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smAlbany 2013 times union 11am

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smAlbany 2013 presentation http://ww.smAlbany.org

smAlbany 2013 presentation http://ww.smAlbany.org

Published in: Business, Technology

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Transcript

  • 1. HearstMediaAlbany
  • 2. HearstMediaAlbany http://youtu.be/IeVdSvPLfr8 What Really Matters to SMBs?
  • 3. HearstMediaAlbany Discoverability Accurate Representation A Steady Stream of Prospects  Effective Promotions Retention and Loyalty  A Good Reputation Tools of Engagement Return on Investment Improvement Over Time
  • 4. HearstMediaAlbany Most Businesses Have Websites, Right! Source: http://www.statisticbrain.com/businesses-with-no-website-statistics/ Being found online starts with a web presence.
  • 5. HearstMediaAlbany
  • 6. HearstMediaAlbany
  • 7. HearstMediaAlbany
  • 8. HearstMediaAlbany
  • 9. HearstMediaAlbany
  • 10. HearstMediaAlbany
  • 11. HearstMediaAlbany
  • 12. HearstMediaAlbany
  • 13. HearstMediaAlbany Top 3 reasons for SMBs lack of online presence 1. CONFUSION! 2. Lack of budget 3. Lack of time and/or personnel What SMBs want: 1. Human interaction 2. Simplicity in getting noticed 3. Clear justification for shifting budget to web Google 2011
  • 14. HearstMediaAlbany Any Questions?