You tube for business 2012

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You tube for business 2012

  1. 1. Yo u T u b e - G o e s - L o c a l Thomas F. Kearns BS MA Owner Hot Advertising YouTube Revenue Sharing Partner 4 Channels - 767 Videos 1200+ Subscribers 1,036,554 Views (7/7/2012)
  2. 2. Top 4 Result sText
  3. 3. 2nd LARGEST SEARCH ENGI NE 3rd MOST VI SI TED SI TE MOST VI SI TED SI TE • YouTube IS OWNED BY GOOGLE• GOOGLE PRESENTS VIDEO RESULTS IN ORGANIC SEARCH• USE YOUR YouTube VIDEO AS A LOCAL SEARCH RESULT TOOL
  4. 4. !! WOW !! ( st at ist ics)• 4 Billion Views per day on YouTube• ******600 Million on Mobile ******60 Hours of Video Uploaded per minute • 70% from outside the USA
  5. 5. Salesf orce• Salesforce has 3000 videos 14,000 Subscribers • 8,500,000 Views
  6. 6. Do You Believe? Would you Believe? 2500 Videos
  7. 7. Ret ail Video St at s 1• Web Video Viewers are 64% more likely to purchase a product. Video conversion is 30% higher.• 90% of shoppers say they like product videos. (educate & demonstrate) Video in email can increase click through by up to 91%.
  8. 8. Ret ail Video St at s 2• Video is now 50% of wireless network traffic. (Smart Phones, Tablets) • 59% of Top Executives rather watch video than read text. (Forbes) 53 X greater chance of appearing on page 1 of Google Organic Search. (SEO) • 90% - The % Video will be of all internet traffic in the future. (-5 years or sooner)
  9. 9. SESNY 2011 • 15miles = 80 Search is now more nat ural and social. ??• Name, address & phone number.
  10. 10. 2 - Books t o Own - FREE • YouTube Creator’s Playbook• How to Grow Your Business on YouTube
  11. 11. “ Creat ors Playbook” • Programming and Production Publishing and Optimization • Community and Social Media
  12. 12. “ Grow Your Business On YouTube” • Getting Started with Video Managing your Videos • Promoting your Business Tracking your Success
  13. 13. How t o Shoot Video - 1 • Plan... Plan,,, Plan... Planning comes first!Get a good idea of what you want to say. Write a script & storyboard it.• Focus on the viewer, identify their problem - give them the solution. They need your help. First 15 seconds must engage the audience - give them compelling content to watch.
  14. 14. How t o Shoot Video - 2• Buy a tripod (very important with HD Video). Buy a decent HD camera.• Buy 3 point lighting and learn how to use it. Buy a green screen if you want to use the weatherman effect. • Buy a good mike!
  15. 15. H o lly w o o d o r B u s t ! - K IS S V id e o • Give clear specific information. Make the buying decision easy and open. • Increase loyalty and recommendation.• Share on Facebook, Google Places, Twitter, Google+ etc.
  16. 16. Edit ing • Get a decent editing program most come with instructions on how to use them.• Watch the product “how to” videos on YouTube. Use basic editing techniques at first. • Simple transitions please
  17. 17. Yo u r Yo u T u b e C ha nne lStart your YouTube Channel
  18. 18. Yo u r Yo u T u b e C ha nne l
  19. 19. U p L o a d Yo u r V i d e o & S EO http://www. ME.com
  20. 20. Google Organic Search Result s
  21. 21. G o o g le O r g a n ic S e a r c h R e s u lt• Genoa Importing• Loudonville
  22. 22. 998 Views
  23. 23. 4,121 Views
  24. 24. • Delmar Bootery• 5,150 Views
  25. 25. G o o g le O r g a n ic S e a r c h - N a t io n a l R e s u lt s
  26. 26. 17,537 Views
  27. 27. • Email & embedded on the smAlbany website
  28. 28. R e le v a n c e o f • C l o su r r e il d t e d t o a Yo e l y V a e o ma tte r und e r c o n s id e r a t io n ! H o w c a n y o u h e lp m e ?• L o c a t io n . . . ! L o c a t io n . . . ! L o c a t io n . . . !
  29. 29. The Deal - 1 $ 399. 00+t ax• 1 :30 second searchable video for your business including:• Pre-shoot strategy meeting and scripting - 50% payment due.• 1 hour Available Light or ”Green Screen” shoot* - One person on camera or V/O.• 1 hour editing - upload to YouTube - Video SEO - 50% payment due.• Immediate Capital District area or travel expenses extra.• Mutually acceptable scheduling - limited availability.• *at my studio only ** must be booked by 8/31/2012
  30. 30. The Deal - 2 $ 599. 00+ t ax* *• 2 :30 second videos (1 - project) for your business including:• Pre-shoot strategy meeting and scripting - 50% payment due.• 2 hour Available Light or “Green Screen” shoot* - One person on camera or V/O.• 2 hour editing - upload to YouTube - Video SEO - 50% payment due.• Immediate Capital District area or travel expenses extra.• Mutually acceptable scheduling - limited availability.• *at my studio only ** must be booked by
  31. 31. Hot Advert ising 435 Loudon Rd, Loudonville ( 518) 434 - 8727 ( 518) 434 - 8727 ( 518) 434 - 8727• Thank You Thom F K ns BS as . ear MS

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