Transcript of "The Social CEO - How to steer a brand in the digital age"
@larsvThe Social CEOHow to steer a brand in the digital age Lars Voedisch Communications Strategist firstname.lastname@example.org 1
The Social CEOHow to steer a brand in the digital age Human- • Personalizing your izing brand Your • Why CEO’s have to brand learn how to say ‘sorry’ • Building relationships • Thought leadership needs an edge
@larsvYour reputation is precious… • Communications Strategy • Traditional & Social Media Our services, Relations Your value! • Crisis Preparedness • Internal Communications • Media Training • Analysis, Measurement, Research Lars Voedisch Communications Strategist email@example.com
Social Media is about ContentWhat Should We Be Talking About? Industry… trends, news, E.g. Technology, data, advice Legislation, Competition Your… products, offers, service, peopleSource: Developing your conversation sphere - CommsCorner 16
@larsv Lars VoedischCommunications Strategistlars@preciouscomms.com
About us…• Independent, boutique communications consultancy• Based out of Singapore, at home in Asia and Europe• Globally connected via affiliation with +65 - 9170 2470 firstname.lastname@example.org larsvoed Facebook.com/PReciousComms 229 Mountbatten Road Twitter.com/PReciousComms #02-41 Mountbatten Square Singapore 398007
Who is… Lars Voedisch?International Communications Strategist• Lars is an experienced global communications and business professional with 15 years expertise in growing, managing and defending leading global brands’ reputation across industry sectors.Background & Expertise• Clients include: AT&T, Citi, Coca Cola, DBS, GIC, Honda, ING, Macquarie, Motorola, Panasonic, Porsche, Procter & Gamble, Yahoo!, VMware• Companies he worked for: Hitradio Antenne, AIESEC, DHL, Fleishman-Hillard, Dow Jones, Hill+Knowlton Strategies• Experience in public relations, internal communications, marketing, journalism, as well as M&A, crisis and change management• International working, training and team leadership experience on five continents• Sought-after moderator and speaker on social media, public relations and communications thought leadershipPersonal Background• German by birth; living in Asia (Hong Kong / Singapore) for 9 years 38