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Longitude 64 Sailboats Edition magazine January 2012 issue - Luxury Yacht Brokerage and Yacht Charter
 

Longitude 64 Sailboats Edition magazine January 2012 issue - Luxury Yacht Brokerage and Yacht Charter

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Longitude 64 Sailboats Edition magazine January 2012 issue presents Luxury Yacht for Brokerage and Charter listings. All clients using our yachting solutions get their yacht listings printed in our ...

Longitude 64 Sailboats Edition magazine January 2012 issue presents Luxury Yacht for Brokerage and Charter listings. All clients using our yachting solutions get their yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. January 2012 issue
Luxury yachts brokerage and charter. Editor The Yachting Network - Olivier Baelde

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    Longitude 64 Sailboats Edition magazine January 2012 issue - Luxury Yacht Brokerage and Yacht Charter Longitude 64 Sailboats Edition magazine January 2012 issue - Luxury Yacht Brokerage and Yacht Charter Document Transcript

    • YACHT BROKERAGE YACHT CHARTER DOCKS & SLIPS LATEST YACHT LISTINGS NEW LUXURY YACHTS LISTINGS MARKETING YOUR INVENTORY LONGITUDE64 sailboats edition www.longitude64.com | ISSUE 1 JANUARY 2012 YACHT BROKERAGE 5 digital marketing commandments for luxury brands YACHT CHARTER What to include in your social marketing strategy CHARTER YACHTING & SOCIALNETWORKS STRATEGY DESTINATION French Polynesia marketing mix Yacht brokerage BOAT SHOWS Fall Boat Shows e Calendar listings ag r ke Yacht BroFOCUS Marketing for the yachting industry 1.99£
    • M o s t a d v a n c e d m a r k e t i n g LONgITUDE64
    • p l a t f o r m f o r t h e y a c h t i n g Docks & SLIPS SOLUTIONS yacht brokerage solutions yacht charter solutions monthly magazine web: www.longitude64.com email: sales@longitude64.com skype: longitude64 facebook: www.facebook.com/longitude64 twitter: www.twitter.com/longitude64
    • contents LONGITUDE64 EDITOR’S LETTER 8 EDITOR LETTER Welcome to the Longitude64 magazine 12 Online marketing 5 digital marketing commandments for luxury brands 16 LONGITUDE 64 A new approach to yacht brokerage and yacht charter marketing 20 SOCIAL Marketing Mix What to include in your social marketing strategy 26 SOCIAL MEDIA MARKETING Establishing an efficient social media marketing strategy becomes now a reality for yacht brokerage and yacht charter companies. 32 BOAT SHOWS CALENDAR Boat show events taking place in january 2012 42 YACHT BROKERAGE LISTINGS Yacht brokerage listings for the month of january 2012 presented by brokerage companies using our yacht brokerage solution Yacht 94 YACHT CHARTER LISTINGS Yacht Charter listings for the Brokerage month of january 2012 presented by charter companies using our yacht charter solution and Charter Marketing FEATURES 24 116 YACHT CHARTER MARKETING Inbound marketing strategy for luxury charter yachtsLONGITUDE64 • ISSUE JANUARY 2012 120 YACHT BROKERAGE SOLUTION Presentation of the yacht broker age solution for joomla. Features and advantages 127 Find Prospects Using social media to find prospects.04
    • sailboats edition131 Online PR Understanding online PR and how to use it to create brand awareness134 YACHT CHARTER SOLUTIION Presentation of the yacht charter solution for joomla. Features and advantages136 DOCKS & SLIPS SOLUTION Presentation of the docks & slips solution for joomla. Features and advantages 150 YACHT DESIGN NEWS Yacht design news for143 NEWS AROUND THE WORLD Yachting events around the world january 2012 10 Cover Story %O FF Longitude 64 - The Yacht- ing Network offers powerful GRAB features to yacht brokerage and yacht charter companies looking for a turnkey solu- yearly tion in order to improve their Subscription inbound marketing activities and social networks integra- Today !! tion .
    • THE YACHTING NETWORK www.theyachtingnetwork.ch Most Advanced Marketing Services for the YachtingContactsCH - Crans Montana: +41 (0)27 483 12 20UK - London: +44 (0)20 7078-4226USA - Miami: +1 (305) 394-9652email: sales@theyachtingnetwork.ch
    • Social Media MarketingSocial Networks IntegrationSuperyachts MarketingDedicated SuperyachtsReservation SitesYacht Brokerage SolutionsYacht Charter SolutionsCorporate MagazinesCreation
    • EDITOR’S LETTER OLIVIER BAELDE by Editor sailboats edition LONGITUDE64 PUBLISHER/EDITOR Welcome Olivier Baelde editor@yachting.vg Marketing solutions Magazines are available in ADVERTISING MGR printed and electronic ver- for yacht broker- James Blackburn sions. advertising@yachting.vg age , yacht charter companies and real The Yachting Network plat- SALES MGR estate agencies form coupled to our yacht- Ian Foster ing solutions provide an sales@yachting.vg specializing in the exclusive set of features rental and sale of to yacht brokerage and MARKETING MGR docks and slips are yacht charter companies Clive Coleman allowing them to market our primary focus. marketing@yachting.vg worldwide on different me- dias their yachts for sale or PR MGR charter fleet. Web Solutions Antoine Bonvin We developed over the last pr@yachting.vg We continuously work on 24 months an online plat- improving our platform to SUBSCRIPTIONS MGR form using the latest tech- provide advanced features Danielle Chiocci nologies in terms of web not available in third party subscriptions@yachting.vg design, database architec- listings websites. ture, cloud hosting. SOCIAL NETWORKS MGR Furtermore, a very pow- Sven Nicklasson erful social network inte- Mobile Solutions social_networks@yachting.vg The release of our iphone gration though APIs al- and ipad apps are sched- BUSINESS DEVELOPMENT lows the brokerage and uled for december 2011. It MGR charter companies using will add even more reach Glen Coburn our yachting solutions to to our solutions. bus_dev@yachting.vg gain maximum exposure on a worldwide basis with Join us a minimum of efforts on their side. Olivier BaeldeLONGITUDE64A • ISSUE JANUARY 2012 Publisher, Editor Then, our montlhy maga- London, zines generated through United Kingdom All correspondence should an InDesign CS5 workflow integration allows to gen- be addressed to erate on a monthly basis Latitude 26 magazines for every sites 88-90 Hatton Garden composing The Yachting suite 36 Network. London, EC1N 8PN United Kingdom 10
    • Longitude 64 BrokerageFor Sale: AZIMUT 50, 2007 - 615 000 Euros - Location: TurkeyThis Azimut 50 is in “As New” Condition. This is the 2 cabin version of this very popular yacht. This Azi-mut 50 was purchased in 2007 by the current owner and has only 200 hours. She was never char-tered and always well maintained by the current owner. Since it was purchased in 2007, the currentowner added a Zodiac tender in 2008 and a new Yamaha outboard in 2010. Crans Montana, VS, 3963, Switzerland - Telephone: +41 (0)27 483 1220 Skype: longitude64 - www.longitude64.ch - email:sales@longitude64.ch
    • AICON 72 OPEN -2006 6 9 5 0 0 0 £ - TA X N OT PA I D Carine Yachts - Andrew Noble United Kingdom (+44) (01202) 901-721 www.carineyachts.comJUST REDUCED Aicon (2006 model) with twin Caterpillar engines (1550Hp) each. This is a stunning and sleek looking vessel. Built in2006 and commissioned in 2008, “JR” is being sold due to the owner up sizing, she is SSR registered and ready for immediate delivery.The owner will consider any reasonable offer.
    • CAMMENGA - 2011 1 4 5 0 0 0 0 £ - TA X N OT PA I D Carine Yachts - Andrew Noble United Kingdom (+44) (01202) 901-721 www.carineyachts.comThis Cammenga has had a complete rebuild in 2006 with new interiors, new engine room (engines, generators,etc), new electronics,new passarelle (2008), new paint job and new teak decks. She has an exceptional layout of 4 cabins + crew. The owner is a motivatedseller.
    • SOCIAL MEDIA 5 digital marketing commandments for Just like the luxury luxury brands “ products and services themselves, the quality of luxury digital marketing Lately people are talking about luxury democratic media in the world. relies on ideation and brands and digital marketing. “Is Digi- execution. A dress is not tal Killing the Luxury Brand?” Invari- 0 You shall democratize but inherently luxurious; ably, these discussions evaluate the not downgrade the difference lies in itsLONGITUDE64A • ISSUE JANUARY 2012 dangers of leveraging a wholly demo- cratic platform in order to promote Luxury brands obsess over losing ex- design and high-quality a wholly exclusive industry. But, as clusivity in the digital space, but this manufacture. The same is usual, the discussion misses the point. concern puts the cart in front of the true of digital marketing horse. A luxury brand generates ex- The question is not if luxury brands clusivity by cultivating a block of con- media. ” can safely leverage digital media. The sumers who wish they could buy the question is how. With that in mind, brand’s products, but cannot afford here are five commandments for mar- them. Simply, if luxury brands want keting luxury brands using the most to remain luxurious, they have to en- 14
    • gage not only their paying customers, but also people whowant but can’t have. 0 You shall honor digital mediaThis is where the democratizing power of social and new If luxury brands indeed fear brand dilution, they must firstmedia comes into play. Social media enables luxury brands stop diluting the quality of their digital media. Luxury cli-to build tremendous clout among the aspirational set. In ents may say, “But it’s just a behind-the-scenes video forsome cases, social media may be the only place aspiring Facebook and YouTube! Do we really need to spend thatconsumers can reach the brand at all. This, in turn, builds much on production?” The answer is always “yes.” Digitaltremendous prestige among the affluent set. luxury marketing is only as luxurious as the brands are will- ing to make it.In order to democratize without downgrading, luxurybrands must maintain the digital conversation by engag- Just like the luxury products and services themselves, theing more aspirational consumers and including them in a quality of luxury digital marketing relies on ideation andcontrolled brand dialogue. On the other hand, the brand execution. A dress is not inherently luxurious; the differ-must prevent brand downgrading by embracing clever- ence lies in its design and high-quality manufacture. Theness and avoiding mimicry, by ensuring innovation and same is true of digital marketing media.not stealing from their traditional campaigns, and by treat-ing digital media like the marketing powerhouse that it is. Luxury brands must decide whether their digital market- ing is luxurious or commonplace, and they must commitAll the while, luxury brands must strive toward the high- to making their digital messaging more beautiful, more in-est creativity, elegance and production quality. Only in this novative and more elegant than anything else out there.way can luxury brands both cultivate desire and maintain Only then can they preserve their up-market brand values.exclusivity, and thus, grow in the digital world safely. 0 You shall not steal from old media0 You shall not kill the conversation The primary reason luxury brands fail at social and newLuxury brands worry that if they allow interactivity or user- media is because they haven’t bothered to understand it.generated content, if they initiate a conversation between Luxury brands take media developed and produced for tra-brand and buyer, they will lose control of the brand image. ditional deployment and force it onto their social and newThis is simply not true. media platforms.There are many ways to encourage interactivity while stillmaintaining control of the brand. Look at Burberry’s“Art of the Trench,” a photo-sharing destination that primar-ily features Burberry-commissioned, high-end photogra-phy of models in the brand’s seminal trench coats. LONGITUDE64 • ISSUE JANUARY 2012What’s more, it also allows consumers inside access if theyupload their own pictures (which are vetted and selectedby the brand). Therefore, Burberry successfully reaches asignificant audience while maintaining brand control.Luxury brands must learn that they can create digital cam-paigns with embedded brand control. Killing the conversa-tion outright is not the answer. 15
    • SOCIAL MEDIA For instance, they digitize a traditional strategy. Having a marketing TV spot by compressing and upload- ing to YouTube, or they post a print ad to Facebook. This blanket strategy weakens the “There is a sense of urgency asso- ciated with digital platforms,” , but luxury brands must be careful not to embrace a platform just because it’s “ strategy is good, but having a marketing strategy that works perception of luxury brands. Just as hot. Only those platforms that spring is great! Using social one wouldn’t put a 30-second static directly from a core brand ideal or media requires a careful print ad on TV, so should one avoid customer need can succeed without thought process, stealing traditional media by hawking diluting the brand itself. it in the digital space. strategic planning and Having a marketing strategy is good, flawless execution. ” Luxury digital media requires a devel- but having a marketing strategy that opment, production and deployment works is great! Using social media re-LONGITUDE64A • ISSUE JANUARY 2012 strategy specific to its digital chan- quires a careful thought process, stra- nels. Nothing less will do. tegic planning and flawless execution. 0 You shall not covet the 0 Observe and analyze your neighbour’s media channels marketing strategy Just because one luxury brand is suc- Very often, businesses jump on to cessfully utilizing a particular digital Facebook and Twitter without even approach does not mean another analyzing what they need out of these luxury brand should follow the same social networks. They claim that since 16
    • their competitors are using social media so they have no Evaluating social media ROI is easier said than done. There’sother choice but to adopt social media. Sooner than later, no single criteria based on which you can determine thesuch businesses are caught off-guard and their social me- success/ failure of your social media strategy.dia ambitions reach a tame end. 0 Refine your marketing strategyIt is important for businesses to analyze how social me-dia can help them. They need to observe how people use The real beauty of social media lies in its dynamism. Socialsocial media and how their competitors are leveraging it. media is changing all the time. For example, if you loggedAnalyze your business needs and how various social net- in to your business’ Facebook profile, after a long gap, youworks like Facebook, Twitter, LinkedIn and others can fulfill would have realized that it’s now a Fan Page. Therefore, it’sthese needs. important to continuously refine your social media strat- egy and adopt a flexible approach with the changing social0 What’s your social marketing strategy’s media scenario.action plan? Does your business have a social media strategy thatOnce you’ve determined what you want out of social me- works? If so, what are the most important criteria for devel-dia, the next important question is how you get it. Busi- oping such a marketing strategy? How does your businessnesses need to come up with an action plan with realistic measure its social media ROI? Do you think it is difficult totargets and feasible time/ cost estimates. If your action track the business value of social media?plan takes forever to achieve or if it requires you to invest afortune, there’s a strong case to revisit your action plan. In All good questions which need to be asked on a regularsuch cases, it’s best to start with concrete short-term goals basis.such as I want to have 2,000 Facebook Friends in the first 3months or I want to close 5 deals with my Twitter followersthis month etc.0 Execute your marketing strategyA marketing strategy is only as good as those who see itthrough. Once you have a social media marketing strategyin place, it’s important to focus on getting the executionright. Very often, businesses need to take a call on whetherthey can execute their social media strategy themselves ordo they need to hire specialist social media experts? Whenin doubt, seek help from an expert.0 Evaluate your marketing strategy LONGITUDE64 • ISSUE JANUARY 2012Most business follow a simple rule when it comes to adopt-ing new technologies or paradigms – If it boosts my busi-ness’ ROI, it’s worth the investment. Social Media is no ex-ception to this rule. Unless, businesses see value additionfrom social media, they are not going to take the plunge.Therefore, it’s important for businesses to evaluate the im-pact of their social media efforts. 17
    • LONGITUDE 64 OLIVIER BAELDE by Editor “Longitude 64 - The Yachting Network” A new approach to yacht brokerage and yacht charter marketing: integration with social networks W elcome to the Longitude 64 monthly magazine. The pri- mary purpose of this maga- zine is to present yachts for brokerage and yachts for charter from clients using our yachting solutions. In order to provide them with a competitive advantage, we decided to integrate our online platform called The Yacht- ing Network with the Adobe inDesign workflow. The end result being that all the listings from clients using our online yachting solutions are as well included in our monthly magazines. It brings them maximum exposure as well as brand recognition. We believe that there is still a need for a printed W version to allow readers to be able our clients listings. e believe that a tight inte- to read offline while traveling for ex- gration between the web T ample. Furthermore, it allows our cli- he architecture of our platform sites of our clients running ents to reach potential buyers who now comes full circle. We are one of our yachting solutions and are not always willing to stay a long able to provide to all clients social networks and coupled with a time in front of a computer screen in using our yachting and real estate printed version will bring them a very order to review luxury yachts for sale solutions an integrated platform able powerful platform to increase the vis- or charter. A printed version still has to deliver online and offline visibility ibility of their listings. its charm and provides added value to through very efficient web services.LONGITUDE64A • ISSUE JANUARY 2012 U our clients. nlike third party listing sites F urthemore, our complete inte- specializing in yachting, cli- w We hope you will enjoy gration to over 15 social net- ents list their yachts only once reading every month our works through APIs allows clients on their websites in our yachting so- magazines. In the following using our solutions to post automati- lutions and then syndication takes months, every site part of The Yacht- cally listings updates on their social place. It insures that their domain ing Network will be integrated in the media accounts without extra work. name and web site is the place where Adobe Indesign workflow in order to all listings are managed, indexed first generate monthly magazines adding by search engines and where all in- again some exposure and visibility to bound traffic goes back to when syn-20
    • Tdicated to other sites. he Docks & Slips Solution for geting the yachting and luxury mar- joomla was designed to answer kets.O Y ver time, this strategy will the needs of real estate agen- acht Listings are as well dis- bring continuous lead gen- cies specializing in the sale and rental tributed in RSS feed format to eration at a fraction of the of yacht slips. It provides extensive different subscribers and feed-cost spent on multiple third party features not found in the competition. burner. XML feeds are syndicated tolisting sites where listings are lost in The Docks & Slips solution includes generic third party web sites like Olx,the crowd. Vast, Oodle. It helps in increas- The Yachting Network has local web- ing backlinks to the client’sT he Yacht Brokerage So- website. lutions for joomla was sites in all european countries. The A designed to answer print version of our magazine brings dditional XML feedsthe needs of yacht brokerage additional readers and visibility to our following the openma-or dealership companies. It rine standard (www. clients. Complete integration in socialprovides extensive features openmarine.org) generate filesnot found in the competition. networks maximizes the exposure of compatible with The YachtThe Yacht Brokerage solution yacht listings. Soon to be released, Market, Boatshop24, Boat 24,includes lead request man- mobile apps will close the circle of a Jameslist... completing a veryagement to store all yacht powerful array of syndicationrequests. 360 inbound marketing strategy. tools.T he Yacht charter reservation So- lead request management to store all lutions for joomla was designed yacht slips requests. LONGITUDE64 • ISSUE JANUARY 2012 to answer the needs of yacht Pcharter companies. It provides exten- owerful and integrated APIs:sive features not found in the compe- Powerful & Integrated Syndica-tition. The Yacht Charter Reservation tion Services: Our Solution offerssolution includes reservation requests a very powerful synchronization tooland quotes management as well as in order to increase instantly the vis-online availability calendars. ibility of the listings in the Longitude 64 Yachting Network composed of over 15 web sites (and growing) tar- 21
    • LONGITUDE 64 OLIVIER BAELDE by Editor “What to include in your social media marketing strategy” A well planned and executed social media marketing (SMM) strategy takes you where your users and buyers are. It lets you share the voice of your or- ganization, get real time feedback for your products, create an instant buzz for your new product offerings, build customer loyalty, and reach an informed target audience. The great thing about a well carried out SMM strategy is that it requires very little financial investment from your side. 0 What to include in your social media marketing strategy An effective SMM strategy will le- book, the social networking website for networking within the industry or verage all quality online social hubs has around 500 million active users, of with vendors. where users and customers meet which around 50% log in every day for and converse. A good SMM portfolio commenting or browsing. A Facebook Blogs, Microblogging includes a presence on diverse and fan page thus makes a lot of sense to multimedia social sites. Let’s take a reach an active online audience. On engadget_logoBlogs give you a wide look at the key elements of a good the other hand, Twitter has real time platform to talk about key issues. SMM strategy. updates and news-worthy tweets Blogs are also a great way of bring- that even search engines show in ing traffic to your main website. ForLONGITUDE64A • ISSUE JANUARY 2012 Social Networking Sites their search results. The tweets about an effective blog, you need to post your products are quickly read and re- fresh and relevant content frequently, Social Networking SitesThere are vari- sponded to by other users. A Twitter monitor and respond to comments, ous social networking sites where you account to respond to and create a create internal links, and build a com- can create profiles to connect with buzz about your product is therefore munity of loyal readers. Microblog- your target audience directly. Create essential. Linkedin is accessed by a va- ging through sites like Twitter also a Facebook fan page. Create tweets riety of professionals and businesses lets you send short, crisp updates. and retweets on Twitter. Create your looking to connect and research for Some famous company blogs are organization’s profile on Linkedin. Ac- work and business. Hence, a Linkedin www.engadget.com, googleblog. cording to statistics released by Face- account for your organization is great blogspot.com, blog.facebook.com &24
    • en.community.dell.com/dell-blogs/ Duo processor. and would use in their business. Ifdefault.aspx. If you want blogs related your organization has conductedto SEO, you can check out searchen- Photosharing, Slide Sharing any good-to-know research, you cangineland.com, www.seomoz.org/blog share the findings online. You can alsoor www.searchenginejournal.com. Photo Sharing Sites Like FlickrSharing share your presentations, slides, and relevant and interesting images with reports through websites like Slide- Online Videos your user base also helps in creat- share and Scribd.Online VideosWebsites like A well planned and executed social PodcastingYoutube have created awhole new arena for multi- media marketing (SMM) strategy itunes_podcast_iconAs permedia interaction. Sharing takes you where your users and buy- Podcast.com, “Podcasting isand viewing videos is now, ers are. It lets you share the voice the method of broadcastingnot just an activity enjoyed audio files over the internet of your organization, get real timeby individuals for their own which can be downloaded andpleasure, but also a great feedback for your products, create listened to via your computerway for an organization to an instant buzz for your new product and/or portable music player.share information about its offerings, build customer loyalty, and The reason why podcasting isproducts. Organizations have linked directly with the namefound sharing interesting and reach an informed target audience. iPod is due to strictly to the fa-related videos on Youtube to miliarity of origin of the wordbe a great way of ensuring continual, ing pleasant, long-term associations. wherein people first began down-sustained interest of the target audi- The images can be about widely an- loading music audio files to listen to LONGITUDE64 • ISSUE JANUARY 2012ence. You can upload interviews of ticipated events like a product launch, them on their iPods.“. Podcasting canyour top management, share presen- celebrity associations, or the organi- help you reach more users to promotetations, or even share videos of social zation’s internal events. Websites like your products and services. Many us-or business events in your organiza- Flickr have an active user base and ers find podcasts a great way of stay-tion. When Intel uploaded fun and can be leveraged for this purpose. ing in touch with new developmentsdigitally enhanced videos of its Con- while on the move. Websites like Blipsumer Electronics Show exhibit, it not Slide sharing, on the other hand, di- let you conveniently share your pod-only created a buzz but also ensured rectly appeals to the user’s needs by casts. Other famous podcast sites areusers got to know about its new Core sharing information that they need podcast.com & Apple’s Itunes Podcast. 25
    • LONGITUDE 64 0 Points to consider before formulating a social media marketing strategy The sites mentioned above are very useful and can change the path of your organization towards tremen- dous success. However, if done with- out proper planning these same sites and strategies can backfire as well. The most important thing for you to do before you begin charting out an SMM strategy, is that you first need to fully understand the status quo of l Find out if you have an active l Check where your target your organization’s online presence. presence in target markets. audience generally interact more. Here are a few things to consider l Rate yourself vis-à-vis your l Check what keywords they are before you formulate a social media competitors in the online using. marketing strategy: environment. Find out what your l Find out what they need, and competitors are doing better than where their interests lie. Analyze your online presence: you, and also what you are doing better. Identify and analyze what you l Use metrics to find out more l Check your status on social want from your SMM strategy:LONGITUDE64A • ISSUE JANUARY 2012 about your online presence. You networking sites. Do you have a need to ask questions like: What presence already that needs to l Check the enthusiasm and is the total count of visitors on my be optimized? Or, do you need to commitment of your top site? Where do they come from? start from scratch? management and marketing How many of them are directed department for having a by search engines? Analyze your position dedicated SMM strategy. In l Find out how often your website case the commitment seems gets linked by other sites. Define and analyze your target au- inadequate, discuss and educate l Check how often you post fresh dience: till you get a dedicated and content. informed agreement.26
    • l Assign responsibility to the following measures will help you en- by other sites. correct department, whether it is sure responsiveness and professional PR, marketing, communications, interaction:Monitor your progress Blog posts must be frequent enough or other. Create a team to sustain interest. with well defined goals The Yachting Network has local web- regarding your SMM In case of critical comments, sites in all european countries. The strategy. This may mean it’s better to respond to them creating micro-goals like print version of our magazine brings immediately and fairly. Nega- number of blog posts per additional readers and visibility to our tive comments need not al- week, time duration set clients. Complete integration in social ways be deleted or removed. for responding etc.l Study the existing sites networks maximizes the exposure of If you suspect trolls or deliber- and find out where yacht listings. Soon to be released, ate misinformation, one way of you need to focus your mobile apps will close the circle of a ensuring more transparency attention the most. is by creating a Login require- 360 inbound marketing strategy.l Create measurable ment for posting comments target goals of what you on your blog. want to achieve from your SMM closely LONGITUDE64 • ISSUE JANUARY 2012 strategy. Start your journey now! A query, tweet, or a comment re-0 Monitoring your social quiring clarification on the Facebook Remember, the beginning may bemedia strategy page, blog, or other portals must be slow. It takes time to engage your au- replied to within 24 hours. dience and build loyalty. Keep yourFor your SMM strategy to pay you interactions transparent, fair, andlong-term dividends, you need to Blog posts, tweets must be of high timely. With a continual engagementmake sure you have practices and quality and value and/or knowledge in diverse social media tolls, you willchecks in place that ensure efficient enhancing. The content in your posts be soon rewarded with a vibrant, on-execution and a quick response. The should be good enough to get linked line community for your organization. 27
    • SUN ODYSSEY 42 DS -2008 1 8 7 0 0 0 E U R O S - TA X PA I D Nautic Avenue - Yannick JAFFART France (+33) ((0)9) 54 22 80 56 www.nautic.avenue.com
    • SUN ODYSSEY 43 DS -2000 1 6 8 0 0 0 E U R O S - TA X PA I D Nautic Avenue - Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 www.nautic-avenue.com
    • SOCIAL NETWORKS Yachting & Social Common Mistakes companies Make With Strategy: Some of the most common mistakes companies make with so- cial media revolve around Networks Strategy making decisions that While it’s useful to get into the details and tactics of social aren’t consistent with hav- ing good business sense. media, a solid marketing strategy should work no matter the Because social media tools medium. The smartest companies will focus on strategy because are free, some companies in the world of Web 2.0, the tools are constantly changing. tend to take the wrong ap- proach: use all tools to see what sticks. Here are some of the most common mis- takes to avoid with social media strategy: 0 Not developing a social media strat- egy Because social media is the hottest trend in marketing, companies assume that all they have to do is set up a Twitter account and a Face- book fan page. This is the equivalent of pulling ran- dom magazines out of off the rack and purchasing full page color ad in each one, then throwing together a quick and dirty PowerPoint flyer to run. Just like any other communication me- dium, social media requires a well-thought out market- ing strategy plan.LONGITUDE64A • ISSUE JANUARY 2012 utmost importance. Furthermore, because they can sell anything. Social media may 0 Perfecting a social it takes time to build social media accounts, seem free, but the hidden time costs to media strategy every minute you waste by not being there build relationships Social media is not a Even though a social me- is followers you could be losing. quick way to make more sales; in fact, so- dia strategy is important, cial media actually adds cycle time to the don’t wait for the strategy 0 Gathering followers rather sales process. Just like any other process, a to set up your company’s than building a network company must consider how much of its accounts. Reserving your There are no shortcuts in social media, and resources to invest. company’s name on various the bottom line is companies have to build social media sites is of the relationships with their customers before30
    • Every social media user has a very clear idea of what tures pertaining to your business activity.“ social media means to them, and how they want to be approached by companies on social media. Most companies don’t realize that the way they approach 0 Facebook On Facebook for example, the new graph API allows to post update statuses about listings, upload images in albums , post social media sends its own message to consumers.” events in calendar.. As well, you can use the 0 Putting all eggs in one basket facebook user authentication to login into It’s exciting to see extraordinary results on your site and read or contribute to your one form of social media, and tempting to content. The advantage is that you can at invest all your resources into what’s work- the same time know more about this per- ing. Try to resist. With the speed at which son and propose a subscription to your technology changes, social media is start- newsletter. When he connects to your site ing to look similar to the fashion cycle: one with his facebook’s user id , you will be able day you’re in, the next day you’re out. Tools then to send messages directly through fall in and out of fashion all the time the facebook graph API. It will allow you to – remember Friendster, and more recently, keep this user informed about your com- MySpace? Companies that build a large eq- pany activities automatically through your uity on one tool will find themselves with website. It provides an extra level of pos- nothing if the tool loses popularity. sibilities since you no longer need a user LONGITUDE64 • ISSUE JANUARY 2012 to subscribe to your newsletter. While you While having a social network presence manage your own facebook groups , you through Facebook, Twitter and other social can post automatically news to the groups networks proves mandatory nowadays, a and invite all new friends automatically to new concept tested by our yachting solu- join the groups through the APIs. tions is to benefit from Facebook groups and social activity by bringing back “friends 0 Friends and Followers and followers“ to the company’s website in By inviting your “friends and followers” to order to propose targeted services and fea- visit and connect to your site using their 31
    • SOCIAL NETWORKS facebook user id , you give them the possibility to share information and recom- mend other users to con- nect with you. On the new site www. yachting.vg, we are cur- rently experimenting with several new functionalities of the Graph API. Integrating your site more tighly with external social networks will allow you to communicate faster new information to be given to followers and groups. You will be able to provide a constant flow of informa- tion and news through automated tasks. When us- ers visit your website, your can control the information on a regular basis for example a new yacht tional tone and respond to other partici- given to them as well as listing or price reduction offer, you keep the pants in the conversation. Automated ac- getting their feedback on flow going. counts or accounts that are updated with a specific polls or through a stream of links do not produce results. comment system. 0 Common Mistakes Companies You can inform your Make With Messaging 0 Controlling the message groups, friends and follow- Every social media user has a very clear Social media is not about controlling a mes- ers that the newsletters idea of what social media means to them, sage. In fact, the very nature of social media generated every month is and how they want to be approached by is such that no one person or organization available on your website. companies on social media. Most com- can control the message. Because social The important point in panies don’t realize that the way they ap- media is a medium to share information this social network integra- proach social media sends its own message through a network, companies must re- tion with your website is to consumers. Here are some of the most alize that once they put the message out to keep the channels open common mistakes companies make with there, they have no control anymore. Users and regularly communicateLONGITUDE64A • ISSUE JANUARY 2012 messaging: can choose to edit the message, inject their to provide new information own opinions into the message, share the and news. 0 Creating impersonal accounts message, or ignore the message. Further- Readers will be more Users don’t follow companies; they follow more, companies can’t even control where likely to visit your site on engaging people who work at companies. the message starts: a user can also create a regular basis if they get Unless the tool is meant specifically for a message about a company without hav- weekly news from your site. companies to use (i.e.: Facebook fan pages), ing any affiliation to them. Because of the This could be fastidious if every account should be an actual person nature of social media, companies that try you had to do it manually , who has a name and a title that clearly sig- to control the message will have difficulty but by creating automated nifies him or her as a face of the company. reaping any of the benefits of the medium. tasks to post automatically This person should write with a conversa-32
    • There are so many ways to use social media to communicate draw the line with abusing permission? Un-“ with the customer, and as social media goes mainstream fortunately, this question is similar to asking companies are finding new ways every day. All of these purposes for communication fall into three main where comedians draw the line with poten- tially offensive jokes. The truth is that different users have different levels of tolerance. Just like functions: public relations and marketing, sales, and a comedian might experiment with messaging customer services.” based on the feedback he or she is receiving0 Not controlling the message from the audience, your company must experi-While companies should be careful about trying to exer- ment with the right level of communication, erring on thecise too much control over the message, there is also the side of unobtrusive.opposite end of the spectrum to avoid. Companies oftencite “control over message” as a reason not to participate in 0 Strategy definitionsocial media, but the truth is that companies have lost con- The framework for developing a social media strategytrol of the message whether they participate or not. This is consists of three potential functions: public relations andbecause, as mentioned earlier, users can create a message marketing, sales, and customer services. Social media canand drive the conversation surrounding that message. be used to further goals within just one of these three So how can companies exercise some control over a functions, two these functions, or a company could usemessage and still reap the benefits of social media (rapid social media to satisfy the needs of all three of these func-diffusion of information through people sharing messages tions. These three functions feed each other in a cycle, andwith their networks)? The answer is that companies need to companies can create a fairly comprehensive social media LONGITUDE64 • ISSUE JANUARY 2012participate in the conversation. Responding to complaints strategy by taking each into consideration.and stressing the benefits and what the company doeswell; these are all ways for companies to control the end- 0 Find your audienceconsumer’s perception of its services. Very few social media tools will work for every company; however, if your company is just starting out with social0 Abusing permission media, you can find plenty of people by sticking to the big-Abusing permission is a fast way for companies to lose gest social media sites. Generally, the strategy for finding ancredibility, damage relationships, and generally make a audience is looking for groups of people with similar inter-bad name for themselves in social media. So where do you ests to keywords that make sense for your company. 33
    • MANGUSTA 86 FLY - 1998 1 4 0 0 0 0 0 E U R O S - TA X PA I D Yacht Showroom - Nicolas Valin France (+33) (6) 16110577 www.yachtshowroom.comIndulgence of Poole is most probably the best opportunity on the market for a 4-cabin flybridge yacht of 86-feet. Built in 1998, shehas been always perfectly maintained by her 2 owners, and in the past 2 years virtually every part of the yacht has either been fullyserviced or replaced. Since 2008, her current owner has invested a lot of time,effort and money in the yacht, hiring a full-time crew of3 to take care of her and making sure that the yacht is maintained to the highest standards. Indulgence of Poole is also a successfulcharter yacht, MCA SVC compliant. In 2011 she has had an exceptional season with over 10 weeks charter already reserved
    • AZIMUT 55E - 2008 7 9 0 0 0 0 E U R O S - TA X N O T PA I D Yacht Showroom - Nicolas Valin France (+33) (6) 16110577 www.yachtshowroom.comAzimut 55 year 2008 in immaculate condition. 3 cabins / 3 bathrooms version. Extremely well looked after boat, constantly upgraded,professionally maintained, fully serviced and ready to go.
    • SHOWS 21 06 21 06LONGITUDE64A • ISSUE JANUARY 2012 21 Dusseldorf 06 London January 21 - 29, 2012 January 6 - 1536
    • SHOWS Boat Shows January 2012 London Boat Show The annual London Boat Show is one of the largest and most exciting boat shows in the world.It takes place at the distinc- tive ExCel Centre, located right by the Royal Docks, very close to the Thames. There is a historic background, as the location was once part of the London Docklands. Powerboats and Ribs: In every shape and guise from a something the size of a small shed - all the way up to something that’s as big as a house! There are boats of every size and shape to suit you. Visitors to the Show will be impressed by the choice of boats – from river cruisers to super yachts, ski boats to inflatable tenders you will find a boat to suit your needs and budget. January 6 - 15, 2012Boot Düsseldorf Boot Düsseldorf is picking up speed. To the tune of 1,600 exhibitors from over 50 countries will be presenting their innovations for the coming season in 17 Düsseldorf exhibition halls from 21 to 29 January 2012 – from fishing rods right through to luxurious large yachts. Stand space is in great demand and the number of exhibitors is likely to exceed last year’s figures. Assessing the situation Goetz-Ulf Jungmichel, Director of boot Düsseldorf, said: “The inter- national yachting and watersports industry places great trust in boot as the central, European marketplace for the industry – not least due to the differ- ing pace of growth on European markets. In Germany and Northern Europethe economic recovery after the years of crisis is most noticeable. International exhibitors want to capitalise on this.”International and unrivalled for boats and yachts Messe Düsseldorf expects some 650 foreign participations at boot2012. This means more than one in three exhibitors will come from abroad. The biggest exhibiting nation will be theNetherlands with 150 shipyards, fitters and service providers, followed by Italy (60), France (50), Austria (35) and the LONGITUDE64 • ISSUE JANUARY 2012United Kingdom with 30 participations. Boats and yachts will also be in the limelight at boot Düsseldorf in 2012. Anunrivalled international array of boats with 1,700 types of all sizes spreads over eleven exhibition halls.January 21 to 29 January 2012 37
    • SUNSEEKER 64 - 2002 5 4 5 0 0 0 £ - TA X N OT PA I D International Yacht Brokerage - John Watts United Kingdom (+44) (0) 1202 440 440 www.iybltd.comThe Manhattan 64 is a perfect example of a boat that packs innovation, luxury and performance into an exceptionally graceful frame.The hull form has been designed to take a more traditional shaft option but now includes the option of IPS drives - the latter pro-duces fantastic results in performance, handling and economy. Interior options offer upper deck or lower deck galley, three or fourstaterooms with a midships full-beam master and very large hull-side windows. Saloon and entertainment space has been increasedand enlarged and panoramic superstructure windows ensure a feeling of openness.
    • SUNSEEKER 82 - 2004 1 5 5 0 0 0 0 £ - TA X N OT PA I D International Yacht Brokerage - John Watts United Kingdom (+44) (0) 1202 440 440 www.iybltd.comWe are delighted to present this beautiful example of a Sunseeker Yacht 82 M/Y Tickey Boo. Skipper maintained from new, full Medspec, watermaker - Engines serviced / Antifouled June, invoices available for inspection. Presented with the Jr Master suite layoutand large VIP double with a further double guest cabin and 1 twin berth + Crew. White hull, cherry gloss interior and MCA coded forcharter (chartered very lightly) with only 800 hrs approx. The absolute best example on the market and priced to sell. Bring offers!
    • SOCIAL MEDIA Social Media Establishing an efficient Marketing and “ SOCIAL MEDIA marketing strategy becomes now a reality for yacht Yachting brokerage and yacht charter companies. When establishing the company marketing strategy, The most costly decision a market- it does not appear anymore as a cost several key indicators ing or sales manager will take when effective solution in a long term strat- implementing a marketing strategy egyh. All third party listings sites rely must be closely watched. will be to rely entirely on third party on traffic to their sites in order to be As well, deciding theLONGITUDE64A • ISSUE JANUARY 2012 websites to acquire new contacts and able to charge yacht brokerage and direction of the data promote the yacht listings. This deci- yacht charter firms. Thus, they will sion is mostly taken due to the ap- most of the time prevent this traffic flow between the parent easy setup and maintenance to leave their site unless it goes to a company and third party third party listing sites seem to pro- paid advertisement. The data flow of sites can become costly vide. However, when analyzing care- the listings between the company’s in terms of advertising fully the features provided, as well website and the outside world must as the possibility to create inbound be carefully evaluated. The success in budget without bringing traffic to the company’s website or establishing a long term approach is long term traffic. ” expand the reach to social networks, to consider, as the central point, the40
    • company’s website. ie the single point of entry for all list- reach potentials clients through all available social medias.ings should be your website. Then, syndication to third In a long term strategy, all inbound traffic must go back toparty listings websites specializing in the yachting and your site. This way, if you decide to stop listing on a particu-to social network will take place. This data flow will allow lar third party listings website, most of the traffic will stillyou to generate inbound traffic back to your site and not flow to your site through the other channels. On the otherto other sites. You will have the control over the data pro- hand, if you stricly list on third party sites, the day you stopvided to the external sites. Contacts and leads coming to paying them, you “disappear“ from the internet world...your site once will most likely come back to your site ona regular basis. A powerful outbound strategy for the list- 0 Social media is onlineings is to target all available social network and document Social media is something that takes place online. It is aor images sharing sites. Through APIs, you can automate type of communication that takes place outside of in-per-the posting of listings information and brochure to a large son meetings, phone calls, or foot traffic. That means socialarray of sites which are not used by third party listings media is location-independent, which makes it a valuablewebsites to avoid loosing traffic.Nowadays, you can maxi- part of any company’s business strategy.mize your exposure on social networks relatively easily byselecting a yachting solution already integrating the APIs 0 Social media is user-generatedto post automatically. Content used to be something that very few people cre- ated. Reporters, TV anchors, movie directors, authors, radio0 Social networks integration DJs, and magazine editors created content, and everyone else consumed it. Now, everyone is a publisher, and theFurthermore, third party listings websites will not have any people who use the content are also the ones who createincentives to integrate your listings with social networks it.or other sites in order to keep the traffic on their site. Youmust put in place a well tought-out strategy which will syn- 0 Social media is highly accessible and scal-dicate listings to generic listings sites. (Olx, Oddle, Vast...), ablethird party listings sites specializing in yachting through Social media is highly accessible and scalable to the public,the openmarine.org initiative for example: It allows you to which means that social media has lots of users and offersgenerate a standard xml feed and post it to several sites plenty of opportunity for companies. Because social mediathrough a subscription. Then, post the listings to your face- is easy to access, the tools for social media are easy andbook and twitter account. intuitive enough for the common person to use. Even if you don’t use social media now, there’s no reason not to0 XML feeds jump in!We went further in the integration of our yachting solu-tions with a large array of APIs. Clients using our yachtingsolutions have their listings posted automatically to Flickr, LONGITUDE64 • ISSUE JANUARY 2012Picasa, Wordpress, Blogger, Olx, Oddle, Vast, Openmarine.Then, PDF brochures generated are posted to Issuu, Scribd,Slideshare, Docstoc expanding the reach and search en-gines indexing. And a new service launched this month isthrough the magazines listing all the yachts from our cli-ents and generated in 3 versions: print on demand version,electronic version and ipad version. The goal in creatingyour marketing strategy is not to get linked to a single thirdparty listings website where they will dictate their market-ing strategy to you and make it very difficult for you to 41
    • Index LONGITUDE64 EDITOR’S LETTER SAILBOATS BROKERAGE cONTENTS VAN DE STADT ETAp 28, 1980, 12.900 € . . . . . . . . . . . . . . . . . . . . . . 334 EpS, 1998, £1,495 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 289 VAN DE STADT AciEr, 1981, 65.500 € . . . . . . . . . . . . . . . . . . . . . . . . . 335 GULET, 2006, 800.000 € . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 290 WAUQUiEZ cENTUriON 40, 1987, 88.000 € . . . . . . . . . . . . . . . . . 336 AFEp MAriNE MANATEA 350 Di, 2004, 151.900 € . . . . . . . . . . . 291 WAUQUiEZ ELiZABETHAN 29, 1969, 12.000 € . . . . . . . . . . . . . . . 337 ALOA ALOA 27, 1979, 10.000 € . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 292 WriGHTON YAcHTS BiLOUp 89, 2002, 39.000 € . . . . . . . . . . . . . 338 ALOA ALOA 43 prOTOTYpE, 1984, 63.000 €. . . . . . . . . . . . . . . . . 293 AMiETTE SLOOp NOrVEGiEN, 1955, 9.990 € . . . . . . . . . . . . . . . . 294 BAVAriA 32, 2004, 61.000 € . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 295 BENETEAU FirST 285, 1990, 32.000 € . . . . . . . . . . . . . . . . . . . . . . . 296 BENETEAU FirST 345 cENTENNiAL , 39.500 € . . . . . . . . . . . . . . . 297 BENETEAU OcEANiS 350, 1990, 47.000 € . . . . . . . . . . . . . . . . . . . 298 BENETEAU OcEANiS 351, 1994, 69.000 € . . . . . . . . . . . . . . . . . . . 299 BENETEAU OcEANiS 361, 1999, 69.000 € . . . . . . . . . . . . . . . . . . . 300 BENETEAU OcEANiS 411 cLippEr, 1998, 89.900 € . . . . . . . . . . . 301 BENETEAU OcEANiS 440, 1993, 92.000 € . . . . . . . . . . . . . . . . . . . 302 cATALiNA cATALiNA 42 LUXE, 1993, 126.000 € . . . . . . . . . . . . . 303 cNSO SHELLFiSH, 1965, 9.500 € . . . . . . . . . . . . . . . . . . . . . . . . . . . . 304 cUSTOM cHALLENGEr HOriZON, 1986, 9.900 € . . . . . . . . . . . . 305 cUSTOM cOQUiLLiEr rADE DE BrEST, 180.000 € . . . . . . . . . . . 306 cUSTOM JAcQUES FAUrOUX , 1988, 100.000 € . . . . . . . . . . . . . 307 cUSTOM prOTOTYpE, 1979, 755.800 € . . . . . . . . . . . . . . . . . . . . . 308 cUSTOM VATON 57, 1994, 399.000 € . . . . . . . . . . . . . . . . . . . . . . . 309 DEHLEr DEHLEr 36 SQ, 2008, 159.000 € . . . . . . . . . . . . . . . . . . . . 310 DEHLEr DEHLEr 44 SQ, 2008, 350.000 € . . . . . . . . . . . . . . . . . . . . 311 DOMiNiQUE prESLE HALF- TONNEr, 11.500 € . . . . . . . . . . . . . . 312 DUFOUr DUFOUr 27, 1974, 10.000 € . . . . . . . . . . . . . . . . . . . . . . . . . 313 DUFOUr DUFOUr 31, 1978, 23.500 €. . . . . . . . . . . . . . . . . . . . . . . 314 DUFOUr DUFOUr 36, 1987, 41.900 €. . . . . . . . . . . . . . . . . . . . . . . 315 DUFOUr DUFOUr 36, 2003, 59.000 €. . . . . . . . . . . . . . . . . . . . . . . 316 DUFOUr DUFOUr ArpEGE, 1968, 29.900 € . . . . . . . . . . . . . . . . . 317 DUFOUr DUFOUr SAFAri, 1971, 10.500 € . . . . . . . . . . . . . . . . . . 318 GiBErT MAriNE GiB SEA 31 DL, 1981, 26.000 € . . . . . . . . . . . . . . 319 GiBErT MAriNE GiB SEA 442 MASTEr, 89.000 € . . . . . . . . . . . . . 320 HANSE HANSE 342, 2007, 83.500 € . . . . . . . . . . . . . . . . . . . . . . . . . 321 HANSE HANSE 400 E, 2006, 159.000 € . . . . . . . . . . . . . . . . . . . . . . . . 322 HANSE HANSE461, 2005, 211.900 € . . . . . . . . . . . . . . . . . . . . . . . . 323LONGITUDE64A • ISSUE JANUARY 2012 HUNTEr MAriNE 356, 2002, 78.000 € . . . . . . . . . . . . . . . . . . . . . . . 324 HUNTEr MAriNE HUNTEr 31, 2006, 64.900 € . . . . . . . . . . . . . . . 325 JEANNEAU ArcADiA, 1985, 28.500 € . . . . . . . . . . . . . . . . . . . . . . . 326 JEANNEAU FANTASiA, 1991, 17.500 € . . . . . . . . . . . . . . . . . . . . . . . 327 JEANNEAU rUSH, 1980, 19.800 € . . . . . . . . . . . . . . . . . . . . . . . . . . . 328 JEANNEAU SUN LEGENDE 41, 1987, 55.900 € . . . . . . . . . . . . . . . 329 JEANNEAU SUN ODYSSEY 36, 1993, 60.000 € . . . . . . . . . . . . . . . 330 JEANNEAU SUN ODYSSEY 43 DS, 2000, 168.000 €. . . . . . . . . . . 331 JEANNEAU SUN ODYSSEY 44DL, 1992, 105.000 € . . . . . . . . . . . 332 KELT KELT 7.60, 1980, 14.500 € . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33342
    • BROKERAGE EPS, 1998, £1,495 poole, DOR, United KingdomEPS, 1998, poole, Dorset United Kingdom, £1,495 Laser eps 1998 a skiff-like single-handed sailing dinghy.Sharp bow, flat stern, a true planing hull form. A high aspect-ratio rudder and centreboard provide highlift and low drag. A fully battened 9.4 m2 and 8.4 m2 mylar sails with large roach gives the power. - Specs:LOA:4 metres Beam:1 metres - N/A - OtherWeb id: 507 - Price: £1,495 Tax Paid LONGITUDE64 • ISSUE JANUARY 2012 Carine Yachts Robert Bettel United Kingdom (+44) ((0)78) 86 526 775 Visit www.longitude64.ch for full details - Web id: 507 43
    • BROKERAGE G U L E T , 2 0 0 6 , 8 0 0 . 0 0 0  € Poole, DOR, United Kingdom GULET, 2006, Roma, Italy, 800.000  € Ciacco 24 Metre Santa Lucia (2006 model)with twin MAN D28866 LXE40. The warmth of wood, the quality of the finishing, the comfort of travel, the excitement of the sea: this is the gulet Santa Lucia. Built in 2006, along 24 meters of superior quality, offers a perfect combina- tion of tradition, elegance and cutting-edge manufacturing and security guaranteed by the most modern technologies. Both the hull and the interior, treated in detail by skilful craftsmen, are made entirely of mahogany. On board you will find comfort, services, water games and a series of unique equipment that will make your experience on gulet, a trip intensely lived moment by moment.This luxury yacht is ideal for charter and has been meticulously maintained from new. With a fully comprehensive specification andLONGITUDE64A • ISSUE JANUARY 2012 many luxurious extras, this vessel is very impressive throughout... - Specs: LOA:23 metres Beam:6 metres Draft:2 metres - MAN 340hp - Diesel Web id: 227 - Price: 800.000 € Tax Paid Carine Yachts Andrew Noble United Kingdom (+44) (01202) 901-721 Visit www.longitude64.ch for full details - Web id: 227 44
    • BROKERAGE AFEP MARINE MANATEA 350 DI, 2004, 151.900 € Fréjus, PR, FranceAFEP MARINE MANATEA 350 DI, 2004, Provence Côte dAzur France, 151.900 € Etat neuf livrable immédiate-ment T.E 0,60/2,10 construction très soigné. A VOIR - Specs: LOA:10 metres Beam:3 metres - VOLVO 900hp- DieselWeb id: 715 - Price: 151.900 € Tax Paid LONGITUDE64 • ISSUE JANUARY 2012 Nautic Avenue Nadine Regnier France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 715 45
    • BROKERAGE A L O A A L O A 2 7 , 1 9 7 9 , 1 0 . 0 0 0  € Fréjus, PR, France ALOA ALOA 27, 1979, Provence Côte dAzur France, 10.000 € Idéal petit budget. votre contact : Yannick JAF- FART 06 70 25 11 34 - Specs: LOA:7 metres Beam:2 metres Draft:1 metres - YANMAR 900hp - Diesel Web id: 596 - Price: 10.000 € Tax PaidLONGITUDE64A • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 59646
    • BROKERAGE A L O A A L O A 43 P R O T O T Y P E , 1 9 8 4 , 6 3 . 0 0 0  € Fréjus, PR, FranceALOA ALOA 43 PROTOTYPE, 1984, Provence Côte dAzur France, 63.000 € Ketch de bonne facture, pret à ac-cueillir tout amateur de croisière confortable. Votre interlocuteur : Yannick JAFFART 06 70 25 11 34 - Specs:LOA:11 metres Beam:4 metres Draft:2 metres - VETUS 900hp - DieselWeb id: 627 - Price: 63.000 € Tax Paid LONGITUDE64 • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 627 47
    • BROKERAGE A M I E T T E S L O O P N O R V E G I E N , 1955, 9.990 € Fréjus, PR, France AMIETTE SLOOP NORVEGIEN, 1955, Provence Côte dAzur France, 9.990 € Bateau de constuction solide , tout est dorigine , classique, pour connaisseur et amateur du bois . - Specs: LOA:6 metres Beam:2 metres - BERNARD 900hp - Diesel Web id: 592 - Price: 9.990 € Tax PaidLONGITUDE64A • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 59248
    • BROKERAGE B A V A R I A 3 2 , 2 0 0 4 , 6 1 . 0 0 0  € Frejus, PR, FranceBAVARIA 32, 2004, Frejus, Provence Côte dAzur France, 61.000 € Bavaria 32 de propriétaire méticuleux . Ver-sion quille plomb . Modèle 2004 livré décembre 2003 - Specs: LOA:9 metres Beam:3 metres Draft:1 metres- VOLVO 19hp - DieselWeb id: 639 - Price: 61.000 € Tax Paid LONGITUDE64 • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 639 49
    • BROKERAGE B E N E T E A U F I R S T 2 8 5 , 1 9 9 0 , 3 2 . 0 0 0  € Fréjus, PR, France BENETEAU FIRST 285, 1990, Provence Côte dAzur France, 32.000  € Valeur sûre de loccasion, ce bateau vous raviera pendant vos croisières. Grace à un entretien permanent, ce bateau est pret au départ. Votre interlocuteur : Yannick JAFFART 06 70 25 11 34 - Specs: LOA:8 metres Beam:2 metres Draft:1 metres - VOLVO 900hp - Diesel Web id: 604 - Price: 32.000 € Tax PaidLONGITUDE64A • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 60450
    • BROKERAGE B E N E T E A U F I R S T 345 C E N T E N N I A L , 39.500 € Fréjus, PR, FranceBENETEAU FIRST 345 CENTENNIAL , 1984, Provence Côte dAzur France, 39.500 € Bateau rapide,marin etconfortable le First 345 à tout pour plaire. - Specs: LOA:10 metres Beam:3 metres Draft:1 metres - VOLVO900hp - DieselWeb id: 619 - Price: 39.500 € Tax Paid LONGITUDE64 • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 619 51
    • BROKERAGE B E N E T E A U O C E A N I S 3 5 0 , 1 9 9 0 , 4 7 . 0 0 0  € Fréjus, PR, France BENETEAU OCEANIS 350, 1990, Provence Côte dAzur France, 47.000 € Bateau très polyvalent dont les quali- tés ne sont plus à prouver. Votre interlocuteur : Yannick JAFFART 06 70 25 11 34 - Specs: LOA:10 metres Beam:3 metres Draft:1 metres - VOLVO 900hp - Diesel Web id: 618 - Price: 47.000 € Tax PaidLONGITUDE64A • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 61852
    • BROKERAGE B E N E T E A U O C E A N I S 3 5 1 , 1 9 9 4 , 6 9 . 0 0 0  € Fréjus, PR, FranceBENETEAU OCEANIS 351, 1994, Provence Côte dAzur France, 69.000 € Version proprietaire , cabinet de toi-lette avec douche séparée , moteur 40CV,enrouleure de grand voile. premiere main excelent état. - Specs:LOA:10 metres Beam:3 metres Draft:1 metres - VOLVO 900hp - DieselWeb id: 615 - Price: 69.000 € Tax Paid LONGITUDE64 • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 615 53
    • BROKERAGE B E N E T E A U O C E A N I S 3 6 1 , 1 9 9 9 , 6 9 . 0 0 0  € Fréjus, PR, France BENETEAU OCEANIS 361, 1999, Provence Côte dAzur France, 69.000 € - Specs: LOA:10 metres Beam:3 me- tres Draft:1 metres - VOLVO 900hp - Diesel Web id: 620 - Price: 69.000 € Tax PaidLONGITUDE64A • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 62054
    • BROKERAGEB E N E T E A U O C E A N I S 411 C L I P P E R , 1998, 89.900   € Fréjus, PR, FranceBENETEAU OCEANIS 411 CLIPPER, 1998, Provence Côte dAzur France, 89.900 € Loceanis 411 à rencontréun succes mérité. Un grand classique de la construction française. - Specs: LOA:12 metres Beam:3 metresDraft:1 metres - YANMAR 900hp - DieselWeb id: 631 - Price: 89.900 € Tax Paid LONGITUDE64 • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 631 55
    • BROKERAGE B E N E T E A U O C E A N I S 4 4 0 , 1 9 9 3 , 9 2 . 0 0 0  € Fréjus, PR, France BENETEAU OCEANIS 440, 1993, Provence Côte dAzur France, 92.000 € Bateau de croisière confortable avec des amménagements spacieux, entretenu très méticuleusement. Avec ses 6 à 8 couchages sans se géner, vous profiterez dune vie à bord agréable. Amateurs de navigations plaisantes, venez le voir ! Votre contact : Yannick JAFFART (06 70 25 11 34) - Specs: LOA:13 metres Beam:4 metres Draft:1 metres - VOLVO 75hp - Diesel Web id: 635 - Price: 92.000 € Tax PaidLONGITUDE64A • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 63556
    • BROKERAGE C A T A L I N A C A T A L I N A 42 L U X E , 1993, 126.000 € Fréjus, PR, FranceCATALINA CATALINA 42 LUXE, 1993, Provence Côte dAzur France, 126.000  € Un bateu de luxe pour lagrande croisière. - Specs: LOA:12 metres Beam:4 metres - YANMAR 900hp - DieselWeb id: 632 - Price: 126.000 € Tax Paid LONGITUDE64 • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 632 57
    • BROKERAGE C N S O S H E L L F I S H , 1 9 6 5 , 9 . 5 0 0  € Fréjus, PR, France CNSO SHELLFISH, 1965, Provence Côte dAzur France, 9.500 € Bateau rénové en 2008 , moteur diesel volvo , largeur raisonnanble permettant de réduire le budget de place port. Vente dune place à saint laurent du var 18000 € - Specs: LOA:8 metres Beam:2 metres - VOLVO 900hp - Diesel Web id: 605 - Price: 9.500 € Tax PaidLONGITUDE64A • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 60558
    • BROKERAGE C U S T O M C H A L L E N G E R H O R I Z O N , 1986, 9.900  € Fréjus, PR, FranceCUSTOM CHALLENGER HORIZON, 1986, Provence Côte dAzur France, 9.900  € bateau vendu avec sa re-morque double esssieux Area. - Specs: LOA:7 metres Beam:2 metres - YAMAHA 900hp - DieselWeb id: 594 - Price: 9.900 € Tax Paid LONGITUDE64 • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 594 59
    • BROKERAGE C U S T O M C O Q U I L L I E R R A D E D E B R E S T , 180.000  € Fréjus, PR, France CUSTOM COQUILLIER RADE DE BREST, 1971, Provence Côte dAzur France, 180.000 € Bateau de tradition en bois de type Coquillier Rade de Brest en excellent état construit, entretenu et bichonné par son proprié- taire charpentier de marine à la retraite avec beaucoup des soins et damour. Avec ce bateau sans aucun travaux à prévoir, naviguez dans la grande tradition des bateaux anciens. - Specs: LOA:11 metres Beam:4 metres Draft:1 metres - RENAULT 900hp - Diesel Web id: 626 - Price: 180.000 € Tax PaidLONGITUDE64A • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 62660
    • BROKERAGE C U S T O M J A C Q U E S F A U R O U X , 1988, 100.000 € Fréjus, PR, FranceCUSTOM PLAN JACQUES FAUROUX , 1988, Provence Côte dAzur France, 100.000 € Bateau à déplacementléger avec une coque alu et un pont polyester. Cest un bateau idéal pour de la croisière rapide et confort-able. Votre interlocucteur : Yannick JAFFART 06 70 25 11 34 - Specs: LOA:13 metres Beam:4 metres Draft:2metres - VOLVO 75hp - DieselWeb id: 633 - Price: 100.000 € Tax Paid LONGITUDE64 • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 633 61
    • BROKERAGE C U S T O M P R O T O T Y P E , 1 9 7 9 , 7 5 5 . 8 0 0  € Fréjus, PR, France CUSTOM PROTOTYPE ALUMINIUM, 1979, Provence Côte dAzur France, 755.800 € Atypique, ex voilier de course au large transformé en bateau de charter. Aménagements soignés et nombreux. Amateur de grand voyages, ce bateau est pour vous ! - Specs: LOA:17 metres Beam:5 metres Draft:3 metres - PERKINS 55hp - Diesel Web id: 698 - Price: 755.800 € Tax PaidLONGITUDE64A • ISSUE JANUARY 2012 Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 69862
    • BROKERAGE C U S T O M V A T O N 5 7 , 1 9 9 4 , 3 9 9 . 0 0 0  € Fréjus, PR, FranceCUSTOM VATON 57, 1994, Provence Côte dAzur France, 399.000 € Superbe unité entièrement renové en2002, grosse révision moteur 2010 .Quille relevable 2.50-1.40 . Literie sur mesure Victoria . Prêt à partir -Specs: LOA:17 metres Beam:5 metres Draft:1 metres - YANMAR 55hp - DieselWeb id: 638 - Price: 399.000 € Tax Paid LONGITUDE64 • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 638 63
    • BROKERAGE D E H L E R D E H L E R 3 6 S Q , 2 0 0 8 , 1 5 9 . 0 0 0  € Fréjus, PR, France DEHLER DEHLER 36 SQ, 2008, Provence Côte dAzur France, 159.000 € - Specs: LOA:10 metres Beam:3 me- tres Draft:1 metres - VOLVO 900hp - Diesel Web id: 622 - Price: 159.000 € Tax PaidLONGITUDE64A • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 62264
    • BROKERAGE D E H L E R D E H L E R 4 4 S Q , 2 0 0 8 , 3 5 0 . 0 0 0  € Cannes, PR, FranceDEHLER DEHLER 44 SQ, 2008, Cannes, Provence Côte dAzur France, 350.000 € Superbe bateau de coursecroisière soigneusement préparé , suivi à lannée par skipper . Prêt pour programme régate et croisière.Peinture dorigine préparé par les peintre de la société wally. Produit unique - Specs: LOA:13 metres Beam:3metres - VOLVO 55hp - DieselWeb id: 691 - Price: 350.000 € Tax Paid LONGITUDE64 • ISSUE JANUARY 2012 Nautic Avenue Cedric DIBIANCA France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 691 65
    • BROKERAGE D O M I N I Q U E P R E S L E H A L F - T O N N E R , 11.500 € Fréjus, PR, France DOMINIQUE PRESLE HALF- TONNER, 1971, Provence Côte dAzur France, 11.500 € Bateau pour amateur du bois , construction solide - Specs: LOA:9 metres Beam:2 metres Draft:1 metres - VETUS 900hp - Diesel Web id: 611 - Price: 11.500 € Tax PaidLONGITUDE64A • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 61166
    • BROKERAGE D U F O U R D U F O U R 2 7 , 1 9 7 4 , 1 0 . 0 0 0  € Fréjus, PR, FranceDUFOUR Dufour 27, 1974, Provence Côte dAzur France, 10.000  € - Specs: LOA:8 metres Beam:2 metresDraft:1 metres - VOLVO 900hp - DieselWeb id: 602 - Price: 10.000 € Tax Paid LONGITUDE64 • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 602 67
    • BROKERAGE D U F O U R D U F O U R 3 1 , 1 9 7 8 , 2 3 . 5 0 0  € Fréjus, PR, France DUFOUR DUFOUR 31, 1978, Provence Côte dAzur France, 23.500 € Bateau bien équipé et bien entretenu avec son guindeau électrique, son pilote automatique ses petits sièges de balcon arrière. Possibilité de place de port à la location. - Specs: LOA:9 metres Beam:3 metres Draft:1 metres - VOLVO 900hp - Diesel Web id: 612 - Price: 23.500 € Tax PaidLONGITUDE64A • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 61268
    • BROKERAGE D U F O U R D U F O U R 3 6 , 1 9 8 7 , 4 1 . 9 0 0  € Fréjus, PR, FranceDUFOUR DUFOUR 36, 1987, Provence Côte dAzur France, 41.900 € Construction robuste pour la croisièreou le voyage, remotorisé - Specs: LOA:10 metres Beam:3 metres Draft:1 metres - LOMBARDINI 900hp - Die-selWeb id: 616 - Price: 41.900 € Tax Paid LONGITUDE64 • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 616 69
    • BROKERAGE D U F O U R D U F O U R 3 6 , 2 0 0 3 , 5 9 . 0 0 0  € Fréjus, PR, France DUFOUR DUFOUR 36, 2003, Provence Côte dAzur France, 59.000 € - Specs: LOA:10 metres Beam:3 metres Draft:1 metres - VOLVO 900hp - Diesel Web id: 659 - Price: 59.000 € Tax PaidLONGITUDE64A • ISSUE JANUARY 2012 Nautic Avenue Patrick Baert France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 65970
    • BROKERAGE D U F O U R D U F O U R A R P E G E , 1968, 29.900 € Fréjus, PR, FranceDUFOUR DUFOUR ARPEGE, 1968, Provence Côte dAzur France, 29.900 € Bateau de charme entièrementrefait en 2009 (voiles, gréement, électronique,..). Bonne opportunité a voir . Votre interlocuteur : YannickJAFFART 06 70 25 11 34 - Specs: LOA:9 metres Beam:3 metres Draft:1 metres - VETUS 900hp - DieselWeb id: 609 - Price: 29.900 € Tax Paid LONGITUDE64 • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 609 71
    • BROKERAGE D U F O U R D U F O U R S A F A R I , 1971, 10.500 € Fréjus, PR, France DUFOUR DUFOUR SAFARI, 1971, Provence Côte dAzur France, 10.500 € Ideal comme premier bateau . - Specs: LOA:8 metres Beam:2 metres Draft:1 metres - YANMAR 900hp - Diesel Web id: 600 - Price: 10.500 € Tax PaidLONGITUDE64A • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 60072
    • BROKERAGE G I B E R T M A R I N E G I B S E A 3 1 D L , 1 9 8 1 , 2 6 . 0 0 0  € Fréjus, PR, FranceGIBERT MARINE GIB SEA 31 DL, 1981, Provence Côte dAzur France, 26.000 € - Specs: LOA:9 metres Beam:3metres Draft:2 metres - YANMAR 900hp - DieselWeb id: 613 - Price: 26.000 € Tax Paid LONGITUDE64 • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 613 73
    • BROKERAGE G I B E R T M A R I N E G I B S E A 442 M A S T E R , 89.000 € Fréjus, PR, France GIBERT MARINE GIB SEA 442 MASTER, 1988, Provence Côte dAzur France, 89.000 € Belle cabine avant pro- priétaire, rangements importants grâce à sa soute avant et ses nombreux coffres et équipets ainsi que ses volumes deau et de carburant exceptionnel en font un excellent croiseur confortable. Bateau de proprié- taire première main. - Specs: LOA:13 metres Beam:4 metres Draft:1 metres - PERKINS 75hp - Diesel Web id: 634 - Price: 89.000 € Tax PaidLONGITUDE64A • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 634 74
    • BROKERAGE H A N S E H A N S E 3 4 2 , 2 0 0 7 , 8 3 . 5 0 0  € Fréjus, PR, FranceHANSE HANSE 342, 2007, Provence Côte dAzur France, 83.500 € BATEAU RECENT, FONCTIONNEL, EQUIPEHAUTURIER ET PRET AU DEPART IMMEDIAT. BATEAU VENDU AVEC OU SANS PLACE DE PORT - Specs: LOA:10metres Beam:3 metres Draft:1 metres - YANMAR 900hp - DieselWeb id: 617 - Price: 83.500 € Tax Paid LONGITUDE64 • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 617 75
    • BROKERAGE H A N S E H A N S E 4 0 0 E , 2 0 0 6 , 1 5 9 . 0 0 0  € Fréjus, PR, France HANSE Hanse 400 E, 2006, Provence Côte dAzur France, 159.000 € Bateau immatriculé fin 2006 mis à leau et utilisé à partir du printemps 2007 . Nombreuses améliorations techniques( Guindeau plus puissant et ancre mieux dimentionnée, 3ème bande ris ,parc batterie supplémentaire...) Coque epoxy - Specs: LOA:11 metres Beam:4 metres Draft:1 metres - YANMAR 900hp - Diesel Web id: 628 - Price: 159.000 € Tax PaidLONGITUDE64A • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 628 76
    • BROKERAGE H A N S E H A N S E 4 6 1 , 2 0 0 5 , 2 1 1 . 9 0 0  € Fréjus, PR, FranceHANSE HANSE461, 2005, France, 211.900 € - Specs: LOA:14 metres Beam:4 metres Draft:1 metres - YANMAR75hp - DieselWeb id: 709 - Price: 211.900 € Tax Paid LONGITUDE64 • ISSUE JANUARY 2012 Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 709 77
    • BROKERAGE H U N T E R M A R I N E 3 5 6 , 2 0 0 2 , 7 8 . 0 0 0  € Sainr Raphaël, PR, France HUNTER MARINE 356, 2002, Sainr Raphaël, Provence Côte dAzur France, 78.000 € Bateau de propriétaire très soigné . Le Hunter 356 est un bateau solidement construit tant au niveau de la coque qui est renforcée dune peau kevlar et possède un gel coat isophtalique. Son grand arceau permet davoir un cockpit com- plètement isolé des riques de la bome et reprend un grand bimini en deux partie. Les sièges du balcon arrière participe au confort de la croisière. - Specs: LOA:10 metres Beam:3 metres Draft:1 metres - YANMAR 27hp - Diesel Web id: 642 - Price: 78.000 € Tax PaidLONGITUDE64A • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 64278
    • BROKERAGE H U N T E R M A R I N E H U N T E R 3 1 , 2 0 0 6 , 6 4 . 9 0 0  € Fréjus, PR, FranceHUNTER MARINE HUNTER 31, 2006, Provence Côte dAzur France, 64.900 € Hunter 31 de propriétaire enexcellent état. Le hunter 31 bénéficie de beaux volumes avec un grande cabine arrière. Larceau protège lecockpit de la bome et apporte un règlage facile de la grand voile . Le hunter 31 avec ses sièges de balconsarrières offre un confort supplémentaire que lon retrouve pas sur les bateaux des autres marques. La ma-noeuvre est très facile grace à un génois à faible recouvrement des winchs au niveau de la barre à roue et lacommande moteur à hauteur dhomme. Le Hunter 31 bénéficie de la qualité de construction de la gammehunter avec une résine isophtalique une protection kevlar et des renforts balsa . - Specs: LOA:9 metresBeam:3 metres Draft:1 metres - YANMAR 900hp - Diesel LONGITUDE64 • ISSUE JANUARY 2012Web id: 610 - Price: 64.900 € Tax Paid Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 610 79
    • BROKERAGE J E A N N E A U A R C A D I A , 1 9 8 5 , 2 8 . 5 0 0  € Fréjus, PR, France JEANNEAU ARCADIA, 1985, Provence Côte dAzur France, 28.500 € - Specs: LOA:8 metres Beam:3 metres Draft:1 metres - YANMAR 16hp - Diesel Web id: 707 - Price: 28.500 € Tax PaidLONGITUDE64A • ISSUE JANUARY 2012 Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 70780
    • BROKERAGE J E A N N E A U F A N T A S I A , 1991, 17.500 € Fréjus, PR, FranceJEANNEAU FANTASIA, 1991, Provence Côte dAzur France, 17.500 € Un grand classique qui a toujours autantde succès avec sa grande cabine arrière et son espace de vie agréable - Specs: LOA:7 metres Beam:2 metresDraft:1 metres - YANMAR 900hp - DieselWeb id: 599 - Price: 17.500 € Tax Paid LONGITUDE64 • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 599 81
    • BROKERAGE J E A N N E A U R U S H , 1 9 8 0 , 1 9 . 8 0 0  € ALPES MARITIMES, PR, France JEANNEAU RUSH, 1980, ALPES MARITIMES, Provence Côte dAzur France, 19.800 € - Specs: LOA:8 metres Beam:2 metres Draft:1 metres - RENAULT 16hp - Diesel Web id: 712 - Price: 19.800 € Tax PaidLONGITUDE64A • ISSUE JANUARY 2012 Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 71282
    • BROKERAGE J E A N N E A U S U N L E G E N D E 4 1 , 1 9 8 7 , 5 5 . 9 0 0  € Fréjus, PR, FranceJEANNEAU SUN LEGENDE 41, 1987, Provence Côte dAzur France, 55.900 € Réputé pour ses qualités ma-rines , cette unité est parfaitement entretenu et prête à prendre la mer. Pour plus de renseignements con-tactez Eric CHAPPUIS au : 06.08.70.74.14 - Specs: LOA:12 metres Beam:3 metres Draft:1 metres - YANMAR900hp - DieselWeb id: 630 - Price: 55.900 € Tax Paid LONGITUDE64 • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 630 83
    • BROKERAGE J E A N N E A U S U N O D Y S S E Y 3 6 , 1 9 9 3 , 6 0 . 0 0 0  € ALPES MARITIMES, PR, France JEANNEAU SUN ODYSSEY 36, 1993, ALPES MARITIMES, Provence Côte dAzur France, 60.000  € - Specs: LOA:10 metres Beam:3 metres Draft:2 metres - N/A 27hp - Diesel Web id: 711 - Price: 60.000 € Tax PaidLONGITUDE64A • ISSUE JANUARY 2012 Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 71184
    • BROKERAGE JEANNEAU SUN ODYSSEY 43 DS, 2000, 168.000 € Fréjus, PR, FranceJEANNEAU SUN ODYSSEY 43 DS, 2000, Provence Côte dAzur France, 168.000 € BATEAU DE VOYAGE ENTIERE-MENT EQUIPE INITIALEMENT PREVU POUR DEPART IMMINENT DU PROPRIETAIRE. BEAUCOUP DASTUCESET OPTIONS DE CONFORT INSTALLEES. - Specs: LOA:13 metres Beam:4 metres Draft:2 metres - YANMAR75hp - DieselWeb id: 636 - Price: 168.000 € Tax Paid LONGITUDE64 • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 636 85
    • BROKERAGE J E A N N E A U S U N O D Y S S E Y 44 D L , 1992, 105.000  € FREJUS, PR, France JEANNEAU SUN ODYSSEY 44DL, 1992, FREJUS, Provence Côte dAzur France, 105.000 € - Specs: LOA:13 me- tres Beam:4 metres Draft:2 metres - YANMAR 55hp - Diesel Web id: 706 - Price: 105.000 € Tax PaidLONGITUDE64A • ISSUE JANUARY 2012 Nautic Avenue Yannick JAFFART France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 70686
    • BROKERAGE K E L T K E L T 7 . 6 0 , 1 9 8 0 , 1 4 . 5 0 0  € Fréjus, PR, FranceKELT KELT 7.60, 1980, Provence Côte dAzur France, 14.500 € Rénovation totale 2009 vaigrage,remplacementhublots, drisses ,bandes anti UV sur génois, Lazy bag, Chargeur et prise de quai, Bosse de ris - Specs: LOA:7metres Beam:2 metres Draft:1 metres - VOLVO 900hp - DieselWeb id: 598 - Price: 14.500 € Tax Paid LONGITUDE64 • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 598 87
    • BROKERAGE V A N D E S T A D T E T A P 2 8 , 1 9 8 0 , 1 2 . 9 0 0  € Fréjus, PR, France VAN DE STADT Etap 28, 1980, Provence Côte dAzur France, 12.900 € STOP AFFAIRE. Qualité de construction Etap et moteur volvo de 18 Cv de 2004 font de ce bateau une excellente opportunité. - Specs: LOA:8 metres Beam:2 metres Draft:1 metres - VOLVO 900hp - Diesel Web id: 603 - Price: 12.900 € Tax PaidLONGITUDE64A • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 60388
    • BROKERAGE V A N D E S T A D T A C I E R , 1 9 8 1 , 6 5 . 5 0 0  € Fréjus, PR, FranceVAN DE STADT PLAN VAN DE STADT acier, 1981, Provence Côte dAzur France, 65.500 € Bateau de voyage enacier refait récemment au niveau coque, moteur et grément dormant. Bel aménagement intèrieur. Carrétransformable. Amateurs de voyages, PROFITEZ EN ! Votre interlocuteur : Yannick JAFFART 06 70 25 11 34 -Specs: LOA:11 metres Beam:3 metres Draft:1 metres - JOHNSON 900hp - DieselWeb id: 623 - Price: 65.500 € Tax Paid LONGITUDE64 • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 623 89
    • BROKERAGE W A U Q U I E Z C E N T U R I O N 4 0 , 1 9 8 7 , 8 8 . 0 0 0  € Fréjus, PR, France WAUQUIEZ CENTURION 40, 1987, Provence Côte dAzur France, 88.000 € Bateau agréable et confortable, pour belles croisières ou voyage au long cours. Unité bien entretenu par son propriétaire. Votre interlocu- teur : Yannick JAFFART 06 70 25 11 34 - Specs: LOA:12 metres Beam:4 metres Draft:1 metres - VOLVO 900hp - Diesel Web id: 629 - Price: 88.000 € Tax PaidLONGITUDE64A • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 62990
    • BROKERAGE W A U Q U I E Z E L I Z A B E T H A N 29, 1969, 12.000 € Fréjus, PR, FranceWAUQUIEZ WAUQUIEZ ELIZABETHAN 29, 1969, Provence Côte dAzur France, 12.000 € Bateau en état irre-prochable , vendu avec ou sans place de 8 x 2.80 m - Specs: LOA:8 metres Beam:2 metres - VOLVO 900hp- DieselWeb id: 607 - Price: 12.000 € Tax Paid LONGITUDE64 • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 607 91
    • BROKERAGE W R I G H T O N Y A C H T S B I L O U P 89, 2002, 39.000 € Fréjus, PR, France WRIGHTON YACHTS BILOUP 89, 2002, Provence Côte dAzur France, 39.000  € Voilier bi-quille très marin bénéficiant despace de vie important pour un bateau de 9m. Avec une hauteur sous barreau de plus de 1,80 m, le carré devient un lieu aussi convivial que confortable. A vous les belles croisières confortables ! Votre interlocuteur : Yannick JAFFART 06 70 25 11 34 - Specs: LOA:8 metres Beam:3 metres Draft:1 metres - YANMAR 900hp - Diesel Web id: 608 - Price: 39.000 € Tax PaidLONGITUDE64A • ISSUE JANUARY 2012 Nautic Avenue Eric CHAPPUIS France (+33) ((0)9) 54 22 80 56 Visit www.longitude64.ch for full details - Web id: 60892
    • Index LONGITUDE64 EDITOR’S LETTER MOTOR YACHTS CHARTER AZiMUT 68S 2007 - ANOLHA 31 AZiMUT 86S 2007 - cHiMErA 32 AZiMUT 103 SL 2007 - THE SULTAN’S WAY 007 33 AZiMUT 103SL 2008 - GOGAMiGOGA 34 AZiMUT 105 2008 - LAUrA 1 35 AZiMUT 50 2005 - prETTY WOMAN 36 AZiMUT 85 2008 - 4FUN 37 AZiMUT 98 2007 - MY LEONArDO 38 BENETTi 85 2009 - MALANDriNO 39 BENETTi TrADiTiON 2007 - JAZZ OF MONAcO 40 cANTiEri Di piSA AKHir 86 2006 - LEiLA LiNA 41 cOBrA EXpLOrEr 2008 -MAiSHA 42 iSA 2008 - JUNiE ii 43 iSA 47M 2003 - 360° 44 JFA 2011 - AXANTHA 2 45 MONDOMAriNE 2007 - SiErrA-rOMEO 46 MANGUSTA 1998 - iNDULGENcE OF pOOLE 47 ricHArD irON cUSTOM 1962 - LA FENicE 48 SUNSEEKEr prEDATOr 52 OpEN 2008 - KiSSMi 49 SUNSEEKEr prEDATOr 84 2009 - pHANTOM 50LONGITUDE64A • ISSUE JANUARY 201294
    • CHARTER CHARTER AZIMUT 68S 2007 - ANOLHA La Rague, FranceAnolha is a brand new azimut 68s from the open line. Based in port la rague (close to cannes, france),she will take you to the most remote or exclusive places of the riviera in total comfort and speed! LONGITUDE64 • ISSUE JANUARY 2012anolha is very well equipped and features a unique and sleek style, a very large salon open on the out-side deck and 2 spacious cabins. The twin cabin will accommodate the stewardess. Matthew connor,captain of anolha will be your guide to the riviera; our stewardess will be delighted to prepare yourbreakfasts, light lunches and make sure you feel at ease at all times. Neoyachting 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com 95
    • CHARTER AZIMUT 86S 2007 - CHIMERA Olbia, Italy This azimut 86 s from the open line is perfectly equipped for charter in the mediterranean and - thanks to her sliding roof top - offers great deck space and comfort at anchor. She is also a very fastLONGITUDE64A • ISSUE JANUARY 2012 and silent yacht featuring 2 arneson surface drives. Neoyachting 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com96
    • CHARTER AZIMUT 103 SL 2007 - THE SULTAN’S WAY 007 Malw, MaldivesSleek lines and vast spaces, elegant interiors full of light, formidable performance: the new open Azi-mut 103, flagship of the s range, is a masterpiece of sporting design, sophistication and technology. Forthe first time in the history of maldives tourism, it is now possible to charter a locally based crewed LONGITUDE64 • ISSUE JANUARY 2012yacht to explore the maldives in style. The delightful Maldivian crew will introduce your guests tothe best sights, locally inhabited islands, luxury resorts or pristine reefs for underwater exploration.Guests have a choice of venue for meals on board or perhaps a beach BBQ on the edge of a reef or sandbank. the choices are many and the maldives offer a wealth of beauty and special culture.. Neoyachting 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com 97
    • CHARTER AZIMUT 103SL 2008 - GOGAMIGOGA Varazze, Italy Azimut has now set important new standards in the design of open boats with its 103s, a prestigious sports yacht where the focus is on freedom. You can enjoy the lounge and cockpit as one single large open space. There is also freedom to enjoy the stunning beauty of the latest styling with the reliabilityLONGITUDE64A • ISSUE JANUARY 2012 and performance created from the best azimut innovation and technological research.. Neoyachting 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com98
    • CHARTER AZIMUT 105 2008 - LAURA 1 Rome, ItalyLarge azimut flybridges. The 105 is a two and half deck megayacht over 32.808 yards long, with a sleek,exuberant design and luxury interiors. Neoyachting is very pleased to introduce you to our brand newazimut 105. Delivered in may 2008, her prime location in genoa will allow you to discover the best of LONGITUDE64 • ISSUE JANUARY 2012italy and the french riviera: portofino and the liguria coast, corsica and sardinia, st tropez, monacoand the french riviera.. Neoyachting 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com 99
    • CHARTER AZIMUT 50 2005 - PRETTY WOMAN Juan Les Pins, France Pretty woman is an azimut 50, one of the most popular yacht in the flybridge range. Pretty woman is ideally located in the private harbor of port galice in juan-les-pins, close from the vibrating city of cannes. Mark tremlin, captain of pretty woman will be your guide to the french riviera and will beLONGITUDE64A • ISSUE JANUARY 2012 delighted to prepare your breakfasts, recommend the good restaurants and make sure you feel at ease at all times!. Neoyachting 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com100
    • CHARTER AZIMUT 85 2008 - 4FUN Nice, FranceDiscover the new yachting class…the charter club is very pleased to introduce you to our spectacularazimut 85 fly.delivered in may 2008, her prime location in Nice (French Riviera) will allow you todiscover the best of italy andfrance: portofino and the liguria coast, Corsica and Sardinia, St Tropez, LONGITUDE64 • ISSUE JANUARY 2012Monaco and beyond. The incredible volume on this yacht will make you feel on a 100-foot yacht. My4fun features stabilization at anchor, a deck jacuzzi and 4 cabins among which 3 with double beds... Neoyachting 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com 101
    • CHARTER AZIMUT 98 2007 - MY LEONARDO Propriano, Corsica, France MY Leonardo is one of our most successful yacht thanks to the incredible design and features of this Leonardo by Azimut, but especially thanks to an incredible crew driven by Gwenael Bouillé. note: Leonardo features 4 among which 3 cabins with double beds...LONGITUDE64A • ISSUE JANUARY 2012 Neoyachting 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com102
    • CHARTER BENETTI 85 2009 - MALANDRINO Genova, ItalyMY “Malandrino”is a Benetti 85’ from the Legend series and she is the smallest of the Italian shipyard’ssemi-custom range. With a volume to rival many 30 metre superyachts, the exterior design is inspiredby the traditional style of yachts from the 60s and 70s that focused on function rather than form. LONGITUDE64 • ISSUE JANUARY 2012Based in Genoa, her 4 crew will welcome your for an unforgettable vacation in Italy... Neoyachting 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com 103
    • CHARTER BENETTI TRADITION 2007 - JAZZ OF MONACO Monaco Azimut has now set important new standards in the design of open boats with its 103s, a prestigious sports yacht where the focus is on freedom. You can enjoy the lounge and cockpit as one single large open space. There is also freedom to enjoy the stunning beauty of the latest styling with the reliabilityLONGITUDE64A • ISSUE JANUARY 2012 and performance created from the best azimut innovation and technological research.. Neoyachting 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com104
    • CHARTER CANTIERI DI PISA AKHIR 86 2006 - LEILA LINA Varazze, ItalyThe interior reflects a Zen atmosphere with its dark furniture and earth colors featuring high-qualitywoods, carpets and leather. <br /> <br /> Her main features include zero-speed stabilizers and her newhydraulic swimming platform, which can be lowered to or even below the water’s surface. It makes LONGITUDE64 • ISSUE JANUARY 2012access to the water safer, more comfortable and altogether more enjoyable. It also greatly facilitatesthe handling of the yacht’s brand new full-size tender which offers comfortable seating for six peopleand which is also perfectly suited and equipped for a wide range of watersport activities. Leila is theperfect boat for family charters!.. Neoyachting 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com 105
    • CHARTER COBRA EXPLORER 2008 -MAISHA Puerto Deportivo, Spain Maisha is a 38m (125ft) motor yacht designed by ava yacht design co. Ltd. And scaro design with minimalism in mind and an earth-tone palette. Built by cobra yachting in turkey, the yacht can ac- commodate eight guests and seven crew members. The interior design by dara kirmizitoprak, also ofLONGITUDE64A • ISSUE JANUARY 2012 turkey, is dedicated to symmetry.. Neoyachting 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com106
    • CHARTER ISA 2008 - JUNIE II Genova, Italy LONGITUDE64 • ISSUE JANUARY 2012 Neoyachting 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com 107
    • CHARTER ISA 47M 2003 - 360° Monaco Thanks to her recognizable double staircase, MY 360° offers one of the most stylish and incredible designs in the Yachting Industry. This 48 meter (155 foot) luxury yacht was produced at Isa (Interna- tional Shipyards Ancona) in 2003 and totally refitted in 2010 and 2011. Superyacht 360° is a beautifulLONGITUDE64A • ISSUE JANUARY 2012 yacht that is able to sleep a total of 10 guests on board and has 9 crew lead by Captain Pierre Makdessi.. Neoyachting 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com108
    • CHARTER JFA 2011 - AXANTHA 2 Nice, FranceYacht is currently been completed at the JFA yard in Concarneau. Axantha II is in the tradition ofYachting: a long-range seaworthy yacht, with a classic but light interior, large cabins and all the mostup to date entertainment equipment. You will be presently surprised by the quality of the build and LONGITUDE64 • ISSUE JANUARY 2012the crew lead by Dominique Dubois will make sure your guests enjoy their stay. Neoyachting 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com 109
    • CHARTER MONDOMARINE 2007 - SIERRA-ROMEO Monaco Sierra romeo (ex panther) is a 2007 mondomarine 40m luxury mediterranean motor yacht with 6 cab- ins. Refit winter 2009/10: included a full external repaint, installation a of sundeck lounging area, new deck furniture, a cosmetic refit of main saloon, sky lounge and all new soft furnishings throughout.LONGITUDE64A • ISSUE JANUARY 2012 Sierra romeo now sports a sleek grey hull and an ultra stylish and luxurious boutique-chic interior!. Neoyachting 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com110
    • CHARTER MANGUSTA 1998 - INDULGENCE OF POOLE Juan Les Pins, FranceHer impressive reputation in the charter industry is understandable thanks to being perfectly main-tained and thoroughly equipped with safety and entertainment equipment and, thanks to its extreme-ly professional crew committed to offering five star service. She offers accommodation for up to 10 LONGITUDE64 • ISSUE JANUARY 2012guests in 4 cabins, all with en-suite facilities. The owner’s stateroom boasts a bathroom with Jacuzzibath and shower. Living space is plentiful both outside and inside –making her ideal for entertain-ing. The arrangement of the day accommodation with a saloon and separate dining room, togetherwith spacious aft deck and fly bridge make her ideal for corporate entertainment, offering flexibilityby facilitating an onboard office/board room separate from the entertainments area. Neoyachting 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com 111
    • CHARTER RICHARD IRON CUSTOM 1962 - LA FENICE Cannes, France Motor yacht la fenice is now an elegant and welcoming pleasure vessel that is ideal for charters in the Western Mediterranean with family or friends or even for hosting small group’s events, receptions or seminars in a cosy and relaxed atmosphere. M/Y La Fenice received a full refit in 2008-2009, whichLONGITUDE64A • ISSUE JANUARY 2012 included a complete mechanical and equipment renovation as well as a refined interior refit designed by christian liaigre. motor yacht la fenice features a sun deck, an aft deck, an observation lounge, a comfortable bar and dining area as well as her accommodations below deck. Neoyachting 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com112
    • CHARTER SUNSEEKER PREDATOR 52 OPEN 2008 - KISSMI Golfe Juan , FranceKissmi is a new Sunseeker Predator 52’. Based in Golfe Juan - next to Cannes - she is perfectly locatedfor a week-end or day cruise to Monaco, Cannes or St Tropez.She is fast, features a sleek design andoffers all the comfort to accommodate 6 guests sleeping and 8 cruising. al for corporate entertainment, LONGITUDE64 • ISSUE JANUARY 2012offering flexibility by facilitating an onboard office/board room separate from the entertainmentsarea. Neoyachting 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com 113
    • CHARTER SUNSEEKER PREDATOR 84 2009 - PHANTOM Cannes, France This Brand New Sunseeker Predator 84 is in pristine condition and raring to charter! Built to high specification this eye catching yacht boasts generous interior proportions and versatile exterior op- tions. Her spacious saloon is perfect for relaxing and interior dining accommodates eight guests com-LONGITUDE64A • ISSUE JANUARY 2012 fortably. This area benefits from retractable ceiling for those who wish to bring the great outdoors inside! PHANTOM has four well appointed cabins, with both the Master and VIP cabins being full beam and offering en-suite facilities and the latest entertainment systems. The two twin cabins, also with en-suite facilities, are ideal for children or teenagers, and one twin converts to a double bedded cabin – perfect for extra adult guests. Neoyachting 14 quai Papacino, 06300 Nice, France Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com 114
    • MARKETING OLIVIER BAELDE by Editor Luxury Yacht charter marketing and social media marketing Your website is the online face of your company, orga- nization. It must reflect what you are, what you do, and how you do it; it is how current and potential customers view you and, in many cases, interface with you. A bad website will turn customers off to your brand or com- pany, while an outstanding website will create new and more loyal customers. It’s something you can’t take for granted. G iven the increasing reach of social networks, database or CRM system as a backup. To increase luxury it represents an amazingly large audience for yachts occupation rate, a dedicated mini site coupled your website content. Even when you’re creat- with an online brochure and linked to social networks ac- ing content outside of a social network on your own site, counts makes wonders in terms of clearly presenting the you should strive to encourage sharing. Cross-promoting yacht features and amenities. Direct contact and reserva- content and driving traffic from your website to your tion forms will enable the clients to get in touch with a social networks accounts (and vice versa) is an important dedicated account manager able to present and add his part of a smart inbound marketing strategy. personal touch in terms of services. H S owever, when marketing luxury yacht offered for imply placing a luxury yacht in a central listing sys- charter, directing potential clients back to your tem does not offer the same level of service to the site should be preferred. It will give your company client who may get a different reservation agent ev- the opportunity to present your serivces and yachts in a erytime. Bringing personal service to clients will achieveLONGITUDE64A • ISSUE JANUARY 2012 more formal setting. a lot in terms of customer retention. As well, a dedicated site and brochure to market a luxury yacht will avoid be- A s well, your site will provide direct means of ing “lost in the crowd” among the 50 other yachts in the contacts either through phone numbers or an central listing fleet. inquiry form. The inquiries and contacts informa- Y tion are the key to increase your customer base. You need ou can manage rates and locations offered while to make sure that you will receive all inquiries without getting over time a mailing list of clients and inter- failure or risk of interception by a third party company. A ested persons who contacted your company about well structured inquiry system will send a notification the yacht. It will allow you to build marketing campaigns to the reservation agents and save all inquiries in the and send newsletters with added knowledge of your118
    • marketing services for luxury yachts, you must always take into account the singular needs of each client and ultimately assess the level of services they want to find when selecting your company for their yacht reserva- tion. P roviding a highly responsive and customized service will set your company above the competition. The strategy “ development portion of a social media campaign is crucial for the success Ccustomers requirements. Building a lients chartering luxury yachts of a company. You mustdirect relationship with past clients are used to a high level of per-by offering an online feedback form sonal service and will be more ask and answer theafter the charter period will increase tempted to go with a more personal appropriate and relevantthe level of understanding questions to develop theand needs requested by yourclients. Furthermore, a dedi- right campaign: Whatcated website with a reserva- social sites are yourtion system for a luxury yacht target market currentlywill alllow you to improve using? How much time isthe “differentation factor”.While most central agency needed to consistentlylistings will provide a single interact with your social LONGITUDE64 • ISSUE JANUARY 2012page of information about a community?yacht with a few pictures, adedicated site will allow youto include videos and imagegalleries of the yacht.Y ou will be as well able to pres- approach and contacts rather than ent the crew in a more interac- searching through a full list of yachts tive way. in order to compare all features or amenities. When providing charter 119
    • SOLUTIONS Yacht Brokerage Solution 360 architecture to reach your clients everywhere The mobile access is T he Yacht Brokerage Solu- tegrated with 15 social networks “ becoming more and more the first mode of access to information tions for joomla was de- signed to answer the needs of yacht brokerage or dealership com- panies. It provides extensive features not found in the competition. through APIs and generates high quality yacht PDF brochures and monthly magazines. We took great care of integrating our and content. We could solutions with more than 15 socialLONGITUDE64A • ISSUE JANUARY 2012 not ignore this fact The Yacht Brokerage solution includes networks APIs in order to automati- in the roadmap and lead request management to store all cally distribute the listings informa- development strategy of yacht requests. As well different re- tion to your social networks accounts quest forms for financing, insurance, without extra work on your side. Now- our solutions.” storage, transport, survey store all re- adays, publishing yacht listings on quests in tables accesssible through your web site is not enough to reach maintenance screens in the adminis- potential buyers. tration panel. A good marketing strategy is to reach propects where they are most likely The Yacht Brokerage solution is in- to be.120
    • Scheduled for the end During the summer 2011, ThE appS will close“ of the year 2011, Our yachting solutions will include an iphone “ we will be prototyping the iphone and ipad apps, The development “ the circle of our 360 architecture where you will be able to app and an ipad app will be conducted reach your potential in order to reach during the last clients through all your potential clients quarter of 2011 with a available channels: wherever they are.” scheduled release date oNLINE,oFFLINE,MOBILE.” of december 2011.”E xtensive and powerful fea- requests while keeping an history. tures are included in the Yacht Administration: Front-End and Back Broker Contacts Brokerage solution for joomla: end administration. Allows multiple Brokers, Brokerage companies haveDetailed yacht listings maintenance brokers managing their listings in an extended set of fields in order toscreens, High quality PDFs genera- the front end. enter all their contact information.tion, Social networks posting, RSS Offices location and contacts man-and XML feeds syndication, Web Listings Management agement is included for brokerageServices synchronization, CRM area. Pre-loaded templates for Sailboats, companies with several locations. Power Yachts. Fields and tabs canThe Yacht Brokerage solution allows be published or unpublished from Lead Managementa yacht broker/dealer company to the backend. Flexible layout. Different Online forms allow sitemanage and promote online an in- visitors to request more informa-ventory of new and used boats. Validations Tables tion, a yacht visit, financing... All the Over 110 validations pre-loaded: requests are saved in tables. emailThe Yacht Brokerage solution al- yacht make , engine make, elec- notifications are sent to brokers and LONGITUDE64 • ISSUE JANUARY 2012ready includes custom templates tronic, electrical.... offering a turn- broker can process the request ac-for motor yachts and sailboats. key solution. cordingly.The Yacht Brokerage solution allows Sales Cycle Forms Builderto present professionally the inven- Built-in Sales cycle allowing to All Online forms are linked to atory while giving a very quick ad categorizes the yachts : for sale/ data dictionary allowing to add oreasy management interface to the contract pending/sold. Sales cycle change fields for a specific forms.brokers and dealers. A lead man- steps can be modifiedbased on theagement area gives the opportuni- company’s process. Bulk Images Uploadty to brokers to manage quickly the Images are uploaded through a 121
    • SOLUTIONS flash utility allowing for the bulk upload and resizing of the listing images without timeout. Social Media Mar- keting Powerful and integrated APIs: Powerful & Integrated Syndication Services: Our Solution offers a very pow- erful synchronization tool in order to increase instantly the visibility of the listings in the Longitude 64 Yachting Network composed of over 40 web sites (and growing) targeting the yachting and luxury markets. The Yacht Brokerage Solu- tion is integrated through APIs with several social net- works in order to maximize counts will appear constantly maintained the exposure of the listings. and will help to turn visitors into followers Magazines Publishing A manual scheduler is ac- or fans extending once again the visibility The Yacht Brokerage solution for joomla cessible through the control of your yacht listings. generates high quality PDF magazines. All panel maintenance screen PDF magazine listings include a qrcode in order to post manually If your brokers had to manually update 15 generated in order to offer a quick access to to social network. However social networks, they will spend a consid- the listing from mobile phones. Companies the recomended way is to erable amount of time to do a repetitive using the Yacht Brokerage solution can now use the application cronjob work. present high quality corporate magazines scripts in order to schedule Current integrations with Social networks to clients and prospects. We can generate automatic postings at regu- APIs are: Facebook, Twitter, Scribd, Issuu, every month a monthly corporate maga- lar intervals. Slideshare, Flickr, Docstoc, Flickr, Picasa, zine with current listings. We can create Youtube. custom design for the magazines matching This outstanding integra- the company’s graphic chart for an addi- tion allows a brokerageLONGITUDE64A • ISSUE JANUARY 2012 Automatic XML Feed Generation is inte- tional cost. company to update auto- grated with: Olx, Vast, Oodle. matically major social net- 0 High quality PDF Generation works as soon as an update Automatic yachting XML Feed Generation is made to a yacht listing. It is integrated with: The Yacht Market, Boat The Yacht Brokerage solution for joomla brings constant updates to 24, Boatshop 24, Boats and outboards, generates high quality magazines. Maga- social networks accounts Boards & Outboards, Jameslist... zines are generated by our platform as a making them live and al- special service to clients using our yachting waqys brigning new con- It uses the openmarine xml standard. solution. tent or images. (www.openmarine.org) Your social networks ac- The integration with social networks is122
    • Lorem Ipsum is simply dummy text of the printing eration of an xml file compatible with the“ and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a Indesign workflow. This integration provides the best solution to create and generate a magazine includ- ing articles and current yacht listings. It al- galley of type and scrambled it to make a” lows brokerage companies to provide on done through the Social Media Posting a regualr basis news and events as well as Scheduler. It allows to upload automatically the current yachts available for sale. the PDF magazines to scribd.com, docstoc. com, issuu.com, slideshare.net, box.net. The PDF magazines generated can be accessed Social Media Posting Scheduler is accessed through an online viewer directly on a cli- through a maintenance screen. (useful ent’s website. And at the same time, it is when you make frequent changes and posted in all the online documents sites need a revised copy immediately), or the maximizing the visibility and exposure. tasks scheduled can be run at regular inter- vals through an automated task (cronjob). By distributing electronic versions in PDF format, you decrease dramatically produc- A monthly magazine (electronic or printede tion and printing costs while giving to po- version) allows to establish your brand by tential customers a format suitable to read LONGITUDE64 • ISSUE JANUARY 2012 providing to potential clients a document offline. they can read offline with all your listings and contacts. We generate several magazines in our stan- dard foramt every month in order to maxi- 0 Adobe inDesign Workflow inte- mize the exposure. We can as well design a gration specific format for customers who want to create their own corporate magazine while We are able to generate monthly maga- including all the yachts currently for sale. zines in Adobe Indesign through the gen- 123
    • Latitude 26 media agency London, UK +44 (0)20 7078-4226 Miami, fl USA +1 (305) 394-9652 crans montana, switzerland +41 (0)27 483-1220 skype latitude26.ch Web www.latitude26.ch Contact sales@latitude26.ch
    • yacht brokerageThe Yacht Brokerage Solution for joomla was designed to answer the needs of yacht brokerage or dealershipcompanies. It provides extensive features not found in the competition.The Yacht Brokerage solution includes lead request management to store all yacht requests.As well different request forms for financing, insurance, storage, transport, survey store all requests intables accesssible through maintenance screens in the administration panel.The Yacht Brokerage solution is integrated with 15 social networks through APIs and generates high qualityyacht PDF brochures and monthly magazines.We took great care of integrating our solutions with more than 15 social networks APIs in order to automati-cally distribute the listings information to your social networks accounts without extra work on your side.Nowadays, publishing yacht listings on your web site is not enough to reach potential buyers. A good market-ing strategy is to reach propects where they are most likely to be. brokerage - dealerships - social networks - Syndication - magazines - brochures - marketing
    • FAIRLINE yacht clubwww.fairline-yachtclub.comYacht BrokerageYacht Charter
    • TIPS THIS MONTHI Tips to n social media, generating prospects usually means driv- ing traffic to a website whereyou can collect lead information.01 One of the reason every com- pany should have a blog is be- find Prospectscause it adds text to the company web-site that attracts search engine traffic.Also, your blog can build a subscriberlist of people who read the contentregularly. Companies use blogs to haveconversations with potential clients orcustomers and build credibility withinthe industry.02 Facebook has a wide array of options for companies, includ-ing, groups, fan pages, applications, andFacebook Connect. Facebook fan pagesare similar to groups, except they areusually named after the company. Withfan pages, your company can importblog posts, videos, and fans are able toleave messages on the wall. One specialfeature of fan pages is that people whoare fans can recommend the fan pageto their entire friend list at once. This is friends and colleagues online. It’s all and such between friends and family.unlike almost every other Facebook fea- about finding something you like and Social networking sites, such as Face-ture, which only lets a user invite 20 of then letting others know about it. So- book and MySpace, offer media shar-his or her friends per day. cial bookmarking services are great ing features; in fact, Facebook is prob- ways to spread timely and interesting ably the number-one photo sharing At this point, your company has its content. site on the Web.lead list. Now, you can integrate this The most notable bookmarks on But there are lots of sites dedicat-lead list with your current process and these sites quickly turn viral, as one ed solely to sharing specific types ofstart reaping the benefits of using so- user after another shares his or her media online. All of these sites work LONGITUDE64 • ISSUE JANUARY 2012cial media as part of your company’s links with other users. Because of this, in a similar fashion. Users upload theirlead generation strategy. you want to make it easy for users to media photos, movies, whatever to bookmark content on your website the site. The uploaded media are0 Social bookmarking ser- and blog. made available either publicly to ev-vices eryone on the site or privately to se-Sometimes called social news sites 0 Social Sharing with Flickr lected lists of friends and family.represent a subset of features found and YouTube Other users, invited or otherwise,on a social network. A social book- One interesting aspect of the social then view the uploaded media asmarking service lets users save and Web is social sharing, the passing they wish.share their favorite web pages with around of pictures, movies, music, 127
    • RIVA 75 Venere - 2006 1 9 9 0 0 0 0 E U R O S - TA X PA I D Yacht Showroom - Nicolas Valin France (+33) (6) 16110577 www.yachtshowroom.comThe Riva 75 Venere provides luxury accommodation for up to 8 guests in 4 cabins, plus 3 crew in an additional 2 cabins. This Riva 75Venere is a well-equipped and well maintained example. The stunning model benefits from an extensive interior refit and hull paint-ing in 2008. She is in private ownership, has never been chartered and has only been used June-August 2008, for 5 weeks duringsummer 2009 and only a few days since 2010.
    • AZIMUT 105 -2008 5 0 0 0 0 0 0 E U R O S - TA X N O T PA I D Yacht Showroom - Nicolas Valin France (+33) (6) 16110577 www.yachtshowroom.comThe yacht Azimut 105 is designed from the most famous yacht producer Azimut. The yacht has a length of 31.40 meters, which isequals to 103 feet. The beam of Azimut 105 has also a beam of 6.98 meters and draft of 1.97 meters. These measurements are givingthe displacement of 122 metric tons of the yacht.
    • ONLINE PR
    • UnderstandingOnline PRPublic relations has always been an interesting compo-nent of the marketing mix. It’s not like advertising be-cause you don’t pay for placement. And it’s not like directmail because you can’t directly track results. Like traditional PR, online PR is all about influencing peo- - Amateur contributors to various review and sharing web- ple It’s not about buying placement; it’s about generating sites word-of-mouth attention Of these influencers, only the first group writers, colum-. But who do you influence online—and how? That’s where nists, and reviewers are similar to your traditional media online PR differs from the traditional model. targets. After all, a paid reviewer for an online publication When we’re talking online PR, we’re talking about influenc- isn’t that much different from a reviewer for a print maga- ing a different group of people than you do with traditional zine or newspaper. PR. But the other influencers on this list are much, much differ- Old-school PR is about influence of traditional media news- ent from the people you’re used to dealing with. First of all, papers, magazines, radio, and television. most of them aren’t paid professionals. Now, you can still use online methods to influence the Your goals with online PR should be similar to what you’ve people in these traditional channels (which is discussed always tried to achieve with traditional PR. In fact, many of shortly), but there are a whole other group of people on- the activities are the same you write press releases, estab- line to target. lish relationships with key contacts, and follow through to Online PR deals with another group of influencers. These see if your efforts bore fruit. LONGITUDE64 • ISSUE JANUARY 2012 are people who’ve become trend setters to their online fol- That said, one of the key differences between online and lowers; a mention or endorsement from one of these folks traditional PR is the interactive conversations that develop is as good as gold. online. Whereas traditional PR is pretty much a one-way ef- Who are these online influencers? It’s a diverse group, in- fort (you put the press release out there and that’s that), cluding the following: online PR is a two-way street. That’s because a significant - Professional writers, columnists, and reviewers for various portion of your online PR efforts are targeted at customers, websites encouraging them to contact your company directly. - Bloggers, both personal and professional - Twitterers with large and loyal followings - Facebookers with similarly large and loyal followings 131
    • FERRETTI 731 - 2005 M A R B E L L A , S PA I N , 1 . 4 0 0 . 0 0 0 € Carine Yachts - Andrew Noble United Kingdom (+44) (01202) 901-721 www.carineyachts.comFerretti 731 (2005 model) powered by twin diesel (1550hp) Common Rail MAN engines and combined with the ARG( Anti RollingGyro) this vessel is sea-worthy, gorgeous and great value. With sleek lines, superb accommodation and high performance, the 731is one of the true med cruisers. With a large full beam master that has the famous windows in it, the the master cabin lends itselfto another universe. Spacious and comfortable, the view form this cabin is not too be missed and showering will never seem ardu-ous again. Two ample twin bunk cabins and a large VIP forward complete the guest accommodations. All en suite and one of themdoubles as a day head. Huge fly bridge with central helm station and loads of sun worshipping space.
    • FERRETTI 780HT - 2006 M A R B E L L A , S PA I N , 2 . 8 9 0 . 0 0 0 € Carine Yachts - Andrew Noble United Kingdom (+44) (01202) 901-721 www.carineyachts.comFerretti 780 HT (2006 model) with twin diesel MTU engines (1660 hp). The Hard Top 780 is a boat to behold. Four luxuriously appoint-ed guest cabins with panoramic windows in the full beam master suite. Crew quarters for two with separate access. Large outdoorareas and massive convertible garage door for bathing and jet-ski storage.Sun areas in abundance and great performance.
    • SOLUTIONS OLIVIER BAELDE by Editor Yacht Charter Solution Most advanced yacht charter marketing solution: In- tegrated social media posting and marketing, printed or electronic magazine version, xml feeds syndication, online availability calendar... T he Yacht charter reservation Solution for joom- to be. la was designed to answer the needs of yacht Extensive and powerful features are included in the charter companies. It provides extensive fea- Yacht Charter Reservation solution for joomla: Detailed tures not found in the competition. The Yacht Charter yacht information, crew presentation, amenities, avail- Reservation solution includes reservation requests and abilities maintenance screens, High quality PDFs genera- quotes management as well as online availability calen- tion, Social networks posting, RSS and XML feeds syndi- dars. cation, Web Services synchronization, CRM area. Also present, info request and reservation forms store The Yacht Charter Reservation solution allows a yacht all requests in tables accesssible through maintenance charter company to manage and promote online a char- screens in the administration panel. ter fleet.LONGITUDE64A • ISSUE JANUARY 2012 The Yacht Charter Reservation solution is integrated with The Yacht Charter Reservation solution already includes 15 social networks through APIs and generates high custom templates for motor yachts and sailboats. quality yacht PDF brochures and monthly magazines. We took great care of integrating our solutions with more The Yacht Charter Reservation solution allows to present than 15 social networks APIs in order to automatically professionally the fleet while giving a very quick and easy distribute the listings information to your social networks management interface to the reservation agents and accounts without extra work on your side. fleet managers. Nowadays, publishing yacht listings on your web site is A request and quote management area gives the oppor- not enough to reach potential buyers. A good marketing tunity to reservation agents to manage quickly the re-134 strategy is to reach propects where they are most likely quests while keeping an history.
    • mation. Offices location and contacts management is included for charter companies with several locations. 0 -Requests Management Different Online forms allow site visi- tors to request more information or reservation. All the requests are saved in tables. email notifications are sent to reservation agents. They can pro- cess the requests accordingly. Forms Builder: All Online forms are linked to a data dictionary allowing to add or change fields for a specific forms. 0 Bulk Images Upload Images are uploaded through a flash utility allowing for the bulk upload and resizing of the listing images without timeout. The mobile access is0 AdministrationFront-End and Back end adminis-tration. Allows multiple reservation rizes the requests and reservations: pending, waiting for signed contract, waiting for deposit, reservation con- firmed. “ becoming more and more the first mode of access to informationagents to manage the fleet and content. We couldand reservation requests in thefront end. not ignore this fact in the roadmap and0 Fleet Management development strategy ofFleet Management: Pre-loaded our solutions. Scheduledtemplates for Sailboats, PowerYachts. Fields and tabs can for the end of the yearbe published or unpublished 2011, Our yachting LONGITUDE64 • ISSUE JANUARY 2012from the backend. Flexible lay- solutions will includeout. an iphone app and an ipad0 Validation Tables app in order to reachOver 110 validations pre-load- your potential clientsed: yacht make , engine make, 0 Reservation Agents wherever they are.electronic, electrical.... offering a turn-key solution. Reservation agetns and charter com-Charter Reservation Cycle: Built-in panies have an extended set of fieldsreservation cycle allowing to catego- in order to enter all their contact infor- 135
    • Latitude 26 media agency London, UK +44 (0)20 7078-4226 Miami, fl USA +1 (305) 394-9652 crans montana, switzerland +41 (0)27 483-1220 skype latitude26.ch Web www.latitude26.ch Contact sales@latitude26.ch
    • yacht CharterThe Yacht charter reservation Solutions for joomla was designed to answer the needs of yacht charter com-panies. It provides extensive features not found in the competition.The Yacht Charter Reservation solution includes reservation requests and quotes management as well asonline availability calendars.Also present, info request and reservation forms store all requests in tables accesssible through mainte-nance screens in the administration panel.The Yacht Charter Reservation solution is integrated with 15 social networks through APIs and generateshigh quality yacht PDF brochures and monthly magazines.We took great care of integrating our solutions with more than 15 social networks APIs in order to automati-cally distribute the listings information to your social networks accounts without extra work on your side.Nowadays, publishing yacht listings on your web site is not enough to reach potential buyers. A good market-ing strategy is to reach propects where they are most likely to be. charter - social networks - Syndication - magazines - brochures - marketing
    • SOLUTIONS Docks & Slips Solution T he Docks & Slips Solution and monthly magazines. The Docks & Slips Solution “ is integrated through APIs with several social networks in order to for joomla was designed to answer the needs of real estate agencies specializing in the sale and rental of yacht slips. It provides extensive features not We took great care of integrating our solutions with more than 15 social networks APIs in order to au- tomatically distribute the listings maximize the exposure found in the competition. information to your social networks of the listings. A manual accounts without extra work on The Docks & Slips solution includes your side. scheduler is accessible lead request management to store through the control all yacht slips requests. Nowadays, publishing yacht listingsLONGITUDE64A • ISSUE JANUARY 2012 panel maintenance screen on your web site is not enough to As well different request forms reach potential buyers. A good mar- in order to post manually for financing, , slip rental, slip pur- keting strategy is to reach propects to social network or chase store all requests in tables where they are most likely to be. through a cronjob script accesssible through maintenance screens in the administration panel. in order to schedule Extensive and powerful features The Docks & Slips solution is in- are included in the Docks & Slips automatic postings at tegrated with 15 social networks solution for joomla: Detailed yacht regular intervals” through APIs and generates high listings maintenance screens, High quality yacht slips PDF brochures quality PDFs generation, Social net-138
    • The Docks & Slips Companies using the The Ipad app version“ solution for joomla generates high quality PDF Brochures. All “ Docks & Slips solution can now present high quality brochures. “ has a scheduled release date of december 2011. The ipad flyers and brochures We can create custom app will include as include a qrcode design for the PDFs and well the access to the generated to offer a brochures matching full versions of the quick access to the the company’s graphic monthly magazines.” listing from mobile.” chart .”works posting, RSS and XML feeds ment is included for agencies withsyndication, Web Services synchro- 0 Listing Management several locations.nization, CRM area. Pre-loaded templates for slips pre- sented for sale or for rent. Fields 0 Lead ManagementThe Docks & Slips solution allows and tabs can be published or un- Different Online forms allow site vis-a real estate agency to manage published from the backend. Flex- itors to request more information, aand promote online an inventory ible layout. visit, financing... All the requests areof yacht slips fro sale or rental. The saved in tables. email notificationsDocks & Slips solution already in- 0 Validation tables are sent to agents and agents cancludes custom templates for slips Over 110 validations pre-loaded: process the request accordingly.for sale and for rent. length unit, draft unit.... offering a turnkey solution. 0 Forms BuilderThe Docks & Slips solution allows All Online forms are linked to ato present professionally the inven- 0 Sales Cycle data dictionary allowing to add ortory while giving a very quick ad Built-in Sales cycle allowing to cat- change fields for a specific forms. LONGITUDE64 • ISSUE JANUARY 2012easy management interface to the egorizes the slips : for rent/for sale/agents. A lead management area contract pending/sold. Sales cycle 0 Bulk Images Uploadgives the opportunity to agents to steps can be modified based on the Images are uploaded through amanage quickly the requests while company’s process. flash utility allowing for the bulkkeeping an history. upload and resizing of the listing 0 Agents Contact images without timeout.0 Administration Agents, agencies have an extend-Front-End and Back end administra- ed set of fields in order to enter alltion. Allows multiple agents man- their contact information. Officesaging their listings in the front end. location and contacts manage- 139
    • Latitude 26 media agency London, UK +44 (0)20 7078-4226 Miami, fl USA +1 (305) 394-9652 crans montana, switzerland +41 (0)27 483-1220 skype latitude26.ch Web www.latitude26.ch Contact sales@latitude26.ch
    • docks & slipsThe Docks & Slips Solution for joomla was designed to answer the needs of real estate agencies specializingin the sale and rental of yacht slips. It provides extensive features not found in the competition.The Docks & Slips solution includes lead request management to store all yacht slips requests.As well different request forms for financing, , slip rental, slip purchase store all requests in tables ac-cesssible through maintenance screens in the administration panel.The Docks & Slips solution is integrated with 15 social networks through APIs and generates high qualityyacht slips PDF brochures and monthly magazines.We took great care of integrating our solutions with more than 15 social networks APIs in order to automati-cally distribute the listings information to your social networks accounts without extra work on your side.Nowadays, publishing yacht listings on your web site is not enough to reach potential buyers. A good market-ing strategy is to reach propects where they are most likely to be. Slips for sale - slips for rent - social networks - syndication - magazines - brochures - marketing
    • EVENTS 01LONGITUDE64A • ISSUE JANUARY 2012 01 Sunseeker Metre Yacht will make its at 11.30am on press day. of main deck glazing. new 28m The first of a world debut at the 2012 This new design launches Unusually full height and distinctive new genera- Tullett Prebon London Boat the next generation of the pillarless, the glazing flows tion combining the very Show (6th-15th January). ‘Sunseeker’ Yacht look. The continuously down the latest in innovation and The world launch will take element most captivating sides. technology, the new 28 place on Friday 6th January is the remarkable extent142
    • EVENTS News around the world Pershing unveils the new Pershing 82 motoryacht Pershing has unveiled a new and highly anticipated project: the Per- shing 82’, a contemporary reinterpretation of its successful predeces- sor, the Pershing 80’. The first 82’ will be delivered in the spring of 2012. Designed by Fulvio De Simoni in close collaboration with AYT (Ad- vanced Yacht Technology) and a team of architects and designers at Centro Stile Ferrettigroup, the 82’ features an exterior that is sleeker and more aggressive than that of its predecessor, thanks to the shape of the cockpit windows, which can be opened.de Groot OdysseyDesign Yacht Design Odyssey Yacht Design unveils Apollo One Hundred Motor Yacht. Odyssey Yacht Design recently unveiled theThe Intec Marine 90 Hybrid unveiled Apollo One Hundred superyacht. This Semi Custom motor yacht has Mishaby Guido de Groot Design. The IntecMarine 90 Hybrid is the first yacht been developed with several key Merzliakov LONGITUDE64 • ISSUE JANUARY 2012from a series of energy efficient ‘next features in mind, namely to fit thegeneration’ yachts with hybrid pro- maximum internal living space into Misha Merzliakov unveils 52 metrepulsion designed by Guido de Groot a package which is sleek stylish and superyacht catamaran. AustralianDesign. Besides it’s energy efficiency, well designed. superyacht designer, and 2011 Youngthe yacht will emit lower noise levels Designer of the Year finalist, Mishaand lower emissions of NOX and CO2. Merzliakov, has sent us details of proj- ect Eva, a 52 metre catamaran design. 143
    • SUNSEEKER 70 - 2010 6 7 5 0 0 0 £ - TA X N O T PA I D International Yacht Brokerage - John Watts United Kingdom (+44) (0) 1202 440 440 www.iybltd.comSUNSEEKER 70 Manhattan, 2010, Lymington, Hampshire United Kingdom, £1,795,000 Providing unlimited open-air fun and sumptu-ous accommodation, the Manhattan 70 sets the standard for high-level entertainment, putting the emphasis on fun and excitementin Sunseeker’s inimitable style. Effortlessly blending luxury with practicality, the Manhattan 70 has a broad beam, graceful profileand extended cruising capabilities. En suite accommodation for eight and self-contained aft crew quarters make the Manhattan 70a highly versatile vessel.
    • PRINCESS 54 - 2011 6 7 5 0 0 0 £ - TA X N O T PA I D International Yacht Brokerage - John Watts United Kingdom (+44) (0) 1202 440 440 www.iybltd.comPRINCESS YACHTS P54, 2011, Mallorca, Spain, £675,000 This Princess P54 was sold by us this year, the owner already wants to upgradeto a larger Princess! This actual boat was on the Princess stand at the London International Boat Show 2011.Specification includestwin 775hp Volvo D12-800 diesel engines, Bow thruster & Stern thruster, Raymarine C120W dual station colour radar / GPS / chartplotter, Reverse cycle Air-Conditioning, Electro-Hydraulic Passerelle, 13.5kW Onan Generator, TV / DVD to saloon &amp;amp; state-room, iPod docking station in saloon - Walnut woodwork with gloss finish.A fantastic opportunity to own a very nearly new boat withsignificant savings against the list price!
    • Longitude 64 BrokerageFor Sale: AZIMUT 50, 2007 - 615 000 Euros - Location: TurkeyThis Azimut 50 is in “As New” Condition. This is the 2 cabin version of this very popular yacht. This Azimut50 was purchased in 2007 by the current owner and has only 200 hours (80 hours of which were forsea delivery from Savona, Italy). She was never chartered and always well maintained by the currentowner. Since it was purchased in 2007, the current owner added a Zodiac tender in 2008 and a newYamaha outboard in 2010. No expenses were spared in equipment and options at the time of pur-chase. Hull maintenance and engines servicing were done every year. The Twin diesel were servicedin May 2010 and will be serviced again in May 2011. A mooring is available in a first class Marina. This Azimut 50 is located on the Mediterranean, in Western Turkey..
    • Longitude 64 BrokerageFor Sale: AZIMUT 50, 2007 - 615 000 Euros Location: Turkey www.longitude64.ch Crans Montana, VS, 3963, Switzerland Telephone: +41 (0)27 483 1220 Skype: longitude64 email:sales@longitude64.ch
    • DESIGN 02 03 01 04LONGITUDE64A • ISSUE JANUARY 2012 01 Tony Castro 02 Newcruise 03 Guido de Groot 04 Sunrise Tony Castro unveils Newcruise unveils Guido de Groot Design Sunrise Yachts designs for 35 metre superyacht project has unveiled a new introduce new 50 metre superyacht Rebel project, the Selene 128 Espen Oeino design150
    • DESIGN Yacht Design News MCC goes neo classic MCC Design will display a model of this project at the Monaco Yacht Show. Stylistically The Neo Classic is a blend of modern minimalist simplicity coupled with classically efficient hull design. The classicism is at its strongest in a bow that goes beyond a simple vertical line to an even more graceful slightly curved one echoing the 19th century dreadnought bow.Ned Ship Pearl 75Group selected designStrand-Craft and the designer of the Pearl Motor Yachts, one of the UK’sSC 122 and SC 166 projects, Eduard leading luxury yacht builders, hasGray, have selected NedShip Groupas their preferred shipyard, able to announced a special collabora- tion with a world renowned British Superyachtbuilt these designs to the highest interior designer. Kelly Hoppen MBE explorer LONGITUDE64 • ISSUE JANUARY 2012possible standards. The success of is one of the most in-demand interiorthe project does not only rely on the designers in the country. Kelly has To spend leisure time with family andextraordinary look of these yachts, been brought on board to design the friends, as well as to explore the seabut also on the use of advanced light luxury interior of the flagship Pearl in an adventurous manner are de-weight composite materials as Epoxy 75, which will be launched in early mands that the new explorer shouldand Carbon. 2012. meet. 151
    • Custom Luxury Real EstateFor advertising and promotional opportunities online and in our magazines:Latitude 26 Media Agency - www.latitude26.chCrans Montana: +41 (0)27 483 12 20 - London: +44 (0)20 7078-4226 - Miami: +1 (305) 394-9652Skype: latitude26.ch
    • Yachting : Yacht Charter & Yacht BrokerageLuxury Niche media specialists - Connect your business to affluent and target-ed readers online, in print, in social networks or on ipad across the world.We manage The Yachting Network and The Realty Network as well as 10niche magazines in the luxury yachting and luxury real estate markets. Yourmessage will reach high net worth individuals.Welcome to Latitude 26 Luxury Niche Media and Vertical Markets AgencyWe specialize in coupled online and offline luxury marketing strategy and social mediamarketing campaigns.
    • Yacht Brokerage & Charter Stay current with the yacht brokerage and yacht charter industry and subscribe to LONGITUDE64 12 issues a year with listings of yachts proposed for Brokerage or Charter. With a subscription you save up to 25% of the cover price and never miss an issue. Don’t miss this great oppor-tunity. Go on our website and fill in the form. We offer a printed version, an electronic version and an ipad version.
    • You can purchase subscriptionsdirectly on our website or throughthe following online stores: Ama-zon.com, Issuu.com, Scribd.com.Our ipad version can be down-loaded from our website.LONGITUDE64YA C H T B R O K E R A G E & C H A R T E R
    • 1 YACHT BROKERAGE SOLUTION Manage listings and leads social networks integration 2 YACHT CHARTER SOLUTION Manage listings and reservations social networks integration3 DOCKS AND SLIPS MANAGEMENT Manage boat slips sale and rental social networks integration 4 MARINA MANAGEMENT Manage boat slips reservation social networks integration THE YACHTING Y N NETWORKPhone USA: +1 (305) 394-9652 Advanced Yachting solutionsPhone UK: +44 (0)20 7078-4226 for yacht brokerage, yacht charterPhone CH: +41(0)27 483-1220 and slips management www.theyachtingnetwork.ch