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Social Media 101 for Small Business Management (MBA)
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Social Media 101 for Small Business Management (MBA)

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Outline for guest-teaching session with Fairleigh Dickinson’s Small Business Management (MBA) class with Professor Celentano.

Outline for guest-teaching session with Fairleigh Dickinson’s Small Business Management (MBA) class with Professor Celentano.

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Social Media 101 for Small Business Management (MBA) Social Media 101 for Small Business Management (MBA) Presentation Transcript

  • Video Everywhere Social Media Larry Thomas [email_address] www.latergy.com July 20, 2010
  • What?
    • … is Public Relations?
    • … is Marketing?
    • … is Convergence?
    • … is Social Media?
    • … can Entrepreneurs be certain of?
  • Why Social Media?
    • Marketers follow the market …
    • 400 million active Facebook users spend over 500 billion minutes per month and average 130 friends
    • 24 hours of Video uploaded to You Tube per minute and people watch 2 billion videos per day
    • 50 million Tweets per day (Britney, Ashton, GaGa, Ellen, Barack have most followers)
    • Technorati lists 30,000+ blogs (Huffington Post, Gizmodo top list)
    • Customer relationships (and expectations) have changed …
  • Series of Decisions Where ? Source: Brian Solis via www.SocialMediaBootCamp.com  
  • How is Social Media Used?
    • Public & Investor Relations
    • Marketing
      • Existing Customers
        • New products, services or promotions
        • Ongoing Engagement
      • Prospects
    • Other
      • Operations
      • Human Relations
  • Case Study: Big Business
  • Case Study: From Small to Large
  • Case Study: Small Business
  • Social Media and YOU
    • How do YOU use Social Media to interact with brands?
    • How often do YOU go online to find, research or ‘talk’ about a business, product or service?
    • How would YOU use Social Media if you were an Entrepreneur in the ____________________ business?
  • Video Everywhere www.latergy.com THANK YOU! Larry Thomas [email_address] www.linkedin.com/in/larrythomasvideo www.tinyurl.com/videopr www.twitter.com/latergy