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    In-Todaygçös-Competitive-Technology-Driven-Market-201 In-Todaygçös-Competitive-Technology-Driven-Market-201 Document Transcript

    • In today’s competitive technology driven market social networking websites plays a vital role in facilitating communication and collaboration between companies and their customers. But many are using this platform without being fully prepared. This practice in turn puts their company reputation at stake. There are companies that have jumped into space without adequate knowledge and thingshaven’t worked out as they would have wanted to with employees sharing way more than enough information on an internal social website or failure on part of the company to properly address negativecomments about a product or service in the customer-facing social media. In order toavoid this you need to develop formal socialmedia optimization strategies that will allow you to capitalize on the broad marketing
    • opportunities that social networks provide. Companies providing social media optimization (SMO) services create some readiness requirements that would be demanded of the organizations using the service. This may essentially pertain to the development of an employee policy thatstates rules and regulations about what can and cannot be posted, a dedicated teamthat monitors the company on social media, plan for dealing with negative comments and disasters,
    • Leveraging social networking services to develop strategies Oncethe groundwork is done it is time to develop a social strategy that canget you started with the social networking project The first step is toget a program started with the help of the social media optimizationservices Prior to that you need to set business goals, policies,provide access to the social networking tools and educateemployees in clear terms on how to use these tools both internallyand externally At the next stage which is known as the safety levelthe social media optimization services vendor creates a definedworkflow and crises preparation plan so as to deal with any kind ofpredicament, if encountered, and appoints a team dedicated tomanage the entire task
    • Customers will always have opinion about your offerings and theyshould have the right to speak to you about that, be it positive ornegative The service provider can help develop a social mediatriage plan which is to be managed by a team of managers andanalysts Now create an inventory of various social websiteaccounts, a task that the social media optimization services vendorcan help you with, and furnish a way to share the best practices Youcan put the inventory on your company websites
    • Administer the use of social networking tools with excellence that ismade responsible for establishing policy, developing governancerules and steering the process Social media optimization servicesto monitor here SMO project progress The enablement stage seesthe social media optimization services vendor using means to trackand measure the use of social networking sites The idea is toempower the employees and not to restrain them There are severalcompanies that at this stage implement social strategy acrosscorporate functions, instead of paying much heed to business unitsilos
    • The service vendor generally provides monthly metrics on how thetools are being used internally and externally When you see allyour business units using these social networking tools externally tointeract with the customers and partners and not just using them tocommunicate within the company among the employees, know thatyour SMO project has reached the top maturity level This is the finalstage wherein social media optimization services can be helpful inpredicting what the customers are going to need and whatemployees are going to require This can be useful in enhancingcustomer support
    • Conclusion are designed to help companies create strong onlinebrand image and promote their products or services through variousreputable social networking sites Several companies try their handsin social networking activities without proper training and that can bedangerous It is in the best interest of these companies to seek thehelp of social media optimization services vendor to take fulladvantage of the social networking platforms to improve their onlinevisibility
    • Celena Watson - Passionate writer and blogger I have written onmany different topics which include , lead management, leadnurturing, IT & services, inside sales, demand generation and manymore For more info visit
    • here