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HearstMediaAlbany
HearstMediaAlbany
http://youtu.be/IeVdSvPLfr8
What Really Matters to SMBs?
HearstMediaAlbany
Discoverability
Accurate Representation
A Steady Stream of Prospects 
Effective Promotions
Retention and...
HearstMediaAlbany
Most Businesses Have Websites, Right!
Source: http://www.statisticbrain.com/businesses-with-no-website-s...
HearstMediaAlbany
HearstMediaAlbany
HearstMediaAlbany
HearstMediaAlbany
HearstMediaAlbany
HearstMediaAlbany
HearstMediaAlbany
HearstMediaAlbany
HearstMediaAlbany
Top 3 reasons for SMBs lack of online presence
1. CONFUSION!
2. Lack of budget
3. Lack of time and/or pe...
HearstMediaAlbany
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smAlbany 2013 tu

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Transcript of "smAlbany 2013 tu"

  1. 1. HearstMediaAlbany
  2. 2. HearstMediaAlbany http://youtu.be/IeVdSvPLfr8 What Really Matters to SMBs?
  3. 3. HearstMediaAlbany Discoverability Accurate Representation A Steady Stream of Prospects  Effective Promotions Retention and Loyalty  A Good Reputation Tools of Engagement Return on Investment Improvement Over Time
  4. 4. HearstMediaAlbany Most Businesses Have Websites, Right! Source: http://www.statisticbrain.com/businesses-with-no-website-statistics/ Being found online starts with a web presence.
  5. 5. HearstMediaAlbany
  6. 6. HearstMediaAlbany
  7. 7. HearstMediaAlbany
  8. 8. HearstMediaAlbany
  9. 9. HearstMediaAlbany
  10. 10. HearstMediaAlbany
  11. 11. HearstMediaAlbany
  12. 12. HearstMediaAlbany
  13. 13. HearstMediaAlbany Top 3 reasons for SMBs lack of online presence 1. CONFUSION! 2. Lack of budget 3. Lack of time and/or personnel What SMBs want: 1. Human interaction 2. Simplicity in getting noticed 3. Clear justification for shifting budget to web Google 2011
  14. 14. HearstMediaAlbany Any Questions?
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