042309 Capabilities Presentation Hl Promo N Prices

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Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition.
Making good businesses great and great businesses even better.

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  • Re #4 - we will tell you your customers needs so that your presentation/proposal is meaningful to your customer. We provide qualified leads at a fraction of the cost of what it would cost to generate these in-house.
  • Re #4 - we will tell you your customers needs so that your presentation/proposal is meaningful to your customer. We provide qualified leads at a fraction of the cost of what it would cost to generate these in-house.
  • 042309 Capabilities Presentation Hl Promo N Prices

    1. 1. Larson & Associates Target Marketing & Telesales for New Account Acquisition Howard Larson 847-991-0488 [email_address]
    2. 2. Who & what are we <ul><li>A sales & marketing company that offers customized business-to-business sales, marketing and advertising solutions to new, small and medium sized organizations that do not have in-house marketing capabilities and/or expertise or the need for a relationship with a full service marketing communications or advertising agency. </li></ul><ul><li>Our flexible “lean” business model allows complete customization to your business, objectives and budget. </li></ul><ul><li>We offer sales, advertising & marketing support services at a fraction of the cost of what it would cost to generate these in-house. </li></ul><ul><li>The corporate office is in Palatine, Illinois near Chicago. The owner of the company has successfully been in continuous business since 1975 specializing in the support of business development, marketing & advertising solutions for simple and complex business products and services. </li></ul>
    3. 3. Who & what are we additional information <ul><li>For organizations that have downsized and/or eliminated part or all of their marketing support staff we can be a partner and extension of the business at a fraction of the cost. </li></ul><ul><li>Larson is a great alternative to traditional advertising and marketing communications companies at a fraction of the cost. You will “WOW” your customers as well as your accountant and other stakeholders while meeting objectives and company image without giving up creativity or customer service. </li></ul><ul><li>We work to keep your pipeline filled with qualified leads. </li></ul>
    4. 4. New Account Acquisition Specialists <ul><li>1st we learn about your business & your business objectives. </li></ul><ul><li>2nd we create your list of customer segments and target customers. </li></ul><ul><li>3rd we market your business to your prospects. </li></ul><ul><li>4th we provide you your high potential pre-qualified leads. </li></ul>We bring you QUALIFIED leads, not just names!
    5. 5. Larson Account Acquisition Sales Process <ul><li>Reach We will attract your target prospects, defined by you, into your sales process, leveraging latest technologies in web, SEM, email, telemarketing & other techniques. We can use your list, or we can develop the prospect list based on your exact target customer profile </li></ul><ul><li>Qualify Our professional sales team, trained exclusively in your business, products, competition, customers - engages and qualifies prospects using the same exact qualification criteria that your sales team uses in-house . </li></ul><ul><li>Convert The CRM System, enriched with real time prospect intelligence, data and history of customer interactions, including emails, telephone notes and customer needs on every lead allow you to make attractive offers, convert and 'close'. </li></ul><ul><li>Support Our trained professional team helps your organization attain maximum customer satisfaction and loyalty, resulting in higher quality of service and repeat orders. Our online 'Self-Service' support portal allows easy routing and tracking of support calls for you to get a deep insight into your clients 'needs' and 'wants'. </li></ul>QUALIFIED leads at a fraction of cost of what it would cost to generate in-house
    6. 6. The Basics <ul><li>new account acquisition support services / sales leads </li></ul><ul><li>orphan account selling </li></ul><ul><li>development of web-integrated proactive marketing </li></ul><ul><li>end-to-end delivery of business intelligence </li></ul><ul><li>direct mail, post card & wave mailing programs </li></ul><ul><li>collateral development(catalogs, brochures, all print & electronic materials) </li></ul><ul><li>trade show follow up </li></ul><ul><li>outbound/inbound telemarketing </li></ul><ul><li>email marketing </li></ul><ul><li>product or brochure fulfillment </li></ul><ul><li>media buying & advertising placement </li></ul><ul><li>list procurement and/or creation </li></ul><ul><li>packaging development </li></ul>
    7. 7. New Business Start Up <ul><li>logo & identity development </li></ul><ul><li>business cards </li></ul><ul><li>stationary (letter head, envelopes) </li></ul><ul><li>website domain name and web hosting </li></ul><ul><li>collateral development (brochures, pricing sheets, CD/DVD ’ s) </li></ul><ul><li>new account acquisition services </li></ul><ul><li>press releases </li></ul><ul><li>other services as demanded by your business </li></ul>
    8. 8. Trade Show & Event Promotion <ul><li>pre show telemarketing </li></ul><ul><li>email blasts </li></ul><ul><li>pre show mailings and invitations </li></ul><ul><li>pre show appointment setting </li></ul><ul><li>trade show call back service </li></ul><ul><li>trade show booth development including (design, graphics) </li></ul><ul><li>trade show & meeting planning logistics coordination </li></ul><ul><li>on-site trade show coordination & support </li></ul><ul><li>post show analysis </li></ul>
    9. 9. <ul><li>multi media development </li></ul><ul><li>cd & dvd production, development & duplication </li></ul><ul><li>audio & video production, development & duplication </li></ul><ul><li>voice over services </li></ul>Multi Media Services
    10. 10. <ul><li>virtual sales manager </li></ul><ul><li>sales force outsourcing </li></ul>Sales Management
    11. 11. Internet & Social Media Business Marketing <ul><li>web site design & development </li></ul><ul><li>web hosting </li></ul><ul><li>online presence development </li></ul><ul><li>search engine marketing & optimization </li></ul><ul><li>blog writing </li></ul><ul><li>twitter, facebook, LinkIn, etc … </li></ul><ul><li>podcasts </li></ul>
    12. 12. Pricing Structure & Information <ul><li>Your business is unique. Our services are highly customized. Pick just one or combine several to complement your marketing plans and objectives. </li></ul><ul><li>Except for New Account Acquisition Services our strategic partners are determined by the size and needs of your objectives. This allows the best value for your needs. </li></ul><ul><li>We offer flexible pricing plans to fit your marketing budget. </li></ul><ul><li>No contracts! </li></ul><ul><li>Our professional staff will be trained exclusively to your business and customers. Our staff then engages and qualifies prospects using the same qualifications and criteria that you and your sales team use. </li></ul><ul><li>100% of our staff is located in the USA </li></ul>
    13. 13. Pricing - New Account Acquisition <ul><li>Select the pricing structure to meet your unique needs: </li></ul><ul><li>Add on needed services such as direct mail, wave mailing, e-blasts as needed or wanted. </li></ul><ul><li>We do the work while you remain in control. </li></ul>
    14. 14. Larson & Associates Begin your partnership with Larson & Associates by contacting: Howard Larson 847-991-0488 [email_address] We make good businesses great and great businesses even better.

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