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Social Media for Translators
 

Social Media for Translators

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Today's social media offers an opportunity to amplify one’s personal and business brand in more ways than ever. By utilizing various tools, language professionals can build an online reputation and ...

Today's social media offers an opportunity to amplify one’s personal and business brand in more ways than ever. By utilizing various tools, language professionals can build an online reputation and separate themselves from the competition. When employed effectively, social media presents a language business or career with the affordable ability to get measurable results quickly and successfully.

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  • I will responding any questions you may have. I’m going to open the line now. Thank you so much for attending this webcast. I look forward to having you all in part 2 of the Exit Strategy for Language Service Providers, next Wednesday, March 20 at 11:00 AM EDT.
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Social Media for Translators Social Media for Translators Presentation Transcript

  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved© 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved Advancing Your Translation Career Through Social Media
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved Why translators should embrace Social Media
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved 1. Social Media can help foster a genuine connection between you, your colleagues and your clients.
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved 2. Increasing importance of word-of- mouth on purchasing behavior.
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved 3. By 2014, 20% of all business users will rely on social media rather than email for personal communication.
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved 4. Build relationships with online influencers.
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved 5. Manage issues and crisis situations by responding quickly.
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved 6. Influence mainstream media coverage.
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved People like people!!!
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved Why? 60% of jobs are found through networks 20% through websites 10% through advertisements 10% through employment agencies 90% of your possibilities may be on the web!
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved Why? Social media is NOT the answer to every question. But… • Do you want to be in the stands or on the field? • Great for infusing personality and storytelling. • Inexpensive & relatively easy to adjust as you grow & change. • Your competitors are already doing it. Worth a look. • Your clients are already online. • Best online tool to create your online identity and establish your online reputation: BRAND YOU!
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved How can translators/interpreters advance their careers through social media?
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved What do you want to be known for?
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved Google the verb
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved 1. Establish your goals
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved 2. Learn about your audience • Who/Where are they? • What is their personality like? • How/Where do they consume? • How/Where do they engage?
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved 3. Build
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved 4. Set your home base
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved 5. Engage
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved Engage with videos • Formal interviews. • Casual impromptu video interviews at a conference interpretation assignments (make sure you get prior consent from your client). • Presentations. • “How To” videos that instruct & teach • Obtain people’s feedback or comments as they happen about your language services.
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved Engage with presentations • Share PowerPoint presentations • Share publicly with the world. • Publish documents from MS Office, OpenOffice and iWorks. • Upload PDFs that educate and inform. • Well structured for scanning & skimming with good headings & subtitles.
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved Engage with images • Photos at events, assignments, networking meetings, etc. • Appropriate photos of you at work and play.
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved Engage with text content • White papers • eBooks • Case studies • Ezines
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved Engage with audio • Podcasts: Pre- recorded presentations. • Live on-line radio shows with interviews of experts.
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved 6. Participate!
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved 7. Create a schedule
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved 8. Connect
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved 9. Do NOT spam
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved 10. Analyze and optimize
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved Channels?
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved Most important social media networks • Facebook • Twitter • LinkedIn • YouTube • Foursquare • Google+ • Others: Flickr, Delicious, Digg, Stumbleupon, Quora along with SERPd, Sphinn and other niche networks.
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved • Your bio • Expertise • Current projects • Share valuable information • Interact with your target market • Integrate with other social media tools • Great to influence your friends and family • Don’t confuse an account with a page
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved Tips for Using Facebook 1. “Like” Things 2. Update Regularly 3. Post Lots of “Content” 4. Make a “Fan Page” 5. Keep it Professional
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved • Real time network up to 140 characters. • “What’s up” • Follow the translation industry & your target market’s industry • Reach Out and Respond to Others Using @Replies • Encourage Conversations with Hashtags (#) • #translation, #xl8, • #t9n, #l10n, #g11n, • #i18n, #language, #linguistics and #languages, #W3C, • #language and #careers • Include Shortened Links: use bit.ly
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved • Business-Oriented. • Publish, upload their CVs and connect. • More than 100 million professionals registered world wide. • Great for sharing news, business related articles and press releases, for finding and maintaining business Contacts and recruiting. • Promoting B2B companies & services. • Share news & interesting articles with industry professionals. • Xing (more than 10 million members, Germany) Viadeo (more than 35 million members, France).
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved • The most popular video sharing community in the world. • Founded in February 2005. • Google bought in November for $1.65 billion. • Reaches 500 million users or about 32.2% of the Internet. • 24 hours of video per minute is uploaded. • Users and companies can create channels to upload their video • For B2B and B2C. • Funny/Witty Videos, Advertising messages, Music, Online Contests, News and How-to Videos. • Vimeo with more than 3 million registered members.
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved • Launched on June 28, 2011. • New features: social Circles, Sparks, Hangouts & Huddles. • Users & brands can share status updates, links, images & videos. Users can comment, share & support (+1) interactions.
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved Advantages: • Circles, a key Google+ feature, allows for better targeting. • Content targeting results in high click-thru rates & an engaged social following. • Integration into search results. • Google+ status updates & content people have endorsed with +1 now appear in organic search results on Google.com. • Add the +1 button to your site and blog so people can easily share your content with friends and help your pages rank better.
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved • A combination of “Web” and “Log”. • Began in 1999 • An interactive regular newsletter, posted on a website. Categories: • Personal: mixture of a personal diary, opinion posts & research links. • Business: a corporate tool for communicating with customers or employees to share knowledge & expertise.
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved Update TweetDeck Co-Tweet Seesmic Hootsuite TwitterFeed Disqus IntenseDebate FriendFeed Ping.FM RSS Alltop AddThis MuckRack Tweetake Listen & Connect Monitter TweetGrid Mr. Tweet Twitter Karma Refollow Twellow Wefollow Image Tube Mogul Ustream JustinTV Twitcam Blip.TV Twitpic
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved Top 10 social media marketing tips for translators
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved 1. Be respectful. 2. Respect confidential content. 3. Apply your common sense. 4. Be human first. 5. Copyright applies. 6. Stay focused. 7. Get to know your community. 8. Brand yourself well. 9. Use your real name. 10.Monitor your name. Marketing tips
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved "Realize that the social media success equation isn't big moves on the chess board, it's little moves made ” every day that eventually ” add up to a major shift." - Jay Baer
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved Questions? More Information? Latitudescoach.com info@latitudescoach.com
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved marcela@latitudescoach.com MarcelaJenney marcelareyes latitudescoachblog.com www.latitudescoach.com mjenney
  • © 2013 Latitudes Training, Coaching & Consulting. All Rights Reserved Providing the training, tools and expertise to help you grow your language business! Latitudescoach.com