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AppD e v e lo p m e n t   &M o b ile S it eP la t f o r m s f o r t h eE n h a n c e d D ig it a lWo rdMark MenardsmAlbany...
M o b ile  1. 0            2
Howla r g e is    the m o b ilema rk e t?              3
Th e r e a r e 4     b illio n    m o b ile p h o n e s in u s e t o d a y.                    4
Th e r e a r e o v e r 1 b illio ns ma rtp ho ne sin u s e t o d a y.                       5
B y 2 0 14  m o b ile in t e r n e t  us a g e     w illo ve rta k ed e s k to p  us a g e .                  6
6 2 % of   2 5 -3 4y e a r o ld s    ha ves ma rtp ho     ne s                 7
H a lf o f a ll lo c a l s e a rc he s a re p e rfo rm e d o n       m o b ile     d e v ic e s .                         ...
M o b ile   2 .0  D o n ’t fo rg e t   theT a b le t s               9
B y the e nd o f 2 0 12 t a b l e t   s a le s w illo ve rta k e P C      s a le s .               -T im             C ook...
5 5 m illio niP a d s s o ld in t h e f i r s t 18    mo nths !                      11
W e liv e in a n “a p p ”  w o r ld .                12
13
M o b ile       P la t f o r m s            iO SiP h o n e            iP a d                               14
M o b ileP la t f o r m s A n d r o id                   15
M o b ileP lh e f o rs os Tat alm    R a ns                   16
M o b ileP la t f o r m s      B u t is it a n       a ls o r a n ?                        17
Do you need amobile strategy?                   18
Yes!       19
O n e s iz edoe s not  f it a ll!               20
F o u r M a inS t r a t e g ie s                     21
F o u r M a inS t r a t e g ie s   M o b ileReW s p oS is ev e     eb n ti   D a t i i gen   N es v   CA rpops ss P la t f...
M o b ile       W e b S it eServe unique content for mobile devices using either a separate website, or thesame website us...
M o b ile W e bi t S e tre  Tw t iNotice the mobile.twitter.com          address,       and the web     browser controls. ...
M o b ile  W e bi t S e tre   Tw t iElements are large enough to     tap with a finger.       No side bars.Limited and foc...
M o b ileW e bi t S e tre Tw t i   Accessing additionalfunctionality requires a drill  down to another page.              ...
M o b ile                  W e b S it eh e H o m e D e p o T r ip A d v is o r                    t                     Fa...
F o u r M a inS t r a t e g ie s   M o b ileReW s p oS is ev e     eb n ti   D a t i i gen   N es v   CA rpops ss P la t f...
R e s p o n s iv e        D e s ig nUse various techniques, such as CSS, fluid layouts, and flexible images to achieve a p...
R e s p o n s iv e                  D e s ig nD e s k to p                 A Wo rd P re s s30
R e s p o n s iv eA Wo rd P re s s               D e s ig n  E x a m p le                   iP a d        31
R e s p o n s iv eA Wo rd P re s s             D e s ig n  E x a m p le                   iP h o n e                   L a...
R e s p o n s iv e   D e s ig n                     33
F o u r M a inS t r a t e g ie s   M o b ileReW s p oS is ev e     eb n ti   D a t i i gen   N es v   CA rpops ss P la t f...
N a t iv e            Apps  Applications written specifically for aparticular mobile platform, such as iOS or        Andro...
F o u r M a inS t r a t e g ie s   M o b ileReW s p oS is ev e     eb n ti   D a t i i gen   N es v   CA rpops ss P la t f...
C ros s  Apps developed using tools that      P lweb t f o technologies, leverage           a based r m  such as HTML5,p s...
I’m Mark Menard    @mark_menardWe Build Web & Mobile Apps   We Build Community    We Build Startupshttp://www.enablelabs.c...
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Mark menard smalbany_2012_web_and_mobile_apps

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  • Third quarter of 2011 62% of 25-34 year olds 54% of 35-44 year olds
  • March 3, 2012
  • Transcript of "Mark menard smalbany_2012_web_and_mobile_apps"

    1. 1. AppD e v e lo p m e n t   &M o b ile S it eP la t f o r m s f o r t h eE n h a n c e d D ig it a lWo rdMark MenardsmAlbany 2012July 17, 2012
    2. 2. M o b ile 1. 0 2
    3. 3. Howla r g e is the m o b ilema rk e t? 3
    4. 4. Th e r e a r e 4 b illio n m o b ile p h o n e s in u s e t o d a y. 4
    5. 5. Th e r e a r e o v e r 1 b illio ns ma rtp ho ne sin u s e t o d a y. 5
    6. 6. B y 2 0 14 m o b ile in t e r n e t us a g e w illo ve rta k ed e s k to p us a g e . 6
    7. 7. 6 2 % of 2 5 -3 4y e a r o ld s ha ves ma rtp ho ne s 7
    8. 8. H a lf o f a ll lo c a l s e a rc he s a re p e rfo rm e d o n m o b ile d e v ic e s . 8
    9. 9. M o b ile 2 .0 D o n ’t fo rg e t theT a b le t s 9
    10. 10. B y the e nd o f 2 0 12 t a b l e t s a le s w illo ve rta k e P C s a le s . -T im C ook A p p le C EO 10
    11. 11. 5 5 m illio niP a d s s o ld in t h e f i r s t 18 mo nths ! 11
    12. 12. W e liv e in a n “a p p ” w o r ld . 12
    13. 13. 13
    14. 14. M o b ile P la t f o r m s iO SiP h o n e iP a d 14
    15. 15. M o b ileP la t f o r m s A n d r o id 15
    16. 16. M o b ileP lh e f o rs os Tat alm R a ns 16
    17. 17. M o b ileP la t f o r m s B u t is it a n a ls o r a n ? 17
    18. 18. Do you need amobile strategy? 18
    19. 19. Yes! 19
    20. 20. O n e s iz edoe s not f it a ll! 20
    21. 21. F o u r M a inS t r a t e g ie s 21
    22. 22. F o u r M a inS t r a t e g ie s M o b ileReW s p oS is ev e eb n ti D a t i i gen N es v CA rpops ss P la t f o r m Apps 22
    23. 23. M o b ile W e b S it eServe unique content for mobile devices using either a separate website, or thesame website using separate templates and graphic content. 23
    24. 24. M o b ile W e bi t S e tre Tw t iNotice the mobile.twitter.com address, and the web browser controls. 24
    25. 25. M o b ile W e bi t S e tre Tw t iElements are large enough to tap with a finger. No side bars.Limited and focused content. 25
    26. 26. M o b ileW e bi t S e tre Tw t i Accessing additionalfunctionality requires a drill down to another page. 26
    27. 27. M o b ile W e b S it eh e H o m e D e p o T r ip A d v is o r t Fac ebook 27
    28. 28. F o u r M a inS t r a t e g ie s M o b ileReW s p oS is ev e eb n ti D a t i i gen N es v CA rpops ss P la t f o r m Apps 28
    29. 29. R e s p o n s iv e D e s ig nUse various techniques, such as CSS, fluid layouts, and flexible images to achieve a pleasing appearance on a mobile device while serving the same content. 29
    30. 30. R e s p o n s iv e D e s ig nD e s k to p A Wo rd P re s s30
    31. 31. R e s p o n s iv eA Wo rd P re s s D e s ig n E x a m p le iP a d 31
    32. 32. R e s p o n s iv eA Wo rd P re s s D e s ig n E x a m p le iP h o n e L a yo u t 32
    33. 33. R e s p o n s iv e D e s ig n 33
    34. 34. F o u r M a inS t r a t e g ie s M o b ileReW s p oS is ev e eb n ti D a t i i gen N es v CA rpops ss P la t f o r m Apps 34
    35. 35. N a t iv e Apps Applications written specifically for aparticular mobile platform, such as iOS or Android using native tools. 35
    36. 36. F o u r M a inS t r a t e g ie s M o b ileReW s p oS is ev e eb n ti D a t i i gen N es v CA rpops ss P la t f o r m Apps 36
    37. 37. C ros s Apps developed using tools that P lweb t f o technologies, leverage a based r m such as HTML5,p s A p and many others to Javascript, andCSS, Flash, Flex, create native applications available through iTunes and Android app stores. 37
    38. 38. I’m Mark Menard @mark_menardWe Build Web & Mobile Apps We Build Community We Build Startupshttp://www.enablelabs.com/ 38

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