Lasso-Crm software-website-tracking

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Lasso-Crm software-website-tracking Lasso-Crm software-website-tracking Presentation Transcript

  • Introducing Website & Lead Tracking Gain valuable insight into the actions and buying interests of leads and prospects on your project website . . . even before you make a phone call! Take it for a free test drive today! Contact Lasso Support to learn more.Use the toolbar below to navigate through the presentation
  • Lasso Website & Lead Tracking• Monitor the effectiveness of one of your most important marketing tools – your project website.• You will know how every lead found your site and what interests them.• Every time a lead or prospect visits your website, Lasso will record and track which pages were visited.• Receive real-time email alerts each time a prospect returns to your website.• Clearly see which keywords are working effectively for Search Engine Optimization.
  • Where is your Website Traffic coming from?
  • Where are your Leads coming from?
  • Gain Sales and Marketing IntelligenceDiscover where your leads are coming from and what theiractivity has been . . .• What are your leads’ interests?• How many times have they been back to your website?• Are they sales-ready now?Easily see how your website traffic is finding you . . .• Organic or Paid Search (e.g. Adwords)?• Which search engine or website are your leads coming from?• Facebook ad or Google Adwords?• What Keywords are generating traffic and leads?
  • Lasso Website & Lead Tracking1. Website Traffic Lasso tracks – number of visitors, top referrers (Visitors to your website) (source), top pages viewed, new and returning visitors2. Registration Signup Visitors sign up and become leads (Registrants in Lasso) – Lasso tracks how the Registrant found your site, what key words they used, number of visits, pages visited and unique pages visited.3. Track Lead Activity Within Lasso Lead #1 Lead #4 Lead #2 Lead #3
  • Lead Activity Information Recorded:Lead #1 Lead #22 site visits - Found site by clicking on paid 1st Visit - Found site by using keyword “Newsearch – Google Adwords – “Best new home Homes Chicago” in Googledevelopment in Chicago” • Registration Form• Reviewed Builder Information • Community information• Viewed News Release information • Developer Profile2nd site visit • Townhouse Units• Registered for more information 2nd Visit • Checked out Sales Center info. • Looked at the 2 bedroom floor planLead #3 Lead #42 visits 3 visitsFound site by searching on “green buildings in Found site by clicking on facebook adChicago” • Viewed special pricing• Viewed the sustainability page • Looked at amenities• Viewed the pages regarding bike parking • Checked out the dog park information
  • Lasso Website & Lead Tracking Reporting Weekly Traffic – How much traffic are you getting to your website? Monitor repeat visitors and new registrants. A textual report will show you daily web traffic and conversion rate. Top Pages – See the top three visited pages of your website graphically. Drill down and see a textual report that shows all web pages. Top Referrers – Who’s linking to your site? And, where are your leads coming from? Are you getting a higher conversion rate from facebook over Google? See a textual report that shows all your referrers.
  • Take a test drive and try Website & Lead Tracking for 60 daysContact Lasso for a FREE 60-day test drive.support@mylasso.comNew to Lasso and want to learn more?Contact Dave Betcher, Vice President Salesdbetcher@lassodatasystems.com