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'Mobile and Marketing' Christina Trampota - Mobile Leader + Principal, CGM Global
'Mobile and Marketing' Christina Trampota - Mobile Leader + Principal, CGM Global
'Mobile and Marketing' Christina Trampota - Mobile Leader + Principal, CGM Global
'Mobile and Marketing' Christina Trampota - Mobile Leader + Principal, CGM Global
'Mobile and Marketing' Christina Trampota - Mobile Leader + Principal, CGM Global
'Mobile and Marketing' Christina Trampota - Mobile Leader + Principal, CGM Global
'Mobile and Marketing' Christina Trampota - Mobile Leader + Principal, CGM Global
'Mobile and Marketing' Christina Trampota - Mobile Leader + Principal, CGM Global
'Mobile and Marketing' Christina Trampota - Mobile Leader + Principal, CGM Global
'Mobile and Marketing' Christina Trampota - Mobile Leader + Principal, CGM Global
'Mobile and Marketing' Christina Trampota - Mobile Leader + Principal, CGM Global
'Mobile and Marketing' Christina Trampota - Mobile Leader + Principal, CGM Global
'Mobile and Marketing' Christina Trampota - Mobile Leader + Principal, CGM Global
'Mobile and Marketing' Christina Trampota - Mobile Leader + Principal, CGM Global
'Mobile and Marketing' Christina Trampota - Mobile Leader + Principal, CGM Global
'Mobile and Marketing' Christina Trampota - Mobile Leader + Principal, CGM Global
'Mobile and Marketing' Christina Trampota - Mobile Leader + Principal, CGM Global
'Mobile and Marketing' Christina Trampota - Mobile Leader + Principal, CGM Global
'Mobile and Marketing' Christina Trampota - Mobile Leader + Principal, CGM Global
'Mobile and Marketing' Christina Trampota - Mobile Leader + Principal, CGM Global
'Mobile and Marketing' Christina Trampota - Mobile Leader + Principal, CGM Global
'Mobile and Marketing' Christina Trampota - Mobile Leader + Principal, CGM Global
'Mobile and Marketing' Christina Trampota - Mobile Leader + Principal, CGM Global
'Mobile and Marketing' Christina Trampota - Mobile Leader + Principal, CGM Global
'Mobile and Marketing' Christina Trampota - Mobile Leader + Principal, CGM Global
'Mobile and Marketing' Christina Trampota - Mobile Leader + Principal, CGM Global
'Mobile and Marketing' Christina Trampota - Mobile Leader + Principal, CGM Global
'Mobile and Marketing' Christina Trampota - Mobile Leader + Principal, CGM Global
'Mobile and Marketing' Christina Trampota - Mobile Leader + Principal, CGM Global
'Mobile and Marketing' Christina Trampota - Mobile Leader + Principal, CGM Global
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'Mobile and Marketing' Christina Trampota - Mobile Leader + Principal, CGM Global

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Presented to Latino Startup Alliance event - September 19, 2013 …

Presented to Latino Startup Alliance event - September 19, 2013
Speaker: Christina Trampota, Mobile Leader, CGM Squared - http://about.me/tektalk
Location: Impact Hub, San Francisco

Http://www.LatinoStartupAlliance.org

Published in: Technology, Business
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Transcript

  • 1. Mobile and Marketing ChristinaTrampota CGM Squared
  • 2. Agenda ▪ MobileToday ▪ Mobile Marketing ▪ Mobile Future
  • 3. Worldwide Mobile Infographics http://www.mobileapptesting.com/all-the-mobile-app-stats-you-need-in-one-infographic/2013/03/
  • 4. Mobile Devices and Customer Behavior Mobile First ▪ Design for the mobile experience before others Consumer Behavior ▪ First thing you do when you wake up – 18-44 yr olds (IDC) ▪ They have their smartphones with them 22 hours/day Experiences for Brands, Retailers and Media ▪ 78% of US Population:The "disconnecteds, dabblers and roamers" are the least engaged (Forrester) ▪ 22% are the most engaged segments as "adapters, immersers and perpetuals," who are the most affluent and influential of all customers
  • 5. Surge in Mobile Internet Traffic
  • 6. Mobile Growth is Everywhere
  • 7. Market Share by Mobile Operating System
  • 8. Growing Group of Smartphone Users in US Who carries a smartphone? ▪ 50.9% of Female ▪ 50.1 % of Male ▪ 2/3 of those age 25-34 ▪ Almost 3/5 off Hispanic Users ▪ Asians lead smartphone adoption with 67.3%
  • 9. Hispanic Mobile Consumer Trends What is attractive to this user base? http://www.nielsen.com/us/en/newswire/2012/hispanics-in-u-s-highly-active-on-mobile-and-social.html
  • 10. Time on Mobile vs. Television 168 min/day158 min/day Source: Flurry 2013
  • 11. Growth In Mobile Marketing A Great Deal of Mobile Phones that are still “dumbphones” (2012) ▪ 1B Smartphones vs 6B Mobile Phones overall Mobile Represents 15% of GlobalWebTraffic Twice as many mobile devices sold as PCs Source: BI Intelligence 2012
  • 12. What is Mobile Marketing Mobile Marketing Mobile Apps Mobile Websites Mobile Messaging Mobile Search Mobile Location Services Mobile Advertising
  • 13. Four P’s of Mobile Marketing ▪ Place ▪ Promotion ▪ Personalization ▪ Purchase
  • 14. Places: Location Based Marketing ▪ Ads ▪ Push Notifications ▪ Phone number ▪ GPS ▪ In app alerts/deals ▪ Event Attendance/Check In
  • 15. Promotions: Coupons, Deals and Discounts Retail Specific Apps & Programs ▪ Macy’s ▪ Cabela’s Discount Apps ▪ Shopkick ▪ RetailMeNot ▪ Shoping Center/District Apps
  • 16. Personalization Unique consumer experience ▪ Retail LoyaltyCard ▪ Purchase History ▪ Pricing/Discounts Data ▪ Name ▪ Geography/Location ▪ Segment/Differences ▪ Date and Time
  • 17. Purchase and Payment on Mobile Mobile Payment Options ▪ PaymentTerminals ▪ Square and related options ▪ NFC/MobileWallet ▪ Mobile Banking ▪ Security/Privacy
  • 18. Technology of Mobile Marketing Variety of Options for Mobile Marketing Campaigns SMS QR Codes NFC Photo Video
  • 19. Mobile Marketing Today
  • 20. Innovative Brand Moves in Mobile http://www.youtube.com/watch?v=UYy1GmJgFXA Nivea Ad in Brazil -Solar Charger forCell Phone
  • 21. Mondelez Mobile Futures Programs 7 new pilots in 90 days in the US Market / 5 startups in plan for Brazil Programs
  • 22. Mobile Success: L'Oreal and Retail Data
  • 23. Cabela’s
  • 24. Macy’s
  • 25. Future Plans for Mobile
  • 26. Introducing Mobile into your Marketing ▪ Mobile is a global transition in marketing ▪ Define how this applies to your business or brand ▪ Consider adoption requirements to succeed ▪ Customization, Ease and Metrics
  • 27. Metrics and Measurements for Mobile ▪ Increasing Customer Engagement ▪ Improve Customer Satisfaction ▪ Generate Direct Sales ▪ Appear Innovative ▪ Acquire New Customers ▪ DriveTraffic and Sales from Other Channels ▪ Build Loyalty ▪ Increase BrandAwareness ▪ Test and Learn ▪ Reach Specific Customer Segments Source: Forrester 2013
  • 28. Global Differences ▪ Smartphone Penetration ▪ Mobile Network Services and Fees ▪ Pricing andTariffs ▪ User Preferences and Patterns ▪ Link between mobile and spending
  • 29. Future Outlook on Mobile Marketing Trends Cross Channel Attribution Responsive Design Big Data
  • 30. Christina Trampota christina@cgmsquared.com @tektalk THANK YOU

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