1. Youtube - goes VIRAL - Goes local
Thomas F. Kearns BS MA Owner Hot Advertising
YouTube Revenue Sharing Partner
4 Channels - 767 - 960 Videos
1200+ - 3088 Subscribers
1,036,554 Views (7/7/2012) 1.5 Million 6/30/2013
2. 2ND LARGEST SEARCH ENGINE
3rd MOST VISITED SITE
YOUTUBE IS OWNED BY GOOGLE
GOOGLE PRESENTS VIDEO RESULTS IN
USE YOUR YOUTUBE VIDEO AS A LOCAL
SEARCH RESULT TOOL
3. !! WOW !! (statistics)
6 Billion Views per Month on YouTube +50%
******600 Million on Mobile - 1 B ******
60 (100) Hours of Video Uploaded per minute
70% from outside the USA
4. Retail Video Stats 1
Web Video Viewers are 64% more likely to purchase a product.
Video conversion is 30% higher.
90% of shoppers say they like product video
(HOW TO educate & demonstrate)
Video in email can increase click through by up to 91%.
5. Retail Video Stats 2
Video is now 50% of wireless network traffic. (Smart Phones,
59% of Top Executives rather watch video than read text.
53 X greater chance of appearing on page 1 of Google Organic
90% - The % Video will be of all internet traffic in the future. (-5
years or sooner)
6. SESNY 2011
15miles = 80% of all Business
Search is now more natural and
Name, address & phone number.
7. 2 - Books to Own - FREE
YouTube Creator’s Playbook
How to Grow Your Business on
8. Creators Playbook
Programming and Production
Publishing and Optimization
Community and Social Media
9. Grow Your Business On YouTube
Getting Started with Video
Managing your Videos
Promoting your Business
Tracking your Success
10. How to Shoot Video - 1
Plan... Plan,,, Plan... Planning comes first!
Get a good idea of what you want to say. Write a
script & storyboard it.
Focus on the viewer, identify their problem give
them the solution. They need your help.
First 15 seconds must engage the audience - give
them compelling content to watch.
11. How to Shoot Video - 2
Buy a tripod (very important with HD Video).
Buy a decent HD camera.
Buy 3 point lighting and learn how to use it.
Buy a green screen if you want to use the
Buy a good mike!
12. Hollywood And Bust ! - KISS
Give clear specific information. HOW TO
Make the buying decision easy and open.
Increase loyalty and recommendation.
Share on Facebook, Google Places, Twitter, Google+ etc.
Get a decent editing program most come with
instructions on how to use them.
Watch the product “how to” videos on YouTube.
Use basic editing techniques at first.
Simple transitions please
14. Your YouTube Channel
Start your YouTube Channel
15. Your YouTube Channel
16. Up Load Your Video & SEO
17. Google Organic Search Result
18. Google Organic Search Result
19. 998 Views
20. 4,121 Views
21. Delmar Bootery
22. Google Organic Search - National
24. Email & embedded on the
Video in Email
25. Case Study - 2012
22 - Local Videos in One
26. Case Study - 2012
522 - VIEWS
27. YouTube Local Advertising
28. Relevance of Your
Closely related to a matter under
How can you help me?
29. Hot Advertising
435 Loudon Rd, Loudonville
(518) 434 - 8727
Thank You Thomas F. Kearns