Your SlideShare is downloading. ×
0
Amberly Rundell
SEO & Social Media Specialist
Mannix Marketing
1 Billion People
Amberly Rundell
SEO & Social Media Specialist
Mannix Marketing
“We help you get found on the web!”
Website Design
Social Media Marketing
Search Engine Optimization (SEO)
Mobile Marketing
Regional Guides
• RRun a Contestun aRun Contest Contest
http://www.youtube.com/watch?v=ZQzsQkMFgHE
Welcome to the
Social Media Revolution
77%
of B2C’s acquired customers 
from Facebook:
(State of Inbound Marketing) 2012)
84%
of B2B marketers use 
social media in some form
What is Facebook?
What is Facebook?
Why should I do Facebook Marketing?
1 Billion People
Build Website Traffic
Market Research
Photo Credit: www.researchrockstar.com
Build Credibility
Build Trust
www.hubspot.com
Build Relationships With Your Customers
Photo Credit: www.famousbloggers.net
More Sales
Does it really work?
The Proof is in the Numbers
Website visits 
from Facebook
Case Studies
https://www.facebook.com/business/success
Facebook is not just for the big dogs…
Go Viral
“The Internet is the most
powerful marketing tool in history.”
Top 10 Tips 
to rock your Facebook Marketing
#1 ‐ Create an Awesome Facebook Page
www.facebook.com/pages/create.php
Do the Check
Add a visually appealing cover photo
Got it? Flaunt it!
Put your website address in your “About” section
Create an “Easy To Remember” Address
#2 ‐ Connect with Others
#3 ‐ Post Interesting Content
Nobody clicks on boring
How do YOU stand out?
What is UNIQUE to your business?
Get them salivating 
before they even 
walk in the door.
Give them the 
experience
Pull back the curtains!
Be the First To Provide News 
Provoke an Emotion
Show Off Your Products
Show Off Your Products
Pictures Say A Thousand Words
www.saratogapaintandsip.com
Be Genuinely Interested in Your Audience
Testimonials
(Make sure to get permission first!)
Video
Be Shocking
Be Current
Post Pictures of the Community
(And encourage people to tag themselves on your page!)
#4 ‐ Listen
Talk Back!
Remember to Comment, Like, Share, etc.
(**Most businesses forget to do this!)
#5 ‐ Engage Your Audience
“Activate your fans, 
don’t just collect them 
like baseball cards.”
‐Jay Baer, Convince & Convert
Caption Contests
Tell your fans what to do!
“Comment below…”
“Click like if..”
“Share this..”
“True or False”
“Caption this..”
Polls
Use Facebook as a marketing research tool!
What is your favorite dish on our menu?
a) Shrimp Ravioli Florentine
b) Balsamic Blue Filet Mignon
c) “Filet” Cheese Steak
Ask an Open End Question
•What service/product/item would you like to see added?
•How has our (service/product) helped you...
Community Events
# 6 ‐ Give them Eye Candy!!!
Make Collages
www.ribbet.com
Edit Photos Like a Pro!
www.picmonkey.com
www.picmonkey.com
www.picmonkey.com
Collages App 
Search for “Collages” in your App Store on your smart phone. It’s free!
#7 ‐ Give Them Something
www.mashable.com
Exclusive Promotions 
It’s Fan Friday! Come in and say “I’m a 
Facebook fan” at the register and receive 
10% of your purchase!
#8 ‐ Educate
Be the Authority
Share Tips
Share Tips
Top 10 Tips List
• Top 10 “Must See” Places in Saratoga
• Top 10 Things To Do in the Adirondacks
• Top 10 Tips For Healthy...
# 9 – Make It Fun With Apps
Add Events, Menu, etc.
Get Leads
www.woobox.com
#10 ‐ Promote!
How To Get More Fans
Add Icons to your Email Signature
(If you don’t know how to do this, just Google “How to add email signatures 
to [AOL/Out...
Email Newsletters
Social Proof
Add the Facebook Social Plugin to your Website
Add Icons to Your Website
Receipts
Promotional Materials
Word of Mouth
“Don’t forget to 
find us on 
Facebook!”
Media
Run a Contest
Contests
Contests
www.woobox.com
Giveaways
www.rafflecopter.com
Facebook Ads
www.facebook.com/advertising
www.facebook.com/advertising
FAQ’s
“How often should I 
post on Facebook?”
About 4‐5 times a week
“I run a business. How do I 
have time to do this too?”
Save time with the
Facebook Scheduler!
“How do I get more likes?”
bit.ly/189avry
25 Tips To Get More Fans
https://www.facebook.com/help
Homework
• Take out your notes again
• Try out 2 or 3 things you learned today!
You can do this! 
Let’s Connect!
@AmberlyOnline
arundell@mannixmarketing.com
(518) 743‐9424
www.facebook.com/mannixmarketing
www.AmberlyRund...
bit.ly/174EUmp
Now that you know the secrets, it’s 
time for you to go out and ROCK your 
Facebook!Marketing!
smAlbany 2013 facebook presentation mannix marketing
smAlbany 2013 facebook presentation mannix marketing
smAlbany 2013 facebook presentation mannix marketing
smAlbany 2013 facebook presentation mannix marketing
smAlbany 2013 facebook presentation mannix marketing
smAlbany 2013 facebook presentation mannix marketing
smAlbany 2013 facebook presentation mannix marketing
smAlbany 2013 facebook presentation mannix marketing
smAlbany 2013 facebook presentation mannix marketing
smAlbany 2013 facebook presentation mannix marketing
smAlbany 2013 facebook presentation mannix marketing
smAlbany 2013 facebook presentation mannix marketing
smAlbany 2013 facebook presentation mannix marketing
smAlbany 2013 facebook presentation mannix marketing
smAlbany 2013 facebook presentation mannix marketing
smAlbany 2013 facebook presentation mannix marketing
smAlbany 2013 facebook presentation mannix marketing
smAlbany 2013 facebook presentation mannix marketing
smAlbany 2013 facebook presentation mannix marketing
smAlbany 2013 facebook presentation mannix marketing
smAlbany 2013 facebook presentation mannix marketing
smAlbany 2013 facebook presentation mannix marketing
Upcoming SlideShare
Loading in...5
×

smAlbany 2013 facebook presentation mannix marketing

322

Published on

smAlbany 2013 presentation http://ww.smAlbany.org

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
322
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "smAlbany 2013 facebook presentation mannix marketing"

  1. 1. Amberly Rundell SEO & Social Media Specialist Mannix Marketing
  2. 2. 1 Billion People
  3. 3. Amberly Rundell SEO & Social Media Specialist Mannix Marketing “We help you get found on the web!”
  4. 4. Website Design Social Media Marketing Search Engine Optimization (SEO) Mobile Marketing Regional Guides
  5. 5. • RRun a Contestun aRun Contest Contest http://www.youtube.com/watch?v=ZQzsQkMFgHE
  6. 6. Welcome to the Social Media Revolution
  7. 7. 77% of B2C’s acquired customers  from Facebook: (State of Inbound Marketing) 2012)
  8. 8. 84% of B2B marketers use  social media in some form
  9. 9. What is Facebook?
  10. 10. What is Facebook?
  11. 11. Why should I do Facebook Marketing?
  12. 12. 1 Billion People
  13. 13. Build Website Traffic
  14. 14. Market Research Photo Credit: www.researchrockstar.com
  15. 15. Build Credibility
  16. 16. Build Trust www.hubspot.com
  17. 17. Build Relationships With Your Customers Photo Credit: www.famousbloggers.net
  18. 18. More Sales
  19. 19. Does it really work?
  20. 20. The Proof is in the Numbers Website visits  from Facebook
  21. 21. Case Studies https://www.facebook.com/business/success
  22. 22. Facebook is not just for the big dogs…
  23. 23. Go Viral
  24. 24. “The Internet is the most powerful marketing tool in history.”
  25. 25. Top 10 Tips  to rock your Facebook Marketing
  26. 26. #1 ‐ Create an Awesome Facebook Page www.facebook.com/pages/create.php
  27. 27. Do the Check
  28. 28. Add a visually appealing cover photo
  29. 29. Got it? Flaunt it!
  30. 30. Put your website address in your “About” section
  31. 31. Create an “Easy To Remember” Address
  32. 32. #2 ‐ Connect with Others
  33. 33. #3 ‐ Post Interesting Content
  34. 34. Nobody clicks on boring
  35. 35. How do YOU stand out?
  36. 36. What is UNIQUE to your business?
  37. 37. Get them salivating  before they even  walk in the door.
  38. 38. Give them the  experience
  39. 39. Pull back the curtains!
  40. 40. Be the First To Provide News 
  41. 41. Provoke an Emotion
  42. 42. Show Off Your Products
  43. 43. Show Off Your Products
  44. 44. Pictures Say A Thousand Words www.saratogapaintandsip.com
  45. 45. Be Genuinely Interested in Your Audience
  46. 46. Testimonials (Make sure to get permission first!)
  47. 47. Video
  48. 48. Be Shocking
  49. 49. Be Current
  50. 50. Post Pictures of the Community (And encourage people to tag themselves on your page!)
  51. 51. #4 ‐ Listen
  52. 52. Talk Back! Remember to Comment, Like, Share, etc. (**Most businesses forget to do this!)
  53. 53. #5 ‐ Engage Your Audience
  54. 54. “Activate your fans,  don’t just collect them  like baseball cards.” ‐Jay Baer, Convince & Convert
  55. 55. Caption Contests
  56. 56. Tell your fans what to do! “Comment below…” “Click like if..” “Share this..” “True or False” “Caption this..”
  57. 57. Polls Use Facebook as a marketing research tool!
  58. 58. What is your favorite dish on our menu? a) Shrimp Ravioli Florentine b) Balsamic Blue Filet Mignon c) “Filet” Cheese Steak
  59. 59. Ask an Open End Question •What service/product/item would you like to see added? •How has our (service/product) helped you? •What can we do to be better? •Who’s going to participate in (xyz) this weekend?
  60. 60. Community Events
  61. 61. # 6 ‐ Give them Eye Candy!!!
  62. 62. Make Collages www.ribbet.com
  63. 63. Edit Photos Like a Pro! www.picmonkey.com
  64. 64. www.picmonkey.com
  65. 65. www.picmonkey.com
  66. 66. Collages App  Search for “Collages” in your App Store on your smart phone. It’s free!
  67. 67. #7 ‐ Give Them Something www.mashable.com
  68. 68. Exclusive Promotions 
  69. 69. It’s Fan Friday! Come in and say “I’m a  Facebook fan” at the register and receive  10% of your purchase!
  70. 70. #8 ‐ Educate
  71. 71. Be the Authority
  72. 72. Share Tips
  73. 73. Share Tips
  74. 74. Top 10 Tips List • Top 10 “Must See” Places in Saratoga • Top 10 Things To Do in the Adirondacks • Top 10 Tips For Healthy Eating • Top 10 Must Wear Trends this Summer
  75. 75. # 9 – Make It Fun With Apps
  76. 76. Add Events, Menu, etc.
  77. 77. Get Leads
  78. 78. www.woobox.com
  79. 79. #10 ‐ Promote!
  80. 80. How To Get More Fans
  81. 81. Add Icons to your Email Signature (If you don’t know how to do this, just Google “How to add email signatures  to [AOL/Outlook/Gmail] email signature.)
  82. 82. Email Newsletters
  83. 83. Social Proof
  84. 84. Add the Facebook Social Plugin to your Website
  85. 85. Add Icons to Your Website
  86. 86. Receipts
  87. 87. Promotional Materials
  88. 88. Word of Mouth “Don’t forget to  find us on  Facebook!”
  89. 89. Media
  90. 90. Run a Contest
  91. 91. Contests
  92. 92. Contests www.woobox.com
  93. 93. Giveaways www.rafflecopter.com
  94. 94. Facebook Ads www.facebook.com/advertising
  95. 95. www.facebook.com/advertising
  96. 96. FAQ’s
  97. 97. “How often should I  post on Facebook?”
  98. 98. About 4‐5 times a week
  99. 99. “I run a business. How do I  have time to do this too?”
  100. 100. Save time with the Facebook Scheduler!
  101. 101. “How do I get more likes?”
  102. 102. bit.ly/189avry 25 Tips To Get More Fans
  103. 103. https://www.facebook.com/help
  104. 104. Homework • Take out your notes again • Try out 2 or 3 things you learned today!
  105. 105. You can do this! 
  106. 106. Let’s Connect! @AmberlyOnline arundell@mannixmarketing.com (518) 743‐9424 www.facebook.com/mannixmarketing www.AmberlyRundell.com www.mannixmarketing.com
  107. 107. bit.ly/174EUmp
  108. 108. Now that you know the secrets, it’s  time for you to go out and ROCK your  Facebook!Marketing!
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×