Yachting.vg   motor edition                                  www.yachting.vg - ISSUE 01 / JANUARY 2012                    ...
Yachting      CONTENTS6 5 digital marketing commandments   278 Charter listings                                     for th...
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Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs
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Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs

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Yachting.vg Motoryachts Edition magazine January 2012 issue presents Luxury Yacht for Brokerage and Charter in the BVIs. All clients using our yachting solutions get their yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. January 2012 issue
Luxury yachts brokerage and charter in the BVIs. Editor The Yachting Network - Olivier Baelde

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Transcript of "Yachting.vg Motoryachts Edition magazine January 2012 issue - Yacht Brokerage Yacht Charter in the BVIs"

  1. 1. Yachting.vg motor edition www.yachting.vg - ISSUE 01 / JANUARY 2012 London show 2012 nle oh y Dusseldorf boot 2012 t est b CHARTER caribbeans THE BEST OF events this month 5TIPS social media marketing YACHT Listings BROKERAGE january 2012I N T H E B V I S : YA C H T B R O K E R A G E - YA C H T C H A R T E R - N E W S - E V E N T S
  2. 2. Yachting CONTENTS6 5 digital marketing commandments 278 Charter listings for the month of janaury 201212 The Yachting Network 292 Boot Dusseldorfyachting marketing platform info and features16 What to include 294 London boat showin your social marketing strategy info and features.22 Yachting & Social Networks 296 Yacht brokerage Solutionmedia and markerting strategy. description and features31 Charter Destination 304 News & EventsFrench Polynesia for january 201236 Facts to bank on in 2012 310 Design NewsMain changes in social media for january 201240 Motor Yacht brokerage listingsfor the month of january 2012.
  3. 3. g.vg Olivier Baelde editor@yachting.vgWELCOME TO Yachting.vgYACHTING.VG Editor Olivier Baelde editor@yachting.vg Advertising mgrCharter News, Brokerage News, James BlackburnEvents, New Yachts advertising@yachting.vgM Sales mgr Ian Foster sales@yachting.vgMarketing Solutions for Yacht bro- The Yachting Network platform cou- Marketing mgrkerage and Yacht charter companies pled to our yachting solutions pro- Ian Colemanare our primary focus. We developed vide an exclusive set of features to marketing@yachting.vgover the last 24 months an online yacht brokerage and yacht charterplatform using the latest technolo- companies allowing them to market PR mgrgies in terms of web design, data- worldwide on different medias their Antoine Bonvinbase architecture, cloud hosting. yachts for sale or charter fleet. pr@yachting.vgFurtermore, a very powerful social We continuously work on improving Subscriptions mgr Danielle Chioccinetwork integration though APIs our platform to provide advancedallows the brokerage and charter features not available in third party subscriptions@yachting.vgcompanies using our yachting solu-tions to gain maximum exposure on listings websites. Social networks mgr Sven Nicklassona worldwide basis with a minimumof efforts on their side. social_networks@yachting.vg Join usThen, our montlhy magazines gen- Business dev mgrerated through an InDesign CS5 Glen Coburn bus_dev@yachting.vgworkflow integration allows to gen- Olivier Baeldeerate on a monthly basis magazines Publisher, Editorfor every sites composing The Yacht- London, United Kingdom All correspondence should be addressed to:ing Network. Latitude 26 LTD 88-90 Hatton Garden - Suite 36Magazines are available in printed London, EC1N 8PNand electronic versions. United Kingdom
  4. 4. Yachting.vg JUST LIKE THE LUXURY PRODUCTS and services themselves, the quality of luxury digital marketing relies on ideation and execution. A dress is not inherently luxurious; the difference lies in its design and high-quality manufacture. The same is true of digi- tal marketing media 6
  5. 5. myMagazine Yachting.vg5 DIGITAL MARKETINGCOMMANDMENTSFOR LUXURY BRANDSLately people are talking about luxury brands anddigital marketing.L ately people are talking about luxury brands and digital marketing. “Is Digital Killing the Luxury In order to democratize without downgrading, luxury brands must Brand?” Invariably, these discussions evaluate maintain the digital conversation by engaging more aspirationalthe dangers of leveraging a wholly democratic plat- consumers and including them in a controlled brand dialogue.form in order to promote a wholly exclusive indus- On the other hand, the brand must prevent brand downgradingtry. But, as usual, the discussion misses the point. by embracing cleverness and avoiding mimicry, by ensuring in- novation and not stealing from their traditional campaigns, andThe question is not if luxury brands can safely leverage digital by treating digital media like the marketing powerhouse that it is.media. The question is how. With that in mind, here are five com-mandments for marketing luxury brands using the most demo- All the while, luxury brands must strive toward the highest creativ-cratic media in the world. ity, elegance and production quality. Only in this way can luxury brands both cultivate desire and maintain exclusivity, and thus,0 You shall democratize but not downgrade grow in the digital world safely.Luxury brands obsess over losing exclusivity in the digital space, 0 You shall not kill the conversationbut this concern puts the cart in front of the horse. A luxury brandgenerates exclusivity by cultivating a block of consumers who Luxury brands worry that if they allow interactivity or user-gener-wish they could buy the brand’s products, but cannot afford them. ated content, if they initiate a conversation between brand andSimply, if luxury brands want to remain luxurious, they have to en- buyer, they will lose control of the brand image. This is simply notgage not only their paying customers, but also people who want true.but can’t have. There are many ways to encourage interactivity while still main-This is where the democratizing power of social and new media taining control of the brand. Look at Burberry’scomes into play. Social media enables luxury brands to build tre- “Art of the Trench,” a photo-sharing destination that primarily fea-mendous clout among the aspirational set. In some cases, social tures Burberry-commissioned, high-end photography of modelsmedia may be the only place aspiring consumers can reach the in the brand’s seminal trench coats.brand at all. This, in turn, builds tremendous prestige among theaffluent set. What’s more, it also allows consumers inside access if they upload their own pictures (which are vetted and selected by the brand). 7
  6. 6. myMagazineYachting.vg Therefore, Burberry successfully reaches a significant audience while maintaining brand control. Luxury brands must learn that they can create digital campaigns with embedded brand control. Killing the conversation outright is not the answer. 0 You shall honor digital media If luxury brands indeed fear brand dilution, they must first stop diluting the quality of their digital media. Luxury clients may say, “But it’s just a behind-the-scenes video for Facebook and YouTube! Do we really need to spend that much on production?” The answer is always “yes.” Digital luxury marketing is only as luxurious as the brands are willing to make it. and uploading to YouTube, or they post a print ad to Facebook. This blanket strategy weak- ens the perception of luxury brands. Just as one wouldn’t put a 30-second static print ad on TV, so should one avoid stealing traditional me- dia by hawking it in the digi- tal space. Luxury digital media requires “ For instance, they digitize a traditional TV spot by compressing Having a marketing strategy is good, but having a marketing strategy that works is great! Using social media requires a careful thought process, strategic planning and flawless execution. ” a development, production Just like the luxury products and services themselves, the qual- and deployment strategy ity of luxury digital marketing relies on ideation and execution. A specific to its digital channels. Nothing less will do. dress is not inherently luxurious; the difference lies in its design and high-quality manufacture. The same is true of digital market- 0 You shall not covet the neighbour’s media ing media. channels Luxury brands must decide whether their digital marketing is lux- Just because one luxury brand is successfully utilizing a particular urious or commonplace, and they must commit to making their digital approach does not mean another luxury brand should fol- digital messaging more beautiful, more innovative and more el- low the same strategy. egant than anything else out there. Only then can they preserve their up-market brand values. “There is a sense of urgency associated with digital platforms,” , but luxury brands must be careful not to embrace a platform just 0 You shall not steal from old media because it’s hot. Only those platforms that spring directly from a core brand ideal or customer need can succeed without diluting The primary reason luxury brands fail at social and new media is the brand itself. because they haven’t bothered to understand it. Luxury brands take media developed and produced for traditional deployment Having a marketing strategy is good, but having a marketing and force it onto their social and new media platforms. strategy that works is great! Using social media requires a careful thought process, strategic planning and flawless execution. 8
  7. 7. 0 Observe and analyze your marketing strategy media experts? When in doubt, seek help from an expert. myMagazine Yachting.vgVery often, businesses jump on to Facebook and Twitter without 0 Evaluate your marketing strategyeven analyzing what they need out of these social networks. Theyclaim that since their competitors are using social media so they Most business follow a simple rule when it comes to adoptinghave no other choice but to adopt social media. Sooner than later, new technologies or paradigms – If it boosts my business’ ROI, it’ssuch businesses are caught off-guard and their social media ambi- worth the investment. Social Media is no exception to this rule.tions reach a tame end. Unless, businesses see value addition from social media, they are not going to take the plunge. Therefore, it’s important for busi-It is important for businesses to analyze how social media can nesses to evaluate the impact of their social media efforts.help them. They need to observe how people use social mediaand how their competitors are leveraging it. Analyze your busi- Evaluating social media ROI is easier said than done. There’s noness needs and how various social networks like Facebook, Twit- single criteria based on which you can determine the success/ter, LinkedIn and others can fulfill these needs. failure of your social media strategy.0 What’s your social marketing strategy’s action 0 Refine your marketing strategyplan? The real beauty of social media lies in its dynamism. Social mediaOnce you’ve determined what you want out of social media, the is changing all the time. For example, if you logged in to your busi-next important question is how you get it. Businesses need to ness’ Facebook profile, after a long gap, you would have realizedcome up with an action plan with realistic targets and feasible that it’s now a Fan Page. Therefore, it’s important to continuouslytime/ cost estimates. If your action plan takes forever to achieve refine your social media strategy and adopt a flexible approachor if it requires you to invest a fortune, there’s a strong case to re- with the changing social media scenario.visit your action plan. In such cases, it’s best to start with concreteshort-term goals such as I want to have 2,000 Facebook Friends in Does your business have a social media strategy that works? Ifthe first 3 months or I want to close 5 deals with my Twitter fol- so, what are the most important criteria for developing such alowers this month etc. marketing strategy? How does your business measure its social media ROI? Do you think it is difficult to track the business value0 Execute your marketing strategy of social media?A marketing strategy is only as good as those who see it through. All good questions which need to be asked on a regular basis.Once you have a social media marketing strategy in place, it’s im-portant to focus on getting the execution right. Very often, busi-nesses need to take a call on whether they can execute their socialmedia strategy themselves or do they need to hire specialist social 9
  8. 8. SUNSEEKER 70 - 2010 6 7 5 0 0 0 £ - TA X N O T PA I D International Yacht Brokerage - John Watts United Kingdom (+44) (0) 1202 440 440 www.iybltd.comSUNSEEKER 70 Manhattan, 2010, Lymington, Hampshire United Kingdom, £1,795,000 Providing unlimited open-air fun andsumptuous accommodation, the Manhattan 70 sets the standard for high-level entertainment, putting the emphasis on funand excitement in Sunseeker’s inimitable style. Effortlessly blending luxury with practicality, the Manhattan 70 has a broadbeam, graceful profile and extended cruising capabilities. En suite accommodation for eight and self-contained aft crew quar-ters make the Manhattan 70 a highly versatile vessel.
  9. 9. PRINCESS 54 - 2011 6 7 5 0 0 0 £ - TA X N O T PA I D International Yacht Brokerage - John Watts United Kingdom (+44) (0) 1202 440 440 www.iybltd.comPRINCESS YACHTS P54, 2011, Mallorca, Spain, £675,000 This Princess P54 was sold by us this year, the owner already wants toupgrade to a larger Princess! This actual boat was on the Princess stand at the London International Boat Show 2011.Specifica-tion includes twin 775hp Volvo D12-800 diesel engines, Bow thruster & Stern thruster, Raymarine C120W dual station colourradar / GPS / chart plotter, Reverse cycle Air-Conditioning, Electro-Hydraulic Passerelle, 13.5kW Onan Generator, TV / DVD tosaloon & stateroom, iPod docking station in saloon - Walnut woodwork with gloss finish.A fantastic opportunity toown a very nearly new boat with significant savings against the list price!
  10. 10. Yachting.vg W elcome to the Longitude 64 monthly magazine. The primary purpose of this magazine is to present yachts for brokerage and yachts for charter from clients using our yacht- ing solutions. In order to provide them with a competitive advantage, we decided to integrate our online platform called The Yachting Net- work with the Adobe inDesign workflow. The end result being that all the listings from clients using our online yachting solutions are as well included in our monthly magazines. It brings them maximum exposure as well as brand rec- L ognition. We believe that there is still a need for a printed version to allow readers to be able to ONGI- read offline while traveling for example. Fur- thermore, it allows our clients to reach potential buyers who are not always willing to stay a long time in front of a computer screen in order to re- TUDE 64 view luxury yachts for sale or charter. A printed 1 version still has its charm. Web Platform We hope you will enjoy reading THE YACHTING every month our magazines. In the following months, every site part of The Yachting Network will be integrated in the Adobe Indesign workflow in order to generate NETWORK monthly magazines adding again some expo- sure and visibility to our clients listings. The ar- chitecture of our platform now comes full circle. We are able to provide to all clients using our yachting and real estate solutions an integrated A new approach to yacht brokerage platform able to deliver online and offline visibil- ity through very efficient web services. Furthe- and yacht charter marketing: inte- more, our complete integration to over 15 social networks through APIs allows clients using our gration with social networks. solutions to post automatically listings updates on their social media accounts. 12
  11. 11. 2 Social Networks the web 4 APIs integration& Inte- Yachting.vg We believe that a tight integration between Powerful and integrated APIs: Powerful sites of our clients running one of our yachting solu- grated Syndication Services: Our Solution offers tions and social networks and coupled with a printed a very powerful synchronization tool in order toversion will bring them a very powerful platform to increase increase instantly the visibility of the listings in the Longitudethe visibility of their listings. Unlike third party listing sites spe- 64 Yachting Network composed of over 15 web sites (andcializing in yachting, clients list their yachts only once on their growing) targeting the yachting and luxury markets. Yachtwebsites in our yachting solutions and then syndication takes Listings are as well distributed in RSS feed format to differ-place. It insures that their domain name and web site is the ent subscribers and feedburner. XML feeds are syndicated toplace where all listings are managed, indexed first by search generic third party web sites like Olx, Vast, Oodle. It helps inengines and where all inbound traffic goes back to when increasing backlinks to the client’s website. Additional XMLsyndicated to other sites. Over time, this strategy will bring feeds following the openmarine standard (www.openma-continuous lead generation at a fraction of the cost spent on rine.org) generate files compatible with The Yacht Market,multiple third party listing sites where listings are lost in the Boatshop24, Boat 24, Jameslist... completing a very powerfulcrowd. array of syndication tools.3 Yachting Solutions The Yacht Brokerage Solutions for joomla was designed to answer the needs of yacht brokerage or dealership companies. It provides extensivefeatures not found in the competition. The Yacht Brokeragesolution includes lead request management to store all yachtrequests. The Yacht charter reservation Solutions for joomlawas designed to answer the needs of yacht charter compa-nies. It provides extensive features not found in the competi- 5tion. The Yacht Charter Reservation solution includes reser-vation requests and quotes management as well as onlineavailability calendars. The Docks & Slips Solution for joomla Magazines Several magazines are published on a monthlywas designed to answer the needs of real estate agenciesspecializing in the sale and rental of yacht slips. It provides basis and include all the listings from the clientsextensive features not found in the competition. The Docks & using our yachting solutions. It adds another pro-Slips solution includes lead request management to store all motion alley using a different media. Lisitngs from clientsyacht slips requests. are visible online or offline maximizing the visibility. COMPLETE YACHTING MARKETING PLATFORM. The Yachting Network has local websites in all european countries. The print version of our magazine brings additional readers and visibility to our clients. Complete integration in social networks maximizes the exposure of yacht listings. Soon to be released, mobile apps will close the circle of a 360 inbound marketing strategy. 13
  12. 12. AICON 72 OPEN -2006 6 9 5 0 0 0 £ - TA X N O T PA I D Carine Yachts - Andrew Noble United Kingdom (+44) (01202) 901-721 www.carineyachts.comJUST REDUCED Aicon (2006 model) with twin Caterpillar engines (1550Hp) each. This is a stunning and sleek looking vessel.Built in 2006 and commissioned in 2008, “JR” is being sold due to the owner up sizing, she is SSR registered and ready for im-mediate delivery. The owner will consider any reasonable offer.
  13. 13. CAMMENGA DE VRIES - 2011 1 4 5 0 0 0 0 £ - TA X N O T PA I D Carine Yachts - Andrew Noble United Kingdom (+44) (01202) 901-721 www.carineyachts.com This Cammenga has had a complete rebuild in 2006 with new interiors, new engine room (engines, generators,etc), new elec-tronics, new passarelle (2008), new paint job and new teak decks. She has an exceptional layout of 4 cabins + crew. The owneris a motivated seller.
  14. 14. An effective SMM strategy will leverage all quality online social hubs where users and custom- ers meet and converse. A goodYachting.vg SMM portfolio includes a pres- ence on diverse and multimedia social sites. Let’s take a look at the key elements of a good SMM strategy. WHAT TO INCLUDE IN YOUR SOCIAL MEDIA MARKETING STRATEGY A well planned and executed social media 0 What to include in your social media mar- marketing (SMM) strategy takes you where keting strategy your users and buyers are. It lets you share the voice of your organization, get real time feed- An effective SMM strategy will leverage all quality online so- back for your products, create an instant buzz for cial hubs where users and customers meet and converse. A your new product offerings, build customer loyalty, good SMM portfolio includes a presence on diverse and mul- timedia social sites. Let’s take a look at the key elements of a and reach an informed target audience. The great good SMM strategy. thing about a well carried out SMM strategy is that it requires very little financial investment from your Social Networking Sites side. Social Networking SitesThere are various social networking 16
  15. 15. Yachting.vg Social media marketing strategy A well planned and executed social media marketing (SMM) strategy takes you where your users and buyers are. It lets you share the voice of your organization, get real time feedback for your products, create an instant buzz for your new product offerings, build customer loyalty, and reach an informed target audience.sites where you can create profiles to connect with your target show in their search results. The tweets about your productsaudience directly. Create a Facebook fan page. Create tweets are quickly read and responded to by other users. A Twitterand retweets on Twitter. Create your organization’s profile on account to respond to and create a buzz about your productLinkedin. According to statistics released by Facebook, the so- is therefore essential. Linkedin is accessed by a variety of pro-cial networking website has around 500 million active users, of fessionals and businesses looking to connect and research forwhich around 50% log in every day for commenting or brows- work and business. Hence, a Linkedin account for your orga-ing. A Facebook fan page thus makes a lot of sense to reach nization is great for networking within the industry or withan active online audience. On the other hand, Twitter has real vendors.time updates and news-worthy tweets that even search engines 17
  16. 16. Suspendisse consectetur mauris vitae odio semper euismod. Curabitur in enim augue.myMagazinemyMagazine Curabitur vel tincidunt odio. Integer volutpat tempus nunc, sed molestie velit pellentesque eu. Praesent dapibus enim turpis, at lacinia purus. Fusce dictum fringilla justo ut pellen- tesque. Vivamus eu urna dolor, id ultrices odio. Blogs, Microblogging You can upload interviews of your top management, share engadget_logoBlogs give you a wide platform to talk about key presentations, or even share videos of social or business issues. Blogs are also a great way of bringing traffic to your main events in your organization. When Intel uploaded fun and website. For an effective blog, you need to post fresh and rel- digitally enhanced videos of its Consumer Electronics Show evant content frequently, monitor and respond to comments, exhibit, it not only created a buzz but also ensured users got create internal links, and build a community of loyal readers. Mi- to know about its new Core Duo processor. croblogging through sites like Twitter also lets you send short, crisp updates. Photosharing, Slide Sharing Some famous company blogs are www.engadget.com, google- blog.blogspot.com, blog.facebook.com & en.community.dell. Photo Sharing Sites Like FlickrSharing relevant and inter- com/dell-blogs/default.aspx. If you want blogs related to SEO, esting images with your user base also helps in creating you can check out searchengineland.com, www.seomoz.org/ pleasant, long-term associations. The images can be about blog or www.searchenginejournal.com. widely anticipated events like a product launch, celebrity as- sociations, or the organization’s internal events. Websites like Online Videos Flickr have an active user base and can be leveraged for this purpose. Online VideosWebsites like Youtube have created a whole new arena for multimedia interaction. Sharing and viewing videos is Slide sharing, on the other hand, directly appeals to the us- now, not just an activity enjoyed by individuals for their own er’s needs by sharing information that they need and would pleasure, but also a great way for an organization to share in- use in their business. If your organization has conducted any formation about its products. Organizations have found sharing good-to-know research, you can share the findings online. interesting and related videos on Youtube to be a great way of You can also share your presentations, slides, and reports ensuring continual, sustained interest of the target audience. through websites like Slideshare and Scribd. 18
  17. 17. Podcasting l Check the enthusiasm and commitment of your top Yachting.vg management and marketing department for having aitunes_podcast_iconAs per Podcast.com, “Podcasting is the dedicated SMM strategy. In case the commitment seemsmethod of broadcasting audio files over the internet which can inadequate, discuss and educate till you get a dedicatedbe downloaded and listened to via your computer and/or por- and informed agreement.table music player. The reason why podcasting is linked directly l Assign responsibility to the correct department, whether itwith the name iPod is due to strictly to the familiarity of origin is PR, marketing, communications, or other. Create a teamof the word wherein people first began downloading music au- with well defined goals regarding your SMM strategy. Thisdio files to listen to them on their iPods.“. Podcasting can help may mean creating micro-goals like number of blog postsyou reach more users to promote your products and services. per week, time duration set for responding etc.Many users find podcasts a great way of staying in touch with l Study the existing sites and find out where you need tonew developments while on the move. Websites like Blip let you focus your attention the most.conveniently share your podcasts. Other famous podcast sites l Create measurable target goals of what you want toare podcast.com & Apple’s Itunes Podcast. achieve from your SMM strategy.0 Points to consider before formulating a social 0 Monitoring your social media strategymedia marketing strategy For your SMM strategy to pay you long-term dividends, youThe sites mentioned above are very useful and can change the need to make sure you have practices and checks in placepath of your organization towards tremendous success. Howev- that ensure efficient execution and a quick response. The fol-er, if done without proper planning these same sites and strate- lowing measures will help you ensure responsiveness andgies can backfire as well. The most important thing for you to do professional interaction:Monitor your progress closelybefore you begin charting out an SMM strategy, is that you firstneed to fully understand the status quo of your organization’s A query, tweet, or a comment requiring clarification on theonline presence. Here are a few things to consider before you Facebook page, blog, or other portals must be replied toformulate a social media marketing strategy: within 24 hours. Analyze your online presence: Blog posts, tweets must be of high quality and value and/or knowledge enhancing. The content in your posts should bel Use metrics to find out more about your online presence. good enough to get linked by other sites. You need to ask questions like: What is the total count of visitors on my site? Where do they come from? How many of Blog posts must be frequent enough to sustain interest. them are directed by search engines?l Find out how often your website gets linked by other sites. In case of critical comments, it’s better to respond to theml Check how often you post fresh content. immediately and fairly. Negative comments need not alwaysl Find out if you have an active presence in target markets. be deleted or removed.l Rate yourself vis-à-vis your competitors in the online environment. Find out what your competitors are doing If you suspect trolls or deliberate misinformation, one way of better than you, and also what you are doing better. ensuring more transparency is by creating a Login require-l Check your status on social networking sites. Do you have ment for posting comments on your blog. a presence already that needs to be optimized? Or, do you need to start from scratch? Start your journey now!Analyze your position Remember, the beginning may be slow. It takes time to en- gage your audience and build loyalty. Keep your interactions Define and analyze your target audience: transparent, fair, and timely. With a continual engagement in diverse social media tolls, you will be soon rewarded with al Check where your target audience generally interact more. vibrant, online community for your organization.l Check what keywords they are using.l Find out what they need, and where their interests lie. Identify and analyze what you want from your SMM strategy: 19
  18. 18. SUN ODYSSEY 42 DS -2008 1 8 7 0 0 0 E U R O S - TA X PA I D Nautic Avenue - Yannick JAFFART France (+33) ((0)9) 54 22 80 56 www.nautic.avenue.com
  19. 19. SUN ODYSSEY 43 DS -2000 1 6 8 0 0 0 E U R O S - TA X PA I D Nautic Avenue - Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 www.nautic-avenue.com
  20. 20. YACHTING & SOCIALYachting.vg NETWORKS STRATEGY While it’s useful to get into the details and tac- tics of social media, a solid marketing strategy should work no matter the medium. The smart- est companies will focus on strategy because in the world of Web 2.0, the tools are constantly changing. c ommon Mistakes companies Make With Strategy: Some of the most com- 0 Perfecting a social media strategy mon mistakes companies make with social media revolve Even though a social media strategy is important, don’t wait for around making decisions that aren’t consistent with having good the strategy to set up your company’s accounts. Reserving your business sense. Because social media tools are free, some compa- company’s name on various social media sites is of the utmost im- nies tend to take the wrong approach: use all tools to see what portance. Furthermore, because it takes time to build social media sticks. Here are some of the most common mistakes to avoid with accounts, every minute you waste by not being there is followers social media strategy: you could be losing. 0 Not developing a social media strategy 0 Gathering followers rather than building a net- Because social media is the hottest trend in marketing, compa- work nies assume that all they have to do is set up a Twitter account There are no shortcuts in social media, and the bottom line is and a Facebook fan page. This is the equivalent of pulling random companies have to build relationships with their customers before magazines out of off the rack and purchasing full page color ad they can sell anything. Social media may seem free, but the hid- in each one, then throwing together a quick and dirty PowerPoint den time costs to build relationships Social media is not a quick flyer to run. Just like any other communication medium, social way to make more sales; in fact, social media actually adds cycle media requires a well-thought out marketing strategy plan. time to the sales process. Just like any other process, a company 22
  21. 21. 23
  22. 22. must consider how much of its resources to invest.myMagazine 0 Putting all eggs in one basket It’s exciting to see extraordinary results on one form of social me- dia, and tempting to invest all your resources into what’s work- ing. Try to resist. With the speed at which technology changes, social media is starting to look similar to the fashion cycle: one day you’re in, the next day you’re out. Tools fall in and out of fashion all the time – remember Friendster, and more recently, MySpace? Companies that build a large equity on one tool will find themselves with nothing if the tool loses popularity. While having a social network presence through Facebook, Twit- level of possibilities since you no longer need a user to subscribe ter and other social networks proves mandatory nowadays, a new to your newsletter. While you manage your own facebook groups concept tested by our yachting solutions is to benefit from Face- , you can post automatically news to the groups and invite all new “ book groups and social activity by bringing back “friends and fol- friends automatically to join the groups through the APIs. lowers“ to the company’s website in order to propose targeted services and features pertaining to your business activity. 0 Friends and Followers By inviting your “friends and followers” to visit and connect to your 0 Facebook site using their facebook user id , you give them the possibility to On Facebook for example, the new graph API allows to post up- share information and recommend other users to connect with date statuses about listings, upload images in albums , post events you. in calendar.. As well, you can use the facebook user authentication to login into your site and read or contribute to your content. The On the new site www.yachting.vg, we are currently experimenting advantage is that you can at the same time know more about this with several new functionalities of the Graph API. person and propose a subscription to your newsletter. When he connects to your site with his facebook’s user id , you will be able Integrating your site more tighly with external social networks will then to send messages directly through the facebook graph API. allow you to communicate faster new information to be given to It will allow you to keep this user informed about your company followers and groups. You will be able to provide a constant flow activities automatically through your website. It provides an extra of information and news through automated tasks. When users There are so many ways to use social media to communicate with the customer, and as social media goes mainstream companies are finding new ways every day. All of these purposes for communication fall into three main functions: public relations and marketing, sales, and customer services.” 24
  23. 23. myMagazinevisit your website, your can control the in- 0 Common Mistakes Companiesformation given to them as well as getting Make With Messagingtheir feedback on specific polls or through Every social media user has a very clear ideaa comment system. of what social media means to them, and You can inform your groups, friends how they want to be approached by compa-and followers that the newsletters gener- nies on social media. Most companies don’tated every month is available on your web- realize that the way they approach socialsite. media sends its own message to consumers. The important point in this social net- Here are some of the most common mistakeswork integration with your website is to companies make with messaging:keep the channels open and regularlycommunicate to provide new information 0 Creating impersonal accountsand news. Users don’t follow companies; they follow Readers will be more likely to visit your engaging people who work at companies.site on a regular basis if they get weekly Unless the tool is meant specifically for com-news from your site. This could be fastidi- panies to use (i.e.: Facebook fan pages), everyous if you had to do it manually , but by account should be an actual person who hascreating automated tasks to post automati- a name and a title that clearly signifies himcally on a regular basis for example a new or her as a face of the company. This personyacht listing or price reduction offer, you should write with a conversational tone andkeep the flow going. respond to other participants in the conver- sation. Automated accounts or accounts that 25
  24. 24. are updated with a stream of links do not produce results.myMagazine 0 Controlling the message Social media is not about controlling a message. In fact, the very nature of social media is such that no one person or organiza- tion can control the message. Because social media is a medium to share information through a network, companies must realize that once they put the message out there, they have no control anymore. Users can choose to edit the message, inject their own opinions into the message, share the message, or ignore the mes- sage. Furthermore, companies can’t even control where the mes- sage starts: a user can also create a message about a company without having any affiliation to them. Because of the nature of social media, companies that try to control the message will have difficulty reaping any of the benefits of the medium. 0 Abusing permission 0 Not controlling the message Abusing permission is a fast way for companies to lose credibility, While companies should be careful about trying to exercise too damage relationships, and generally make a bad name for them- much control over the message, there is also the opposite end of selves in social media. So where do you draw the line with abusing the spectrum to avoid. Companies often cite “control over mes- permission? Unfortunately, this question is similar to asking where sage” as a reason not to participate in social media, but the truth comedians draw the line with potentially offensive jokes. The truth is that companies have lost control of the message whether they is that different users have different levels of tolerance. Just like a participate or not. This is because, as mentioned earlier, users can comedian might experiment with messaging based on the feed- create a message and drive the conversation surrounding that back he or she is receiving from the audience, your company must message. experiment with the right level of communication, erring on the So how can companies exercise some control over a message side of unobtrusive. and still reap the benefits of social media (rapid diffusion of infor- mation through people sharing messages with their networks)? 0 Strategy definition The answer is that companies need to participate in the conver- The framework for developing a social media strategy consists sation. Responding to complaints and stressing the benefits and of three potential functions: public relations and marketing, sales, what the company does well; these are all ways for companies to and customer services. Social media can be used to further goals control the end-consumer’s perception of its services. within just one of these three functions, two these functions, or a 26
  25. 25. myMagazine “ Every social media user has a very clear idea of what social media means to them, and how they want to be approached by companies on social media. Most companies don’t realize that the way they approach social media sends its own message to consumers.”company could use social media to satisfy the needs of all three of these functions. Thesethree functions feed each other in a cycle, and companies can create a fairly comprehensivesocial media strategy by taking each into consideration.0 Find your audienceVery few social media tools will work for every company; however, if your company is juststarting out with social media, you can find plenty of people by sticking to the biggest socialmedia sites. Generally, the strategy for finding an audience is looking for groups of peoplewith similar interests to keywords that make sense for your company. 27
  26. 26. RIVA 75 VENERE - 2006 1 9 9 0 0 0 0 E U R O S - TA X PA I D Yacht Showroom - Nicolas Valin France (+33) (6) 16110577 www.yachtshowroom.comThe Riva 75 Venere provides luxury accommodation for up to 8 guests in 4 cabins, plus 3 crew in an additional 2 cabins. ThisRiva 75 Venere is a well-equipped and well maintained example. The stunning model benefits from an extensive interior refitand hull painting in 2008. She is in private ownership, has never been chartered and has only been used June-August 2008, for5 weeks during summer 2009 and only a few days since 2010.
  27. 27. AZIMUT 105 -2008 5 0 0 0 0 0 0 E U R O S - TA X N O T PA I D Yacht Showrrom - Nicolas Valin France (+33) (6) 16110577 www.yachtshowroom.comThe yacht Azimut 105 is designed from the most famous yacht producer Azimut. The yacht has a length of 31.40 meters, whichis equals to 103 feet. The beam of Azimut 105 has also a beam of 6.98 meters and draft of 1.97 meters. These measurements aregiving the displacement of 122 metric tons of the yacht.
  28. 28. Yachting.vg30
  29. 29. Yachitng.vgFrenchPolynesiaF rench Polynesia sprawls over an area of 5.2 million sq. km (2 million sq. miles) in the eastern South Pacific. That’s about the sizeof Europe, excluding the former Soviet Unioncountries, or about two-thirds the size of thecontinental United States. The 130 main islands,however, consist of only 3,885 sq. km (1,500 sq.miles), an area smaller than the smallest Ameri-can state of Rhode Island. Only about 260,000souls inhabit these small specks. The territory’sfive major island groups differ in terrain, climate,and, to a certain extent, people.W ith the exception of the Tuamotu Archipelago, an enormous chain of low coral atolls northeast of Tahiti, allbut a few are “high” islands; that is, they are themountainous tops of ancient volcanoes erodedinto jagged peaks, deep bays, and fertile valleys.All have fringing, or barrier coral reefs, and bluelagoons worthy of postcards. 31
  30. 30. Yachting.vg SOUTH PACIFIC ISLANDS The most strikingly beautiful Tahiti and Moorea Even though parts of Moorea are beginning to seem like Pap- The most strikingly beautiful and most frequently visited des- eete suburbs, the island still retains more of old Polynesia than tinations in the South Pacific are the Society Islands, so named does Tahiti. It also has numerous whites and beaches, which by Capt. James Cook, the great English explorer, in 1769 be- are in short supply on Tahiti, where most sand is of the black cause they lie relatively close together. volcanic variety. These include Tahiti and its nearby companion Moorea, which To the northwest lie Bora Bora, Huahine, Raiatea, Tahaa, Mau- are also known as the Windward Islands because they sit to piti, and several smaller islands. Because they are downwind the east, the direction of the prevailing trade wind. Tahiti is the of Tahiti, they are also called the Leeward Islands. One of the most developed island in French Polynesia. Don’t be surprised when you take the freeway from the airport into the noisy, bus- tling capital of Papeete. Chic bistros and high-rise shopping centers long ago replaced the city’s stage-set wooden Chinese Bora Bora stores, and the glass and steel of luxury resorts out in the sub- Huahine urbs have supplanted its cheap waterfront hotels. If you’re into cities, Papeete will be right up your alley. Even if Raiatea you’re not, Tahiti is well worth seeing, especially its fine mu- seums devoted to the painter Paul Gauguin, the writer James Tahaa Norman Hall, and the islanders themselves. Most modern visitors bypass these jewels and quickly head to Moorea, just 20km (12 miles) west of Tahiti. The short journey is like being world’s top honeymoon destinations, Bora Bora is French transported to another world. Moorea’s mountain peaks and Polynesia’s tourism dynamo, with more resorts than any other fingerlike bays are world-renowned for their awesome beauty. island. 32
  31. 31. Yachting.vg RangiroaHuahine is almost as beautiful as Moorea and Bora Bora, butwith only a handful of hotels, it retains much of its old Polyne- To the south, the reef at Fakarava encircles the world’s third-sian charm. The administrative center of the Leeward Islands, largest lagoon. Out here you’ll find marvelous snorkeling andRaiatea lacks beaches, but the deep lagoon it shares with diving in massive lagoons stocked with a vast array of seaTahaa makes it the sailing capital of French Polynesia. life. The atolls may seem anticlimactic after you’ve seen theTahaa has only recently opened to tourism, with one of French high islands, so I suggest visiting them before exploring thePolynesia’s top resorts now sitting out on a small reef islet. Society Islands.Virtually unscathed by tourism, but a favorite retreat of Frenchresidents of Tahiti, Maupiti has a few locally owned pensions. It Marquesas islandscan be visited on a day trip from Bora Bora.Tuamotu Archipelago Made famous in 2002 by the Survivor television series, the Marquesas are a group of 10 mountainous islands some Moruroa 1,208km (750 miles) northeast of Tahiti. They are younger Fangataufa than the Society Islands, and because a cool equatorial current washes their shores, protective coral reefs have not enclosed them. As a result, the surf pounds on their shores,Across the approaches to Tahiti from the east, the 69 low- there are no encircling coastal plains, and the people live in alying atolls of the Tuamotu Archipelago run for 1,159km series of deep valleys that radiate out from central mountain(720 miles) on a line from northwest to southeast. The peaks.early European sailors called them the Dangerous Archi-pelago because of their tricky currents and because they The Marquesas have lost their once-large populations tovirtually cannot be seen until a ship is almost on top of 19th-century diseases and the 20th-century economic lurethem. Papeete; today, their sparsely populated, cloud-enshrouded valleys have an almost haunting air about them. Archaeologi-Even today, they are a wrecking ground for yachts and cal sites with their ancient tikis are prime attractions in theinterisland trading boats. Two of them, Moruroa and Marquesas.Fangataufa, were used by France to test its nuclear weaponsbetween 1966 and 1996. Others provide the bulk of Tahiti’s Of the six inhabited islands, only Nuku Hiva and Hiva Oawell-known black pearls. have international standard hotels, and only they and Ua Huka and the incredibly beautiful Ua Pou have airports. TheRangiroa, the world’s second-largest atoll and the terri- Marquesas are best visited via Aranui 3 cruises, which visit alltory’s best scuba-diving destination, is the most frequently the inhabited islands including Fatu Hiva, another dramaticvisited. Neighboring Tikehau, with a much smaller and shal- beauty.lower lagoon, also has a modern resort hotel, as does Manihi,the territory’s major producer of black pearls. 33
  32. 32. SUNSEEKER 64 - 2002 5 4 5 0 0 0 £ - TA X N O T PA I D International Yacht Brokerage - John Watts United Kingdom (+44) (0) 1202 440 440 www.iybltd.comThe Manhattan 64 is a perfect example of a boat that packs innovation, luxury and performance into an exceptionally gracefulframe. The hull form has been designed to take a more traditional shaft option but now includes the option of IPS drives - thelatter produces fantastic results in performance, handling and economy. Interior options offer upper deck or lower deck galley,three or four staterooms with a midships full-beam master and very large hull-side windows. Saloon and entertainment spacehas been increased and enlarged and panoramic superstructure windows ensure a feeling of openness.
  33. 33. SUNSEEKER 82 - 2004 1 5 5 0 0 0 0 £ - TA X N O T PA I D International Yacht Brokerage - John Watts United Kingdom (+44) (0) 1202 440 440 www.iybltd.comWe are delighted to present this beautiful example of a Sunseeker Yacht 82 M/Y Tickey Boo. Skipper maintained from new, fullMed spec, watermaker - Engines serviced / Antifouled June, invoices available for inspection. Presented with the Jr Master suitelayout and large VIP double with a further double guest cabin and 1 twin berth + Crew. White hull, cherry gloss interior andMCA coded for charter (chartered very lightly) with only 800 hrs approx. The absolute best example on the market and pricedto sell. Bring offers!
  34. 34. Yachting.vg FACTS TO BANK ON IN 2012 T he Face of Facebook Pages is Changing. Again: The new Face- book Timeline began rolling out to individual user profiles last A new year on the cal- month and is designed to be the “journal of your life.” Timeline is also coming to Pages, likely soon. While it’s unclear exactly when it is endar means new hope, coming or how similar it will be to what we’ve already seen, we should expect the rollout to begin early this year. new opportunities, new While brands’ core strategy of creating content and messaging fans in their own newsfeed will not change, the content journey and user ex- products, new trends perience most certainly will. Facebook has already removed the restric- tion that prevents non-fans from interacting with Pages, and it would and, most important not be surprising to see them do away with “like gate” landing tabs as of all, new budgets for well. If that is the case, the approach to applications will change signifi- cantly and will be accessible only via paid media or engaging wall post many marketers. And messages.. In their place, expect to see the proliferation of open graph applications that aggregate on the Timeline. Spotify, Rdio, Yahoo! and while you’ll get served The Wall Street Journal gave us a preview of how verbs and objects can take over a newsfeed meaning that the most important verb this year your share of predic- might just be “build” (as in “build an entirely new application to support our brand on Facebook”). tions for the year ahead, Google+ Is Not Going Away: If Facebook accounts for 1 in every 7 here are five things you minutes spent online (according to comScore), that means there are six other minutes still up for grabs! New platforms and technologies con- can bank on happening tinue to pop up on a seemingly daily basis. Last year saw the emergence of Tumblr and Pinterest with millions of users, not to mention the long- in social media. awaited arrival of Google+. Despite the steadily growing importance of Facebook and Twitter, you cannot ignore the potential of Google+ to im- pact your SEO and media business. That is, if Google is something that is important to your target consumer (hint: It is). Google+ just passed the 65 million user mark, with a quarter of that coming in December. Invest- 36
  35. 35. Google+ is not going awaying in building and maintaining a Google+ Profile for your Yachtinga.vgbusiness or brand won’t require as much time to “do right”as, say, Twitter, but that doesn’t mean it should be a carboncopy of your Facebook Page, either. With different features totry out, take advantage of the opportunity to reach new andexisting consumers with unique content. We can also expectGoogle to roll out an enhanced, integrated Analytics offeringthat will help us better understand the user journey acrossand beyond their network. We’ve been saying all along thatyou cannot evaluate the impact of New Media tactics usingOld Media metrics, and Google is poised to take a giant stepforward in answering our ROI questions in 2012. Move fast or move out of the way 59% last year and now reaches more than 10% of internetPaid and Earned Media Work Best Together: The days users worldwide. Location-based services like Foursquare,of building your Facebook fan count and Twitter following photo quick-hits like Instagr.am and many other mobilewithout paid media support are over, plain and simple. This applications require either Facebook or Twitter for ampli-isn’t really news. However, if your media strategy is strictly fication and sharing. Android and iPhone sales are drivingfocused on fan acquisition to “get X million fans by the end Google+ and Twitter sign-ups at an astonishing rate. Noof the year,” then you are still missing out on the potential of matter what trends emerge in mobile, from check-ins towhat brand-consumer relationships can do for your business. search to money transfer and payments, social is alreadySure, total fans and followers matter, but only in the context at the center. Good marketing these days means giving your consumers what they want -- information, customer service, coupons, access, coupons, a voice, personalized experiences or just to be heard -- wherever they are. Move Fast, Or Move Out of the Way: Giving your con- sumers what they want no matter where they are is syn- onymous for giving it to them when they want it. Doing so will require a paradigm shift in how you plan, act and react. In the time that you’ve been reading this, anywhere between one and a thousand people mentioned your product or brand in a social context. And while you may have missed it, their friends and the people they influ- ence certainly did not. That is the power of social. The old media-planning model where budgets and allocations are set a year in advance just doesn’t work anymore. Consum- ers don’t care when your budgets are finalized or when you have to have creative locked down. Thanks to social media, we have access to insights and data almost instan- taneously, meaning real-time marketing is the new imper-Social is mobile ative. We must be flexible, agile and responsive, able shift directions, change the message, move money around andof having as many active fans as possible. What if operationalize it all not in months, but in minutes.I told you that less than 5% of your fans, on aver-age, actually see any of your content and engagewith it in some way? Wouldn’t a richer goal be toincrease your number of active fans from 5% to10%? Only a media strategy that combines fanacquisition and fan engagement tactics can makethis happen. Thanks to Facebook’s improvedInsights tool, enhanced premium ad targetingand Sponsored Stories can drive fan growth ANDparticipation in 2012.Social is Mobile and Mobile is Finally Social: Itfeels like we’ve been waiting and waiting for the“mobile revolution” to hit social marketing, whenin reality a mobile evolution has already reacheda critical mass. Twitter has become a go-to plat-form on the “second screen” while in the homeas well as on the primary screen when outsidethe home. According to comScore, Twitter grew 37
  36. 36. MANGUSTA 86 FLY - 1998 1 4 0 0 0 0 0 E U R O S - TA X PA I D Yacht Showroom - Nicolas Valin France (+33) (6) 16110577 www.yachtshowroom.comIndulgence of Poole is most probably the best opportunity on the market for a 4-cabin flybridge yacht of 86-feet. Built in 1998,she has been always perfectly maintained by her 2 owners, and in the past 2 years virtually every part of the yacht has eitherbeen fully serviced or replaced. Since 2008, her current owner has invested a lot of time,effort and money in the yacht, hiringa full-time crew of 3 to take care of her and making sure that the yacht is maintained to the highest standards. Indulgence ofPoole is also a successful charter yacht, MCA SVC compliant. In 2011 she has had an exceptional season with over 10 weekscharter already reserved
  37. 37. AZIMUT 55E - 2008 7 9 0 0 0 0 E U R O S - TA X N O T PA I D Yacht Showrrom - Nicolas Valin France (+33) (6) 16110577 www.yachtshowroom.comAzimut 55 year 2008 in immaculate condition. 3 cabins / 3 bathrooms version. Extremely well looked after boat, constantlyupgraded, professionally maintained, fully serviced and ready to go.
  38. 38. MOTOR YACHTS BROKERAGE 350 Commando, 2005, £105,000 ...........................................................................4 aZImuT / BEnETTI 46, 2003, 295.000 € .......................................................48 GTILE -RFI, 2005, £3,495 ..........................................................................................5 Baha CRuISERS 330 ConquISTaRE, 1999, 99.500 € ...................................51 Rxp-x 255hp, 2008, £7,495 ........................................................................................7 BaJa BoaTS BaJa 275 FoRCE, 1989, 15.900 € .......................................502152 WaLkaRound, 2009, 57.370 € ........................................................................6 BayLInER 2052 CapRI, 2000, £10,495 ..............................................................5324 Sx, 2006, £17,995 ..................................................................................................9 BayLInER 2655 CIERa, 2000, £26,750 ..............................................................5227 mETRE, 1939, 1.200.000 € ....................................................................................8 BayLInER 285, 2003, £34,995.............................................................................55310 monaCo, 2000, 69.950 € ................................................................................11 BayLInER BayLInER 2855 CIERRa, 1994, 34.900 € ................................5433, 1991, £58,500 ......................................................................................................10 BayLInER BayLInER 3288 moToR yaChT, 1990, 65.000 €...............5743 RS, 2003, £154,950 .............................................................................................12 BayLInER BayLInER CIERRa 2655, 1997, 29.100 € ................................5645, 2007, 299.000 € ..................................................................................................15 BayLInER TRophy, 1998, £10,995 .......................................................................59590, 2005, £15,000....................................................................................................14 BEnETEau anTaRES 1020, 1989, 59.000 € .....................................................5868 S, 2006, 1.400.000 €...........................................................................................17 BEnETEau anTaRES 11.20 FLy, 1987, 115.000 €....................................617.6 mETRE, 2001, £12,995.....................................................................................16 BEnETEau anTaRES 640, 1990, 17.900 €...................................................6072 opEn, 2006, £695,000 ........................................................................................19 BEnETEau anTaRES 800, 1987, 29.900 €...................................................638.1 mk1 RIB, 1998, £30,000 ..................................................................................18 BEnETEau anTaRES SERIE 9, 2009, 89.000 € ...........................................62975, 1991, 40.000 € ..................................................................................................21 BEnETEau anTaRES SERIE 9, 2001, 84.000 € ...........................................65999 SEadna 2012 modEL, 2012, £168,000...................................................20 BEnETEau FLyER 10, 1989, 50.000 € .............................................................64aLLanTE 705I BoWRIdER, 2011, 60.761 € .............................................................23 BEnETEau FLyER 7, 1988, 19.900 € ................................................................67aLLanTE 825I mId CaBIn, 2010, 90.148 € ...........................................................22 BEnETEau mERRy FIShER 695, 2005, 53.000 € ..............................................66ChaSE 700I, 2011, 71.938 € ....................................................................................25 BEnETEau mERRy FIShER 750 CR, 1998, 44.900 €.......................................69ChaSE 800, 2011, 87.000 € .....................................................................................24 BEnETEau monTE CaRLo 37, 2008, 179.000 € .....................................68ExpLoRER 622I Sd, 2011, 50.668 €........................................................................27 BEnETEau omBRInE 900, 1999, 54.800 € ..................................................71ExpLoRER 682I, 2011, 64.824 € ...............................................................................26 BIRChWood BIRChWood Sd 34, 1990, 55.000 €...............................70ExpLoRER 822 o/B, 2010, 78.656 € ........................................................................29 BIRChWood BIRChWood TS 37 , 1991, 128.000 € ............................73FLyBRIdGE 64, 2005, £575,000 ................................................................................28 BoSTon WhaLER SupERSpoRT, 1985, £3,495................................................72pL860/BS, 2002, 49.500 € .....................................................................................31 CammEnGa dE VRIES, 1978, 1.450.000 € ......................................................75SpEEdSTER, 1999, £6,999 ............................................................................................30 CanTIERI dELL aRno LEopaRd 27, 2000, 1.150.000 € ......................74SupERyaChT 70, 2007, £1,350,000.........................................................................33 CaRVER CaRVER 32, 1992, 54.900 € ..............................................................77aBSoLuTE 41, 2008, 357.900 €........................................................................32 CaRVER CaRVER 38, 2007, 219.000 € ...........................................................76aCm aCm dynaSTy 43, 1999, 199.500 € ..................................................35 ChRIS CRaFT CRoWnE 272, 1992, 35.950 € .............................................79aCm aCm hERITaGE 26, 2000, 55.000 € .....................................................34 CIGaRETTE CIGaRETTE 42 TIGER, 2000, 165.000 € ...............................78admIRaL admIRaL yaChT 12, 1998, 165.000 € ....................................37 CIGaRETTE GLadIaToR 36, 2003, 159.950 €...................................................81aIRon maRInE aIRon maRInE 401, 2003, 240.000 € ........................36 CoBaLT 252, 2007, £59,950 ................................................................................80aIRon maRInE aIRon maRInE 425 IpS, 2005, 345.000 € ................39 CoRonET CoRonET 32, 1974, 49.000 €.....................................................83amERGLaSS amERGLaSS 32, 1976, 25.900 € ..........................................38 CRanChI EnduRanCE 39, 2000, 92.000 €.......................................................82amERICan maRInE TaIWan GRand BankS 42, 1973, 159.000 €41 CRanChI 28 CSL, 2003, £53,995 ......................................................................85apREa maRE apREamaRE SEmI CaBInE , 2002, 129.900 €.............40 CRanChI CRanChI TuRChESE 24, 1999, 22.000 € ...............................84aRCoa aRCoa 1060, 1969, 67.000 €............................................................43 CRanChI CRanChI ZaFFIRo 34, 2004, 125.000 € ................................87aSTondoa 54, 2003, £450,000 .......................................................................42 CRanChI EnduRanCE 39, 1999, £99,500 .........................................................86aZImuT aZImuT 105, 2008, 5.000.000 € .........................................................45 CRanChI EnduRanCE 39, 2000, £89,995 ..........................................................89aZImuT aZImuT 46, 1997, 199.000 € ...............................................................44 CRanChI ZaFFIRo 34, 2004, 125.000 € .......................................................88aZImuT aZImuT 55 E, 2008, 790.000 €............................................................47 CRoWnLInE 250 CR , 2005, £39,950............................................................91aZImuT aZImuT 68E, 2006, 1.200.000 € .........................................................46 CRoWnLInE 180 BR, 2004, £11,995...............................................................90aZImuT aZImuT 68S, 2007, 1.200.000 € .........................................................49 CRoWnLInE CRoWnLInE 255 CCR, 2007, 64.000 € ............................93 41

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