UsersThe need to improve consumer shopping experience“31% of French people say that they dont have free time and63% dont have enough. For them the time spent in shoppingis a lost time. For 46% shopping is a awful experience.”- Decrease of frequency and time spent shopping- The use of home-work journey to make shopping(Escale(s) - F. Bellanger - Ed. Transit city - 2001)
- Every second counts- Connectedness- High Expectations- Ethical Consumerism- Staying Alive- FeminizationTrends(Jordan, 2012)
Creative SolutionAn integrated system that transforms traditionalsupermarket trolleys and bags into a new service inorder to make life easier.
Creative Solution- Temperature keeper- Self-moving by contact- Eco-friendly- User-friendly- Automatic checkout- Home storage management- Integrate Online and Oﬄine- New payment optionsChip Sticker Smart Bag App+ +
Costumer JourneyCollecting PointsReturn the smart bagto the any of thecollecting pointsaround yourneighbourhood or atthe supermarket
Business ModelSmart ShoppingMake money by oﬀeringa service that improves supermarketprocess, increase it’s brand equityand makes consumer’s life easier.Increase Brand Equity- Brand Loyalty- Brand Awareness- Perceived QualityReallocate costs- Plastic bags- Check-out- TrolleysSUPERSERVICEValue for no moneyConsumers SupermarketsFocus onstrengthenrelationship
BarriersMarket- Integration with packagingCustomer- Returning the bags- Limited to local, urban areasFinancial- Cost of initial investment: producing bags, collecting points, kiosks etc.- System maintenanceTechnological- Security Issues (Privacy, stolen, broken)- Maintain the whole system stable (Bags – Store – Customer – Package)
BeneﬁtsCustomers- Enable Easy, Quick, Smart shopping- Intelligent consumptionCompany- Increase proﬁt by enhancing customer loyaltyEnvironment- Reduce food waste and plastic bagsUniqueness- Product Incremental Innovation- Process Disruptive InnovationConclusion