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Are you one of those translators that says “yes” to anything that falls on your plate? Are you desperate to get any projects, even if it’s a subject on which you don’t have much knowledge or experience? Are you constantly being asked to reduce rates?
Your goal should be to be an expert, a leader, and a solution-provider in your market. People don’t just want someone who can get the job done. They want persons who know what they are doing and can prove they are worth investing in. There is a lot that you have to consider in developing your brand statement and identity, but being an expert will ensure that people see you as a force worth having on their side when they need translation and language services. Anyone can sell a service, but it’s up to you to become a master in your profession.
This webinar shares 10 tips that can help you choose your translation area of expertise so you build a thriving translation business.
To listen to the full webcast, visit http://translatorsmarketingclub.com