to another site, that site is probably worth reading. Chances are low that the linking site would send their visitors somewhere poor quality intentionally.
Inbound link anchor text is a great indicator of what's on a page to determine relevance.
You can easily remove sites from the list by adding:
You can remove, for example, the company off-site blog. That will show you all sites that are linking to them besides that one. If you see many duplicate listing for one domain, filter it out to see how many there really are.
Do the same search in Google with link:site.com.
"What .edu and .gov links do my competitors have?" linkdomain:site.com site:edu OR .gov