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A web service that evaluates your online brand image and helps you manage it.

A web service that evaluates your online brand image and helps you manage it.

http://launchboxworkshop.eu/

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iBrand iBrand Presentation Transcript

  • An application that evaluates your online brand image and helps you to manage it.Shikha SabharwalFrancesca GattelloAurélien GiraudEtienne Danière
  • Six DegreesLive JournalBlackPlanetMiGenteCyworldFriendsterAsianAvenueLunarStormRyzeFotoLogSkyblogLinkedinTribe.net,Open BC/ XingOrkut, DogsterMultiply, aSmallWorldGatsterYahoo!360CyworldNingOQWindows LiveSpacesCouchsurfingMySpaceLast.FMHi5Flickr, Piczo, Mixi,FacebookDodgeball, Care2HyvesYouTube, XangaBeboAsianAvenue,BlackPlanetCyworld (U.S.)‘97‘98‘99
  • 1 23 4
  • PERSONA20-25 years old student at the end of his studies,has been using one or several social networks with noparticular precautions for several years and is now or willbe soon looking for a job.how to evaluate your online brand image ?Is it okay if a potential recruiter accesses one of my profiles ?our application evaluates your brand image according tothe aspects of your image you have chosen, and helpsyou to follow its evolution.User ProfileProblemiBrand is the solutionShort-term interestLong-term interestHow do your social network contacts perceive you ?Coach the evolution of your brand image yourself,using the diagnostig tools of the application
  • loginhome_overviewtoday’s publications today’s picturesaccountssettingstags internal brandingstatisticspluginsdisplay settingspersonality tests
  • An application that evaluates your online brand image and helps you to manage it.
  • Tag Flag Linkedin Twitter MobileMe Fbook Flickr EmailRemove
  • Tag Flag Linkedin Twitter MobileMe Fbook Flickr EmailRemoveDrunkLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumLorem ipsumPartyingInsaneIndecentCool+ Edit TagsDESIGN WORKALCOHOLFRIENDS
  • PARTY
  • Client MachineMain ServerWeb InterfacePlugins, AppletsAPIOnline IdentityManagementFacebook …Twitter
  • The thriving of the company will depend on yhe initial success of the applicationLots of users are not aware of the problem of their own online image, and would require to be informedThe application doesn’t need too much time then advertisements have a lesser impactMight need a little time and mental effort to understand how to configure the application at the beginning of the launchingNew concept of application: autocoaching for your online brand imageVery personalizable, gives pover to the community of usersDoesn’t need to download an application: can be used only any computer and everywhereAvoid the big amount of information broght by social networksThe majority of social network users cares about their social image, even onlineThe community of users can improve the different interfaces, the evaluative dictionary and all the features and pluginsThe more users, the more words in the tag dictionary, and this improvement can bring new usersSome young people don’t care or are not conscious of their image and use more and more social networks,then when they will search a job our application will be really usefullRisk analysisSOT
  • FREQUENCY GRAVITY SOLUTIONFree applicationMany people need our applicationIf people like our application, theninvestors can earn much money thatthey will give usOur application is not a social network,you can’t post, it’s just a tool. We are notconcurrentIf he integrate a social network aspectsocial networks will locked his accessR&D to improve our algorithmRISKNo one uses our application 1 5555311There is no investorCompanies don’t want to doadvertisement on our application1112Social network don’t think that ourapplication is good for us and they will tryto lock their accessConcurrent do the same and integratesocial network aspectA photo is not improperly recognize
  • An application that evaluates your online brand image and helps you to manage it.