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smAlbany 2013 times union smb ds   seven verticals-v3
smAlbany 2013 times union smb ds   seven verticals-v3
smAlbany 2013 times union smb ds   seven verticals-v3
smAlbany 2013 times union smb ds   seven verticals-v3
smAlbany 2013 times union smb ds   seven verticals-v3
smAlbany 2013 times union smb ds   seven verticals-v3
smAlbany 2013 times union smb ds   seven verticals-v3
smAlbany 2013 times union smb ds   seven verticals-v3
smAlbany 2013 times union smb ds   seven verticals-v3
smAlbany 2013 times union smb ds   seven verticals-v3
smAlbany 2013 times union smb ds   seven verticals-v3
smAlbany 2013 times union smb ds   seven verticals-v3
smAlbany 2013 times union smb ds   seven verticals-v3
smAlbany 2013 times union smb ds   seven verticals-v3
smAlbany 2013 times union smb ds   seven verticals-v3
smAlbany 2013 times union smb ds   seven verticals-v3
smAlbany 2013 times union smb ds   seven verticals-v3
smAlbany 2013 times union smb ds   seven verticals-v3
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smAlbany 2013 times union smb ds seven verticals-v3

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smAlbany 2013 presentation http://ww.smAlbany.org

smAlbany 2013 presentation http://ww.smAlbany.org

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  • 1.                              SMB  DigitalScape    |    Seven  Verticals  in    USA    –    April    2013    |    EXCERPT  © 2013, vSplash 1   SMB DigitalScape Analysis | April 2013 (EXCERPT)! Digital Presence of Seven Verticals in USA
  • 2.                              SMB  DigitalScape    |    Seven  Verticals  in    USA    –    April    2013    |    EXCERPT  © 2013, vSplash 2              Verticals  Analyzed   Tax  Prepares   Tire  Stores   Building  Contractors   Insurance  Providers   Pizza  Shops  Salons   Spa/Massage  
  • 3.                              SMB  DigitalScape    |    Seven  Verticals  in    USA    –    April    2013    |    EXCERPT  © 2013, vSplash            Summary  of  Findings   3   Website  Redesign   Mobile  Website   SEO  Services   SMO  Services   Local  OpBmizaBon   •     Widespread  deficiencies  in  digital  presence/performance  elements.   •     $3.8B  opportunity  for  digital  markeBng  service  providers.     www  
  • 4.                              SMB  DigitalScape    |    Seven  Verticals  in    USA    –    April    2013    |    EXCERPT  © 2013, vSplash    Site  Robustness  –  Critical  Success  Factors   4   No  Meta  DescripBon   Not  op&mizing  snippets   to  maximize     click-­‐through  rates.   Slow  Page  Load   Increasing  bounce  rates   by  taking  more  than               2  seconds  to  load.   No  Headers   Content  not  organized   for  search  engines  and   users  .   No  Embedded  Video   Not  engaging  users   and  boos&ng  SEO  value.   84%   82%   85%   80%   84%   83%   81%   Tax  Preparers   Tire  Stores   Building   Contractors   Insurance   Providers   Salons  &   BeauBficaBon   Spa  &  Massage   Pizza  Shops   Average  percentage  of  sites  that  need  help  
  • 5.                              SMB  DigitalScape    |    Seven  Verticals  in    USA    –    April    2013    |    EXCERPT  © 2013, vSplash      Site  Robustness  –  Standards/Best  Practices   5   No  Map/DirecBons   Not  helping  poten&al   customers  reach  the   loca&on.   No  Privacy  Policy   A  mandatory  element.   These  sites  are  barred   from  PPC  campaigns.   No  AnalyBcs   No  inclina&on  to  analyze   website  traffic  and  take   correc&ve  measures.   84%   71%   85%   72%   82%   83%   78%   Tax  Preparers   Tire  Stores   Building   Contractors   Insurance   Providers   Salons  &   BeauBficaBon   Spa  &  Massage   Pizza  Shops   Average  percentage  of  sites  that  need  help  
  • 6.                              SMB  DigitalScape    |    Seven  Verticals  in    USA    –    April    2013    |    EXCERPT  © 2013, vSplash 6   No  Contact  Form/Email*   Not  encouraging     enquiries/feedback.   No  Spam  ProtecBon   Leads  could  be   geKng  lost  amongst  spam.              Site  Robustness  –  Lead  Generation   *On  Home  page   82%   81%   85%   81%   85%   82%   83%   Tax  Preparers   Tire  Stores   Building   Contractors   Insurance   Providers   Salons  &   BeauBficaBon   Spa  &  Massage   Pizza  Shops   Average  percentage  of  sites  that  need  help  
  • 7.                              SMB  DigitalScape    |    Seven  Verticals  in    USA    –    April    2013    |    EXCERPT  © 2013, vSplash                                          SEO  –  Critical  Success  Factors   7   No  XML  Site  Map   Not  informing  search   engines  on  pages  that   need  to  be  crawled.   Poor  Page  Rank   Need  to  increase    back-­‐links  to  the  site.   No  LocaBon  in     Meta  Title   Not  leveraging  an   important  keyword.   84%   73%   87%   86%   82%   80%   83%   Tax  Preparers   Tire  Stores   Building   Contractors   Insurance   Providers   Salons  &   BeauBficaBon   Spa  &  Massage   Pizza  Shops   Average  percentage  of  sites  that  need  help  
  • 8.                              SMB  DigitalScape    |    Seven  Verticals  in    USA    –    April    2013    |    EXCERPT  © 2013, vSplash                                      SEO  –  Standards/Best  Practices   8   Duplicate  Content   Canonicaliza&on  issues   not  resolved.  Google  will   penalize.   No  Microformats   Not  leveraging  Google   rich  snippets.   90%   80%   91%   88%   88%   86%   85%   Tax  Preparers   Tire  Stores   Building   Contractors   Insurance   Providers   Salons  &   BeauBficaBon   Spa  &  Massage   Pizza  Shops   Average  percentage  of  sites  that  need  help  
  • 9.                              SMB  DigitalScape    |    Seven  Verticals  in    USA    –    April    2013    |    EXCERPT  © 2013, vSplash              Social  Presence   9   Not  promoBng  the  business,  not  engaging  with   users  and  not  increasing  back-­‐links  to  the  site.     96%   93%   95%   92%   92%   92%   91%   Tax  Preparers   Tire  Stores   Building   Contractors   Insurance   Providers   Salons  &   BeauBficaBon   Spa  &  Massage   Pizza  Shops   Average  percentage  of  sites  that  need  help  
  • 10.                              SMB  DigitalScape    |    Seven  Verticals  in    USA    –    April    2013    |    EXCERPT  © 2013, vSplash            Localization  –  Local  Markers   10   No  Local  Contact  Number*   No  Local  Address*   Help  search  engines  and  users  find  a  local  business.   *On  Home  page   65%   60%   68%   62%   65%   59%   62%   Tax  Preparers   Tire  Stores   Building   Contractors   Insurance   Providers   Salons  &   BeauBficaBon   Spa  &  Massage   Pizza  Shops   Average  percentage  of  sites  that  need  help  
  • 11.                              SMB  DigitalScape    |    Seven  Verticals  in    USA    –    April    2013    |    EXCERPT  © 2013, vSplash 67%   57%   57%   63%   54%   61%   62%   Tax  Preparers   Tire  Stores   Building   Contractors   Insurance   Providers   Salons  &   BeauBficaBon   Spa  &  Massage   Pizza  Shops                Localization  –  Directory  presence   11   Google  Places     Yahoo  Local     Bing  Local     Citysearch     Yellow  Pages     PotenBal  customers  look  up  a  business  in  directories  for   informaBon,  contact  details  and  user  reviews.   Average  percentage  of  sites  that  need  help  
  • 12.                              SMB  DigitalScape    |    Seven  Verticals  in    USA    –    April    2013    |    EXCERPT  © 2013, vSplash          Mobile  Presence   12   Not  accessible  to  the  growing  number  of   mobile/tablet  users.   98%   88%   98%   96%   96%   95%   95%   Tax  Preparers   Tire  Stores   Building   Contractors   Insurance   Providers   Salons  &   BeauBficaBon   Spa  &  Massage   Pizza  Shops   Percentage  of  sites  not  mobile  ready  
  • 13.                              SMB  DigitalScape    |    Seven  Verticals  in    USA    –    April    2013    |    EXCERPT  © 2013, vSplash  A  Peek  into  Digital  Presence  of  Big  Box  Peers   13       Company   Website   SEO   SMO   Local   Mobile   H&R  Block   Big  O  Tires   ABC   American  Building  Contractors   Progressive  Insurance   Super  Cuts   Massage  Envy   Domino’s   Most  elements  present   Some  opportuniBes  for  improvement   Most  elements  missing   ?   ?   ?   ?   ?   ?  
  • 14.                              SMB  DigitalScape    |    Seven  Verticals  in    USA    –    April    2013    |    EXCERPT  © 2013, vSplash Vertical  Population   14   VerBcal   No.  of  Businesses       Tax  Prepares   80,052   Tire  Stores   46,933   Building  Contractors   58,688   Insurance  Providers   324,139   Salons   253,354   Spa  &  Massage   33,919   Pizza  Shops   70,000   Sources:    Salesgenie   Your  Guide  to  PizzamarketPlace,  via  Sta&s&cBrain.com    
  • 15.                              SMB  DigitalScape    |    Seven  Verticals  in    USA    –    April    2013    |    EXCERPT  © 2013, vSplash Revenue  Opportunity  for  Service  Providers   15   $140M   $211M   $148M   $1.5B   $1.2B   $309M      $3.8B    Total  Opportunity   $262M          Based  on  SMB  DS  stats  and  number  of  businesses  data  from  Salesgenie  
  • 16.                              SMB  DigitalScape    |    Seven  Verticals  in    USA    –    April    2013    |    EXCERPT  © 2013, vSplash §  Automated*  digital  presence  audit  engine.   §  Provides  market  intelligence  for  SMB  digital  marke&ng   solu&ons.   §  Audits  millions  of  live  SMB  websites  worldwide.   §  Analyzes  90  digital  presence  and  performance  parameters.   §  Generates  a  granular  picture  of  characteris&cs  and     capabili&es  of  SMB  websites  to  iden&fy  opportuni&es  for   mone&za&on.   §  Regional  subsets  of  data  distributed  to  partners  and  clients.     16   *Uses  BuzzBoard  Technology              About  SMB  DigitalScape    
  • 17.                              SMB  DigitalScape    |    Seven  Verticals  in    USA    –    April    2013    |    EXCERPT  © 2013, vSplash §  Sizing  overall  market  opportuni&es  for  SMB  digital  marke&ng   solu&ons.   §  Making  strategic  decisions.   §  Alloca&ng  resources  at  a  top-­‐level.   §  Iden&fying  business  development  needs  and  key  partnership   opportuni&es.   17                                                      Audit  Reports  Used  For    
  • 18.                              SMB  DigitalScape    |    Seven  Verticals  in    USA    –    April    2013    |    EXCERPT  © 2013, vSplash 18                                                                                                              ©  2013  vSplash.  All  Rights  Reserved.     This  published  material  is  for  internal  client  use  only.  It  may  not  be  duplicated  or  distributed  in  any  manner  not  permied  by  contract.  Any   unauthorized  distribu&on  could  result  in  termina&on  of  the  client  rela&onship,  fines  and  other  civil  or  criminal  penal&es  under  federal  law.   vSplash  disclaims  all  warran&es  regarding  the  accuracy  of  the  informa&on  herein  and  similarly  disclaims  any  liability  for  direct,  indirect  or   consequen&al  damages  that  may  result  from  the  use  or  interpreta&on  of  this  informa&on.       1050  Wall  Street  West,  Suite  630   Lyndhurst,  NJ    07071   Phone:  +1-­‐201-­‐355-­‐0066   Email:  data@vsplash.com   www.vsplash.com   www.smbdigitalscape.com    

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