Choosing Your Translation Niche

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Are you one of those translators that says “yes” to anything that falls on your plate? Are you desperate to get any projects, even if it’s a subject on which you don’t have much knowledge or experience? Are you constantly being asked to reduce rates?

Your goal should be to be an expert, a leader, and a solution-provider in your market. People don’t just want someone who can get the job done. They want persons who know what they are doing and can prove they are worth investing in. There is a lot that you have to consider in developing your brand statement and identity, but being an expert will ensure that people see you as a force worth having on their side when they need translation and language services. Anyone can sell a service, but it’s up to you to become a master in your profession.

This webinar shares 10 tips that can help you choose your translation area of expertise so you build a thriving translation business.

To listen to the full webcast, visit http://translatorsmarketingclub.com

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Choosing Your Translation Niche

  1. 1. Choosing Your Translation Niche Marcela Reyes, MBA Chief Coaching Officer Director Translators Marketing Club
  2. 2. Niche = Specialty @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  3. 3. Why you should specialize?
  4. 4. A Jack of all trades is master of none!!! @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  5. 5. Market Outlook •  Number of translators/interpreters has increased significantly •  Too many “legal, medical, financial, and software” translators •  Too many translators in certain language pairs •  Anyone with internet access can get work •  Lack of translators in numerous specialized fields ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  6. 6. @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  7. 7. More expertise = More $$$   @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  8. 8. Clients need quality translation that meets their specific needs.   @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  9. 9. •  More productivity in less time   @TransMktgClub   Increased productivity ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  10. 10. More  knowledge,   faster  transla@on     @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  11. 11. @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  12. 12. @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  13. 13. @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  14. 14. Clients  reward   competency     @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  15. 15. @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  16. 16. Work  with     direct  clients     @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  17. 17. •  Write  a  book   •  Become  a  consultant   •  Coach  other  translators  on   your  exper@se   •  Create  seminars/webinars   •  Become  a  professional   speaker   @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  18. 18. @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  19. 19. Tips to Choose Your Niche
  20. 20. Know Yourself!   @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  21. 21. @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  22. 22. Why do you want to be a translator?   @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  23. 23. Passions @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  24. 24. @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  25. 25. •  Professional background/work experience What have you done in your life before you became a translator?   @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  26. 26. •  Formal education @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  27. 27. •  Hobbies @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  28. 28. @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  29. 29. @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  30. 30. •  Google Trends •  •  http://www.google.com/trends/ http://www.google.com/trends/ hottrends •  Bing Webmaster Keyword Research Beta •  Twitter Search •  YouTube Keyword Tool •  Yahoo Buzz Log •  Bing Trends @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  31. 31. •  DailyTekk: http:// dailytekk.com/ •  Technorati: http:// technorati.com/ @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  32. 32. @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  33. 33. •  Hot selling items @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  34. 34. •  Translation industry •  Top ten industries •  Growth companies for 2014 •  Big trends and the fastest growing industries in 2014 •  Top ten industries (in your country) •  Growing fields •  Industry preview 2014 @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  35. 35. @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  36. 36. @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  37. 37. @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  38. 38. @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  39. 39. @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  40. 40. @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  41. 41. @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  
  42. 42. Marcela@translatorsmarketingclub.com @MarcelaJenney marcelareyes latitudescoachblog.com TranslatorsMarketingClub www.translatorsmarketingclub.com www.latitudescoach.com mjenney
  43. 43. @TransMktgClub   ©  2014  Translators  Marke-ng  Club.  All  Rights  Reserved  

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