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smAlbany 2013 presentation http://ww.smAlbany.org

smAlbany 2013 presentation http://ww.smAlbany.org

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smAlbany 2013 youtube for business 2013 a Presentation Transcript

  • 1. Youtube - goes VIRAL - Goes local Thomas F. Kearns BS MA Owner Hot Advertising YouTube Revenue Sharing Partner 4 Channels - 767 - 960 Videos 1200+ - 3088 Subscribers 1,036,554 Views (7/7/2012) 1.5 Million 6/30/2013
  • 2. 2ND LARGEST SEARCH ENGINE 3rd MOST VISITED SITE YOUTUBE IS OWNED BY GOOGLE GOOGLE PRESENTS VIDEO RESULTS IN ORGANIC SEARCH USE YOUR YOUTUBE VIDEO AS A LOCAL SEARCH RESULT TOOL
  • 3. !! WOW !! (statistics) 6 Billion Views per Month on YouTube +50% ******600 Million on Mobile - 1 B ****** 60 (100) Hours of Video Uploaded per minute 70% from outside the USA
  • 4. Retail Video Stats 1 Web Video Viewers are 64% more likely to purchase a product. Video conversion is 30% higher. 90% of shoppers say they like product video (HOW TO educate & demonstrate) Video in email can increase click through by up to 91%.
  • 5. Retail Video Stats 2 Video is now 50% of wireless network traffic. (Smart Phones, Tablets) 59% of Top Executives rather watch video than read text. (Forbes) 53 X greater chance of appearing on page 1 of Google Organic Search. (SEO) 90% - The % Video will be of all internet traffic in the future. (-5 years or sooner)
  • 6. SESNY 2011 15miles = 80% of all Business Search is now more natural and social. ?? Name, address & phone number.
  • 7. 2 - Books to Own - FREE YouTube Creator’s Playbook How to Grow Your Business on Youtube
  • 8. Creators Playbook Programming and Production Publishing and Optimization Community and Social Media
  • 9. Grow Your Business On YouTube Getting Started with Video Managing your Videos Promoting your Business Tracking your Success
  • 10. How to Shoot Video - 1 Plan... Plan,,, Plan... Planning comes first! Get a good idea of what you want to say. Write a script & storyboard it. Focus on the viewer, identify their problem give them the solution. They need your help. First 15 seconds must engage the audience - give them compelling content to watch.
  • 11. How to Shoot Video - 2 Buy a tripod (very important with HD Video). Buy a decent HD camera. Buy 3 point lighting and learn how to use it. Buy a green screen if you want to use the weatherman effect. Buy a good mike!
  • 12. Hollywood And Bust ! - KISS Video Give clear specific information. HOW TO Make the buying decision easy and open. Increase loyalty and recommendation. Share on Facebook, Google Places, Twitter, Google+ etc.
  • 13. Editing Get a decent editing program most come with instructions on how to use them. Watch the product “how to” videos on YouTube. Use basic editing techniques at first. Simple transitions please
  • 14. Your YouTube Channel Start your YouTube Channel
  • 15. Your YouTube Channel
  • 16. Up Load Your Video & SEO http://www. ME
  • 17. Google Organic Search Result
  • 18. Google Organic Search Result Genoa Importing Loudonville
  • 19. 998 Views 1743
  • 20. 4,121 Views 5,192
  • 21. Delmar Bootery 5,730
  • 22. Google Organic Search - National Results
  • 23. 20,151
  • 24. Email & embedded on the smAlbany website Video in Email
  • 25. Case Study - 2012 22 - Local Videos in One Year
  • 26. Case Study - 2012 522 - VIEWS
  • 27. YouTube Local Advertising
  • 28. Relevance of Your Video Closely related to a matter under consideration! How can you help me?
  • 29. Hot Advertising 435 Loudon Rd, Loudonville (518) 434 - 8727 Thank You Thomas F. Kearns BS MS