Intro to Latergy

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1 page overview of Latergy Video Marketing and Public Relations

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Intro to Latergy

  1. 1. INTRODUCTION & OVERVIEW WHATLatergy is an interactive multimedia services company that helps professional communicators position,create and distribute content that engages audiences on-line, on air and on location. It is designed tosupport agencies with hands on senior level talent and access to a broad range of creative, production,media relations, media buying, distribution and technology services. Our mission is to leverage earned,owned, shared and paid media to tell visual stories that drive real business results.Services include: • Satellite and Internet Media Tours • Branded content – TV and Internet • B-roll and Soundbites, PSAs • Webcasts, webinars, live events • Narrative Marketing and Targeted Placement • Web video • Audio - ANRs, RMTs, podcasts • Corporate video - training, trade shows, IR • Microsites, EPKs and web design • Social video distribution, hosting & SEO WHOLatergy was founded in 2010 and is managed by digital PR video veteran, Larry Thomas.• Launched PR Newswire’s initial digital services & websites (1996)• Created industry’s 1st Multimedia News Release (1999)• Founded and led MultiVu as President (2002)• Hired as COO by Medialink board (2005) to overhaul services, talent, processes & pave way for sale (2009) to VCs who took company private and changed name to Synaptic Digital• Speaker and columnist with strong reputation, relationships & expertise: linkedin.com/in/larrythomasvideo WHYLatergy’s primary points of differentiation are:• Talent and experience: The seasoned team knows what it takes to get the job done and has the experience, relationships, expertise and technical aptitude to execute.• Business model: Latergy assembles and disassembles the best team for each job, avoids unnecessary overhead and passes savings along to clients.• Creativity and flexibility: The solutions are creative but always aim to meet specific business goals. Creativity is useless if it doesnt move the needle, but service and flexibility are valuable every step of the way. WHENWhenever you need help positioning, creating and distributing multimedia content. WHEREBased in NY … Teams, Facilities, Technology and Video Everywhere. HOWWith integrity, energy, effort, expertise, intelligence and a smile.Contact Larry Thomas at (646) 290-0453 or lthomas@latergy.com latergy.com

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