Social Media 101 for Small Business Management (MBA)

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Outline for guest-teaching session with Fairleigh Dickinson’s Small Business Management (MBA) class with Professor Celentano.

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Social Media 101 for Small Business Management (MBA)

  1. 1. Video Everywhere Social Media Larry Thomas [email_address] www.latergy.com July 20, 2010
  2. 2. What? <ul><li>… is Public Relations? </li></ul><ul><li>… is Marketing? </li></ul><ul><li>… is Convergence? </li></ul><ul><li>… is Social Media? </li></ul><ul><li>… can Entrepreneurs be certain of? </li></ul>
  3. 3. Why Social Media? <ul><li>Marketers follow the market … </li></ul><ul><li>400 million active Facebook users spend over 500 billion minutes per month and average 130 friends </li></ul><ul><li>24 hours of Video uploaded to You Tube per minute and people watch 2 billion videos per day </li></ul><ul><li>50 million Tweets per day (Britney, Ashton, GaGa, Ellen, Barack have most followers) </li></ul><ul><li>Technorati lists 30,000+ blogs (Huffington Post, Gizmodo top list) </li></ul><ul><li>Customer relationships (and expectations) have changed … </li></ul>
  4. 4. Series of Decisions Where ? Source: Brian Solis via www.SocialMediaBootCamp.com  
  5. 5. How is Social Media Used? <ul><li>Public & Investor Relations </li></ul><ul><li>Marketing </li></ul><ul><ul><li>Existing Customers </li></ul></ul><ul><ul><ul><li>New products, services or promotions </li></ul></ul></ul><ul><ul><ul><li>Ongoing Engagement </li></ul></ul></ul><ul><ul><li>Prospects </li></ul></ul><ul><li>Other </li></ul><ul><ul><li>Operations </li></ul></ul><ul><ul><li>Human Relations </li></ul></ul>
  6. 6. Case Study: Big Business
  7. 7. Case Study: From Small to Large
  8. 8. Case Study: Small Business
  9. 9. Social Media and YOU <ul><li>How do YOU use Social Media to interact with brands? </li></ul><ul><li>How often do YOU go online to find, research or ‘talk’ about a business, product or service? </li></ul><ul><li>How would YOU use Social Media if you were an Entrepreneur in the ____________________ business? </li></ul>
  10. 10. Video Everywhere www.latergy.com THANK YOU! Larry Thomas [email_address] www.linkedin.com/in/larrythomasvideo www.tinyurl.com/videopr www.twitter.com/latergy

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