Your SlideShare is downloading. ×
smAlbany 2013 facebook presentation mannix marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

smAlbany 2013 facebook presentation mannix marketing

297
views

Published on

smAlbany 2013 presentation http://ww.smAlbany.org

smAlbany 2013 presentation http://ww.smAlbany.org

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
297
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Amberly Rundell SEO & Social Media Specialist Mannix Marketing
  • 2. 1 Billion People
  • 3. Amberly Rundell SEO & Social Media Specialist Mannix Marketing “We help you get found on the web!”
  • 4. Website Design Social Media Marketing Search Engine Optimization (SEO) Mobile Marketing Regional Guides
  • 5. • RRun a Contestun aRun Contest Contest http://www.youtube.com/watch?v=ZQzsQkMFgHE
  • 6. Welcome to the Social Media Revolution
  • 7. 77% of B2C’s acquired customers  from Facebook: (State of Inbound Marketing) 2012)
  • 8. 84% of B2B marketers use  social media in some form
  • 9. What is Facebook?
  • 10. What is Facebook?
  • 11. Why should I do Facebook Marketing?
  • 12. 1 Billion People
  • 13. Build Website Traffic
  • 14. Market Research Photo Credit: www.researchrockstar.com
  • 15. Build Credibility
  • 16. Build Trust www.hubspot.com
  • 17. Build Relationships With Your Customers Photo Credit: www.famousbloggers.net
  • 18. More Sales
  • 19. Does it really work?
  • 20. The Proof is in the Numbers Website visits  from Facebook
  • 21. Case Studies https://www.facebook.com/business/success
  • 22. Facebook is not just for the big dogs…
  • 23. Go Viral
  • 24. “The Internet is the most powerful marketing tool in history.”
  • 25. Top 10 Tips  to rock your Facebook Marketing
  • 26. #1 ‐ Create an Awesome Facebook Page www.facebook.com/pages/create.php
  • 27. Do the Check
  • 28. Add a visually appealing cover photo
  • 29. Got it? Flaunt it!
  • 30. Put your website address in your “About” section
  • 31. Create an “Easy To Remember” Address
  • 32. #2 ‐ Connect with Others
  • 33. #3 ‐ Post Interesting Content
  • 34. Nobody clicks on boring
  • 35. How do YOU stand out?
  • 36. What is UNIQUE to your business?
  • 37. Get them salivating  before they even  walk in the door.
  • 38. Give them the  experience
  • 39. Pull back the curtains!
  • 40. Be the First To Provide News 
  • 41. Provoke an Emotion
  • 42. Show Off Your Products
  • 43. Show Off Your Products
  • 44. Pictures Say A Thousand Words www.saratogapaintandsip.com
  • 45. Be Genuinely Interested in Your Audience
  • 46. Testimonials (Make sure to get permission first!)
  • 47. Video
  • 48. Be Shocking
  • 49. Be Current
  • 50. Post Pictures of the Community (And encourage people to tag themselves on your page!)
  • 51. #4 ‐ Listen
  • 52. Talk Back! Remember to Comment, Like, Share, etc. (**Most businesses forget to do this!)
  • 53. #5 ‐ Engage Your Audience
  • 54. “Activate your fans,  don’t just collect them  like baseball cards.” ‐Jay Baer, Convince & Convert
  • 55. Caption Contests
  • 56. Tell your fans what to do! “Comment below…” “Click like if..” “Share this..” “True or False” “Caption this..”
  • 57. Polls Use Facebook as a marketing research tool!
  • 58. What is your favorite dish on our menu? a) Shrimp Ravioli Florentine b) Balsamic Blue Filet Mignon c) “Filet” Cheese Steak
  • 59. Ask an Open End Question •What service/product/item would you like to see added? •How has our (service/product) helped you? •What can we do to be better? •Who’s going to participate in (xyz) this weekend?
  • 60. Community Events
  • 61. # 6 ‐ Give them Eye Candy!!!
  • 62. Make Collages www.ribbet.com
  • 63. Edit Photos Like a Pro! www.picmonkey.com
  • 64. www.picmonkey.com
  • 65. www.picmonkey.com
  • 66. Collages App  Search for “Collages” in your App Store on your smart phone. It’s free!
  • 67. #7 ‐ Give Them Something www.mashable.com
  • 68. Exclusive Promotions 
  • 69. It’s Fan Friday! Come in and say “I’m a  Facebook fan” at the register and receive  10% of your purchase!
  • 70. #8 ‐ Educate
  • 71. Be the Authority
  • 72. Share Tips
  • 73. Share Tips
  • 74. Top 10 Tips List • Top 10 “Must See” Places in Saratoga • Top 10 Things To Do in the Adirondacks • Top 10 Tips For Healthy Eating • Top 10 Must Wear Trends this Summer
  • 75. # 9 – Make It Fun With Apps
  • 76. Add Events, Menu, etc.
  • 77. Get Leads
  • 78. www.woobox.com
  • 79. #10 ‐ Promote!
  • 80. How To Get More Fans
  • 81. Add Icons to your Email Signature (If you don’t know how to do this, just Google “How to add email signatures  to [AOL/Outlook/Gmail] email signature.)
  • 82. Email Newsletters
  • 83. Social Proof
  • 84. Add the Facebook Social Plugin to your Website
  • 85. Add Icons to Your Website
  • 86. Receipts
  • 87. Promotional Materials
  • 88. Word of Mouth “Don’t forget to  find us on  Facebook!”
  • 89. Media
  • 90. Run a Contest
  • 91. Contests
  • 92. Contests www.woobox.com
  • 93. Giveaways www.rafflecopter.com
  • 94. Facebook Ads www.facebook.com/advertising
  • 95. www.facebook.com/advertising
  • 96. FAQ’s
  • 97. “How often should I  post on Facebook?”
  • 98. About 4‐5 times a week
  • 99. “I run a business. How do I  have time to do this too?”
  • 100. Save time with the Facebook Scheduler!
  • 101. “How do I get more likes?”
  • 102. bit.ly/189avry 25 Tips To Get More Fans
  • 103. https://www.facebook.com/help
  • 104. Homework • Take out your notes again • Try out 2 or 3 things you learned today!
  • 105. You can do this! 
  • 106. Let’s Connect! @AmberlyOnline arundell@mannixmarketing.com (518) 743‐9424 www.facebook.com/mannixmarketing www.AmberlyRundell.com www.mannixmarketing.com
  • 107. bit.ly/174EUmp
  • 108. Now that you know the secrets, it’s  time for you to go out and ROCK your  Facebook!Marketing!