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Media Kit - Deluxe Taxi

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Deluxe Taxi Ads is the number one way to reach LOCALS living in the Southeast and Southwest part of the Las Vegas Valley. The only cab company in Vegas to target LOCALS. More exposure at better CPM …

Deluxe Taxi Ads is the number one way to reach LOCALS living in the Southeast and Southwest part of the Las Vegas Valley. The only cab company in Vegas to target LOCALS. More exposure at better CPM than any other Outdoor medium.

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  • 1. DELUXE TAXI ADS RATE CARD 2010-11 Mark Sherwood (702) 481-3162 Mark@DeluxeTaxiAds.com
  • 2. GEOGRAPHY/DEMOGRAPHICS Deluxe Taxicab Service is based in Henderson, Each Deluxe Taxi travels approximately 2,500 NV and is the taxi cab company of choice for miles per week! Deluxe Taxis serve some of the thousands of Las Vegas area residents and most affluent areas in the Las Vegas Market, businesses. All Deluxe Taxi pickups originate including Anthem, Green Valley, Seven Hills south of Sunset Road, rather than on the Strip and Southern Highlands. Deluxe Taxi Ads is or at the Airport like the rest of the cabs in Las the number one way to reach LOCALS in the Vegas. This means Deluxe Taxi Ads target LOCALS Southeast and Southwest regions of the Vegas and not tourists. market. The fact is Deluxe has a higher percentage of pickups District) and Table 34 (215 & Warm Springs) are all at local casinos south of Sunset Road than ANY cab very popular destinations for Deluxe Taxis. And if company in Las Vegas. More often than not if you see patrons need to call for a cab from a bar or tavern in a cab pickup at the casinos on or near the south end Henderson or Southwest Las Vegas, there is a very of Las Vegas Boulevard, (e.g. South Point, Silverton good chance they will call Deluxe Taxi. or M Resort) you will see a Deluxe Taxi – and local consumers will see your advertising! What’s more, Deluxe Taxi is the dominant cab company at some of the most popular local retail Deluxe Taxi is the established cab company at locations in Las Vegas and Henderson. The District, Casinos, Hotels, Bars and Restaurants on major Galleria Mall, and Town Square are all served more Henderson arteries like St. Rose Parkway, Green by Deluxe Taxi than any other cab company. Valley Parkway and of course Sunset Road. Green Valley Ranch Resort, Sunset Station, Fiesta Station, In short when you advertise with Deluxe Taxi Ads, and non-gaming hotels in the Southea Las Vegas you reach some of the most affluent Las Vegas Valley including, Hampton Inn and Marriott are area consumers right where they live, and with a most commonly serviced by Deluxe Taxis. frequency and CPM that is hard to match with any Restaurants such as Claim Jumper (Both the Green other traditional advertising medium. Valley & Town Square locations), P.F. Chang (at the To reserve your space call Mark Sherwood (702) 481-3162 / Mark@DeluxeTaxiAds.com
  • 3. EXTERIOR ADVERTISING: CAB TOPS Number of cabs Rate per cab per month 1 cab $600 2 to 6 cabs $550 6 to 10 cabs $500 10 to 19 cabs $450 20+ cabs $400 Rates are based on a one year agreement. Payment is made quarterly 15 days prior to beginning of the month. One time production charge of $150 per cab covers all three sides of each taxi top. Add 25% to rates for “event” or “seasonal” advertising campaigns lasting less than three months. Ad sizes Passenger Side Driver Side Back of cab 14” x 48” 14” x 48” 14” x 30” Advertising is backlit at night giving advertisers 24/7 exposure. Both sides of the triangle are exactly proportional to a full sized billboard. INTERIOR ADVERTISING 10” X 8” POSTER (EXCLUSIVE) Number of cabs Rate per cab per month All 43 cabs $995 Rates are based on a one year agreement. Payment is made quarterly. One time production charge of $150 covers entire fleet CARD RACK 4” X 9” BROCHURE/POSTCARD Number of cabs Rate per cab per month All 43 cabs $695 Rates are based on a one year agreement. Payment is made quarterly. Production charge of $500 for every 10,000 postcards or client may supply own creative at no additional cost. To reserve your space call Mark Sherwood (702) 481-3162 / Mark@DeluxeTaxiAds.com
  • 4. All cab fares begin south of Sunset. Each cab travels 2,500 miles per week! 1. M Resort 2. Southpoint Casino 8 3. Silverton Casino Lodge 4. Town Square 5. The District 6. Galleria Mall 7. Sunset Station 8. Fiesta Station 9. Green Valley Ranch L a s Ve g a s B lv d . 6 7 4 3 2 5 9 ond eD iam Blu 1 y kw s eP Ro St. To reserve your space call Mark Sherwood (702) 481-3162 / Mark@DeluxeTaxiAds.com To reserve your space call Mark Sherwood (702) 481-3162 / Mark@DeluxeTaxiAds.com