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Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs
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Yachting.vg Sailboats Edition magazine October 2011 issue - Yacht Brokerage Yacht Charter in the BVIs

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Yachting.vg Sailboats Edition magazine October 2011 issue presents Luxury Yacht for Brokerage and Charter in the BVIs. All clients using our yachting solutions get their yacht listings printed in our …

Yachting.vg Sailboats Edition magazine October 2011 issue presents Luxury Yacht for Brokerage and Charter in the BVIs. All clients using our yachting solutions get their yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. October 2011 issue
Luxury yachts brokerage and charter in the BVIs. Editor The Yachting Network - Olivier Baelde

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  • 1. Issue 10 October 2011 YACHTING Sailboats Edition .vg YACHT BROKERAGE 5 digital marketing commandments for luxury brands YACHT CHARTER What to include in your social marketing strategy YACHTING & SOCIAL NETWORKS STRATEGY marketing mix Yacht brokerageBOAT SHOWS Fall Boat Shows Calendar listings Charter News . Brokerage News . Events . New Yachts 1.99£
  • 2. M o s t a d v a n c e d m a r k e t i n g Yachting.vg
  • 3. p l a t f o r m f o r t h e y a c h t i n g British Virgin Islands yacht brokerage solutions yacht charter solutions monthly magazine web: www.yachting.vg email: sales@yachting.vg skype: longitude64 facebook: www.facebook.com/yachtingvg twitter: www.twitter.com/yachtingvg
  • 4. Yachting.vg magazineThe yachting network publishing publisher/editor Olivier Baelde editor@yachting.vg advertising mgr James Blackburn advertising@yachting.vg sales mgr Ian Foster sales@yachting.vg marketing mgr Clive Coleman marketing@yachting.vg PR mgr Antoine Bonvin pr@yachting.vg subscriptions mgr Danielle Chiocci subscriptions@yachting.vg social networks mgr Sven Nicklasson business development mgr Glen Coburn Yachting.vg is published by Latitude 26 and The Yachting Network. All correspondence should be addressed to Latitude 26 88-90 Hatton Garden Suite 36 London, EC1N 8PN United Kingdom
  • 5. Latitude 26 We specialize in web solutions, marketing, publishing for the yacht- ing industryYa c h t B r o k e r a g e S o l u t i o n sYa c h t C h a r t e r R e s e r v a t i o n s S o l u t i o n sCustom DevelopmentSocial Networks and Inbound MarketingPublic Relations Contacts Crans Montana, CH: +41 (0)27 483-1220 email: sales@latitude26.ch website: http://www.latitude26.ch/ London, UK: +44 (0)20 7078-4226 email: sales@latitude26.co.uk website: http://www.latitude26.co.uk/ Miami, FL - USA: +1 (305) 394-9652 email: sales@latitude26.us website: http://www.latitude26.us/
  • 6. Welcome to Yachting.vg Marketing Solutions for Yacht brokerage and Yacht charter companies are our primary focus. We developed over the last 24 months an online platform using the latest technologies in terms of web design, database architecture, cloud host- ing. Furtermore, a very powerful social network integration though APIs allows the brokerage and charter companies using our yachting solutions to gain maximum exposure on a worldwide basis with a minimum of efforts on their side. Then, our montlhy magazines generated through an InDesign CS5 workflow integration allows to generate on a monthly basis magazines for every sites com- posing The Yachting Network. Magazines are available in printed and electronic versions. M The Yachting Network platform coupled to our yachting solutions provide an exclusive set of features to yacht brokerage and yacht charter companies allow- ing them to market worldwide on different medias their yachts for sale or charter fleet. We continuously work on improving our platform to provide advanced features not available in third party listings websites. Join us Olivier Baelde Publisher, Editor Crans Montana, Switzerland6 www.yachting.vg - BVIs
  • 7. Y YACHTING.VG - ISSUE 10 - October 201 1 achting.vg 5 digital marketing commandments 14 What to include in your social media marketing strategy 18 Yacht Brokerage Solution 26 Yacht Charter Solution 34 Docks & Slips Solution 42 Yacht Brokerage Listings 46 Social Media and Yachting 122 The Yachting Network 126 Yacht Charter 130 Yachting & Social Networks 142 Boat Shows October 2011 148 Yacht Design News 152 News around the World 156 Online PR tips 160 Finding Prospects Tips 168www.yachting.vg - BVIs 7
  • 8. THE YACHTING NETWORK www.theyachtingnetwork.ch Most Advanced Marketing Services for Luxury YachtingContactsCH - Crans Montana: +41 (0)27 483 12 20UK - London: +44 (0)20 7078-4226USA - Miami: +1 (305) 394-9652email: sales@theyachtingnetwork.ch
  • 9. Social Media MarketingSocial Networks IntegrationSuperyachts MarketingDedicated SuperyachtsReservation SitesYacht Brokerage SolutionsYacht Charter SolutionsCorporate MagazinesCreationSuperyachts Magazines
  • 10. W elcome to the Yachting.vg monthly magazine. The pri- mary purpose of this magazine is to present yachts for brokerage and yachts for charter from clients using our yachting solutions. In order to provide them with a com- petitive advantage, we decided to integrate our online plat- form called The Yachting Network with the Adobe inDe- sign workflow. The end result being that all the listings from clients using our online yachting solutions are as well included in our monthly magazines. It brings them maximum exposure as well as brand recognition. We believe that there is still a need for a printed version to allow readers to be able to read offline while traveling for example. Furthermore, it allows our clients to reach potential buyers who are not always willing to stay a long time in front of a computer screen in order to review luxury yachts for sale or charter. A printed version still has its charm and provides added value to our clients. The Yachting Network has local websites in all eu- ropean countries.10 www.yachting.vg - BVIs
  • 11. The print version We hope you will enjoy reading every month our yachting solutions and social networksof our magazine our magazines. In the following months, eve- and coupled with a printed version will bringbrings additional ry site part of The Yachting Network will be them a very powerful platform to increasereaders and integrated in the Adobe Indesign workflow the visibility of their listings.visibility to our in order to generate monthly magazines add-clients ing again some exposure and visibility to our Unlike third party listing sites specializing in clients listings. yachting, clients list their yachts only once on their websites in our yachting solutions The architecture of our platform now comes and then syndication takes place. It insures full circle. We are able to provide to all clients that their domain name and web site is the using our yachting and real estate solutions place where all listings are managed, indexed an integrated platform able to deliver online first by search engines and where all inbound and offline visibility through very efficient traffic goes back to when syndicated to other web services. sites. Furthemore, our complete integration to Over time, this strategy will bring continuous over 15 social networks through APIs allows lead generation at a fraction of the cost spent clients using our solutions to post automati- on multiple third party listing sites where list- cally listings updates on their social media ings are lost in the crowd. accounts without extra work. We believe that a tight integration between the web sites of our clients running one of www.yachting.vg - BVIs 11
  • 12. Belgium - longitude64.be Isle Of man - longitude64.im Denmark - longitude64.dk Montenegro - longitude64.me France - longitude64.fr Netherlands - longitude64.nl Germany - longitude64.de Spain - longitude64.es Greece - longitude64.gr Sweden - longitude64.se Italy - longitude64.it Switzerland - longitude64.ch THEYACHTING NETWORK We specialize in yachting solutions. We can provide expert consulting and manage the implementation of a complete solution mixing one of our solution running under your domain name with marketing campaigns on social networks and print- ed advertising in one of our magazines. We offer a wide range of media relations and publicity services, specializing in communications planning and consultation.12 www.yachting.vg - BVIs
  • 13. United Kingdom - longitude64.co.ukUnited States - longitude64.comUSA - Florida- yachting-florida.com Sites & Global Coverage OUR CONTACTS Longitude 64 - The Yachting Network specializes in Crans Montana, VS , 3963 yachting solutions for yacht brokerage yacht deal- Switzerland ers, yacht charter and marinas real estate companies. Our Yachting solutions include now two new offers focusing www.theyachtingnetwork.ch on startups and small companies at a very competitive price. Furthemore, our Executive and Corporate ver- Phone: +41 (0)27 483 12 20 sions see new improvements for the version 2011. Skype: Longitude64 www.yachting.vg - BVIs 13
  • 14. SOCIAL MEDIA 5 digital marketing commandments for Just like the luxury luxury brands “ products and services themselves, the quality of luxury digital marketing Lately people are talking about luxury democratic media in the world. relies on ideation and brands and digital marketing. “Is Digi- execution. A dress is not tal Killing the Luxury Brand?” Invari- 0 You shall democratize but inherently luxurious; ably, these discussions evaluate the not downgrade dangers of leveraging a wholly demo- the difference lies in its cratic platform in order to promote Luxury brands obsess over losing ex- design and high-quality a wholly exclusive industry. But, as clusivity in the digital space, but this manufacture. The same is usual, the discussion misses the point. concern puts the cart in front of the true of digital marketing horse. A luxury brand generates ex- The question is not if luxury brands clusivity by cultivating a block of con- media. ” can safely leverage digital media. The sumers who wish they could buy the question is how. With that in mind, brand’s products, but cannot afford here are five commandments for mar- them. Simply, if luxury brands want keting luxury brands using the most to remain luxurious, they have to en-14 www.yachting.vg - BVIs
  • 15. gage not only their paying customers, but also people who want but can’t have. 0 You shall honor digital media This is where the democratizing power of social and new If luxury brands indeed fear brand dilution, they must first media comes into play. Social media enables luxury brands stop diluting the quality of their digital media. Luxury cli- to build tremendous clout among the aspirational set. In ents may say, “But it’s just a behind-the-scenes video for some cases, social media may be the only place aspiring Facebook and YouTube! Do we really need to spend that consumers can reach the brand at all. This, in turn, builds much on production?” The answer is always “yes.” Digital tremendous prestige among the affluent set. luxury marketing is only as luxurious as the brands are will- ing to make it. In order to democratize without downgrading, luxury brands must maintain the digital conversation by engag- Just like the luxury products and services themselves, the ing more aspirational consumers and including them in a quality of luxury digital marketing relies on ideation and controlled brand dialogue. On the other hand, the brand execution. A dress is not inherently luxurious; the differ- luxury must prevent brand downgrading by embracing clever- ence lies in its design and high-quality manufacture. Thend services ness and avoiding mimicry, by ensuring innovation and same is true of digital marketing media. the quality ofnot stealing from their traditional campaigns, and by treat- ing digital media like the marketing powerhouse that it is. Luxury brands must decide whether their digital market- al marketing ing is luxurious or commonplace, and they must commit ation and All the while, luxury brands must strive toward the high- to making their digital messaging more beautiful, more in- dress is not est creativity, elegance and production quality. Only in this novative and more elegant than anything else out there. Only then can they preserve their up-market brand values.uxurious; way can luxury brands both cultivate desire and maintain exclusivity, and thus, grow in the digital world safely. ce lies in its 0 You shall not steal from old mediahigh-quality 0 You shall not kill the conversation The primary reason luxury brands fail at social and new e. The same is media is because they haven’t bothered to understand it. al marketing Luxury brands worry that if they allow interactivity or user- Luxury brands take media developed and produced for tra- generated content, if they initiate a conversation between brand and buyer, they will lose control of the brand image. ditional deployment and force it onto their social and new This is simply not true. media platforms. There are many ways to encourage interactivity while still maintaining control of the brand. Look at Burberry’s “Art of the Trench,” a photo-sharing destination that primar- ily features Burberry-commissioned, high-end photogra- phy of models in the brand’s seminal trench coats. What’s more, it also allows consumers inside access if they upload their own pictures (which are vetted and selected by the brand). Therefore, Burberry successfully reaches a significant audience while maintaining brand control. Luxury brands must learn that they can create digital cam- paigns with embedded brand control. Killing the conversa- tion outright is not the answer. www.yachting.vg - BVIs 15
  • 16. SOCIAL MEDIA For instance, they digitize a traditional strategy. Having a marketing TV spot by compressing and upload- ing to YouTube, or they post a print ad to Facebook. This blanket strategy weakens the “There is a sense of urgency asso- ciated with digital platforms,” , but luxury brands must be careful not to embrace a platform just because it’s “ strategy is good, but having a marketing strategy that works perception of luxury brands. Just as hot. Only those platforms that spring is great! Using social one wouldn’t put a 30-second static directly from a core brand ideal or media requires a careful print ad on TV, so should one avoid customer need can succeed without thought process, stealing traditional media by hawking diluting the brand itself. it in the digital space. strategic planning and Having a marketing strategy is good, flawless execution. ” Luxury digital media requires a devel- but having a marketing strategy that opment, production and deployment works is great! Using social media re- strategy specific to its digital chan- quires a careful thought process, stra- nels. Nothing less will do. tegic planning and flawless execution. 0 You shall not covet the 0 Observe and analyze your neighbour’s media channels marketing strategy Just because one luxury brand is suc- Very often, businesses jump on to cessfully utilizing a particular digital Facebook and Twitter without even approach does not mean another analyzing what they need out of these luxury brand should follow the same social networks. They claim that since16 www.yachting.vg - BVIs
  • 17. their competitors are using social media so they have no Evaluating social media ROI is easier said than done. There’sother choice but to adopt social media. Sooner than later, no single criteria based on which you can determine thesuch businesses are caught off-guard and their social me- success/ failure of your social media strategy.dia ambitions reach a tame end. 0 Refine your marketing strategyIt is important for businesses to analyze how social me-dia can help them. They need to observe how people use The real beauty of social media lies in its dynamism. Socialsocial media and how their competitors are leveraging it. media is changing all the time. For example, if you loggedAnalyze your business needs and how various social net- in to your business’ Facebook profile, after a long gap, youworks like Facebook, Twitter, LinkedIn and others can fulfill would have realized that it’s now a Fan Page. Therefore, it’sthese needs. important to continuously refine your social media strat- egy and adopt a flexible approach with the changing social0 What’s your social marketing strategy’s media scenario.action plan? Does your business have a social media strategy thatOnce you’ve determined what you want out of social me- works? If so, what are the most important criteria for devel-dia, the next important question is how you get it. Busi- oping such a marketing strategy? How does your businessnesses need to come up with an action plan with realistic measure its social media ROI? Do you think it is difficult totargets and feasible time/ cost estimates. If your action track the business value of social media?plan takes forever to achieve or if it requires you to invest afortune, there’s a strong case to revisit your action plan. In All good questions which need to be asked on a regularsuch cases, it’s best to start with concrete short-term goals basis.such as I want to have 2,000 Facebook Friends in the first 3months or I want to close 5 deals with my Twitter followersthis month etc.0 Execute your marketing strategyA marketing strategy is only as good as those who see itthrough. Once you have a social media marketing strategyin place, it’s important to focus on getting the executionright. Very often, businesses need to take a call on whetherthey can execute their social media strategy themselves ordo they need to hire specialist social media experts? Whenin doubt, seek help from an expert.0 Evaluate your marketing strategyMost business follow a simple rule when it comes to adopt-ing new technologies or paradigms – If it boosts my busi-ness’ ROI, it’s worth the investment. Social Media is no ex-ception to this rule. Unless, businesses see value additionfrom social media, they are not going to take the plunge.Therefore, it’s important for businesses to evaluate the im-pact of their social media efforts. www.yachting.vg - BVIs 17
  • 18. LONGITUDE 64 OLIVIER BAELDE by Editor “What to include in your social media marketing strategy” A well planned and executed social media marketing (SMM) strategy takes you where your users and buyers are. It lets you share the voice of your or- ganization, get real time feedback for your products, create an instant buzz for your new product offerings, build customer loyalty, and reach an informed target audience. The great thing about a well carried out SMM strategy is that it requires very little financial investment from your side. 0 What to include in your social media marketing strategy An effective SMM strategy will le- book, the social networking website for networking within the industry or verage all quality online social hubs has around 500 million active users, of with vendors. where users and customers meet which around 50% log in every day for and converse. A good SMM portfolio commenting or browsing. A Facebook Blogs, Microblogging includes a presence on diverse and fan page thus makes a lot of sense to multimedia social sites. Let’s take a reach an active online audience. On engadget_logoBlogs give you a wide look at the key elements of a good the other hand, Twitter has real time platform to talk about key issues. SMM strategy. updates and news-worthy tweets Blogs are also a great way of bring- that even search engines show in ing traffic to your main website. For Social Networking Sites their search results. The tweets about an effective blog, you need to post your products are quickly read and re- fresh and relevant content frequently, Social Networking SitesThere are vari- sponded to by other users. A Twitter monitor and respond to comments, ous social networking sites where you account to respond to and create a create internal links, and build a com- can create profiles to connect with buzz about your product is therefore munity of loyal readers. Microblog- your target audience directly. Create essential. Linkedin is accessed by a va- ging through sites like Twitter also a Facebook fan page. Create tweets riety of professionals and businesses lets you send short, crisp updates. and retweets on Twitter. Create your looking to connect and research for Some famous company blogs are organization’s profile on Linkedin. Ac- work and business. Hence, a Linkedin www.engadget.com, googleblog. cording to statistics released by Face- account for your organization is great blogspot.com, blog.facebook.com &18 www.yachting.vg - BVIs
  • 19. en.community.dell.com/dell-blogs/ Duo processor. and would use in their business. Ifdefault.aspx. If you want blogs related your organization has conductedto SEO, you can check out searchen- Photosharing, Slide Sharing any good-to-know research, you cangineland.com, www.seomoz.org/blog share the findings online. You can alsoor www.searchenginejournal.com. Photo Sharing Sites Like FlickrSharing share your presentations, slides, and relevant and interesting images with reports through websites like Slide- Online Videos your user base also helps in creat- share and Scribd.Online VideosWebsites like A well planned and executed social PodcastingYoutube have created awhole new arena for multi- media marketing (SMM) strategy itunes_podcast_iconAs permedia interaction. Sharing takes you where your users and buy- Podcast.com, “Podcasting isand viewing videos is now, ers are. It lets you share the voice the method of broadcastingnot just an activity enjoyed audio files over the internet of your organization, get real timeby individuals for their own which can be downloaded andpleasure, but also a great feedback for your products, create listened to via your computerway for an organization to an instant buzz for your new product and/or portable music player.share information about its offerings, build customer loyalty, and The reason why podcasting isproducts. Organizations have linked directly with the namefound sharing interesting and reach an informed target audience. iPod is due to strictly to the fa-related videos on Youtube to miliarity of origin of the wordbe a great way of ensuring continual, ing pleasant, long-term associations. wherein people first began down-sustained interest of the target audi- The images can be about widely an- loading music audio files to listen toence. You can upload interviews of ticipated events like a product launch, them on their iPods.“. Podcasting canyour top management, share presen- celebrity associations, or the organi- help you reach more users to promotetations, or even share videos of social zation’s internal events. Websites like your products and services. Many us-or business events in your organiza- Flickr have an active user base and ers find podcasts a great way of stay-tion. When Intel uploaded fun and can be leveraged for this purpose. ing in touch with new developmentsdigitally enhanced videos of its Con- while on the move. Websites like Blipsumer Electronics Show exhibit, it not Slide sharing, on the other hand, di- let you conveniently share your pod-only created a buzz but also ensured rectly appeals to the user’s needs by casts. Other famous podcast sites areusers got to know about its new Core sharing information that they need podcast.com & Apple’s Itunes Podcast. www.yachting.vg - BVIs 19
  • 20. LONGITUDE 64 0 Points to consider before formulating a social media marketing strategy The sites mentioned above are very useful and can change the path of your organization towards tremen- dous success. However, if done with- out proper planning these same sites and strategies can backfire as well. The most important thing for you to do before you begin charting out an SMM strategy, is that you first need l to fully understand the status quo of l Find out if you have an active l Check where your target your organization’s online presence. presence in target markets. audience generally interact more. Here are a few things to consider l Rate yourself vis-à-vis your l Check what keywords they are before you formulate a social media competitors in the online using. marketing strategy: environment. Find out what your l Find out what they need, and competitors are doing better than where their interests lie. Analyze your online presence: you, and also what you are doing better. Identify and analyze what you l Use metrics to find out more l Check your status on social want from your SMM strategy: about your online presence. You networking sites. Do you have a l need to ask questions like: What presence already that needs to l Check the enthusiasm and is the total count of visitors on my be optimized? Or, do you need to commitment of your top site? Where do they come from? start from scratch? management and marketing How many of them are directed department for having a l by search engines? Analyze your position dedicated SMM strategy. In l Find out how often your website case the commitment seems gets linked by other sites. Define and analyze your target au- inadequate, discuss and educate l Check how often you post fresh dience: till you get a dedicated and content. informed agreement. 020 www.yachting.vg - BVIs m
  • 21. l Assign responsibility to the following measures will help you en- by other sites. correct department, whether it is sure responsiveness and professional PR, marketing, communications, interaction:Monitor your progress Blog posts must be frequent enough or other. Create a team to sustain interest. with well defined goals The Yachting Network has local web- regarding your SMM In case of critical comments, sites in all european countries. The strategy. This may mean it’s better to respond to them creating micro-goals like print version of our magazine brings immediately and fairly. Nega- number of blog posts per additional readers and visibility to our tive comments need not al- week, time duration set clients. Complete integration in social ways be deleted or removed. for responding etc.l Study the existing sites networks maximizes the exposure of If you suspect trolls or deliber- and find out where yacht listings. Soon to be released, ate misinformation, one way of you need to focus your mobile apps will close the circle of a ensuring more transparency attention the most. is by creating a Login require- 360 inbound marketing strategy.l Create measurable ment for posting comments target goals of what you on your blog. want to achieve from your SMM closely strategy. Start your journey now! A query, tweet, or a comment re-0 Monitoring your social quiring clarification on the Facebook Remember, the beginning may bemedia strategy page, blog, or other portals must be slow. It takes time to engage your au- replied to within 24 hours. dience and build loyalty. Keep yourFor your SMM strategy to pay you interactions transparent, fair, andlong-term dividends, you need to Blog posts, tweets must be of high timely. With a continual engagementmake sure you have practices and quality and value and/or knowledge in diverse social media tolls, you willchecks in place that ensure efficient enhancing. The content in your posts be soon rewarded with a vibrant, on-execution and a quick response. The should be good enough to get linked line community for your organization. www.yachting.vg - BVIs 21
  • 22. MAISHA 2008 - 10.500.000 €COBRA Built by Cobra Shipyard and designed by AVA Yacht Design and Scaro De- sign, MAISHA was launched at the end of June, 2008 in Bodrum, Turkey, on the shores of the Aegean Sea. Boat building has existed since the beginning of times and has never ceased, producing and spreading new boats further west and propagating its maritime tradition and culture as far as the western shores of Europe. In Bodrum, one can still smell freshly cut wood and hear the sounds of traditional marine carpentry - Specs: LOA:38 metres Beam:9 metres Draft:2 feet - MAN 800hp - Diesel - Web id: 4 - P rice: 10.500.000 € Tax Not Paid www.yachtshowroom.com 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959
  • 23. 75 VENERE - 1.990.000 € RIVA The Riva 75 Venere provides luxury accommodation for up to 8 guests in 4 cabins, plus 3 crew in an additional 2 cabins. This Riva 75 Venere is a well- equipped and well maintained example. The stunning model benefits from an extensive interior refit and hull painting in 2008. She is in private ownership, has never been chartered and has only been used June-August 2008 and for 5 weeks during summer 2009.www.yachtshowroom.com14 quai Papacino, 06300 Nice, FranceTelephone: +33 489 039 464Fax: +33 492 004 959
  • 24. Yacht Brokerage Solution 360 architecture to reach your clients everywhere The mobile access is T he Yacht Brokerage Solu- tegrated with 15 social networks “ becoming more and more the first mode of access to information tions for joomla was de- signed to answer the needs of yacht brokerage or dealership com- panies. It provides extensive features not found in the competition. through APIs and generates high quality yacht PDF brochures and monthly magazines. We took great care of integrating our and content. We could solutions with more than 15 social not ignore this fact The Yacht Brokerage solution includes networks APIs in order to automati- in the roadmap and lead request management to store all cally distribute the listings informa- development strategy of yacht requests. As well different re- tion to your social networks accounts quest forms for financing, insurance, without extra work on your side. Now- our solutions.” storage, transport, survey store all re- adays, publishing yacht listings on quests in tables accesssible through your web site is not enough to reach maintenance screens in the adminis- potential buyers. tration panel. A good marketing strategy is to reach propects where they are most likely The Yacht Brokerage solution is in- to be.26 www.yachting.vg - BVIs
  • 25. Scheduled for the end During the summer 2011, ThE appS will close“ of the year 2011, Our yachting solutions will include an iphone “ we will be prototyping the iphone and ipad apps, The development “ the circle of our 360 architecture where you will be able to app and an ipad app will be conducted reach your potential in order to reach during the last clients through all your potential clients quarter of 2011 with a available channels: wherever they are.” scheduled release date oNLINE,oFFLINE,MOBILE.” of december 2011.”E xtensive and powerful fea- ty to brokers to manage quickly the tures are included in the requests while keeping an history. Yacht Brokerage solution Administration: Front-End and Back Broker Contactsfor joomla: Detailed yacht listings end administration. Allows multiple Brokers, Brokerage companies havemaintenance screens, High quality brokers managing their listings in an extended set of fields in order toPDFs generation, Social networks the front end. enter all their contact information.posting, RSS and XML feeds syndi- Offices location and contacts man-cation, Web Services synchroniza- Listings Management agement is included for brokeragetion, CRM area. Pre-loaded templates for Sailboats, companies with several locations. Power Yachts. Fields and tabs canThe Yacht Brokerage solution allows be published or unpublished from Lead Managementa yacht broker/dealer company to the backend. Flexible layout. Different Online forms allow sitemanage and promote online an in- visitors to request more informa-ventory of new and used boats. Validations Tables tion, a yacht visit, financing... All the Over 110 validations pre-loaded: requests are saved in tables. emailThe Yacht Brokerage solution al- yacht make , engine make, elec- notifications are sent to brokers andready includes custom templates tronic, electrical.... offering a turn- broker can process the request ac-for motor yachts and sailboats. key solution. cordingly.The Yacht Brokerage solution allows Sales Cycle Forms Builderto present professionally the inven- Built-in Sales cycle allowing to All Online forms are linked to atory while giving a very quick ad categorizes the yachts : for sale/ data dictionary allowing to add oreasy management interface to the contract pending/sold. Sales cycle change fields for a specific forms.brokers and dealers. A lead man- steps can be modifiedbased on theagement area gives the opportuni- company’s process. Bulk Images Upload www.yachting.vg - BVIs 27
  • 26. flash utility allowing for the bulk upload and resizing of the listing images without timeout. Social Media Mar- keting Powerful and integrated APIs: Powerful & Integrated Syndication Services: Our Solution offers a very pow- erful synchronization tool in order to increase instantly the visibility of the listings in the Longitude 64 Yachting Network composed of over 40 web sites (and growing) targeting the yachting and luxury markets. The Yacht Brokerage Solu- tion is integrated through APIs with several social net- works in order to maximize counts will appear constantly maintained the exposure of the listings. and will help to turn visitors into followers Magazines Publishing A manual scheduler is ac- or fans extending once again the visibility The Yacht Brokerage solution for joomla cessible through the control of your yacht listings. generates high quality PDF magazines. All panel maintenance screen PDF magazine listings include a qrcode in order to post manually If your brokers had to manually update 15 generated in order to offer a quick access to to social network. However social networks, they will spend a consid- the listing from mobile phones. Companies the recomended way is to erable amount of time to do a repetitive using the Yacht Brokerage solution can now use the application cronjob work. present high quality corporate magazines scripts in order to schedule Current integrations with Social networks to clients and prospects. We can generate automatic postings at regu- APIs are: Facebook, Twitter, Scribd, Issuu, every month a monthly corporate maga- lar intervals. Slideshare, Flickr, Docstoc, Flickr, Picasa, zine with current listings. We can create Youtube. custom design for the magazines matching This outstanding integra- the company’s graphic chart for an addi- tion allows a brokerage Automatic XML Feed Generation is inte- tional cost. company to update auto- grated with: Olx, Vast, Oodle. matically major social net- 0 High quality PDF Generation works as soon as an update Automatic yachting XML Feed Generation is made to a yacht listing. It is integrated with: The Yacht Market, Boat The Yacht Brokerage solution for joomla brings constant updates to 24, Boatshop 24, Boats and outboards, generates high quality magazines. Maga- social networks accounts Boards & Outboards, Jameslist... zines are generated by our platform as a making them live and al- special service to clients using our yachting waqys brigning new con- It uses the openmarine xml standard. solution. tent or images. (www.openmarine.org) Your social networks ac- The integration with social networks is28 www.yachting.vg - BVIs
  • 27. Lorem Ipsum is simply dummy text of the printing eration of an xml file compatible with the“ and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a Indesign workflow. This integration provides the best solution to create and generate a magazine includ- ing articles and current yacht listings. It al- galley of type and scrambled it to make a” lows brokerage companies to provide on done through the Social Media Posting a regualr basis news and events as well as Scheduler. It allows to upload automatically the current yachts available for sale. the PDF magazines to scribd.com, docstoc. com, issuu.com, slideshare.net, box.net. The PDF magazines generated can be accessed Social Media Posting Scheduler is accessed through an online viewer directly on a cli- through a maintenance screen. (useful ent’s website. And at the same time, it is when you make frequent changes and posted in all the online documents sites need a revised copy immediately), or the maximizing the visibility and exposure. tasks scheduled can be run at regular inter- vals through an automated task (cronjob). By distributing electronic versions in PDF format, you decrease dramatically produc- A monthly magazine (electronic or printede tion and printing costs while giving to po- version) allows to establish your brand by tential customers a format suitable to read providing to potential clients a document offline. they can read offline with all your listings and contacts. We generate several magazines in our stan- dard foramt every month in order to maxi- 0 Adobe inDesign Workflow inte- mize the exposure. We can as well design a gration specific format for customers who want to create their own corporate magazine while We are able to generate monthly maga- including all the yachts currently for sale. zines in Adobe Indesign through the gen- www.yachting.vg - BVIs 29
  • 28. Latitude 26 media agency London, UK +44 (0)20 7078-4226 Miami, fl USA +1 (305) 394-9652 crans montana, switzerland +41 (0)27 483-1220 skype latitude26.ch Web www.latitude26.ch
  • 29. yacht brokerageThe Yacht Brokerage Solution for joomla was designed to answer the needs of yacht brokerage or dealershipcompanies. It provides extensive features not found in the competition.The Yacht Brokerage solution includes lead request management to store all yacht requests.As well different request forms for financing, insurance, storage, transport, survey store all requests intables accesssible through maintenance screens in the administration panel.The Yacht Brokerage solution is integrated with 15 social networks through APIs and generates high qualityyacht PDF brochures and monthly magazines.We took great care of integrating our solutions with more than 15 social networks APIs in order to automati-cally distribute the listings information to your social networks accounts without extra work on your side.Nowadays, publishing yacht listings on your web site is not enough to reach potential buyers. A good market-ing strategy is to reach propects where they are most likely to be. brokerage - dealerships - social networks - Syndication - magazines - brochures - marketing
  • 30. Nautic Avenue Brokerage X-YACHTS X562 2000 - 350.000 €Located in south of France Nautic Avenue Nautic Avenue 83600 Fréjus - -France 83600 Fréjus France Telephone: +33 (0)9 54 22 80 56 - -Fax: +33 (0)9 59 22 80 56 Telephone: +33 (0)9 54 22 80 56 Fax: +33 (0)9 59 22 80 56 www.nautic-avenue.com www.nautic-avenue.com
  • 31. Nautic Avenue Brokerage PRIVILEGE 465 SERIAL 75 2002 - 660.000 €Located in south of France Nautic Avenue 83600 Fréjus - France Telephone: +33 (0)9 54 22 80 56 - Fax: +33 (0)9 59 22 80 56 www.nautic-avenue.com
  • 32. OLIVIER BAELDE by Editor Yacht Charter Solution Most advanced yacht charter marketing solution: In- tegrated social media posting and marketing, printed or electronic magazine version, xml feeds syndication, online availability calendar... T he Yacht charter reservation Solution for joom- to be. la was designed to answer the needs of yacht Extensive and powerful features are included in the charter companies. It provides extensive fea- Yacht Charter Reservation solution for joomla: Detailed tures not found in the competition. The Yacht Charter yacht information, crew presentation, amenities, avail- Reservation solution includes reservation requests and abilities maintenance screens, High quality PDFs genera- quotes management as well as online availability calen- tion, Social networks posting, RSS and XML feeds syndi- dars. cation, Web Services synchronization, CRM area. Also present, info request and reservation forms store The Yacht Charter Reservation solution allows a yacht all requests in tables accesssible through maintenance charter company to manage and promote online a char- screens in the administration panel. ter fleet. The Yacht Charter Reservation solution is integrated with The Yacht Charter Reservation solution already includes 15 social networks through APIs and generates high custom templates for motor yachts and sailboats. quality yacht PDF brochures and monthly magazines. We took great care of integrating our solutions with more The Yacht Charter Reservation solution allows to present than 15 social networks APIs in order to automatically professionally the fleet while giving a very quick and easy distribute the listings information to your social networks management interface to the reservation agents and accounts without extra work on your side. fleet managers. Nowadays, publishing yacht listings on your web site is A request and quote management area gives the oppor- not enough to reach potential buyers. A good marketing tunity to reservation agents to manage quickly the re- strategy is to reach propects where they are most likely quests while keeping an history.34 www.yachting.vg - BVIs
  • 33. mation. Offices location and contacts management is included for charter companies with several locations. 0 -Requests Management Different Online forms allow site visi- tors to request more information or reservation. All the requests are saved in tables. email notifications are sent to reservation agents. They can pro- cess the requests accordingly. Forms Builder: All Online forms are linked to a data dictionary allowing to add or change fields for a specific forms. 0 Bulk Images Upload Images are uploaded through a flash utility allowing for the bulk upload and resizing of the listing images without timeout. The mobile access is0 AdministrationFront-End and Back end adminis-tration. Allows multiple reservation rizes the requests and reservations: pending, waiting for signed contract, waiting for deposit, reservation con- firmed. “ becoming more and more the first mode of access to informationagents to manage the fleet and content. We couldand reservation requests in thefront end. not ignore this fact in the roadmap and0 Fleet Management development strategy ofFleet Management: Pre-loaded our solutions. Scheduledtemplates for Sailboats, PowerYachts. Fields and tabs can for the end of the yearbe published or unpublished 2011, Our yachtingfrom the backend. Flexible lay- solutions will includeout. an iphone app and an ipad0 Validation Tables app in order to reachOver 110 validations pre-load- your potential clientsed: yacht make , engine make, 0 Reservation Agents wherever they are.electronic, electrical.... offering a turn-key solution. Reservation agetns and charter com-Charter Reservation Cycle: Built-in panies have an extended set of fieldsreservation cycle allowing to catego- in order to enter all their contact infor- www.yachting.vg - BVIs 35
  • 34. Latitude 26 media agency London, UK +44 (0)20 7078-4226 Miami, fl USA +1 (305) 394-9652 crans montana, switzerland +41 (0)27 483-1220 skype latitude26.ch Web www.latitude26.ch
  • 35. yacht CharterThe Yacht charter reservation Solutions for joomla was designed to answer the needs of yacht charter com-panies. It provides extensive features not found in the competition.The Yacht Charter Reservation solution includes reservation requests and quotes management as well asonline availability calendars.Also present, info request and reservation forms store all requests in tables accesssible through mainte-nance screens in the administration panel.The Yacht Charter Reservation solution is integrated with 15 social networks through APIs and generateshigh quality yacht PDF brochures and monthly magazines.We took great care of integrating our solutions with more than 15 social networks APIs in order to automati-cally distribute the listings information to your social networks accounts without extra work on your side.Nowadays, publishing yacht listings on your web site is not enough to reach potential buyers. A good market-ing strategy is to reach propects where they are most likely to be. charter - social networks - Syndication - magazines - brochures - marketing
  • 36. Nautic Avenue Brokerage Absolute 41 2008 - 357 900 € Nautic Avenue centre d’affaires horizon 8 avenue du 8 mai 1945 83600 Fréjus - France Telephone: +33 (0)9 54 22 80 56 Fax: +33 (0)9 59 22 80 56 www.nautic-avenue.com
  • 37. Nautic Avenue Brokerage Numarine 55HT 2008 - 550 000 € Nautic Avenuecentre d’affaires horizon 8 avenue du 8 mai 1945 83600 Fréjus - France Telephone: +33 (0)9 54 22 80 56 Fax: +33 (0)9 59 22 80 56www.nautic-avenue.com
  • 38. FAIRLINE Targa 52, 2005, £395,000 €This Fairline Targa 52 has been superbly maintained and is offered in excellent order. The boat has a full Mediterra-nean specification including air conditioning, Raymarine navigation equipment and all the other extras that you wouldexpect from a boat of this calibre.UK OfficeContact: Mark DaviesTel: +44 (0)1242 250 000Fax: +44 (0)1242 500 253Mobile: 07703 336 634
  • 39. FAIRLINE Targa 52, 2005, £395,000This Fairline Targa 52 is ready to go and located in Mallorca. Mallorca Office Contact: Amanda Pollett Tel: 34 687 070 252 Fax: +44 (0)1242 500 253 Mobile: +34 607 499 342
  • 40. Docks & Slips Solution T he Docks & Slips Solution and monthly magazines. The Docks & Slips Solution “ is integrated through APIs with several social networks in order to for joomla was designed to answer the needs of real estate agencies specializing in the sale and rental of yacht slips. It provides extensive features not We took great care of integrating our solutions with more than 15 social networks APIs in order to au- tomatically distribute the listings maximize the exposure found in the competition. information to your social networks of the listings. A manual accounts without extra work on The Docks & Slips solution includes your side. scheduler is accessible lead request management to store through the control all yacht slips requests. Nowadays, publishing yacht listings panel maintenance screen on your web site is not enough to As well different request forms reach potential buyers. A good mar- in order to post manually for financing, , slip rental, slip pur- keting strategy is to reach propects to social network or chase store all requests in tables where they are most likely to be. through a cronjob script accesssible through maintenance screens in the administration panel. in order to schedule Extensive and powerful features The Docks & Slips solution is in- are included in the Docks & Slips automatic postings at tegrated with 15 social networks solution for joomla: Detailed yacht regular intervals” through APIs and generates high listings maintenance screens, High quality yacht slips PDF brochures quality PDFs generation, Social net-42 www.yachting.vg - BVIs
  • 41. The Docks & Slips Companies using the The Ipad app version“ solution for joomla generates high quality PDF Brochures. All “ Docks & Slips solution can now present high quality brochures. “ has a scheduled release date of december 2011. The ipad flyers and brochures We can create custom app will include as include a qrcode design for the PDFs and well the access to the generated to offer a brochures matching full versions of the quick access to the the company’s graphic monthly magazines.” listing from mobile.” chart .”works posting, RSS and XML feeds ment is included for agencies withsyndication, Web Services synchro- 0 Listing Management several locations.nization, CRM area. Pre-loaded templates for slips pre- sented for sale or for rent. Fields 0 Lead ManagementThe Docks & Slips solution allows and tabs can be published or un- Different Online forms allow site vis-a real estate agency to manage published from the backend. Flex- itors to request more information, aand promote online an inventory ible layout. visit, financing... All the requests areof yacht slips fro sale or rental. The saved in tables. email notificationsDocks & Slips solution already in- 0 Validation tables are sent to agents and agents cancludes custom templates for slips Over 110 validations pre-loaded: process the request accordingly.for sale and for rent. length unit, draft unit.... offering a turnkey solution. 0 Forms BuilderThe Docks & Slips solution allows All Online forms are linked to ato present professionally the inven- 0 Sales Cycle data dictionary allowing to add ortory while giving a very quick ad Built-in Sales cycle allowing to cat- change fields for a specific forms.easy management interface to the egorizes the slips : for rent/for sale/agents. A lead management area contract pending/sold. Sales cycle 0 Bulk Images Uploadgives the opportunity to agents to steps can be modified based on the Images are uploaded through amanage quickly the requests while company’s process. flash utility allowing for the bulkkeeping an history. upload and resizing of the listing 0 Agents Contact images without timeout.0 Administration Agents, agencies have an extend-Front-End and Back end administra- ed set of fields in order to enter alltion. Allows multiple agents man- their contact information. Officesaging their listings in the front end. location and contacts manage- www.yachting.vg - BVIs 43
  • 42. Latitude 26 media agency London, UK +44 (0)20 7078-4226 Miami, fl USA +1 (305) 394-9652 crans montana, switzerland +41 (0)27 483-1220 skype latitude26.ch Web www.latitude26.ch
  • 43. docks & slipsThe Docks & Slips Solution for joomla was designed to answer the needs of real estate agencies specializingin the sale and rental of yacht slips. It provides extensive features not found in the competition.The Docks & Slips solution includes lead request management to store all yacht slips requests.As well different request forms for financing, , slip rental, slip purchase store all requests in tables ac-cesssible through maintenance screens in the administration panel.The Docks & Slips solution is integrated with 15 social networks through APIs and generates high qualityyacht slips PDF brochures and monthly magazines.We took great care of integrating our solutions with more than 15 social networks APIs in order to automati-cally distribute the listings information to your social networks accounts without extra work on your side.Nowadays, publishing yacht listings on your web site is not enough to reach potential buyers. A good market-ing strategy is to reach propects where they are most likely to be. Slips for sale - slips for rent - social networks - syndication - magazines - brochures - marketing
  • 44. Sailboats Brokerage CUSTOM PROTOTYPE ALUMINIUM, 1979, 755.800 € . . . . . . . . . 65 Index CUSTOM VATON 57, 1994, 399.000 € . . . . . . . . . . . . . . . . . . . . . 66GULET, 2006, 800.000 € . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 DEHLER DEHLER 36 SQ, 2008, 159.000 € . . . . . . . . . . . . . . . . . . 67AFEP MARINE MANATEA 350 DI, 2004, 151.900 € . . . . . . . . . . . 41 DEHLER DEHLER 44 SQ, 2008, 350.000 € . . . . . . . . . . . . . . . . . . 68ALOA ALOA 27, 1979, 10.000 € . . . . . . . . . . . . . . . . . . . . . . . . . . 42 DOMINIQUE PRESLE HALF- TONNER, 1971, 11.500 € . . . . . . . . . 69ALOA ALOA 43 PROTOTYPE, 1984, 63.000 € . . . . . . . . . . . . . . . . 43 DUFOUR DUFOUR 35, 1974, 33.000 € . . . . . . . . . . . . . . . . . . . . 70ALUBAT OVNI 435, 2004, 295.000 € . . . . . . . . . . . . . . . . . . . . . . 44 DUFOUR Dufour 27, 1974, 10.000 € . . . . . . . . . . . . . . . . . . . . . . 71AMIETTE SLOOP NORVEGIEN, 1955, 9.990 € . . . . . . . . . . . . . . . . 45 DUFOUR DUFOUR 28, 1987, 25.000 € . . . . . . . . . . . . . . . . . . . . . 72ARCHAMBAULT GRAND SURPRISE, 2003, 45.000 € . . . . . . . . . . 46 DUFOUR DUFOUR 31, 1978, 23.500 € . . . . . . . . . . . . . . . . . . . . . 73BAVARIA 32, 2004, 61.000 € . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 DUFOUR DUFOUR 36, 2003, 76.900 € . . . . . . . . . . . . . . . . . . . . . 74BAVARIA 44, 2002, 115.000 €. . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 DUFOUR DUFOUR 36, 1987, 41.900 € . . . . . . . . . . . . . . . . . . . . . 75BAYLINER 1952 CLASSIC, 1993, 9.000 € . . . . . . . . . . . . . . . . . . . 49 DUFOUR DUFOUR ARPEGE, 1968, 29.900 €. . . . . . . . . . . . . . . . . 76BENETEAU 50 Celebration, 2004, £149,950 . . . . . . . . . . . . . . . . 50 DUFOUR DUFOUR SAFARI, 1971, 10.500 € . . . . . . . . . . . . . . . . . 77BENETEAU FIRST 285, 1990, 32.000 € . . . . . . . . . . . . . . . . . . . . . 51 FOUR WINNS FOUR WINNS 258 VISTA, 1997, 22.000 € . . . . . . 78BENETEAU FIRST 345 CENTENNIAL , 1984, 39.500 € . . . . . . . . . 52 GIBERT MARINE GIB SEA 92, 1987, 25.000 € . . . . . . . . . . . . . . 79BENETEAU MONTE CARLO 37, 2009, 205.000 € . . . . . . . . . . . . . 53 GIBERT MARINE GIB SEA 31 DL, 1981, 26.000 € . . . . . . . . . . . . 80BENETEAU OCEANIS 350, 1990, 47.000 € . . . . . . . . . . . . . . . . . . 54 GIBERT MARINE GIB SEA 442 MASTER, 1988, 89.000 € . . . . . . 81BENETEAU OCEANIS 351, 1994, 69.000 € . . . . . . . . . . . . . . . . . . 55 HANSE HANSE 342, 2007, 83.500 €. . . . . . . . . . . . . . . . . . . . . . . 82BENETEAU OCEANIS 361, 1999, 69.000 € . . . . . . . . . . . . . . . . . . 56 HANSE Hanse 400 E, 2006, 159.000 €. . . . . . . . . . . . . . . . . . . . . 83BENETEAU OCEANIS 411 CLIPPER, 1998, 89.900 € . . . . . . . . . . . 57 HANSE HANSE461, 2005, 211.900 € . . . . . . . . . . . . . . . . . . . . . . 84BENETEAU OCEANIS 440, 1993, 92.000 € . . . . . . . . . . . . . . . . . . 58 HUNTER MARINE 356, 2002, 78.000 € . . . . . . . . . . . . . . . . . . . . 85BENETEAU Oceanis 50, 2008, 275.000 € . . . . . . . . . . . . . . . . . . . 59 HUNTER MARINE HUNTER 31, 2006, 64.900 € . . . . . . . . . . . . . . 86CATALINA CATALINA 42 LUXE, 1993, 126.000 € . . . . . . . . . . . . . 60 JEANNEAU ARCADIA, 1985, 24.000 € . . . . . . . . . . . . . . . . . . . . . 87CNSO SHELLFISH, 1965, 9.500 € . . . . . . . . . . . . . . . . . . . . . . . . . 61 JEANNEAU FANTASIA, 1991, 17.500 € . . . . . . . . . . . . . . . . . . . . . 88CUSTOM CHALLENGER HORIZON, 1986, 9.900 € . . . . . . . . . . . . 62 JEANNEAU POKER, 1974, 10.000 € . . . . . . . . . . . . . . . . . . . . . . . 89CUSTOM COQUILLIER RADE DE BREST, 1971, 180.000 € . . . . . . 63 JEANNEAU RUSH, 1980, 19.800 € . . . . . . . . . . . . . . . . . . . . . . . . 90CUSTOM PLAN JACQUES FAUROUX , 1988, 100.000 € . . . . . . . . 64
  • 45. JEANNEAU SUN LEGENDE 41, 1987, 55.900 € . . . . . . . . . . . . . . 91JEANNEAU SUN ODYSSEY 36, 1993, 60.000 € . . . . . . . . . . . . . . 92JEANNEAU SUN ODYSSEY 42 DS, 2008, 187.000 € . . . . . . . . . . 93JEANNEAU SUN ODYSSEY 42 DS, 1999, 99.000 € . . . . . . . . . . . 94JEANNEAU SUN ODYSSEY 43 DS, 2000, 168.000 € . . . . . . . . . . 95JEANNEAU SUN ODYSSEY 44DL, 1992, 105.000 € . . . . . . . . . . . 96KELT KELT 7.60, 1980, 14.500 € . . . . . . . . . . . . . . . . . . . . . . . . . . 97MAXUM 2900 ES, 2004, 59.800 € . . . . . . . . . . . . . . . . . . . . . . . . 98MOODY 41 CLASSIC, 2010, 295.000 € . . . . . . . . . . . . . . . . . . . . . 99PRIVILEGE PRIVILEGE 465 SERIAL 75, 2002, 660.000 € . . . . . . 100REINKE HYDRA, 1992, 88.000 € . . . . . . . . . . . . . . . . . . . . . . . . . 101SEALINE S 37 FLAMENCO, 1997, 99.000 € . . . . . . . . . . . . . . . . 102VAN DE STADT Etap 28, 1980, 12.900 € . . . . . . . . . . . . . . . . . . 103VAN DE STADT PLAN VAN DE STADT acier, 1981, 65.500 € . . . 104WAUQUIEZ CENTURION 36, 1988, 100.000 € . . . . . . . . . . . . . . 105WAUQUIEZ CENTURION 40, 1987, 88.000 € . . . . . . . . . . . . . . . 106WAUQUIEZ PRETORIEN, 1986, 50.000 € . . . . . . . . . . . . . . . . . . 107WAUQUIEZ ELIZABETHAN 29, 1969, 12.000 € . . . . . . . . . . . . . 108WRIGHTON YACHTS BILOUP 89, 2002, 39.000 € . . . . . . . . . . . 109X-YACHTS X562, 2000, 350.000 € . . . . . . . . . . . . . . . . . . . . . . . 110
  • 46. GULET, 2006, 800.000 € Poole, DOR, United KingdomGULET, 2006, Roma, Italy, 800.000 € Ciacco 24 Metre Santa Lucia (2006 model)with twin MAN D28866 LXE40. The warmth of wood,the quality of the finishing, the comfort of travel, the excitement of the sea: this is the gulet Santa Lucia. Built in 2006, along 24 meters ofsuperior quality, offers a perfect combination of tradition, elegance and cutting-edge manufacturing and security guaranteed by the mostmodern technologies. Both the hull and the interior, treated in detail by skilful craftsmen, are made entirely of mahogany. On board you willfind comfort, services, water games and a series of unique equipment that will make your experience on gulet, a trip intensely lived momentby moment.This luxury yacht is ideal for charter and has been meticulously maintained from new. With a fully comprehensive specification andmany luxurious extras, this vessel is very impressive throughout... - Specs: LOA:23 metres Beam:6 metres Draft:2 metres - MAN 340hp - DieselWeb id: 227 - Price: 800.000 € Tax Paid Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit www.yachting.vg for full details - Web id: 227.48 www.yachting.vg - Sailboats Edition - October 2011
  • 47. AFEP MARINE MANATEA 350 DI, 2004, 151.900 € Fréjus, PR, FranceAFEP MARINE MANATEA 350 DI, 2004, Provence Côte dAzur France, 151.900 € Etat neuf livrable immédiatement T.E 0,60/2,10 construc-tion très soigné. A VOIR - Specs: LOA:10 metres Beam:3 metres - VOLVO 900hp - Diesel Web id: 733 - Price: 151.900 € Tax Paid Nautic Avenue Nadine Regnier France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 733 www.yachting.vg - Sailboats Edition - October 2011 49
  • 48. ALOA ALOA 27, 1979, 10.000 € Fréjus, PR, FranceALOA ALOA 27, 1979, Provence Côte dAzur France, 10.000 € Idéal petit budget. votre contact : Yannick JAFFART 06 70 25 1 34 - Specs: 1LOA:7 metres Beam:2 metres Draft:1 metres - YANMAR 900hp - Diesel Web id: 583 - Price: 10.000 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 583.50 www.yachting.vg - Sailboats Edition - October 2011
  • 49. ALOA ALOA 43 PROTOTYPE, 1984, 63.000 € Fréjus, PR, FranceALOA ALOA 43 PROTOTYPE, 1984, Provence Côte dAzur France, 63.000 € Ketch de bonne facture, pret à accueillir tout amateur de croisièreconfortable. Votre interlocuteur : Yannick JAFFART 06 70 25 1 34 - Specs: LOA:1 metres Beam:4 metres Draft:2 metres - VETUS 900hp - 1 1Diesel Web id: 615 - Price: 63.000 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 615 www.yachting.vg - Sailboats Edition - October 2011 51
  • 50. ALUBAT OVNI 435, 2004, 295.000 € FR, PR, FranceALUBAT OVNI 435, 2004, FR, Provence Côte dAzur France, 295.000 € - Specs: LOA:12 metres Beam:4 metres Draft:2 metres - VOLVO55hp - Diesel Web id: 728 - Price: 295.000 € Tax Paid Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 728.52 www.yachting.vg - Sailboats Edition - October 2011
  • 51. AMIETTE SLOOP NORVEGIEN, 1955, 9.990 € Fréjus, PR, FranceAMIETTE SLOOP NORVEGIEN, 1955, Provence Côte dAzur France, 9.990 € Bateau de constuction solide , tout est dorigine , classique,pour connaisseur et amateur du bois . - Specs: LOA:6 metres Beam:2 metres - BERNARD 900hp - Diesel Web id: 579 - Price: 9.990 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 579 www.yachting.vg - Sailboats Edition - October 2011 53
  • 52. ARCHAMBAULT GRAND SURPRISE, 2003, 45.000 € Fréjus, PR, FranceARCHAMBAULT GRAND SURPRISE, 2003, Provence Côte dAzur France, 45.000 € - Specs: LOA:9 metres Beam:2 metres Draft:2 metres -LOMBARDINI 12hp - Diesel Web id: 713 - Price: 45.000 € Tax Paid Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 713.54 www.yachting.vg - Sailboats Edition - October 2011
  • 53. BAVARIA 32, 2004, 61.000 € Frejus, PR, FranceBAVARIA 32, 2004, Frejus, Provence Côte dAzur France, 61.000 € Bavaria 32 de propriétaire méticuleux . Version quille plomb . Modèle2004 livré décembre 2003 - Specs: LOA:9 metres Beam:3 metres Draft:1 metres - VOLVO 19hp - Diesel Web id: 627 - Price: 61.000 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 627 www.yachting.vg - Sailboats Edition - October 2011 55
  • 54. BAVARIA 44, 2002, 115.000 € FREJUS, PR, FranceBAVARIA 44, 2002, FREJUS, Provence Côte dAzur France, 1 15.000 € - Specs: LOA:13 metres Beam:4 metres Draft:1 metres - VOLVO 55hp- Diesel Web id: 701 - Price: 115.000 € Tax Paid Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 701.56 www.yachting.vg - Sailboats Edition - October 2011
  • 55. BAYLINER 1952 CLASSIC, 1993, 9.000 € CAGNES SUR MER, PR, FranceBAYLINER BAYLINER 1952 CLASSIC, 1993, CAGNES SUR MER, Provence Côte dAzur France, 9.000 € - Specs: LOA:5 metres Beam:2 metres- MERCRUISER 130hp - Gas Web id: 731 - Price: 9.000 € Tax Paid Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 731 www.yachting.vg - Sailboats Edition - October 2011 57
  • 56. BENETEAU 50 Celebration, 2004, £149,950 Poole, DOR, United KingdomBENETEAU 50 Celebration, 2004, Central Algarve, Portugal, £149,950 This Beneteau 50 Celebration (2004 Model) with a 1 x dieselYanmar engine (100Hp) is a Bruce Farr custom built design, built in France for luxury charter. This magnificent yacht has a stunning interior layoutcomprising of two double cabins each with ensuite and a beautiful private stateroom with ensuite. The vessel boasts all the exquisite finishingsone would expect from one of the finest yacht builders. Puchased 3 years ago from the original owner. The Beneteau is SSR registrated andtax paid. Has just undergone a month of polishing, antifoaling, sail repairs and is now back in the water for summer use. The owner has livedon board and is now seeking permanent residence ashore. With true blue water potential this speedy 50 footer is ready to go, virtually a newvessel. To arrange a viewing or for more information p... - Specs: LOA:49 feet Beam:15 feet Draft:7 feet - YAMAHA 100hp - Diesel Web id: 406 - Price: £149,950 Tax Paid Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit www.yachting.vg for full details - Web id: 406.58 www.yachting.vg - Sailboats Edition - October 2011
  • 57. BENETEAU FIRST 285, 1990, 32.000 € Fréjus, PR, FranceBENETEAU FIRST 285, 1990, Provence Côte dAzur France, 32.000 € Valeur sûre de loccasion, ce bateau vous raviera pendant voscroisières. Grace à un entretien permanent, ce bateau est pret au départ. Votre interlocuteur : Yannick JAFFART 06 70 25 1 34 - Specs: LOA:8 1metres Beam:2 metres Draft:1 metres - VOLVO 900hp - Diesel Web id: 591 - Price: 32.000 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 591 www.yachting.vg - Sailboats Edition - October 2011 59
  • 58. BENETEAU FIRST 345 CENTENNIAL , 1984, 39.500 € Fréjus, PR, FranceBENETEAU FIRST 345 CENTENNIAL , 1984, Provence Côte dAzur France, 39.500 € Bateau rapide,marin et confortable le First 345 à toutpour plaire. - Specs: LOA:10 metres Beam:3 metres Draft:1 metres - VOLVO 900hp - Diesel Web id: 606 - Price: 39.500 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 606.60 www.yachting.vg - Sailboats Edition - October 2011
  • 59. BENETEAU MONTE CARLO 37, 2009, 205.000 € FREJUS, PR, FranceBENETEAU MONTE CARLO 37, 2009, FREJUS, Provence Côte dAzur France, 205.000 € - Specs: LOA:1 metres Beam:3 metres Draft:1 1metres - VOLVO 300hp - Diesel Web id: 726 - Price: 205.000 € Tax Not Paid Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 726 www.yachting.vg - Sailboats Edition - October 2011 61
  • 60. BENETEAU OCEANIS 350, 1990, 47.000 € Fréjus, PR, FranceBENETEAU OCEANIS 350, 1990, Provence Côte dAzur France, 47.000 € Bateau très polyvalent dont les qualités ne sont plus à prouver.Votre interlocuteur : Yannick JAFFART 06 70 25 1 34 - Specs: LOA:10 metres Beam:3 metres Draft:1 metres - VOLVO 900hp - Diesel 1 Web id: 605 - Price: 47.000 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 605.62 www.yachting.vg - Sailboats Edition - October 2011
  • 61. BENETEAU OCEANIS 351, 1994, 69.000 € Fréjus, PR, FranceBENETEAU OCEANIS 351, 1994, Provence Côte dAzur France, 69.000 € Version proprietaire , cabinet de toilette avec douche séparée ,moteur 40CV,enrouleure de grand voile. premiere main excelent état. - Specs: LOA:10 metres Beam:3 metres Draft:1 metres - VOLVO 900hp- Diesel Web id: 602 - Price: 69.000 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 602 www.yachting.vg - Sailboats Edition - October 2011 63
  • 62. BENETEAU OCEANIS 361, 1999, 69.000 € Fréjus, PR, FranceBENETEAU OCEANIS 36 1999, Provence Côte dAzur France, 69.000 € - Specs: LOA:10 metres Beam:3 metres Draft:1 metres - VOLVO 1,900hp - Diesel Web id: 607 - Price: 69.000 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 607.64 www.yachting.vg - Sailboats Edition - October 2011
  • 63. BENETEAU OCEANIS 411 CLIPPER, 1998, 89.900 € Fréjus, PR, FranceBENETEAU OCEANIS 41 CLIPPER, 1998, Provence Côte dAzur France, 89.900 € Loceanis 41 à rencontré un succes mérité. Un grand clas- 1 1sique de la construction française. - Specs: LOA:12 metres Beam:3 metres Draft:1 metres - YANMAR 900hp - Diesel Web id: 619 - Price: 89.900 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 619 www.yachting.vg - Sailboats Edition - October 2011 65
  • 64. BENETEAU OCEANIS 440, 1993, 92.000 € Fréjus, PR, FranceBENETEAU OCEANIS 440, 1993, Provence Côte dAzur France, 92.000 € Bateau de croisière confortable avec des amménagementsspacieux, entretenu très méticuleusement. Avec ses 6 à 8 couchages sans se géner, vous profiterez dune vie à bord agréable. Amateursde navigations plaisantes, venez le voir ! Votre contact : Yannick JAFFART (06 70 25 1 34) - Specs: LOA:13 metres Beam:4 metres Draft:1 1metres - VOLVO 75hp - Diesel Web id: 623 - Price: 92.000 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 623.66 www.yachting.vg - Sailboats Edition - October 2011
  • 65. BENETEAU Oceanis 50, 2008, 275.000 € Poole, DOR, United KingdomBENETEAU Oceanis 50, 2008, Mallorca, United Kingdom, 275.000 € Beneteau 50 Oceanis 2008 model with yanmar 1 Hp. This particular 10example is superbly equipped with extensive navigation equipment, air conditioning and much more. In very good condition with full timeguardianage. Viewing is highly recomended and please enquire with a member of our team for further photos, information or indeed to ar-range a viewing. - Specs: LOA:15 metres Beam:4 metres Draft:2 metres - YANMAR 1 10hp - Diesel Web id: 487 - Price: 275.000 € Tax Paid Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit www.yachting.vg for full details - Web id: 487 www.yachting.vg - Sailboats Edition - October 2011 67
  • 66. CATALINA CATALINA 42 LUXE, 1993, 126.000 € Fréjus, PR, FranceCATALINA CATALINA 42 LUXE, 1993, Provence Côte dAzur France, 126.000 € Un bateu de luxe pour la grande croisière. - Specs: LOA:12metres Beam:4 metres - YANMAR 900hp - Diesel Web id: 620 - Price: 126.000 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 620.68 www.yachting.vg - Sailboats Edition - October 2011
  • 67. CNSO SHELLFISH, 1965, 9.500 € Fréjus, PR, FranceCNSO SHELLFISH, 1965, Provence Côte dAzur France, 9.500 € Bateau rénové en 2008 , moteur diesel volvo , largeur raisonnanble per-mettant de réduire le budget de place port. Vente dune place à saint laurent du var 18000 € - Specs: LOA:8 metres Beam:2 metres - VOLVO900hp - Diesel Web id: 592 - Price: 9.500 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 592 www.yachting.vg - Sailboats Edition - October 2011 69
  • 68. CUSTOM CHALLENGER HORIZON, 1986, 9.900 € Fréjus, PR, FranceCUSTOM CHALLENGER HORIZON, 1986, Provence Côte dAzur France, 9.900 € bateau vendu avec sa remorque double esssieux Area. -Specs: LOA:7 metres Beam:2 metres - YAMAHA 900hp - Diesel Web id: 581 - Price: 9.900 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 581.70 www.yachting.vg - Sailboats Edition - October 2011
  • 69. CUSTOM COQUILLIER RADE DE BREST, 1971, 180.000 € Fréjus, PR, FranceCUSTOM COQUILLIER RADE DE BREST, 1971, Provence Côte dAzur France, 180.000 € Bateau de tradition en bois de type Coquillier Radede Brest en excellent état construit, entretenu et bichonné par son propriétaire charpentier de marine à la retraite avec beaucoup des soinset damour. Avec ce bateau sans aucun travaux à prévoir, naviguez dans la grande tradition des bateaux anciens. - Specs: LOA:1 metres 1Beam:4 metres Draft:1 metres - RENAULT 900hp - Diesel Web id: 614 - Price: 180.000 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 614 www.yachting.vg - Sailboats Edition - October 2011 71
  • 70. CUSTOM PLAN JACQUES FAUROUX , 1988, 100.000 € Fréjus, PR, FranceCUSTOM PLAN JACQUES FAUROUX , 1988, Provence Côte dAzur France, 100.000 € Bateau à déplacement léger avec une coque alu etun pont polyester. Cest un bateau idéal pour de la croisière rapide et confortable. Votre interlocucteur : Yannick JAFFART 06 70 25 1 34 - 1Specs: LOA:13 metres Beam:4 metres Draft:2 metres - VOLVO 75hp - Diesel Web id: 621 - Price: 100.000 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 621.72 www.yachting.vg - Sailboats Edition - October 2011
  • 71. CUSTOM PROTOTYPE ALUMINIUM, 1979, 755.800 € Fréjus, PR, FranceCUSTOM PROTOTYPE ALUMINIUM, 1979, Provence Côte dAzur France, 755.800 € Atypique, ex voilier de course au large transformé enbateau de charter. Aménagements soignés et nombreux. Amateur de grand voyages, ce bateau est pour vous ! - Specs: LOA:17 metresBeam:5 metres Draft:3 metres - PERKINS 55hp - Diesel Web id: 691 - Price: 755.800 € Tax Paid Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 691 www.yachting.vg - Sailboats Edition - October 2011 73
  • 72. CUSTOM VATON 57, 1994, 399.000 € Fréjus, PR, FranceCUSTOM VATON 57, 1994, Provence Côte dAzur France, 399.000 € Superbe unité entièrement renové en 2002, grosse révision moteur2010 .Quille relevable 2.50-1.40 . Literie sur mesure Victoria . Prêt à partir - Specs: LOA:17 metres Beam:5 metres Draft:1 metres - YANMAR55hp - Diesel Web id: 626 - Price: 399.000 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 626.74 www.yachting.vg - Sailboats Edition - October 2011
  • 73. DEHLER DEHLER 36 SQ, 2008, 159.000 € Fréjus, PR, FranceDEHLER DEHLER 36 SQ, 2008, Provence Côte dAzur France, 159.000 € - Specs: LOA:10 metres Beam:3 metres Draft:1 metres - VOLVO900hp - Diesel Web id: 610 - Price: 159.000 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 610 www.yachting.vg - Sailboats Edition - October 2011 75
  • 74. DEHLER DEHLER 44 SQ, 2008, 350.000 € Cannes, PR, FranceDEHLER DEHLER 44 SQ, 2008, Cannes, Provence Côte dAzur France, 350.000 € Superbe bateau de course croisière soigneusementpréparé , suivi à lannée par skipper . Prêt pour programme régate et croisière. Peinture dorigine préparé par les peintre de la société wally.Produit unique - Specs: LOA:13 metres Beam:3 metres - VOLVO 55hp - Diesel Web id: 681 - Price: 350.000 € Tax Paid Nautic Avenue Cedric DIBIANCA France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 681.76 www.yachting.vg - Sailboats Edition - October 2011
  • 75. DOMINIQUE PRESLE HALF- TONNER, 1971, 11.500 € Fréjus, PR, FranceDOMINIQUE PRESLE HALF- TONNER, 1971, Provence Côte dAzur France, 1 1.500 € Bateau pour amateur du bois , construction solide -Specs: LOA:9 metres Beam:2 metres Draft:1 metres - VETUS 900hp - Diesel Web id: 598 - Price: 11.500 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 598 www.yachting.vg - Sailboats Edition - October 2011 77
  • 76. DUFOUR DUFOUR 35, 1974, 33.000 € Fréjus, PR, FranceDUFOUR DUFOUR 35, 197 France, 33.000 € bateau tout équipée pour tour du monde gps, radar,pilote auto (panneau solaire, éolienne) 4,très bien entretenu moteur changé en 2008, bon état général pret a naviguer. AFFAIRE A SAISIRE !!!!!! - Specs: LOA:10 metres Beam:3 metres- N/A 35hp - Diesel Web id: 684 - Price: 33.000 € Tax Paid Nautic Avenue Cedric DIBIANCA France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 684.78 www.yachting.vg - Sailboats Edition - October 2011
  • 77. DUFOUR Dufour 27, 1974, 10.000 € Fréjus, PR, FranceDUFOUR Dufour 27, 197 Provence Côte dAzur France, 10.000 € - Specs: LOA:8 metres Beam:2 metres Draft:1 metres - VOLVO 900hp - 4,Diesel Web id: 589 - Price: 10.000 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 589 www.yachting.vg - Sailboats Edition - October 2011 79
  • 78. DUFOUR DUFOUR 28, 1987, 25.000 € VAR, PR, FranceDUFOUR DUFOUR 28, 1987, VAR, Provence Côte dAzur France, 25.000 € - Specs: LOA:8 metres Beam:3 metres Draft:1 metres - VOLVO18hp - Diesel Web id: 709 - Price: 25.000 € Tax Paid Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 709.80 www.yachting.vg - Sailboats Edition - October 2011
  • 79. DUFOUR DUFOUR 31, 1978, 23.500 € Fréjus, PR, FranceDUFOUR DUFOUR 31, 1978, Provence Côte dAzur France, 23.500 € Bateau bien équipé et bien entretenu avec son guindeau électrique,son pilote automatique ses petits sièges de balcon arrière. Possibilité de place de port à la location. - Specs: LOA:9 metres Beam:3 metresDraft:1 metres - VOLVO 900hp - Diesel Web id: 599 - Price: 23.500 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 599 www.yachting.vg - Sailboats Edition - October 2011 81
  • 80. DUFOUR DUFOUR 36, 2003, 76.900 € Fréjus, PR, FranceDUFOUR DUFOUR 36, 2003, Provence Côte dAzur France, 76.900 € - Specs: LOA:10 metres Beam:3 metres Draft:1 metres - VOLVO900hp - Diesel Web id: 608 - Price: 76.900 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 608.82 www.yachting.vg - Sailboats Edition - October 2011
  • 81. DUFOUR DUFOUR 36, 1987, 41.900 € Fréjus, PR, FranceDUFOUR DUFOUR 36, 1987, Provence Côte dAzur France, 41.900 € Construction robuste pour la croisière ou le voyage, remotorisé - Specs:LOA:10 metres Beam:3 metres Draft:1 metres - LOMBARDINI 900hp - Diesel Web id: 603 - Price: 41.900 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 603 www.yachting.vg - Sailboats Edition - October 2011 83
  • 82. DUFOUR DUFOUR ARPEGE, 1968, 29.900 € Fréjus, PR, FranceDUFOUR DUFOUR ARPEGE, 1968, Provence Côte dAzur France, 29.900 € Bateau de charme entièrement refait en 2009 (voiles, grée-ment, électronique,..). Bonne opportunité a voir . Votre interlocuteur : Yannick JAFFART 06 70 25 1 34 - Specs: LOA:9 metres Beam:3 metres 1Draft:1 metres - VETUS 900hp - Diesel Web id: 596 - Price: 29.900 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 596.84 www.yachting.vg - Sailboats Edition - October 2011
  • 83. DUFOUR DUFOUR SAFARI, 1971, 10.500 € Fréjus, PR, FranceDUFOUR DUFOUR SAFARI, 1971, Provence Côte dAzur France, 10.500 € Ideal comme premier bateau . - Specs: LOA:8 metres Beam:2metres Draft:1 metres - YANMAR 900hp - Diesel Web id: 587 - Price: 10.500 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 587 www.yachting.vg - Sailboats Edition - October 2011 85
  • 84. FOUR WINNS FOUR WINNS 258 VISTA, 1997, 22.000 € Fréjus, PR, FranceFOUR WINNS FOUR WINNS 258 VISTA, 1997, Provence Côte dAzur France, 22.000 € - Specs: LOA:7 metres Beam:2 metres - VOLVO270hp - Gas Web id: 714 - Price: 22.000 € Tax Paid Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 714.86 www.yachting.vg - Sailboats Edition - October 2011
  • 85. GIBERT MARINE GIB SEA 92, 1987, 25.000 € Fréjus, PR, FranceGIBERT MARINE GIB SEA 92, 1987, Provence Côte dAzur France, 25.000 € - Specs: LOA:8 metres Beam:3 metres Draft:1 metres - VOLVO18hp - Diesel Web id: 712 - Price: 25.000 € Tax Paid Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 712 www.yachting.vg - Sailboats Edition - October 2011 87
  • 86. GIBERT MARINE GIB SEA 31 DL, 1981, 26.000 € Fréjus, PR, FranceGIBERT MARINE GIB SEA 31 DL, 1981, Provence Côte dAzur France, 26.000 € - Specs: LOA:9 metres Beam:3 metres Draft:2 metres - YAN-MAR 900hp - Diesel Web id: 600 - Price: 26.000 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 600.88 www.yachting.vg - Sailboats Edition - October 2011
  • 87. GIBERT MARINE GIB SEA 442 MASTER, 1988, 89.000 € Fréjus, PR, FranceGIBERT MARINE GIB SEA 442 MASTER, 1988, Provence Côte dAzur France, 89.000 € Belle cabine avant propriétaire, rangements impor-tants grâce à sa soute avant et ses nombreux coffres et équipets ainsi que ses volumes deau et de carburant exceptionnel en font un excellentcroiseur confortable. Bateau de propriétaire première main. - Specs: LOA:13 metres Beam:4 metres Draft:1 metres - PERKINS 75hp - Diesel Web id: 622 - Price: 89.000 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 622 www.yachting.vg - Sailboats Edition - October 2011 89
  • 88. HANSE HANSE 342, 2007, 83.500 € Fréjus, PR, FranceHANSE HANSE 342, 2007, Provence Côte dAzur France, 83.500 € BATEAU RECENT, FONCTIONNEL, EQUIPE HAUTURIER ET PRET AUDEPART IMMEDIAT. BATEAU VENDU AVEC OU SANS PLACE DE PORT - Specs: LOA:10 metres Beam:3 metres Draft:1 metres - YANMAR900hp - Diesel Web id: 604 - Price: 83.500 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 604.90 www.yachting.vg - Sailboats Edition - October 2011
  • 89. HANSE Hanse 400 E, 2006, 159.000 € Fréjus, PR, FranceHANSE Hanse 400 E, 2006, Provence Côte dAzur France, 159.000 € Bateau immatriculé fin 2006 mis à leau et utilisé à partir du printemps2007 . Nombreuses améliorations techniques( Guindeau plus puissant et ancre mieux dimentionnée, 3ème bande ris ,parc batterie supplé-mentaire...) Coque epoxy - Specs: LOA:1 metres Beam:4 metres Draft:1 metres - YANMAR 900hp - Diesel 1 Web id: 616 - Price: 159.000 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 616 www.yachting.vg - Sailboats Edition - October 2011 91
  • 90. HANSE HANSE461, 2005, 211.900 € Fréjus, PR, FranceHANSE HANSE46 2005, France, 21 1, 1.900 € - Specs: LOA:14 metres Beam:4 metres Draft:1 metres - YANMAR 75hp - Diesel Web id: 702 - Price: 211.900 € Tax Paid Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 702.92 www.yachting.vg - Sailboats Edition - October 2011
  • 91. HUNTER MARINE 356, 2002, 78.000 € Sainr Raphaël, PR, FranceHUNTER MARINE 356, 2002, Sainr Raphaël, Provence Côte dAzur France, 78.000 € Bateau de propriétaire très soigné . Le Hunter 356 estun bateau solidement construit tant au niveau de la coque qui est renforcée dune peau kevlar et possède un gel coat isophtalique. Son grandarceau permet davoir un cockpit complètement isolé des riques de la bome et reprend un grand bimini en deux partie. Les sièges du balconarrière participe au confort de la croisière. - Specs: LOA:10 metres Beam:3 metres Draft:1 metres - YANMAR 27hp - Diesel Web id: 630 - Price: 78.000 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 630 www.yachting.vg - Sailboats Edition - October 2011 93
  • 92. HUNTER MARINE HUNTER 31, 2006, 64.900 € Fréjus, PR, FranceHUNTER MARINE HUNTER 31, 2006, Provence Côte dAzur France, 64.900 € Hunter 31 de propriétaire en excellent état. Le hunter 31 béné-ficie de beaux volumes avec un grande cabine arrière. Larceau protège le cockpit de la bome et apporte un règlage facile de la grand voile. Le hunter 31 avec ses sièges de balcons arrières offre un confort supplémentaire que lon retrouve pas sur les bateaux des autres marques. Lamanoeuvre est très facile grace à un génois à faible recouvrement des winchs au niveau de la barre à roue et la commande moteur à hauteurdhomme. Le Hunter 31 bénéficie de la qualité de construction de la gamme hunter avec une résine isophtalique une protection kevlar et desrenforts balsa . - Specs: LOA:9 metres Beam:3 metres Draft:1 metres - YANMAR 900hp - Diesel Web id: 597 - Price: 64.900 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 597.94 www.yachting.vg - Sailboats Edition - October 2011
  • 93. JEANNEAU ARCADIA, 1985, 24.000 € Fréjus, PR, FranceJEANNEAU ARCADIA, 1985, Provence Côte dAzur France, 24.000 € - Specs: LOA:8 metres Beam:3 metres Draft:1 metres - YANMAR 16hp- Diesel Web id: 700 - Price: 24.000 € Tax Paid Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 700 www.yachting.vg - Sailboats Edition - October 2011 95
  • 94. JEANNEAU FANTASIA, 1991, 17.500 € Fréjus, PR, FranceJEANNEAU FANTASIA, 1991, Provence Côte dAzur France, 17.500 € Un grand classique qui a toujours autant de succès avec sa grandecabine arrière et son espace de vie agréable - Specs: LOA:7 metres Beam:2 metres Draft:1 metres - YANMAR 900hp - Diesel Web id: 586 - Price: 17.500 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 586.96 www.yachting.vg - Sailboats Edition - October 2011
  • 95. JEANNEAU POKER, 1974, 10.000 € Fréjus, PR, FranceJEANNEAU POKER, 197 Provence Côte dAzur France, 10.000 € - Specs: LOA:7 metres Beam:2 metres Draft:1 metres - NANNI 10hp - 4,Diesel Web id: 720 - Price: 10.000 € Tax Paid Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 720 www.yachting.vg - Sailboats Edition - October 2011 97
  • 96. JEANNEAU RUSH, 1980, 19.800 € ALPES MARITIMES, PR, FranceJEANNEAU RUSH, 1980, ALPES MARITIMES, Provence Côte dAzur France, 19.800 € - Specs: LOA:8 metres Beam:2 metres Draft:1 metres- RENAULT 16hp - Diesel Web id: 705 - Price: 19.800 € Tax Paid Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 705.98 www.yachting.vg - Sailboats Edition - October 2011
  • 97. JEANNEAU SUN LEGENDE 41, 1987, 55.900 € Fréjus, PR, FranceJEANNEAU SUN LEGENDE 41, 1987, Provence Côte dAzur France, 55.900 € Réputé pour ses qualités marines , cette unité est parfaitemententretenu et prête à prendre la mer. Pour plus de renseignements contactez Eric CHAPPUIS au : 06.08.70.7 - Specs: LOA:12 metres Beam:3 4.14metres Draft:1 metres - YANMAR 900hp - Diesel Web id: 618 - Price: 55.900 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 618 www.yachting.vg - Sailboats Edition - October 2011 99
  • 98. JEANNEAU SUN ODYSSEY 36, 1993, 60.000 € ALPES MARITIMES, PR, FranceJEANNEAU SUN ODYSSEY 36, 1993, ALPES MARITIMES, Provence Côte dAzur France, 60.000 € - Specs: LOA:10 metres Beam:3 metresDraft:2 metres - N/A 27hp - Diesel Web id: 704 - Price: 60.000 € Tax Paid Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 704.100 www.yachting.vg - Sailboats Edition - October 2011
  • 99. JEANNEAU SUN ODYSSEY 42 DS, 2008, 187.000 € MEDITERRANNEE, PR, FranceJEANNEAU SUN ODYSSEY 42 DS, 2008, MEDITERRANNEE, Provence Côte dAzur France, 187.000 € - Specs: LOA:12 metres Draft:2 metres- YANMAR 54hp - Diesel Web id: 708 - Price: 187.000 € Tax Not Paid Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 708 www.yachting.vg - Sailboats Edition - October 2011 101
  • 100. JEANNEAU SUN ODYSSEY 42 DS, 1999, 99.000 € Fréjus, PR, FranceJEANNEAU SUN ODYSSEY 42 DS, 1999, Provence Côte dAzur France, 99.000 € - Specs: LOA:1 metres Beam:3 metres Draft:1 metres - 1YANMAR 56hp - Diesel Web id: 717 - Price: 99.000 € Tax Paid Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 717.102 www.yachting.vg - Sailboats Edition - October 2011
  • 101. JEANNEAU SUN ODYSSEY 43 DS, 2000, 168.000 € Fréjus, PR, FranceJEANNEAU SUN ODYSSEY 43 DS, 2000, Provence Côte dAzur France, 168.000 € BATEAU DE VOYAGE ENTIEREMENT EQUIPE INITIALE-MENT PREVU POUR DEPART IMMINENT DU PROPRIETAIRE. BEAUCOUP DASTUCES ET OPTIONS DE CONFORT INSTALLEES. - Specs:LOA:13 metres Beam:4 metres Draft:2 metres - YANMAR 75hp - Diesel Web id: 624 - Price: 168.000 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 624 www.yachting.vg - Sailboats Edition - October 2011 103
  • 102. JEANNEAU SUN ODYSSEY 44DL, 1992, 105.000 € FREJUS, PR, FranceJEANNEAU SUN ODYSSEY 44DL, 1992, FREJUS, Provence Côte dAzur France, 105.000 € - Specs: LOA:13 metres Beam:4 metres Draft:2metres - YANMAR 55hp - Diesel Web id: 699 - Price: 105.000 € Tax Paid Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 699.104 www.yachting.vg - Sailboats Edition - October 2011
  • 103. KELT KELT 7.60, 1980, 14.500 € Fréjus, PR, FranceKELT KELT 7.60, 1980, Provence Côte dAzur France, 14.500 € Rénovation totale 2009 vaigrage,remplacement hublots, drisses ,bandes antiUV sur génois, Lazy bag, Chargeur et prise de quai, Bosse de ris - Specs: LOA:7 metres Beam:2 metres Draft:1 metres - VOLVO 900hp -Diesel Web id: 585 - Price: 14.500 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 585 www.yachting.vg - Sailboats Edition - October 2011 105
  • 104. MAXUM 2900 ES, 2004, 59.800 € ANTIBES, PR, FranceMAXUM MAXUM 2900 ES, 2004, ANTIBES, Provence Côte dAzur France, 59.800 € - Specs: LOA:9 metres Beam:2 metres - MERCRUISER190hp - Gas Web id: 730 - Price: 59.800 € Tax Paid Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 730.106 www.yachting.vg - Sailboats Edition - October 2011
  • 105. MOODY 41 CLASSIC, 2010, 295.000 € CAGNES SUR MER, PR, FranceMOODY MOODY 41 CLASSIC, 2010, CAGNES SUR MER, Provence Côte dAzur France, 295.000 € - Specs: LOA:12 metres Beam:4 metresDraft:2 metres - YANMAR 40hp - Diesel Web id: 727 - Price: 295.000 € Tax Paid Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 727 www.yachting.vg - Sailboats Edition - October 2011 107
  • 106. PRIVILEGE PRIVILEGE 465 SERIAL 75, 2002, 660.000 € TOULON, PR, FrancePRIVILEGE PRIVILEGE 465 SERIAL 75, 2002, TOULON, Provence Côte dAzur France, 660.000 € Magnifique catamaran de 14,95 de2002. Full options. Cuisine entièrement équipée, 4 chambres 8 couchages, 4wc électrique, 5 douches dont 1 douche de pont. lave linge.équipement électronique complet.:sondeur, loch,speedo,pilote auto vhf.. passerelle,bossoirs,plate forme arrière,éhelle. Gv,enrouleur de génois,winchs électrique, spinaker, taud soleil. Moteur 2x50cv. Possibilité reprise LOA Super occasion. Pour plus de renseignement contactez StanislasMATHIEU: Tél: 06 58 01 26 80 - Specs: LOA:14 metres Beam:7 metres - VOLVO 1hp - Diesel Web id: 734 - Price: 660.000 € Tax Paid Nautic Avenue Stanislas MATHIEU France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 734.108 www.yachting.vg - Sailboats Edition - October 2011
  • 107. REINKE HYDRA, 1992, 88.000 € Fréjus, PR, FranceREINKE HYDRA, 1992, Provence Côte dAzur France, 88.000 € A VOIR ABSOLUMENT SOLIDE BATEAU DE VOYAGE QUI RAVIRA TOUTAMATEUR DE GRANDES VIREES. - Specs: LOA:13 metres Beam:3 metres Draft:2 metres - MERCEDES 75hp - Diesel Web id: 690 - Price: 88.000 € Tax Paid Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 690 www.yachting.vg - Sailboats Edition - October 2011 109
  • 108. SEALINE S 37 FLAMENCO, 1997, 99.000 € CAGNES SUR MER, PR, FranceSEALINE SEALINE S 37 FLAMENCO, 1997, CAGNES SUR MER, Provence Côte dAzur France, 99.000 € - Specs: LOA:1 metres Beam:3 1metres - MERCRUISER 220hp - Diesel Web id: 729 - Price: 99.000 € Tax Paid Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 729.110 www.yachting.vg - Sailboats Edition - October 2011
  • 109. VAN DE STADT Etap 28, 1980, 12.900 € Fréjus, PR, FranceVAN DE STADT Etap 28, 1980, Provence Côte dAzur France, 12.900 € STOP AFFAIRE. Qualité de construction Etap et moteur volvo de 18Cv de 2004 font de ce bateau une excellente opportunité. - Specs: LOA:8 metres Beam:2 metres Draft:1 metres - VOLVO 900hp - Diesel Web id: 590 - Price: 12.900 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 590 www.yachting.vg - Sailboats Edition - October 2011 111
  • 110. VAN DE STADT PLAN VAN DE STADT acier, 1981, 65.500 € Fréjus, PR, FranceVAN DE STADT PLAN VAN DE STADT acier, 1981, Provence Côte dAzur France, 65.500 € Bateau de voyage en acier refait récemment auniveau coque, moteur et grément dormant. Bel aménagement intèrieur. Carré transformable. Amateurs de voyages, PROFITEZ EN ! Votreinterlocuteur : Yannick JAFFART 06 70 25 1 34 - Specs: LOA:1 metres Beam:3 metres Draft:1 metres - JOHNSON 900hp - Diesel 1 1 Web id: 611 - Price: 65.500 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 611.112 www.yachting.vg - Sailboats Edition - October 2011
  • 111. WAUQUIEZ CENTURION 36, 1988, 100.000 € FREJUS, PR, FranceWAUQUIEZ CENTURION 36, 1988, FREJUS, Provence Côte dAzur France, 100.000 € - Specs: LOA:10 metres Beam:3 metres Draft:1 metres- VOLVO 28hp - Diesel Web id: 725 - Price: 100.000 € Tax Paid Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 725 www.yachting.vg - Sailboats Edition - October 2011 113
  • 112. WAUQUIEZ CENTURION 40, 1987, 88.000 € Fréjus, PR, FranceWAUQUIEZ CENTURION 40, 1987, Provence Côte dAzur France, 88.000 € Bateau agréable et confortable, pour belles croisières ou voy-age au long cours. Unité bien entretenu par son propriétaire. Votre interlocuteur : Yannick JAFFART 06 70 25 1 34 - Specs: LOA:12 metres 1Beam:4 metres Draft:1 metres - VOLVO 900hp - Diesel Web id: 617 - Price: 88.000 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 617.114 www.yachting.vg - Sailboats Edition - October 2011
  • 113. WAUQUIEZ PRETORIEN, 1986, 50.000 € Cagnes sur mer, PR, FranceWAUQUIEZ PRETORIEN, 1986, Cagnes sur mer, Provence Côte dAzur France, 50.000 € - Specs: LOA:1 metres Beam:3 metres Draft:2 1metres - VOLVO 43hp - Diesel Web id: 723 - Price: 50.000 € Tax Paid Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 723 www.yachting.vg - Sailboats Edition - October 2011 115
  • 114. WAUQUIEZ ELIZABETHAN 29, 1969, 12.000 € Fréjus, PR, FranceWAUQUIEZ WAUQUIEZ ELIZABETHAN 29, 1969, Provence Côte dAzur France, 12.000 € Bateau en état irreprochable , vendu avec ousans place de 8 x 2.80 m - Specs: LOA:8 metres Beam:2 metres - VOLVO 900hp - Diesel Web id: 594 - Price: 12.000 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 594.116 www.yachting.vg - Sailboats Edition - October 2011
  • 115. WRIGHTON YACHTS BILOUP 89, 2002, 39.000 € Fréjus, PR, FranceWRIGHTON YACHTS BILOUP 89, 2002, Provence Côte dAzur France, 39.000 € Voilier bi-quille très marin bénéficiant despace de vieimportant pour un bateau de 9m. Avec une hauteur sous barreau de plus de 1,80 m, le carré devient un lieu aussi convivial que confortable.A vous les belles croisières confortables ! Votre interlocuteur : Yannick JAFFART 06 70 25 1 34 - Specs: LOA:8 metres Beam:3 metres Draft:1 1metres - YANMAR 900hp - Diesel Web id: 595 - Price: 39.000 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 595 www.yachting.vg - Sailboats Edition - October 2011 117
  • 116. X-YACHTS X562, 2000, 350.000 € ALPES MARITIMES, PR, FranceX-YACHTS X562, 2000, ALPES MARITIMES, Provence Côte dAzur France, 350.000 € - Specs: LOA:16 metres Beam:4 metres Draft:2 metres- N/A - Diesel Web id: 703 - Price: 350.000 € Tax Not Paid Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.yachting.vg for full details - Web id: 703.118 www.yachting.vg - Sailboats Edition - October 2011
  • 117. Neoyachting CharterCannes FestivalFormula One GrandPrixMIP For Charter: AZIMUT 103 S Location: Côte d’Azur www.neoyachting.com 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959
  • 118. Neoyachting Charter Golf Weekends Corporate events Sales IncentivesFor Charter: AZIMUT 103 S Location: Côte d’Azur www.neoyachting.com 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959
  • 119. Social Media Establishing an efficient Marketing and “ SOCIAL MEDIA marketing strategy becomes now a reality for yacht Yachting brokerage and yacht charter companies. When establishing the company marketing strategy, The most costly decision a market- it does not appear anymore as a cost several key indicators ing or sales manager will take when effective solution in a long term strat- implementing a marketing strategy egyh. All third party listings sites rely must be closely watched. will be to rely entirely on third party on traffic to their sites in order to be As well, deciding the websites to acquire new contacts and able to charge yacht brokerage and direction of the data promote the yacht listings. This deci- yacht charter firms. Thus, they will sion is mostly taken due to the ap- most of the time prevent this traffic flow between the parent easy setup and maintenance to leave their site unless it goes to a company and third party third party listing sites seem to pro- paid advertisement. The data flow of sites can become costly vide. However, when analyzing care- the listings between the company’s in terms of advertising fully the features provided, as well website and the outside world must as the possibility to create inbound be carefully evaluated. The success in budget without bringing traffic to the company’s website or establishing a long term approach is long term traffic. ” expand the reach to social networks, to consider, as the central point, the122 www.yachting.vg - BVIs
  • 120. company’s website. ie the single point of entry for all list- reach potentials clients through all available social medias.ings should be your website. Then, syndication to third In a long term strategy, all inbound traffic must go back toparty listings websites specializing in the yachting and your site. This way, if you decide to stop listing on a particu-to social network will take place. This data flow will allow lar third party listings website, most of the traffic will stillyou to generate inbound traffic back to your site and not flow to your site through the other channels. On the otherto other sites. You will have the control over the data pro- hand, if you stricly list on third party sites, the day you stopvided to the external sites. Contacts and leads coming to paying them, you “disappear“ from the internet world...your site once will most likely come back to your site ona regular basis. A powerful outbound strategy for the list- 0 Social media is onlineings is to target all available social network and document Social media is something that takes place online. It is aor images sharing sites. Through APIs, you can automate type of communication that takes place outside of in-per-the posting of listings information and brochure to a large son meetings, phone calls, or foot traffic. That means socialarray of sites which are not used by third party listings media is location-independent, which makes it a valuablewebsites to avoid loosing traffic.Nowadays, you can maxi- part of any company’s business strategy.mize your exposure on social networks relatively easily byselecting a yachting solution already integrating the APIs 0 Social media is user-generatedto post automatically. Content used to be something that very few people cre- ated. Reporters, TV anchors, movie directors, authors, radio0 Social networks integration DJs, and magazine editors created content, and everyone else consumed it. Now, everyone is a publisher, and theFurthermore, third party listings websites will not have any people who use the content are also the ones who createincentives to integrate your listings with social networks it.or other sites in order to keep the traffic on their site. Youmust put in place a well tought-out strategy which will syn- 0 Social media is highly accessible and scal-dicate listings to generic listings sites. (Olx, Oddle, Vast...), ablethird party listings sites specializing in yachting through Social media is highly accessible and scalable to the public,the openmarine.org initiative for example: It allows you to which means that social media has lots of users and offersgenerate a standard xml feed and post it to several sites plenty of opportunity for companies. Because social mediathrough a subscription. Then, post the listings to your face- is easy to access, the tools for social media are easy andbook and twitter account. intuitive enough for the common person to use. Even if you don’t use social media now, there’s no reason not to0 XML feeds jump in!We went further in the integration of our yachting solu-tions with a large array of APIs. Clients using our yachtingsolutions have their listings posted automatically to Flickr,Picasa, Wordpress, Blogger, Olx, Oddle, Vast, Openmarine.Then, PDF brochures generated are posted to Issuu, Scribd,Slideshare, Docstoc expanding the reach and search en-gines indexing. And a new service launched this month isthrough the magazines listing all the yachts from our cli-ents and generated in 3 versions: print on demand version,electronic version and ipad version. The goal in creatingyour marketing strategy is not to get linked to a single thirdparty listings website where they will dictate their market-ing strategy to you and make it very difficult for you to www.yachting.vg - BVIs 123
  • 121. by OLIVIER BAELDE Editor “Longitude 64 - The Yachting Network” A new approach to yacht brokerage and yacht charter marketing: integration with social networks W elcome to the Longitude 64 monthly magazine. The pri- mary purpose of this maga- zine is to present yachts for brokerage and yachts for charter from clients using our yachting solutions. In order to provide them with a competitive advantage, we decided to integrate our online platform called The Yacht- ing Network with the Adobe inDesign workflow. The end result being that all the listings from clients using our online yachting solutions are as well included in our monthly magazines. It brings them maximum exposure as well as brand recognition. We believe that there is still a need for a printed W version to allow readers to be able our clients listings. e believe that a tight inte- to read offline while traveling for ex- gration between the web T ample. Furthermore, it allows our cli- he architecture of our platform sites of our clients running ents to reach potential buyers who now comes full circle. We are one of our yachting solutions and are not always willing to stay a long able to provide to all clients social networks and coupled with a time in front of a computer screen in using our yachting and real estate printed version will bring them a very order to review luxury yachts for sale solutions an integrated platform able powerful platform to increase the vis- or charter. A printed version still has to deliver online and offline visibility ibility of their listings. its charm and provides added value to through very efficient web services. U our clients. nlike third party listing sites F urthemore, our complete in- specializing in yachting, cli- w We hope you will enjoy tegration to over 15 social ents list their yachts only reading every month our networks through APIs allows once on their websites in our yacht- magazines. In the following clients using our solutions to post au- ing solutions and then syndication months, every site part of The Yacht- tomatically listings updates on their takes place. It insures that their do- ing Network will be integrated in the social media accounts without extra main name and web site is the place Adobe Indesign workflow in order to work. where all listings are managed, in- generate monthly magazines adding dexed first by search engines and again some exposure and visibility to where all inbound traffic goes back to126 www.yachting.vg - BVIs
  • 122. Twhen syndicated to other sites. he Docks & Slips Solution for targeting the yachting and luxury joomla was designed to answer markets.O Y ver time, this strategy will the needs of real estate agen- acht Listings are as well dis- bring continuous lead gen- cies specializing in the sale and rental tributed in RSS feed format to eration at a fraction of the of yacht slips. It provides extensive different subscribers and feed-cost spent on multiple third party features not found in the competition. burner. XML feeds are syndicated tolisting sites where listings are lost in The Docks & Slips solution includes generic third party web sites like Olx,the crowd. Vast, Oodle. It helps in increas- The Yachting Network has local web- ing backlinks to the client’sT he Yacht Brokerage So- website. lutions for joomla was sites in all european countries. The A designed to answer the print version of our magazine brings dditional XML feedsneeds of yacht brokerage or additional readers and visibility to our following the openma-dealership companies. It pro- rine standard (www. clients. Complete integration in socialvides extensive features not openmarine.org) generate filesfound in the competition. networks maximizes the exposure of compatible with The YachtThe Yacht Brokerage solution yacht listings. Soon to be released, Market, Boatshop24, Boat 24,includes lead request man- mobile apps will close the circle of a Jameslist... completing a veryagement to store all yacht powerful array of syndicationrequests. 360 inbound marketing strategy. tools.T he Yacht charter reservation So- lead request management to store all lutions for joomla was designed yacht slips requests. to answer the needs of yacht Pcharter companies. It provides exten- owerful and integrated APIs:sive features not found in the compe- Powerful & Integrated Syndica-tition. The Yacht Charter Reservation tion Services: Our Solution of-solution includes reservation requests fers a very powerful synchronizationand quotes management as well as tool in order to increase instantly theonline availability calendars. visibility of the listings in the Longi- tude 64 Yachting Network composed of over 15 web sites (and growing) www.yachting.vg - BVIs 127
  • 123. FAIRLINE Targa 52, 2005, £395,000 €Located in MallorcaThis Fairline Targa 52 has been superbly maintained and is offered in excellent order. The boat has a full Mediterra-nean specification including air conditioning, Raymarine navigation equipment and all the other extras that you wouldexpect from a boat of this calibre.UK OfficeContact: Mark DaviesTel: +44 (0)1242 250 000Fax: +44 (0)1242 500 253Mobile: 07703 336 634
  • 124. 395,000 € FAIRLINE Targa 52, 2005, £395,000 Located in Mallorca This Fairline Targa 52 is ready to go and located in Mallorca. Mallorca Office Contact: Amanda Pollett Tel: 34 687 070 252 Fax: +44 (0)1242 500 253 Mobile: +34 607 499 342
  • 125. CharterM
  • 126. AZIMUT 68s 2007 - Anolha La Rague, FranceAnolha is a brand new azimut 68s from the open line. Based in port la rague (close to cannes, france), she will takeyou to the most remote or exclusive places of the riviera in total comfort and speed! anolha is very well equipped andfeatures a unique and sleek style, a very large salon open on the outside deck and 2 spacious cabins. The twin cabinwill accommodate the stewardess. Matthew connor, captain of anolha will be your guide to the riviera; our steward-ess will be delighted to prepare your breakfasts, light lunches and make sure you feel at ease at all times. Visit www.neoyachting.com for full details - Web id: 7 Neoyachting 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.comOctober 2011 www.yachting.vg - BVIs
  • 127. AZIMUT 86S 2007 - Chimera Olbia, ItalyThis azimut 86 s from the open line is perfectly equipped for charter in the mediterranean and - thanks to her slidingroof top - offers great deck space and comfort at anchor. She is also a very fast and silent yacht featuring 2 arnesonsurface drives. Visit www.neoyachting.com for full details - Web id: 2 Neoyachting 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com132 www.yachting.vg - Crans Montana, London, Miami September 2011 October
  • 128. AZIMUT 103 SL 2007 - The Sultan’s Way 007 Malw, MaldivesSleek lines and vast spaces, elegant interiors full of light, formidable performance: the new open Azimut 103, flagshipof the s range, is a masterpiece of sporting design, sophistication and technology. For the first time in the history of mal-dives tourism, it is now possible to charter a locally based crewed yacht to explore the maldives in style. The delightfulMaldivian crew will introduce your guests to the best sights, locally inhabited islands, luxury resorts or pristine reefs forunderwater exploration. Guests have a choice of venue for meals on board or perhaps a beach BBQ on the edgeof a reef or sand bank. the choices are many and the maldives offer a wealth of beauty and special culture.. Visit www.neoyachting.com for full details - Web id: 4 Neoyachting 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.comJune 2011October 2011 www.yachting.vg - BVIs
  • 129. AZIMUT 103SL 2008 - Gogamigoga Varazze, ItalyAzimut has now set important new standards in the design of open boats with its 103s, a prestigious sports yachtwhere the focus is on freedom. You can enjoy the lounge and cockpit as one single large open space. There is alsofreedom to enjoy the stunning beauty of the latest styling with the reliability and performance created from the bestazimut innovation and technological research.. Visit www.neoyachting.com for full details - Web id: 10 Neoyachting 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com134 www.yachting.vg - Crans Montana, London, Miami September 2011 October
  • 130. AZIMUT 105 2008 - Laura 1 Rome, ItalyLarge azimut flybridges. The 105 is a two and half deck megayacht over 32.808 yards long, with a sleek, exuberantdesign and luxury interiors. Neoyachting is very pleased to introduce you to our brand new azimut 105. Delivered inmay 2008, her prime location in genoa will allow you to discover the best of italy and the french riviera: portofinoand the liguria coast, corsica and sardinia, st tropez, monaco and the french riviera.. Visit www.neoyachting.com for fulldetails - Web id: 3 Neoyachting 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.comJune 2011October 2011 www.yachting.vg - BVIs
  • 131. AZIMUT 50 2005 - Pretty Woman Juan Les Pins, FrancePretty woman is an azimut 50, one of the most popular yacht in the flybridge range. Pretty woman is ideally located inthe private harbor of port galice in juan-les-pins, close from the vibrating city of cannes. Mark tremlin, captain of prettywoman will be your guide to the french riviera and will be delighted to prepare your breakfasts, recommend the goodrestaurants and make sure you feel at ease at all times!. Visit www.neoyachting.com for full details - Web id: 8 Neoyachting 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com136 www.yachting.vg - Crans Montana, London, Miami September 2011 October
  • 132. AZIMUT 85 2008 - 4FUN Nice, FranceDiscover the new yachting class…the charter club is very pleased to introduce you to our spectacular azimut 85 fly.delivered in may 2008, her prime location in Nice (French Riviera) will allow you to discover the best of italy andfrance:portofino and the liguria coast, Corsica and Sardinia, St Tropez, Monaco and beyond. The incredible volume on thisyacht will make you feel on a 100-foot yacht. My 4fun features stabilization at anchor, a deck jacuzzi and 4 cabinsamong which 3 with double beds... Visit www.neoyachting.com for full details - Web id: 1 Neoyachting 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.comJune 2011October 2011 www.yachting.vg - BVIs
  • 133. AZIMUT 98 2007 - My Leonardo Propriano, Corsica, FranceMY Leonardo is one of our most successful yacht thanks to the incredible design and features of this Leonardo by Azi-mut, but especially thanks to an incredible crew driven by Gwenael Bouillé. note: Leonardo features 4 among which3 cabins with double beds... Visit www.neoyachting.com for full details - Web id: 5 Neoyachting 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com138 www.yachting.vg - Crans Montana, London, Miami September 2011
  • 134. Nautic Avenue Brokerage Jeanneau Prestige 42 Fly 2008 - 357 900 € Nautic Avenue centre d’affaires horizon 8 avenue du 8 mai 1945 83600 Fréjus - France Telephone: +33 (0)9 54 22 80 56 Fax: +33 (0)9 59 22 80 56 www.nautic-avenue.com
  • 135. Nautic Avenue Brokerage Cantiere dell Arno Leopard 27 2000 - 1 390 000 € Nautic Avenue centre d’affaires horizon 8 avenue du 8 mai 1945 83600 Fréjus - France Telephone: +33 (0)9 54 22 80 56 Fax: +33 (0)9 59 22 80 56 www.nautic-avenue.com
  • 136. Yachting & Social Common Mistakes companies Make With Strategy: Some of the most common mistakes companies make with so- cial media revolve around Networks Strategy making decisions that While it’s useful to get into the details and tactics of social aren’t consistent with hav- ing good business sense. media, a solid marketing strategy should work no matter the Because social media tools medium. The smartest companies will focus on strategy because are free, some companies in the world of Web 2.0, the tools are constantly changing. tend to take the wrong ap- proach: use all tools to see what sticks. Here are some of the most common mis- takes to avoid with social media strategy: 0 Not developing a social media strat- egy Because social media is the hottest trend in marketing, companies assume that all they have to do is set up a Twitter account and a Face- book fan page. This is the equivalent of pulling ran- dom magazines out of off the rack and purchasing full page color ad in each one, then throwing together a quick and dirty PowerPoint flyer to run. Just like any other communication me- dium, social media requires a well-thought out market- ing strategy plan. utmost importance. Furthermore, because they can sell anything. Social media may 0 Perfecting a social it takes time to build social media accounts, seem free, but the hidden time costs to media strategy every minute you waste by not being there build relationships Social media is not a Even though a social me- is followers you could be losing. quick way to make more sales; in fact, so- dia strategy is important, cial media actually adds cycle time to the don’t wait for the strategy 0 Gathering followers rather sales process. Just like any other process, a to set up your company’s than building a network company must consider how much of its accounts. Reserving your There are no shortcuts in social media, and resources to invest. company’s name on various the bottom line is companies have to build social media sites is of the relationships with their customers before142 www.yachting.vg - BVIs
  • 137. Every social media user has a very clear idea of what tures pertaining to your business activity.“ social media means to them, and how they want to be approached by companies on social media. Most companies don’t realize that the way they approach 0 Facebook On Facebook for example, the new graph API allows to post update statuses about listings, upload images in albums , post social media sends its own message to consumers.” events in calendar.. As well, you can use the facebook user authentication to login into 0 Putting all eggs in one basket your site and read or contribute to your It’s exciting to see extraordinary results on content. The advantage is that you can at one form of social media, and tempting to the same time know more about this per- invest all your resources into what’s work- son and propose a subscription to your ing. Try to resist. With the speed at which newsletter. When he connects to your site technology changes, social media is start- with his facebook’s user id , you will be able ing to look similar to the fashion cycle: one then to send messages directly through day you’re in, the next day you’re out. Tools the facebook graph API. It will allow you to fall in and out of fashion all the time keep this user informed about your com- – remember Friendster, and more recently, pany activities automatically through your MySpace? Companies that build a large eq- website. It provides an extra level of pos- uity on one tool will find themselves with sibilities since you no longer need a user nothing if the tool loses popularity. to subscribe to your newsletter. While you manage your own facebook groups , you While having a social network presence can post automatically news to the groups through Facebook, Twitter and other social and invite all new friends automatically to networks proves mandatory nowadays, a join the groups through the APIs. new concept tested by our yachting solu- tions is to benefit from Facebook groups 0 Friends and Followers and social activity by bringing back “friends By inviting your “friends and followers” to and followers“ to the company’s website in visit and connect to your site using their order to propose targeted services and fea- www.yachting.vg - BVIs 143
  • 138. facebook user id , you give them the possibility to share information and recom- mend other users to con- nect with you. On the new site www. yachting.vg, we are cur- rently experimenting with several new functionalities of the Graph API. Integrating your site more tighly with external social networks will allow you to communicate faster new information to be given to followers and groups. You will be able to provide a constant flow of informa- tion and news through automated tasks. When us- ers visit your website, your can control the information on a regular basis for example a new yacht tional tone and respond to other partici- given to them as well as listing or price reduction offer, you keep the pants in the conversation. Automated ac- getting their feedback on flow going. counts or accounts that are updated with a specific polls or through a stream of links do not produce results. comment system. 0 Common Mistakes Companies You can inform your Make With Messaging 0 Controlling the message groups, friends and follow- Every social media user has a very clear Social media is not about controlling a mes- ers that the newsletters idea of what social media means to them, sage. In fact, the very nature of social media generated every month is and how they want to be approached by is such that no one person or organization available on your website. companies on social media. Most com- can control the message. Because social The important point in panies don’t realize that the way they ap- media is a medium to share information this social network integra- proach social media sends its own message through a network, companies must re- tion with your website is to consumers. Here are some of the most alize that once they put the message out to keep the channels open common mistakes companies make with there, they have no control anymore. Users and regularly communicate messaging: can choose to edit the message, inject their to provide new information own opinions into the message, share the and news. 0 Creating impersonal accounts message, or ignore the message. Further- Readers will be more Users don’t follow companies; they follow more, companies can’t even control where likely to visit your site on engaging people who work at companies. the message starts: a user can also create a regular basis if they get Unless the tool is meant specifically for a message about a company without hav- weekly news from your site. companies to use (i.e.: Facebook fan pages), ing any affiliation to them. Because of the This could be fastidious if every account should be an actual person nature of social media, companies that try you had to do it manually , who has a name and a title that clearly sig- to control the message will have difficulty but by creating automated nifies him or her as a face of the company. reaping any of the benefits of the medium. tasks to post automatically This person should write with a conversa-144 www.yachting.vg - BVIs - September 2011
  • 139. There are so many ways to use social media to communicate draw the line with abusing permission? Un-“ with the customer, and as social media goes mainstream fortunately, this question is similar to asking companies are finding new ways every day. All of these purposes for communication fall into three main where comedians draw the line with poten- tially offensive jokes. The truth is that different users have different levels of tolerance. Just like functions: public relations and marketing, sales, and a comedian might experiment with messaging customer services.” based on the feedback he or she is receiving from the audience, your company must experi-0 Not controlling the message ment with the right level of communication, erring on theWhile companies should be careful about trying to exer- side of unobtrusive.cise too much control over the message, there is also theopposite end of the spectrum to avoid. Companies often 0 Strategy definitioncite “control over message” as a reason not to participate in The framework for developing a social media strategysocial media, but the truth is that companies have lost con- consists of three potential functions: public relations andtrol of the message whether they participate or not. This is marketing, sales, and customer services. Social media canbecause, as mentioned earlier, users can create a message be used to further goals within just one of these threeand drive the conversation surrounding that message. functions, two these functions, or a company could use So how can companies exercise some control over a social media to satisfy the needs of all three of these func-message and still reap the benefits of social media (rapid tions. These three functions feed each other in a cycle, anddiffusion of information through people sharing messages companies can create a fairly comprehensive social mediawith their networks)? The answer is that companies need to strategy by taking each into consideration.participate in the conversation. Responding to complaintsand stressing the benefits and what the company does 0 Find your audiencewell; these are all ways for companies to control the end- Very few social media tools will work for every company;consumer’s perception of its services. however, if your company is just starting out with social media, you can find plenty of people by sticking to the big-0 Abusing permission gest social media sites. Generally, the strategy for finding anAbusing permission is a fast way for companies to lose audience is looking for groups of people with similar inter-credibility, damage relationships, and generally make a ests to keywords that make sense for your company.bad name for themselves in social media. So where do you www.yachting.vg - BVIs - September 2011 145
  • 140. Longitude 64 BrokerageFor Sale: AZIMUT 50, 2007 - 615 000 Euros - Location: TurkeyThis Azimut 50 is in “As New” Condition. This is the 2 cabin version of this very popular yacht. This Azimut50 was purchased in 2007 by the current owner and has only 200 hours (80 hours of which were forsea delivery from Savona, Italy). She was never chartered and always well maintained by the currentowner. Since it was purchased in 2007, the current owner added a Zodiac tender in 2008 and a newYamaha outboard in 2010. No expenses were spared in equipment and options at the time of pur-chase. Hull maintenance and engines servicing were done every year. The Twin diesel were servicedin May 2010 and will be serviced again in May 2011. A mooring is available in a first class Marina. This Azimut 50 is located on the Mediterranean, in Western Turkey..
  • 141. Longitude 64 BrokerageFor Sale: AZIMUT 50, 2007 - 615 000 Euros Location: Turkey www.longitude64.ch Crans Montana, VS, 3963, Switzerland Telephone: +41 (0)27 483 1220 Skype: longitude64 email:sales@longitude64.ch
  • 142. 13 Annapolis 20 27 29 27 Fort Lauderdale 13 Annapolis 20 Long Beach 29 Hamburg October 27 - 31 October 13 - 16 October 20 - 23 October 29 - Nov 6148 www.yachting.vg - BVIs
  • 143. Boat Shows October 2011 Fort Lauderdale International Boat Show A wide variety of boats and sea vessels will be on display includ- ing runabouts, sportfishers, high performance boats, center consoles, cabin cruisers, flats boats, skiffs, express cruisers, sailing yachts, motor yachts, bowriders, catamarans, ski boats, jet boats, trawlers, inflatables, canoes, and extraordinary superyachts. October 27 - 31, 2011Annapolis Long Beach “One of the West Coast’s largest in-Now in its 40th year, the United water/outdoor boat shows featuringStates Powerboat Show, October hundreds of motor yachts, cruisers,13-16, 2011, attracts over 40,000attendees. The show, the nation’s old- sailboats, fishing boats, performance sportboats, family trailerables, ski Hamburgest and largest in-water powerboat boats, pontoons, inflatables and per-exhibition. sonal watercraft.” Hamburg Fall Boat ShowOctober 13 - 16, 2011 October 20 - 23, 2011 October 29 - Nov 6, 2011 www.yachting.vg - BVIs 149
  • 144. FAIRLINE Squadron 55, 2010, £699,950MANGUSTAOVERMARINE 1054 250 000 EurosSEA RAY 705, 2002,995.000 € PRINCESS YACHTS 23M, 2006, 1.495.000 €PRINCESSP67 - 20061 131 000 Euros FAIRLINE SQUADRON PRINCESS YACHTS P67, 2006, 58 - 2005 990.000 € 455 000 £ UK - Poole Office Andrew Noble Telephone: 0044 (0) 1202 901721 Mobile: 0044 (0) 7971 120008 UK - Sandbanks Office - Robert Bettell - Mobile: 0044 (0) 7886 526775 w w w. c a r i n e y a c h t s . c o m sales@carineyachts.com
  • 145. CUSTOM LINE 94 - 1999 2 750 000 Euros FERRETTI 731 - 2005 2 200 000 EurosFERRETTI780HT - 20062 890 000 Euros FERRETTI 810 - 2003 1 750 000 Euros FERRETTI 731 - 2005 1750 000 Euros Palma Mallorca Spain Geoff Churchill Mobile: 0034 626 753711 sales@carineyachts.com w w w. c a r i n e y a c h t s . c o m
  • 146. 02 03 01 0401 Tony Castro 02 Newcruise 03 Guido de Groot 04 Sunrise Tony Castro unveils Newcruise unveils Guido de Groot Design Sunrise Yachts designs for 35 metre superyacht project has unveiled a new introduce new 50 metre superyacht Rebel project, the Selene 128 Espen Oeino design152 www.yachting.vg - BVIs
  • 147. Yacht Design News MCC goes neo classic MCC Design will display a model of this project at the Monaco Yacht Show. Stylistically The Neo Classic is a blend of modern minimalist simplicity coupled with classically efficient hull design. The classicism is at its strongest in a bow that goes beyond a simple vertical line to an even more graceful slightly curved one echoing the 19th century dreadnought bow.Ned Ship Pearl 75Group selected designStrand-Craft and the designer of the Pearl Motor Yachts, one of the UK’sSC 122 and SC 166 projects, Eduard leading luxury yacht builders, hasGray, have selected NedShip Groupas their preferred shipyard, able to announced a special collabora- tion with a world renowned British Superyachtbuilt these designs to the highestpossible standards. The success of interior designer. Kelly Hoppen MBE is one of the most in-demand interior explorerthe project does not only rely on the designers in the country. Kelly has To spend leisure time with family andextraordinary look of these yachts, been brought on board to design the friends, as well as to explore the seabut also on the use of advanced light luxury interior of the flagship Pearl in an adventurous manner are de-weight composite materials as Epoxy 75, which will be launched in early mands that the new explorer shouldand Carbon. 2012. meet. www.yachting.vg - BVIs 153
  • 148. Custom Luxury Real EstateFor advertising and promotional opportunities online and in our magazines:Latitude 26 Media Agency - www.latitude26.chCrans Montana: +41 (0)27 483 12 20 - London: +44 (0)20 7078-4226 - Miami: +1 (305) 394-9652Skype: latitude26.ch
  • 149. Yachting : Yacht Charter & Yacht BrokerageLuxury Niche media specialists - Connect your business toaffluent and targeted readers online, in print, in social net-works or on ipad across the world.We manage The Yachting Network and The Realty Network as well as 10niche magazines in the luxury yachting and luxury real estate markets. Yourmessage will reach high net worth individuals.Welcome to Latitude 26 Luxury Niche Media and Vertical Markets AgencyWe specialize in coupled online and offline luxury marketing strategy and social mediamarketing campaigns.
  • 150. 02 Captain’s forum 03 01 04 01 Baltic Yachts 02 Baron Trenck 03 Novurania 04 Feadship Sea trials success for Eurocraft has confirmed Novurania seeks new Feadship has launched Baltic’s 66.7 m Hetairos the delivery of its first distribution route in the fifth hull in its F45 explorer vessel Mediterranean range156 www.yachting.vg - BVIs
  • 151. News around the world Abu Dhabi MAR acquires HDW Gaarden Abu Dhabi MAR has confirmed the acquisition of Kiel-based shipyard HDW Gaarden, formally part of ThyssenKrupp Marine Systems AG. The newly formed company, operating as Abu Dhabi MAR Kiel GmbH, will retain the existing infrastructure, including all 172 employees, and continue with its current projects. These include a 75m supery- acht that is currently under construction.Captain’s Holland Yachtforum ExperienceNew Zealand embraces superyacht Cannes first stop for Holland Yachtindustry with captains’ forum ExperienceDelegates attending the Superyacht Cannes has been elected ‘home’ by a pioneering business that showcases MarinaCaptains Forum, which takes placefrom 15 to 16 September 2011, can the best of Dutch yacht building and marine services under one roof. Programmelook forward to a wealth of informa- The Holland Yacht Experience, which IGY marina programme partners withtion that will supplement the ex- opens in the middle of the Cannes Kornreich and Merril Lynch. Islandpected surge in superyacht business International Boat Show on 8 Sep- Global Yachting (IGY) has announcedin New Zealand in 2012, said Chair- tember, is an office complex in the a new strategic partnership for its re-man Garry Hassall. redeveloped harbour of Port Canto. launched marina loyalty programme. . www.yachting.vg - BVIs 157
  • 152. ONLINE PR
  • 153. UnderstandingOnline PRPublic relations has always been an interesting compo-nent of the marketing mix. It’s not like advertising be-cause you don’t pay for placement. And it’s not like directmail because you can’t directly track results. Like traditional PR, online PR is all about influencing peo- - Amateur contributors to various review and sharing web- ple It’s not about buying placement; it’s about generating sites word-of-mouth attention Of these influencers, only the first group writers, colum-. But who do you influence online—and how? That’s where nists, and reviewers are similar to your traditional media online PR differs from the traditional model. targets. After all, a paid reviewer for an online publication When we’re talking online PR, we’re talking about influenc- isn’t that much different from a reviewer for a print maga- ing a different group of people than you do with traditional zine or newspaper. PR. But the other influencers on this list are much, much differ- Old-school PR is about influence of traditional media news- ent from the people you’re used to dealing with. First of all, papers, magazines, radio, and television. most of them aren’t paid professionals. Now, you can still use online methods to influence the Your goals with online PR should be similar to what you’ve people in these traditional channels (which is discussed always tried to achieve with traditional PR. In fact, many of shortly), but there are a whole other group of people on- the activities are the same you write press releases, estab- line to target. lish relationships with key contacts, and follow through to Online PR deals with another group of influencers. These see if your efforts bore fruit. are people who’ve become trend setters to their online fol- That said, one of the key differences between online and lowers; a mention or endorsement from one of these folks traditional PR is the interactive conversations that develop is as good as gold. online. Whereas traditional PR is pretty much a one-way ef- Who are these online influencers? It’s a diverse group, in- fort (you put the press release out there and that’s that), cluding the following: online PR is a two-way street. That’s because a significant - Professional writers, columnists, and reviewers for various portion of your online PR efforts are targeted at customers, websites encouraging them to contact your company directly. - Bloggers, both personal and professional - Twitterers with large and loyal followings - Facebookers with similarly large and loyal followings
  • 154. www.longitude64.ch Luxury Yachts Marketing Services Yacht Brokerage Marketing Services Yacht Charter Marketing Services Yacht Registration BVIs Swiss Corporation & Yacht Registration Packages Swiss FinancingCrans Montana, VS - SwitzerlandPhone: +41 (027) 483 12 20Skype: longitude64email: sales@longitude64.ch
  • 155. FAIRLINE yacht clubwww.fairline-yachtclub.comYacht BrokerageYacht Charter
  • 156. TIPS THIS MONTHI Tips to n social media, generating prospects usually means driv- ing traffic to a website whereyou can collect lead information.01 One of the reason every com- pany should have a blog is be- find Prospectscause it adds text to the company web-site that attracts search engine traffic.Also, your blog can build a subscriberlist of people who read the contentregularly. Companies use blogs to haveconversations with potential clients orcustomers and build credibility withinthe industry.02 Facebook has a wide array of options for companies, includ-ing, groups, fan pages, applications, andFacebook Connect. Facebook fan pagesare similar to groups, except they areusually named after the company. Withfan pages, your company can importblog posts, videos, and fans are able toleave messages on the wall. One specialfeature of fan pages is that people whoare fans can recommend the fan pageto their entire friend list at once. This is friends and colleagues online. It’s all and such between friends and family.unlike almost every other Facebook fea- about finding something you like and Social networking sites, such as Face-ture, which only lets a user invite 20 of then letting others know about it. So- book and MySpace, offer media shar-his or her friends per day. cial bookmarking services are great ing features; in fact, Facebook is prob- ways to spread timely and interesting ably the number-one photo sharing At this point, your company has its content. site on the Web.lead list. Now, you can integrate this The most notable bookmarks on But there are lots of sites dedicat-lead list with your current process and these sites quickly turn viral, as one ed solely to sharing specific types ofstart reaping the benefits of using so- user after another shares his or her media online. All of these sites workcial media as part of your company’s links with other users. Because of this, in a similar fashion. Users upload theirlead generation strategy. you want to make it easy for users to media photos, movies, whatever to bookmark content on your website the site. The uploaded media are0 Social bookmarking ser- and blog. made available either publicly to ev-vices eryone on the site or privately to se-Sometimes called social news sites 0 Social Sharing with Flickr lected lists of friends and family.represent a subset of features found and YouTube Other users, invited or otherwise,on a social network. A social book- One interesting aspect of the social then view the uploaded media asmarking service lets users save and Web is social sharing, the passing they wish.share their favorite web pages with around of pictures, movies, music,
  • 157. Yacht Brokerage & Charter Stay current with the yacht brokerage and yacht charter industry and subscribe to YACHTING.VG. 12 issues a year with over 500 listings of yachts and sailboats proposed for Brokerage or Charter. With a subscription you save up to 25% of the cover price and never miss an issue. Don’t miss this great oppor-tunity. Go on our website and fill in the form. We offer a printed version, an electronic version and an ipad version.12 £ a yearfor electronicversion
  • 158. You can purchase subscriptions directly onour website or through the following onlinestores: Amazon.com, Issuu.com, Scribd.com. Our ipad version can be downloadedfrom our website. YACHTING.vg YA C H T B R O K E R A G E & C H A R T E R
  • 159. Issue 10 October 2011 YACHTING Sailboats Edition .vg Charter News . Brokerage News . Events . New Yachts

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