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S o c ia l M e d ia
Miles Maier          Twitter @LasaICT
Lasa


Paul Webster         Twitter @WatfordGap

To join the conference call freephone 0800 229 0094
       PIN: 986965     Then press #6 to mute your
• Funded by DfE via Children England
• Capacity building CYP knowledge of ICT
• Series of 6 webinars on technology
  http://lasa.eventbrite.co.uk
  www.childrenengland.org.uk/overview/1584
About Lasa
• 25+ years in the sector
• Technology leadership, publications,
  events and consultancy
  www.lasa.org.uk/ict


• Welfare Rights
  www.rightsnet.org.uk
Get the most out of
   Social Media


       Paul Webster (Twitter : @watfordgap)


                              18th July 2012
“Social Media. They get all excited about gleaming technology
and clever gizmos. They talk in acronyms and begin sentences
with: “Did you know you can..” The rest of us just want to get on
with campaigning, fundraising or service delivery. We want to talk
about the people we work with, the communities we’re in and
the issues we’re passionate about. We want to find and talk to
people who can help us get change, deliver services or make a
difference”.
 Well, Social Media is about all that, telling stories and having
conversations, having a space to do that … it just happens that the
space is on a computer.
(From ‘How to use New Media’ - Media Trust).
• What is social media is and why     What we are going to cover
  its important
• Make a plan for good social media
  use - doing social media better
• What tools are being used
• How can it be used in all aspects
  of what your organisation does
• Get some inspiration from how
  other organisations are using
  social media
• How much time to spend on
  social media
• Questions & Answers



                                              http://www.flickr.com/photos/virtuatron/
Old media - Web 1.0 . . .    (Others – if you dare!)




                            . . static
                            websites
                            with no
                            interaction,
                            text heavy
                            content.
                            Information
                            just fed TO
                            visitors
New media - Web 2.0 ...
. . media rich, interactive, content served based on preferences,
open for comments, conversations WITH visitors encouraged.




Web 2.0
=Social Media
=New Media
=Social Networking
It’s about conversations…..




Social media…is about pursuing relationships and fostering
communities. Paul Adams, Google - http://thinkoutsidein.com/blog
'The Conversational Web', not a Broadcast. Listen more than talk
Q. Which social network does your organisation use
most?

- a website that you can update yourself?
- write a blog, either personal or about the organisation?
- share video on a Youtube account?
- have pictures on Flickr or Picasa?
- have a Facebook page?
- use Twitter to keep in touch?
- share connections on LinkedIn?
- none of them
Social Networking – the numbers
Social Networking – the numbers
• Of all the websites visited in UK, 2 are Social
  Networks - Google (9.5%), Facebook (6.6%),
  YouTube (3.5%), ebay (1.9%), WinMail (1.4%).
  Google = 91% of search traffic. (HitWise – Feb
  2012)

• Use of social networks is 23% of time spent on
  internet in UK, 159% increase in last 3 years

• Of the 48.6 million adult population (ONS),
  77% have a Facebook profile, 66% are
  YouTube users, 32% are on Twitter and 16%
  have a presence on LinkedIn. (Umph Sept
  2011 – sample of 2,400 adults)

• YouTube 2nd most popular way to search for
  content. 48hrs is uploaded every two minutes

• One to watch? Pinterest visits up from 50k to
  over 300k in 1 month. (Nov 2011 Comscore)
Social Networking – the numbers
• Average social network user is aged 37

• LinkedIn it's 44, Twitter 39, Facebook 38

• 96% of aged 18-34 on one or more network

• 52% of Facebook users are 18 to 34 yrs

• 55% in this group check their social networks at least
  once a day (June 2011)

• 58% of their media content on mobile devices

• 30% check their status as soon as they wake up, 81%
  never turn their phone off (Aug 2011)

So, its not a passing phase, but it is important that
   organisations direct effort to the right network(s)

(From – Ofcom, www.clickymedia.co.uk & www.hitwise.com)
http://bigbible.org.uk/2011/12/social-media-infographic/#.Tt6yloSrmSo
76% of iPad users also have a desktop PC, but 9% bought one to
 replace their desktop / laptop
                                                                               The Mobile
 Mobile web access will eclipse wired by 2015, 17% of UK                         Web
 households already use phone as primary web access                         'If you took away my
                                                                              mobile, you would
 Increase from 31% (2010) to 45% (2011) of people                            take away a part of
 connecting to Internet from phone/tablet (ONS – Aug 2011)                            me'

                                     70% would give up alcohol for a week rather than phone

                                      37% of young people in the UK own a Blackberry phone

     Over 25 million     So, have you viewed your website on a phone/tablet?
smartphones in use in UK
 51.3% of phone market Android OS use grown from 5% to 47% (Dec 2009 to Dec 2011).
(Ofcom Aug2011 / ComScore Dec2011)
                                     Apple is 30%, Symbian <5%. (ComScrore Aug 2011)

                                     59% access social network, 49% to buy, 12% to check-in

                                     Bite-sized learning & volunteering whilst travelling
Social media is online media that starts
conversations, encourages people to pass it on
to others, and finds ways to travel on its own.

Idealware - http://www.idealware.com
Q. Which of these issues holds back your
organisation’s use of social media the most?
• Where do I start?
• Lack of knowledge
• Confidence / Fear
• Capacity / Resources
• No access from my computer
• Don't have any time
• Too expensive to use the websites
• Scepticism – what's the point?
Immediacy – and response expected

 What took days, takes hours, what took minutes takes seconds.

Type         News travels         Reply within
Print       7 days                2 weeks
Email       7 hours               2 days
Facebook    7 minutes             2 hours
Twitter      7 seconds            2 minutes

     But how much time do organisations allocate for
    maintaining a social media presence and marketing
                       themselves?
But how much time do charities allocate?
48% have no budget for social media activities
86% allocate < ½ day per week to using & maintaining it
   (NTEN - 2011 – NonProfit Social Network Benchmark Report)


Only 17% have a social media plan or strategy
   (East Midlands ICT Infrastructure organisations – March 2012)


Just 6% have social media guidelines for responsible use
   (East Midlands ICT Infrastructure organisations – March 2012)


Social Media websites are increasingly an organisations
  main 'shop window' – we all check there first!
First - Planning How to Use

• Know your objectives and what you want to say
      • Giving local young people a safe place to meet

• Research where your audience are – do you know?
      • Don’t just build, work in the places where your target audience are

• Plan how to use the tools – have a strategy
      • Video of event?, Blog of experiences? Do ‘as well as’ what you do

• Choose tool to match audience and implement
      • Look at what other venues have done, what works elsewhere?

• Sustain the conversation and say thank you
      • Encourage people to return, keep it new, links from websites
Promoting your group

           How you could promote your cause
      Think about the mission and aim of what you do
  Can you write down your key message in 140 characters,
                what hooks would you use?
Could you blog about it? Make a video? Find a beneficiary to
 record an audio interview with? Make you website social?


How would you interest people
in what you are promoting?
Could you Pitch it?
Start conversation – don't make everyone 'learn twice'
 It can be difficult to get         It’s easier to go where
 people to come to you              people are already




Do you know who your target audience are?
Are they already using social media sites (and which ones)?
Build a genuine relationship first, not an 'ask' - engagement follows
To participate people won't learn a 'new network & new topic'
Choose well
Use of social networks - similar to use of phone or newsletters...
   Have Purpose – WHAT, Audience – WHO, Aims – WHERE
       Have a Champion/s who can steer, update & reply
 Social media posting active one goal togoes live. Be ready!
          Step 2 – Pick the moment it pursue
     People will link and Share, & Share again to keep a
 conversation flowing. Share other news more than your own
Accept that can no longer control 100% what other people are
              saying, so be clear in what you say
Don't try to manage someone elses' social media and don't try
 to teach a young person to use social media (it's other way!)
                 NOW – Choose the right tools
Social media
Find the best social network
for the job
Create a 'buzz' and link all networks back
to your main website
• Choose the way to capture audience.
    – Audio → Images → Video
    – See Audioboo, Flickr, Pinterest, Bambuser, Youtube
• Choose the context to engage with audience.
    – Blog → Facebook → Twitter
• Choose a useful (FREE) tool/s to help streamline work
    – Finding out → Letting people know → Running events
    – See Survey Monkey, MailChimp, Eventbrite
Audio Podcasts – an organisation tells its story


                                                        Another way to let people
                                                        know your news & interviews

                                                        Less bandwidth than video

                                                        Embed in website

                                                        Comments make conversations

                                                        Audioboo – 5 min recordings

                                                        Use 'Twitcasting' for
‘Audacity’ - http://audacity.sourceforge.net/
Commoncraft Video explaining Podcasting                 broadcasting events

http://audioboo.fm                                         Instant reporting when editing
/boos/567269-kirsty-stephenson-child-s-i-foundation#t=2m13snot a concern            Visit
Image Sharing – Flickr
                                        Record of events
  A event for all the group
                                        Added dimension

                                        Access to reusable
                                        images

                                        Easy & quick to put
                                        on website
Hosting 5 Billion images (Sept 2010 –
royalpingdom.com)

Also see Pinterest

Commoncraft Video
explaining Image Sharing
Anyone can be a
                                                            content creator

                                                            Increases Reach

                                                            Call to Action

                                                            Spread & Share –
                                                            don't have to rely on
                                                            TV or reporters

                                                            Show face of your
                                                            organisation and has
                                                            personality

http://www.youtube.com/watch?v=P8KiVLGyPjI&feature=relmfu   Stream video content
                                                            with Bambuser or
http://www.youtube.com/watch?v=cRh8LDz3UTg
                                                            Ustream
Blogging




                                                            Open platform for
Online journals – Blogging - Commoncraft Video - explaining Blogs
                                                            community led content
                                                            & story development
Quick & easy to set up and to develop
                                                          Other spaces – Tumblr,
Can be an the main website for a small organisation       Posterous, Weebly
Get feedback from people and start conversations
It’s the place where
                                   young people already
                                   network and share

                                   Great to create a Group
                                   for network of Supporters

                                   Set up a Page around a
                                   campaign or issue, not
                                   about the organisation

                                   Check privacy settings
                                   which change frequently
                                   Responsible use by young
                                   people & friend unfollow
                Busts
                For        Dog’s   Link to Twitter & Website
                Justice    Trust
Social Networking - Facebook
Professional Social
Networking

Join sector specific special
interest discussion groups

Now has section to record
volunteer experience
Social Networking sites for Younger Audience
Legal age for most sites is 13 yrs old – though some young people using these sites anyway
Don't over react! →        Set a good example          →    Promote responsible use
Once an image or comment is out there ... it's out there for ever
Guidelines - http://www.childrenandyouth.org.uk/worker/best-practice/new-social-media-guidelines/ or

http://scouts.org.uk/supportresources/3347/social-networking-sites-and-scouting?cat=299,304&moduleID=10

Also – www.doublescoop.net - connects Grandparents with kids




       Club Penguin                     Superclubs (Scplus.com)                         Fantage
Host your own Social
                        Network

                        Communities building
                        their own spaces
                        - for discussion
                        - sharing
                        - shows belonging




Alternatives:
Yammer, Google Sites,
SocialGo, Facebook,
Wackwall.com
Events AS they
happen not AFTER
they have happened

A transient conversation

Short updates

# hashtags

Signposts to resources

Conversation starters
Great for sharing and learning from a network of Peers
Accepted channel to MPs & councillors to get opinion & inform of local news
See the Content of the Tweet not the Tweeter & follow words not People
Important to make profile 'followable'
- DO add Pictures (logo, background, recent images), Place, Profile and Page
- DON'T leave these blank or over-sell and push advertising

Use Hoosuite or Tweetdeck to manage conversations

A small network of quality followers often results in better conversations through
shared links than a large network of followers who never share ideas and knowledge.

Follow Orgs @youthnetuk, @youthactionuk, @ncvys, @thesite, @ukyouth
and people @katie_bacon, @timdavies, @gopaldass, @antoniadixey, @judehabib
Growing - Location based Marketing & Communications


In use by                              Incentive to visit location
Shelter Scotland
                                       Uses Smartphone
Was used by
M&S in                                 A way to meet up and be
Breast Cancer                          competitive with others
Care week
                                       Share tips, comments, to-
Growing 'niche'                        do lists and pictures
of over 10 million
users                                  Become a 'mayor' and
(June 2011 -                           unlock extra rewards
worldwide)

                                       Claim venue & set up
                                       page with visitor 'specials'
Pulling it all together
• Consistency across all websites & social networks
• Social media sites are only part of the picture
   – Make sure your core website is current
   – Don't forget the offline
• Add organisation to Google Places or Foursquare
• Share links ...
   – With all your social networking sites
   – With 'Like' buttons and 'Share This' links
   – With everyone!
'Add This' for sharing
and tracking links with
others on line ...


Show all the
channels on your
main home page
Time Planning

Frequency
and time
needed

Every Day       Tweet, re-tweet, check Google Alerts,
(30 mins)       check RSS reader & reply to comments

Once a Week     Write blog post, check analytics, monitor
(45 mins)       groups & find new people to follow

About Monthly   Add video to YouTube, share a resource
(60 mins)       on-line, create podcast & build profile
Measuring Success
- Check how many times links are clicked if using Bit.ly
- Listen what's said about your organisation using Topsy
- Monitor      Google Analytics, Facebook Insights, Wordpress visits
- Measure      Tweetreach, Twitalyzer, SocialBro, TwentyFeet
- Visualize    Infographics on Visual.y, My Social Strand
BUT …. real success not just about numbers
- Social media presence a reflection of your organisation
- Engage press, funders, authorities with pictures and video
- Tell stories of real people & real changes
- Find out how people heard about you
- Build relationships joining in conversations
- Say Thank You!
Social Media - In conclusion
• Only beneficial if you can see how it helps achieve your goals
• Don't do it just 'because everyone else is'
• Have a plan thinking short, medium and long term – and have an
  internal policy and guidelines for using it
• Know your target audience and go to the spaces where they are
• Know your message - make it clear and directed
• Think of how it applies to Marketing, Fundraising, Productivity,
  Communications .... and whatever else you do.
• Implement, monitor and adjust – and remember it takes time!


Be Helpful – Be Generous - Say Thank You - Share, be amazed what
                           you get back!
Useful links and websites
Jargonbuster              www.socialbysocial.com/book/a-to-z
ICT Knowledgebase         www.ictknowledgebase.org.uk
ITEM3                     www.item3.org.uk
Youthwork Online          www.youthworkonline.org.uk
Practical Participation   http://www.practicalparticipation.co.uk/
Charity Comms             www.charitycomms.org.uk/
KnowHow Non-Profit        www.knowhownonprofit.org.uk
Social Media Surgeries    www.socialmediasurgery.com
DAIN Project              www.dainproject.org/
My Learning Pool          www.mylearningpool.com
The Very Tiger Blog       www.theverytiger.com/
Watfordgap Services       www.watfordgapservices.org.uk
Social media - reflections

• How could your organisation use or make more of social
  media?

• What gaps do you or your organisation have?

• What One Thing are you going to do this month (or today?!)



• Have you any UnAnswered Questions?!
Social Media Surgery




                                       http://www.youtube.com/watch?v=6_xf_Y37yNQ




People who want to see change +
People who use social media =
Organisations inspired in new ways
of using technology

Informal (Tea & Cake too!)

No Lectures, No Selling, Locally led

Derby, Nottingham, Your area next?
Thank You – My Email & Twitter contacts
                   Paul Webster
paul @ watfordgapservices.org.uk   @watfordgap
Coming up next….
12 Sep – Websites (Sue Fidler)
26 Sep – Cloud Tools (Stony Grunow)
10 Oct – E-Safety (Sangeet Bhullar)


Sign up at: http://lasa.eventbrite.co.uk/


Follow us at: @LasaICT and @childrenengland

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Social media

  • 1. S o c ia l M e d ia Miles Maier Twitter @LasaICT Lasa Paul Webster Twitter @WatfordGap To join the conference call freephone 0800 229 0094 PIN: 986965 Then press #6 to mute your
  • 2. • Funded by DfE via Children England • Capacity building CYP knowledge of ICT • Series of 6 webinars on technology http://lasa.eventbrite.co.uk www.childrenengland.org.uk/overview/1584
  • 3. About Lasa • 25+ years in the sector • Technology leadership, publications, events and consultancy www.lasa.org.uk/ict • Welfare Rights www.rightsnet.org.uk
  • 4. Get the most out of Social Media Paul Webster (Twitter : @watfordgap) 18th July 2012
  • 5. “Social Media. They get all excited about gleaming technology and clever gizmos. They talk in acronyms and begin sentences with: “Did you know you can..” The rest of us just want to get on with campaigning, fundraising or service delivery. We want to talk about the people we work with, the communities we’re in and the issues we’re passionate about. We want to find and talk to people who can help us get change, deliver services or make a difference”. Well, Social Media is about all that, telling stories and having conversations, having a space to do that … it just happens that the space is on a computer. (From ‘How to use New Media’ - Media Trust).
  • 6. • What is social media is and why What we are going to cover its important • Make a plan for good social media use - doing social media better • What tools are being used • How can it be used in all aspects of what your organisation does • Get some inspiration from how other organisations are using social media • How much time to spend on social media • Questions & Answers http://www.flickr.com/photos/virtuatron/
  • 7. Old media - Web 1.0 . . . (Others – if you dare!) . . static websites with no interaction, text heavy content. Information just fed TO visitors
  • 8. New media - Web 2.0 ... . . media rich, interactive, content served based on preferences, open for comments, conversations WITH visitors encouraged. Web 2.0 =Social Media =New Media =Social Networking
  • 9. It’s about conversations….. Social media…is about pursuing relationships and fostering communities. Paul Adams, Google - http://thinkoutsidein.com/blog 'The Conversational Web', not a Broadcast. Listen more than talk
  • 10. Q. Which social network does your organisation use most? - a website that you can update yourself? - write a blog, either personal or about the organisation? - share video on a Youtube account? - have pictures on Flickr or Picasa? - have a Facebook page? - use Twitter to keep in touch? - share connections on LinkedIn? - none of them
  • 11. Social Networking – the numbers
  • 12. Social Networking – the numbers • Of all the websites visited in UK, 2 are Social Networks - Google (9.5%), Facebook (6.6%), YouTube (3.5%), ebay (1.9%), WinMail (1.4%). Google = 91% of search traffic. (HitWise – Feb 2012) • Use of social networks is 23% of time spent on internet in UK, 159% increase in last 3 years • Of the 48.6 million adult population (ONS), 77% have a Facebook profile, 66% are YouTube users, 32% are on Twitter and 16% have a presence on LinkedIn. (Umph Sept 2011 – sample of 2,400 adults) • YouTube 2nd most popular way to search for content. 48hrs is uploaded every two minutes • One to watch? Pinterest visits up from 50k to over 300k in 1 month. (Nov 2011 Comscore)
  • 13. Social Networking – the numbers • Average social network user is aged 37 • LinkedIn it's 44, Twitter 39, Facebook 38 • 96% of aged 18-34 on one or more network • 52% of Facebook users are 18 to 34 yrs • 55% in this group check their social networks at least once a day (June 2011) • 58% of their media content on mobile devices • 30% check their status as soon as they wake up, 81% never turn their phone off (Aug 2011) So, its not a passing phase, but it is important that organisations direct effort to the right network(s) (From – Ofcom, www.clickymedia.co.uk & www.hitwise.com) http://bigbible.org.uk/2011/12/social-media-infographic/#.Tt6yloSrmSo
  • 14. 76% of iPad users also have a desktop PC, but 9% bought one to replace their desktop / laptop The Mobile Mobile web access will eclipse wired by 2015, 17% of UK Web households already use phone as primary web access 'If you took away my mobile, you would Increase from 31% (2010) to 45% (2011) of people take away a part of connecting to Internet from phone/tablet (ONS – Aug 2011) me' 70% would give up alcohol for a week rather than phone 37% of young people in the UK own a Blackberry phone Over 25 million So, have you viewed your website on a phone/tablet? smartphones in use in UK 51.3% of phone market Android OS use grown from 5% to 47% (Dec 2009 to Dec 2011). (Ofcom Aug2011 / ComScore Dec2011) Apple is 30%, Symbian <5%. (ComScrore Aug 2011) 59% access social network, 49% to buy, 12% to check-in Bite-sized learning & volunteering whilst travelling
  • 15. Social media is online media that starts conversations, encourages people to pass it on to others, and finds ways to travel on its own. Idealware - http://www.idealware.com
  • 16. Q. Which of these issues holds back your organisation’s use of social media the most? • Where do I start? • Lack of knowledge • Confidence / Fear • Capacity / Resources • No access from my computer • Don't have any time • Too expensive to use the websites • Scepticism – what's the point?
  • 17. Immediacy – and response expected What took days, takes hours, what took minutes takes seconds. Type News travels Reply within Print 7 days 2 weeks Email 7 hours 2 days Facebook 7 minutes 2 hours Twitter 7 seconds 2 minutes But how much time do organisations allocate for maintaining a social media presence and marketing themselves?
  • 18. But how much time do charities allocate? 48% have no budget for social media activities 86% allocate < ½ day per week to using & maintaining it (NTEN - 2011 – NonProfit Social Network Benchmark Report) Only 17% have a social media plan or strategy (East Midlands ICT Infrastructure organisations – March 2012) Just 6% have social media guidelines for responsible use (East Midlands ICT Infrastructure organisations – March 2012) Social Media websites are increasingly an organisations main 'shop window' – we all check there first!
  • 19. First - Planning How to Use • Know your objectives and what you want to say • Giving local young people a safe place to meet • Research where your audience are – do you know? • Don’t just build, work in the places where your target audience are • Plan how to use the tools – have a strategy • Video of event?, Blog of experiences? Do ‘as well as’ what you do • Choose tool to match audience and implement • Look at what other venues have done, what works elsewhere? • Sustain the conversation and say thank you • Encourage people to return, keep it new, links from websites
  • 20. Promoting your group How you could promote your cause Think about the mission and aim of what you do Can you write down your key message in 140 characters, what hooks would you use? Could you blog about it? Make a video? Find a beneficiary to record an audio interview with? Make you website social? How would you interest people in what you are promoting? Could you Pitch it?
  • 21. Start conversation – don't make everyone 'learn twice' It can be difficult to get It’s easier to go where people to come to you people are already Do you know who your target audience are? Are they already using social media sites (and which ones)? Build a genuine relationship first, not an 'ask' - engagement follows To participate people won't learn a 'new network & new topic'
  • 22. Choose well Use of social networks - similar to use of phone or newsletters... Have Purpose – WHAT, Audience – WHO, Aims – WHERE Have a Champion/s who can steer, update & reply Social media posting active one goal togoes live. Be ready! Step 2 – Pick the moment it pursue People will link and Share, & Share again to keep a conversation flowing. Share other news more than your own Accept that can no longer control 100% what other people are saying, so be clear in what you say Don't try to manage someone elses' social media and don't try to teach a young person to use social media (it's other way!) NOW – Choose the right tools
  • 24. Find the best social network for the job Create a 'buzz' and link all networks back to your main website • Choose the way to capture audience. – Audio → Images → Video – See Audioboo, Flickr, Pinterest, Bambuser, Youtube • Choose the context to engage with audience. – Blog → Facebook → Twitter • Choose a useful (FREE) tool/s to help streamline work – Finding out → Letting people know → Running events – See Survey Monkey, MailChimp, Eventbrite
  • 25. Audio Podcasts – an organisation tells its story Another way to let people know your news & interviews Less bandwidth than video Embed in website Comments make conversations Audioboo – 5 min recordings Use 'Twitcasting' for ‘Audacity’ - http://audacity.sourceforge.net/ Commoncraft Video explaining Podcasting broadcasting events http://audioboo.fm Instant reporting when editing /boos/567269-kirsty-stephenson-child-s-i-foundation#t=2m13snot a concern Visit
  • 26. Image Sharing – Flickr Record of events A event for all the group Added dimension Access to reusable images Easy & quick to put on website Hosting 5 Billion images (Sept 2010 – royalpingdom.com) Also see Pinterest Commoncraft Video explaining Image Sharing
  • 27. Anyone can be a content creator Increases Reach Call to Action Spread & Share – don't have to rely on TV or reporters Show face of your organisation and has personality http://www.youtube.com/watch?v=P8KiVLGyPjI&feature=relmfu Stream video content with Bambuser or http://www.youtube.com/watch?v=cRh8LDz3UTg Ustream
  • 28. Blogging Open platform for Online journals – Blogging - Commoncraft Video - explaining Blogs community led content & story development Quick & easy to set up and to develop Other spaces – Tumblr, Can be an the main website for a small organisation Posterous, Weebly Get feedback from people and start conversations
  • 29. It’s the place where young people already network and share Great to create a Group for network of Supporters Set up a Page around a campaign or issue, not about the organisation Check privacy settings which change frequently Responsible use by young people & friend unfollow Busts For Dog’s Link to Twitter & Website Justice Trust Social Networking - Facebook
  • 30. Professional Social Networking Join sector specific special interest discussion groups Now has section to record volunteer experience
  • 31. Social Networking sites for Younger Audience Legal age for most sites is 13 yrs old – though some young people using these sites anyway Don't over react! → Set a good example → Promote responsible use Once an image or comment is out there ... it's out there for ever Guidelines - http://www.childrenandyouth.org.uk/worker/best-practice/new-social-media-guidelines/ or http://scouts.org.uk/supportresources/3347/social-networking-sites-and-scouting?cat=299,304&moduleID=10 Also – www.doublescoop.net - connects Grandparents with kids Club Penguin Superclubs (Scplus.com) Fantage
  • 32. Host your own Social Network Communities building their own spaces - for discussion - sharing - shows belonging Alternatives: Yammer, Google Sites, SocialGo, Facebook, Wackwall.com
  • 33. Events AS they happen not AFTER they have happened A transient conversation Short updates # hashtags Signposts to resources Conversation starters Great for sharing and learning from a network of Peers Accepted channel to MPs & councillors to get opinion & inform of local news See the Content of the Tweet not the Tweeter & follow words not People
  • 34. Important to make profile 'followable' - DO add Pictures (logo, background, recent images), Place, Profile and Page - DON'T leave these blank or over-sell and push advertising Use Hoosuite or Tweetdeck to manage conversations A small network of quality followers often results in better conversations through shared links than a large network of followers who never share ideas and knowledge. Follow Orgs @youthnetuk, @youthactionuk, @ncvys, @thesite, @ukyouth and people @katie_bacon, @timdavies, @gopaldass, @antoniadixey, @judehabib
  • 35. Growing - Location based Marketing & Communications In use by Incentive to visit location Shelter Scotland Uses Smartphone Was used by M&S in A way to meet up and be Breast Cancer competitive with others Care week Share tips, comments, to- Growing 'niche' do lists and pictures of over 10 million users Become a 'mayor' and (June 2011 - unlock extra rewards worldwide) Claim venue & set up page with visitor 'specials'
  • 36. Pulling it all together • Consistency across all websites & social networks • Social media sites are only part of the picture – Make sure your core website is current – Don't forget the offline • Add organisation to Google Places or Foursquare • Share links ... – With all your social networking sites – With 'Like' buttons and 'Share This' links – With everyone!
  • 37. 'Add This' for sharing and tracking links with others on line ... Show all the channels on your main home page
  • 38. Time Planning Frequency and time needed Every Day Tweet, re-tweet, check Google Alerts, (30 mins) check RSS reader & reply to comments Once a Week Write blog post, check analytics, monitor (45 mins) groups & find new people to follow About Monthly Add video to YouTube, share a resource (60 mins) on-line, create podcast & build profile
  • 39. Measuring Success - Check how many times links are clicked if using Bit.ly - Listen what's said about your organisation using Topsy - Monitor Google Analytics, Facebook Insights, Wordpress visits - Measure Tweetreach, Twitalyzer, SocialBro, TwentyFeet - Visualize Infographics on Visual.y, My Social Strand BUT …. real success not just about numbers - Social media presence a reflection of your organisation - Engage press, funders, authorities with pictures and video - Tell stories of real people & real changes - Find out how people heard about you - Build relationships joining in conversations - Say Thank You!
  • 40. Social Media - In conclusion • Only beneficial if you can see how it helps achieve your goals • Don't do it just 'because everyone else is' • Have a plan thinking short, medium and long term – and have an internal policy and guidelines for using it • Know your target audience and go to the spaces where they are • Know your message - make it clear and directed • Think of how it applies to Marketing, Fundraising, Productivity, Communications .... and whatever else you do. • Implement, monitor and adjust – and remember it takes time! Be Helpful – Be Generous - Say Thank You - Share, be amazed what you get back!
  • 41. Useful links and websites Jargonbuster www.socialbysocial.com/book/a-to-z ICT Knowledgebase www.ictknowledgebase.org.uk ITEM3 www.item3.org.uk Youthwork Online www.youthworkonline.org.uk Practical Participation http://www.practicalparticipation.co.uk/ Charity Comms www.charitycomms.org.uk/ KnowHow Non-Profit www.knowhownonprofit.org.uk Social Media Surgeries www.socialmediasurgery.com DAIN Project www.dainproject.org/ My Learning Pool www.mylearningpool.com The Very Tiger Blog www.theverytiger.com/ Watfordgap Services www.watfordgapservices.org.uk
  • 42. Social media - reflections • How could your organisation use or make more of social media? • What gaps do you or your organisation have? • What One Thing are you going to do this month (or today?!) • Have you any UnAnswered Questions?!
  • 43. Social Media Surgery http://www.youtube.com/watch?v=6_xf_Y37yNQ People who want to see change + People who use social media = Organisations inspired in new ways of using technology Informal (Tea & Cake too!) No Lectures, No Selling, Locally led Derby, Nottingham, Your area next?
  • 44. Thank You – My Email & Twitter contacts Paul Webster paul @ watfordgapservices.org.uk @watfordgap
  • 45. Coming up next…. 12 Sep – Websites (Sue Fidler) 26 Sep – Cloud Tools (Stony Grunow) 10 Oct – E-Safety (Sangeet Bhullar) Sign up at: http://lasa.eventbrite.co.uk/ Follow us at: @LasaICT and @childrenengland

Editor's Notes

  1. MUTE ALL CALLERS EXCEPT IAN R (##) PRIVATE HEAD COUNT (#9) RECORD CALL (#8) Welcome and Introductions (IR) &gt; NEXT SLIDE &gt; About these webinars
  2. About Children England and this webinar series Thank you to our funders, DfE via Children England, who are enabling us to present these webinars to you free of charge. Children England are the government’s strategic partner for children, youth and families organisations in the non-profit sector. You can find out more by following the link at the bottom of this presentation: www.childrenengland.org.uk/overview/1584 This project is about capacity building ICT knowledge in the CYP sector and, Lasa as Children England’s technical partner, is delivering a series of 6 workshops * 3 in the summer – managing ict, data protection and social media * and 3 from mid-September onwards with cloud tools, websites and e-safety And the link to find out more about that is http://lasa.eventbrite.co.uk
  3. 3. Orientation (IR) HANDOVER CHAIR FROM IR REMINDER TO MUTE/UNMUTE #6
  4. Nothing more than to signify a difference between the way the Internet has been used since the early 1990s (Web 1.0 or the old web) and how it is being used now (Web 2.0) and the difference between printed traditional media and something newer.
  5. Web 2.0 is a collection of tools, applications and changes in working practice that have enabled people in communities to become more connected, to network with their peers and to collectively campaign as force not possible before. It has enabled supporting organisations develop a new way of working with their members; getting the message to them faster by using new techniques (all the senses not just printed word) and has allowed members to directly comment on and influence the organisations direction. Social Media is a way of using tools and platforms running on the Internet to instantly collaborate, share information and experiences, or have a conversation ideas or causes we care about. It’s a world where anyone can be a publisher, a reporter, an artist, a filmmaker, a photographer or pundit …. even an activist or citizen philanthropist!
  6. Social networks are a little like parties with conversations starting and stopping, relationships created and ideas and stories exchanged. This is potentially very powerful for a campaigner or fundraiser looking to make new contacts or get interest going. These networks are social, they ’ re about communicating and exchanging ideas they ’ re not a broadcast platform!
  7. Web 2.0 is a collection of tools, applications and changes in working practice that have enabled people in communities to become more connected, to network with their peers and to collectively campaign as force not possible before. It has enabled supporting organisations develop a new way of working with their members; getting the message to them faster by using new techniques (all the senses not just printed word) and has allowed members to directly comment on and influence the organisations direction. Social Media is a way of using tools and platforms running on the Internet to instantly collaborate, share information and experiences, or have a conversation ideas or causes we care about. It’s a world where anyone can be a publisher, a reporter, an artist, a filmmaker, a photographer or pundit …. even an activist or citizen philanthropist!
  8. Work through each of the voluntary sector problems relating to social media.
  9. Being social means interacting, finding common interests, share experiences and being present…..so think about your audience
  10. ** Optional Slide if this is requested ** Low cost and easy to do. Microphone (Rode Podcaster) is £120, but it can be done with an iphone. Software (Audacity) is free.
  11. ** Optional Slide if this is requested ** Also used at NAVCA events and conferences – large photo sharing section on navcaboodle All pictures loaded on any Flickr account that are given the same tag will appear together when searched for. Again, has RSS feed so you can be alerted of updates
  12. Marketing &amp; Campaigning A way to attract new visitors through mediums of pictures, video and audio These are both quick, low cost and easy to make.
  13. Facebook – become a fan of .... .... This is an example of an LIO using Facebook to bring together pictures and events and potentially to gain extra supporters who would not have found them otherwise. .... Also heard of a Kids organisation in Herefordshire who needed supporting statements and testimonies for a funding application. They set up a Facebook Group and in just 3 days got 49 statements for the bid from their friends and users of the organisation who were already on Facebook. Important point, as with all social media – don ’ t establish a presence on Facebook and then tell existing followers (or people you hope to interest) that they must get a Facebook account. This won ’ t work! Use Facebook (etc.) to connect with people who are already 100% conversant with the platform but who you ’ d like to target as followers. Also mention Bebo (aimed at a younger age group) and MySpace (very good for musicians)‏ LinkedIn (more professional business use)‏
  14. Facebook – become a fan of .... .... This is an example of an LIO using Facebook to bring together pictures and events and potentially to gain extra supporters who would not have found them otherwise. .... Also heard of a Kids organisation in Herefordshire who needed supporting statements and testimonies for a funding application. They set up a Facebook Group and in just 3 days got 49 statements for the bid from their friends and users of the organisation who were already on Facebook. Important point, as with all social media – don ’ t establish a presence on Facebook and then tell existing followers (or people you hope to interest) that they must get a Facebook account. This won ’ t work! Use Facebook (etc.) to connect with people who are already 100% conversant with the platform but who you ’ d like to target as followers. Also mention Bebo (aimed at a younger age group) and MySpace (very good for musicians)‏ LinkedIn (more professional business use)‏
  15. Communications Volunteering BH
  16. Communications Volunteering BH
  17. Encourage people to take ideas covered so far and link them back to their own development worker roles – which bits did they really feel would be beneficial to organisations? Where are there further learning needs? Which bits did they feel do not apply? General reflections? How does using social media apply during the recession? What advantages can it bring? What disadvantages? This seems very positive, but the decision to deploy a Web 2.0 enhancement on your site should be guided by the same straightforward marketing and communications questions that shape any project that has customers at its heart.
  18. END PRESENTATION THANK YOU EVERYONE FOR YOUR TIME TODAY, WE HOPE IT WAS USEFUL. BEFORE YOU GO WE HAVE A COUPLE OF ANNOUNCEMENTS TO MAKE: WE HOPE TO MAKE THIS PRESENTATION AND THE AUDIO RECORDING AVAILABLE FOR DOWNLOAD VERY SHORTLY, WE’LL LET YOU KNOW WHEN ITS AVAILABLE. FORTHCOMING WEBINARS PLEASE COMPLETE THE WEBINAR EVALUATION HANDOVER TO IAN R FOR WRAP AND THANK YOUS