SmartBag

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Implementing smartshopping technologies and user-experience in the shopping bag itself.

http://launchboxworkshop.eu/

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SmartBag

  1. 1. Smart Shopping
  2. 2. Supermarket Experience
  3. 3. No time...
  4. 4. No memory...
  5. 5. A big effort...
  6. 6. Lack of organisation...
  7. 7. Environmental impact...
  8. 8. Solution...
  9. 9. But what about this?
  10. 10. UsersThe need to improve consumer shopping experience“31% of French people say that they dont have free time and63% dont have enough. For them the time spent in shoppingis a lost time. For 46% shopping is a awful experience.”- Decrease of frequency and time spent shopping- The use of home-work journey to make shopping(Escale(s) - F. Bellanger - Ed. Transit city - 2001)
  11. 11. - Every second counts- Connectedness- High Expectations- Ethical Consumerism- Staying Alive- FeminizationTrends(Jordan, 2012)
  12. 12. Creative SolutionAn integrated system that transforms traditionalsupermarket trolleys and bags into a new service inorder to make life easier.
  13. 13. Creative Solution- Temperature keeper- Self-moving by contact- Eco-friendly- User-friendly- Automatic checkout- Home storage management- Integrate Online and Offline- New payment optionsChip Sticker Smart Bag App+ +
  14. 14. Technology
  15. 15. DesignSupermarket TrolleySmartCart by Furf Design Studio
  16. 16. Designpull offwhenfinishedpull offwhenfinishedpull offwhenfinished
  17. 17. Costumer JourneySupermarket- Create your profile- Smart bag rental
  18. 18. Costumer JourneySmartphone App- Home storage management- Automatic shopping list
  19. 19. Costumer JourneySupermarket-Shop- Organise the itemsaccordingly to theirideal temperature
  20. 20. Costumer JourneySmartphone App- Check prices- Receive offers- Easily find items- Verify missing items- Check final balance- Automatic check-out
  21. 21. Costumer JourneySupermarketLeave the supermarketwithout need of thetraditional checkout
  22. 22. Costumer JourneyStreetUse the smart bag toeasily carry yourshopping and keepyour food fresh
  23. 23. Costumer JourneyHomeEasily organise yourshopping
  24. 24. Costumer JourneyCollecting PointsReturn the smart bagto the any of thecollecting pointsaround yourneighbourhood or atthe supermarket
  25. 25. Business ModelSmart ShoppingMake money by offeringa service that improves supermarketprocess, increase it’s brand equityand makes consumer’s life easier.Increase Brand Equity- Brand Loyalty- Brand Awareness- Perceived QualityReallocate costs- Plastic bags- Check-out- TrolleysSUPERSERVICEValue for no moneyConsumers SupermarketsFocus onstrengthenrelationship
  26. 26. BarriersMarket- Integration with packagingCustomer- Returning the bags- Limited to local, urban areasFinancial- Cost of initial investment: producing bags, collecting points, kiosks etc.- System maintenanceTechnological- Security Issues (Privacy, stolen, broken)- Maintain the whole system stable (Bags – Store – Customer – Package)
  27. 27. BenefitsCustomers- Enable Easy, Quick, Smart shopping- Intelligent consumptionCompany- Increase profit by enhancing customer loyaltyEnvironment- Reduce food waste and plastic bagsUniqueness- Product Incremental Innovation- Process Disruptive InnovationConclusion
  28. 28. Thank You!

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