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smAlbany 2013 presentation http://ww.smAlbany.org

smAlbany 2013 presentation http://ww.smAlbany.org

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    smAlbany 2013 youtube for business 2013 a smAlbany 2013 youtube for business 2013 a Presentation Transcript

    • Youtube - goes VIRAL - Goes local Thomas F. Kearns BS MA Owner Hot Advertising YouTube Revenue Sharing Partner 4 Channels - 767 - 960 Videos 1200+ - 3088 Subscribers 1,036,554 Views (7/7/2012) 1.5 Million 6/30/2013
    • 2ND LARGEST SEARCH ENGINE 3rd MOST VISITED SITE YOUTUBE IS OWNED BY GOOGLE GOOGLE PRESENTS VIDEO RESULTS IN ORGANIC SEARCH USE YOUR YOUTUBE VIDEO AS A LOCAL SEARCH RESULT TOOL
    • !! WOW !! (statistics) 6 Billion Views per Month on YouTube +50% ******600 Million on Mobile - 1 B ****** 60 (100) Hours of Video Uploaded per minute 70% from outside the USA
    • Retail Video Stats 1 Web Video Viewers are 64% more likely to purchase a product. Video conversion is 30% higher. 90% of shoppers say they like product video (HOW TO educate & demonstrate) Video in email can increase click through by up to 91%.
    • Retail Video Stats 2 Video is now 50% of wireless network traffic. (Smart Phones, Tablets) 59% of Top Executives rather watch video than read text. (Forbes) 53 X greater chance of appearing on page 1 of Google Organic Search. (SEO) 90% - The % Video will be of all internet traffic in the future. (-5 years or sooner)
    • SESNY 2011 15miles = 80% of all Business Search is now more natural and social. ?? Name, address & phone number.
    • 2 - Books to Own - FREE YouTube Creator’s Playbook How to Grow Your Business on Youtube
    • Creators Playbook Programming and Production Publishing and Optimization Community and Social Media
    • Grow Your Business On YouTube Getting Started with Video Managing your Videos Promoting your Business Tracking your Success
    • How to Shoot Video - 1 Plan... Plan,,, Plan... Planning comes first! Get a good idea of what you want to say. Write a script & storyboard it. Focus on the viewer, identify their problem give them the solution. They need your help. First 15 seconds must engage the audience - give them compelling content to watch.
    • How to Shoot Video - 2 Buy a tripod (very important with HD Video). Buy a decent HD camera. Buy 3 point lighting and learn how to use it. Buy a green screen if you want to use the weatherman effect. Buy a good mike!
    • Hollywood And Bust ! - KISS Video Give clear specific information. HOW TO Make the buying decision easy and open. Increase loyalty and recommendation. Share on Facebook, Google Places, Twitter, Google+ etc.
    • Editing Get a decent editing program most come with instructions on how to use them. Watch the product “how to” videos on YouTube. Use basic editing techniques at first. Simple transitions please
    • Your YouTube Channel Start your YouTube Channel
    • Your YouTube Channel
    • Up Load Your Video & SEO http://www. ME
    • Google Organic Search Result
    • Google Organic Search Result Genoa Importing Loudonville
    • 998 Views 1743
    • 4,121 Views 5,192
    • Delmar Bootery 5,730
    • Google Organic Search - National Results
    • 20,151
    • Email & embedded on the smAlbany website Video in Email
    • Case Study - 2012 22 - Local Videos in One Year
    • Case Study - 2012 522 - VIEWS
    • YouTube Local Advertising
    • Relevance of Your Video Closely related to a matter under consideration! How can you help me?
    • Hot Advertising 435 Loudon Rd, Loudonville (518) 434 - 8727 Thank You Thomas F. Kearns BS MS