Laterna Lasers - Opus duo
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Laterna Lasers - Opus duo



Laterna Lasers - Opus duo

Laterna Lasers - Opus duo



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    Laterna Lasers - Opus duo Laterna Lasers - Opus duo Presentation Transcript

    • The First Laser Treatment Center Positioning Session May 2001
    • Opus Duo Vs. Opus 20 OD Opus Duo Opus 20
    • Laser Treatment Center treating patient differently  We are NOT selling lasers  We are selling the ability to TREAT PATIENTS DIFFERENTLY  The dentist is no longer a dentist he is a Laser Dentist OD
    • Laser Treatment Center Treating Patients Differently      OD OPUS DUO Er. OPUS DUO Er. + CO2 OPUS DUO Er. + DIODE CURING LIGHT ( DIODE LASER ) CARIES DETECTOR
    • Laser Treatment Center  OD UPGRADES
    • Advantages Technical advantages over other machines  Upgradable    Customizable   A customer may preset the machine according to his requirements superior touchscreen  OD Supports future software or hardware changes Upgrade program to newer machines User friendly
    • Advantages Technical advantages over other machines (continue)     OD WinNT based software First time Laser Treatment center concept is introduced Designed to the XXI century environment Wide variety of accessories
    • Targeting Who are the potential customers of Opus Duo?    OD Current Customers who wish to upgrade CO2 Laser users who wish to add Erbium “Stand Alone” machine Clinics that require a wider variety of applications
    • Targeting Recommendation ...    OD Opinion Leaders, key customers Announce the “news” (journals, trade shows…) Organize workshops
    • OpusDent Worldwide service & technical support   OD The biggest installed base of dentistry lasers Opus Duo “First Priority” service program
    • Opus Duo    Final R&D stage Full Production by Q4 2001 Orders accepted immediately    OD Current situation All orders that are sent by June 30, gain 15% introduction price (3 units minimum) 20 ‫מבצעי החלפה לאופוס‬ Opus 20 production continues
    • Opus Duo Vs. Opus 20 Why more expensive…? More expensive than Opus 20 to talk about the price ???? OD
    • Discussion what to say to the customer after we will launch the system (replacement option) REPLACMENT POLICY
    • Don’t say “ it is nice to have an OpusDuo” say “ I MUST have an OpusDuo”