During my 20+ years in the language industry, working in many different roles — from translator to localization project manager, to translation company owner, sales executive, coach, trainer and consultant — I have literally tried it all. I know how passionate translators are about their services, how much pride they display in being a translator, how much time researching that precise term sometimes takes them, how well educated they are. But there is one thing I know translators miss and are even afraid of. That is a complete understanding of how marketing and branding work so they can attract all the clients they want, at their desired rates, consistently and effectively.
I put together The Essential Guide for you, the professional translator who really wants to succeed and make a life-time successful career in this honorable profession. The Guide contains 52 articles with hands-on tips you can implement right away. Remember, knowledge is not power. Knowledge is potential power. The power lies in the execution of the newly acquired knowledge.
I hope you enjoy The Guide and find it useful.
You can download the guide at http://translatorsmarketingclub.com
Marcela Reyes, MBA
Chief Coaching Officer
The Translators Marketing Club, a service of Latitudes Training, Coaching & Consulting