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    Back end-of-innovation-6-2013-brochure Back end-of-innovation-6-2013-brochure Presentation Transcript

    • Google Vijay GovindarajanVirginia TechCoca-Cola P&G FutureWorks BACK END OF INNOVATION ® 100% Focused on the Execution ...because innovation without profit is just an idea. BEI’s action-learningTM makes innovation happen. NOVEMBER 18-20, 2013 • HYATT REGENCY • SANTA CLARA, CA www.BackEndofInnovation.com R O BOTICS GUR U INNO VATION EVAN G ELIST ST RATEGY EXPE RT — CHIE F TROUBLEM A KER make it real (action-learning) Live Innovation at BEI… FOR 3 DAYS, IN SILICON VALLEY, ACCELERATE YOUR INNOVATION APTITUDE AN All New BEI 2013 Experiential Adventures YOU + Luminaries activate (divergent thinking) YOU + Business Cases validate (practicality) YOU +
    • 2 Making innovation happen inside established organizations is just darned tough work. That's because there are deep and fundamental conflicts between innovation and day-to-day operations—and established organizations are built more for the latter than the former. – BEI 2012 keynote Chris Trimble ” “ Thank you to the BEI Board of Advisors: Kelly Schram Conference Director, FEI EMEA, FEI USA, BEI Institute for International Research Kim Rivielle Managing Director Marketing & Business Strategy Division Institute for International Research Innovation without profit is just an idea. The word innovation typically conjures up notions of creativity… brainstorming… light-bulbs. We all like to look back at the genius of an idea and how it was developed. But behind every genius idea, there is a whole host of work and execution that needs to happen to make that idea profitable. Put simply: Without the successful integration of ideas at the back end, innovation doesn’t happen. BEI: Back End of Innovation is a conference focused on the execution of innovation. It’s where the entire innovation process comes to life- from leadership and organizational structure, to optimizing the idea portfolio, to process and strategy, to commercializing new ideas, and ultimately driving bottom line profitability. Execution takes time. Just taking initiative alone will not get innovation to work. BEI makes innovation happen. Join us this November as we put innovation to work in real-time, for real-results. Welcome to BEI 2013. Bill Morris Corporate Innovation Effectiveness, Corning Inc. Erin Satterwhite Front End Innovation Technical Manager, 3M Health Care Business Group, 3M John Buchalo Sr. Innovation Development Manager, Motorola Solutions Julie Anixter Principal, Think Remarkable & Co-Founder, Executive Editor, InnovationExcellence Mick Simonelli Enterprise Innovation Executive Leader, USAA Facebook.com/BackEndofInnovation Back End of Innovation Group @BEI_innovation #BEI13 FrontEndofInnovation.com
    • 2:45- Breakthrough Continuity: Innovation Programs That Thrive Competitive Intelligence: The Innovation X-Factor 3:30: Calvin Smith, EMC Celeste Corrado, Lockheed Martin Corporation ............................................................................................................................... 3:30: Close of BEI 2013 ....................................................................................................................................... 9:45- Get Involved Maintaining Executional Focus During New Product Development 10:30: Contact Liz Hinkis at ehinkis@iirusa.com Christopher J. Kaye, US Endoscopy, Division of STERIS ........................................................................................................................ 10:30: Morning Networking Break ............................................................................................................................ 11:00- Directed Innovation Methods to Successfully Behind the Innovations: A Backstage Tour of Intuit 12:30: Move from Ideation to Implementation Suzanne Pellican, Intuit Inc. (limited to 30 people) Maria B. Thompson, Motorola Solutions, Inc. .......................................................................................................... 12:30 - 2:00: Lunch sponsored by .......................................................................................................................................... The AGENDA-AT-A-GLANCE: 3www.BackEndofInnovation.com Navigating the Program: FIELD TRIPS*: These sessions encourage you to literally get outside the conference walls. Executives from leading innovation firms in the area deliver a presentation at their company HQ’s and give a tour of their physical innovation space. * Field trip sessions have a maximum capacity. Register early to get your top choice! LEARNING LABS: To really get business done, you need to immerse yourself and get hands-on with the content. Put innovation to work in real-time and walk away with new structures and strategies to use back at the office. BUSINESS CASES: Not your typical case studies. Experience Outlier Cases, Local Knowledge Cases, High Profile Cases. Whichever you choose, these business cases focus on practicality from best in class innovation catalysts. BUS INESS CA SES LEA RNING L AB F IELD TRI P MONDAY, NOVEMBER 18th: Conference Day One TUESDAY, NOVEMBER 19th: Conference Day Two FOCUS AREA: STRATEGY THROUGH STRUCTURE FOCUS AREA: LEADING GREAT IDEAS FORWARD FOCUS AREA: FROM BIG IDEA TO BIG IMPACT...PRODUCT LAUNCH FULL DAY WORKSHOPS ................................................................... COLLABORATIVE WORKSHOP 8:45 - 3:45 FIXING INNOVATION, AN OPEN SPACE EXPERIENCE Richard Ruth Eli Lilly and Company Michael Overdorf Eli Lilly and Company Dane Zehrung Chevron Technology Ventures INTERACTIVE WORKSHOP 8:45 - 3:45 FAILING FORWARD: THE KEY TO SUCCESS! David Matheson SmartOrg, Inc Rich Duncombe, HP Eric McAfee, Aemetis Ricardo dos Santos, K+S Ranch Consulting PRE-EVENT FULL DAY SUMMIT: Optimizing the Idea Portfolio 9:00: Integrated Opportunity Management Srinivas Nomula, Sonoco Products Company 9:45: Managing Global Portfolio Complexity Dee Slattery, Ansell Healthcare 10:30: Morning Networking & Refreshment Break 11:00: Get Involved, Contact ehinkis@iirusa.com 11:45: Idea Management: Begin with Opportunities Not Ideas John Hodgson, Coca-Cola 12:30: Luncheon for Monday participants 2:00: Get Involved, Contact ehinkis@iirusa.com 2:45: Improving Pipeline Predictability and Speed of Decision Making Mike Hess, Medtronic 3:30: Networking Break 8:45-9:45: KEYNOTE Execution in Unexplored Territory Vijay Govindarajan, co-author, Reverse Innovation and How Stella Saved the Farm, Tuck School of Business at Dartmouth College 2:00-2:45: KEYNOTE When an Inspired Idea Meets an Inspired Culture • Michele R. Weslander Quaid,Chief Technology Officer (Federal) and Innovation Evangelist, Google BUS INESS CA SES BUS INESS CA SES LEA RNING L AB F IELD TRI P 2:45- The New Phenomenon in Driving Authentic, Innovative Corporate Culture Tools to Unlocking Your Inner Revolutionary 3:30: Steve Garguilo and Matt Kane, Johnson & Johnson Jason Seiken, PBS Interactive ........................................................................................................................ 3:30: Afternoon Networking Break ........................................................................................................................... 4:00- Accelerating Innovation – How Leaders Can Spark Innovative Ideas, Accelerate From Cost Center to Profit Center: Methodologies to Foster Repeatable Innovation 5:30: Implementation, and Deliver Results at Speed and Scale Lawrence Lee, Xerox PARC (limited to 30 people) Ken Perlman, Kotter International ................................................................................................................................... 5:30: Close of Day Two ................................................................................................................................... BUS INESS CA SES BUS INESS CA SES LEA RNING L AB F IELD TRI P WEDNESDAY, NOVEMBER 20th: Conference Day Three 10:00- From Strategic Need to Product on the Shelf Successfully Integrating Products into a Multi-Channel Environment 10:45: Kenneth Klimpel, Colgate-Palmolive Contact Liz Hinkis at ehinkis@iirusa.com ........................................................................................................................ 10:45: Morning Networking Break ............................................................................................................................ 11:15- Innovation: Not a Case of "Build It And They Will Come" Disrupting Commerce: Touring PayPal's Innovation Center 12:30: David Davidovic, Genentech and Roche Daniela Mielke, PayPal (limited to 30 people) ............................................................................................................................... 12:30 - 1:45: Lunch .............................................................................................................................................. 9:00-10:00: KEYNOTE Launching Breakthrough Market Innovations • Dustin Garis, former Global Marketing Innovation Lead, P&G FutureWorks 1:45-2:45: KEYNOTE Adapting to New Realities and Doubling Growth: A Radical Approach • Bill Demas, Turn BUS INESS CA SES BUS INESS CA SES LEA RNING L AB F IELD TRI P BUS INESS CA SES BUS INESS CA SES 4:00-5:00: OPENING NIGHT KEYNOTE (Open to All Attendees) Humanoids: From Kicking a Ball to Saving Lives • Dr. Dennis Hong, RoMeLa, Virginia Tech FOCUS AREA: CROSSING THE BUSINESS CHASM... TURNING IDEAS INTO GROWTH
    • BEI FULL DAY OPEN SPACE WORKSHOP MONDAY, NOVEMBER 18TH: CONFERENCE DAY ONE To Register Call: 888.670.8200 Email: register@iirusa.com4 8:45 - 3:45 Fixing Innovation, an Open Space Experience Facilitated by: Richard Ruth – Consultant HR for Lilly Research Laboratories, ELI LILLY AND COMPANY Why is innovation such a challenge for many, yet so simple and successful for the few? Many organizations and their senior leadership spend considerable time trying to ensure that they will not be surprised. When their efforts succeed, a degree of comfort is no doubt experienced, but at a pretty hefty price to innovation. Things get dull, and creativity is difficult to find. Fixing innovation If innovation seems to be such a large part of doing business, for the majority of companies, it remains at best, an unfulfilled promise. While the Front End is commonly accepted as “fuzzy”, the reality is that the Back End- where the process, timing, and outcomes are- is often just as nebulous & mysterious. What if we turned the fuzzy, the unpredictable, the nebulous, and the mysterious into a strength, rather than a weakness? Imagine a process where all the most important issues could be raised, if the participants took responsibility for doing so…where all the issues could receive full discussion, to the extent desired… and where priorities could be set and action plans made. Imagine if you could move an idea to implementation, gather the right energy behind it, and plan the execution in a matter of days rather than weeks, months, or year. Now imagine being equipped with the right skills to take this process back to your own organization. It is literally possible to accomplish in days and weeks what some other approaches take months and years to do, using Open Space Technology. In Open Space meetings, participants create and manage their own agenda of parallel working sessions around a central theme of strategic importance, working through common challenges, creating new connections, and building successful frameworks on how to move forward together. To help frame the Open Space workshop, the morning will kick-off with a series of TED-style presentations to provoke your thinking: • Michael Overdorf - Global Brand Development Leader - Autoimmune, Eli Lilly and Company • Dane Zehrung - Technology Transfer Leader, Chevron Technology Ventures Join us for the unimaginable – fixing innovation. Bring this invitation with you. Be prepared to be surprised.
    • 5www.BackEndofInnovation.com BEI FULL DAY FAIL FORWARD WORKSHOP MONDAY, NOVEMBER 18TH: CONFERENCE DAY ONE 8:45 - 3:45 FAILING FORWARD: The Key to Success! A Full Day Interactive Workshop … Case Studies * Interactive Exercises * Meaningful Networking * Coach and Be Coached Let’s face it – innovation is a risky business. When you enter uncharted waters, there are many failures along the way. Properly managed, failure can drive you forward, creating new learning and increasing the value of the opportunity. Learn how to make failure work for you! Bring your biggest innovation challenges and exchange ideas with thought leaders & peers from companies that have successfully met challenges like yours. Leave with insight that will make you an innovation rock star. During this highly interactive workshop, you will learn how to create value by failing: • Create inexpensive experiments that produce results • Pivot through failure and move forward • Create an environment where failure equals progress • Make uncertainty work for you This is not a sit back and listen workshop. You will work hard so be prepared to engage, share and learn! Meet Your Mentors Our innovation thought leaders have succeeded and failed many times and will guide you to new insight on solving your innovation challenges. David Matheson President and CEO of SmartOrg, Inc., Session Chairman. An innovation explorer since his early career at Xerox PARC, he has worked on innovation across more than a dozen industries. Rich Duncombe Innovation Catalyst, HP. While launching 35 new businesses within HP, Rich has Failed Forward many times on his way to success Eric McAfee Serial Entrepreneur, Venture Capitalist, and CEO of Aemetis. Eric, a Silicon Valley denizen, has steered many companies through failure on the way to success. Ricardo dos Santos K+S Ranch Consulting, formerly w/ Qualcomm. Ricardo has driven dozens of innovation projects from ideas to successful implementation - and failed hundreds of times. Success and Failure Our thought leaders have collectively launched many businesses, many of which have failed prior to achieving success. What makes the difference? Learn as they help you through a powerful diagnostic exercise. Pivoting to fail forward Most great ideas fail many times, pivoting at critical near death moments, before achieving success. Learn when and how to pivot and how this important technique can improve your current, and future, innovative projects. A culture of failing forward What are the process, organizational and other elements that create an environment where failing forward is possible? Learn how to foster a fail-forward culture within your company based on the experience of innovation thought leaders and your peers. KeyTopics:
    • BEI PRE-EVENT FULL DAY SUMMIT: Optimizing the Idea Portfolio MONDAY, NOVEMBER 18TH: CONFERENCE DAY ONE 8:45: Welcome from the Summit Chair ............................................................................... 9:00: Integrated Opportunity Management Srinivas Nomula, Strategy Manager, Global Corporate Customers & Global Marketing, Sonoco Products Company The talk will explain how Integrated Opportunity Management can be used to connect technology capabilities, market insights and customer needs and drive innovation from ideation stage to commercialization. Learn how about a prioritizing strategic initiatives based on value to the organization; creating value through capabilities across supply chain; and focusing on insights & value creation to change the playing field. ............................................................................... 9:45: Managing Global Portfolio Complexity Dee Slattery, Senior Director, Global Brand and Category Marketing, Industrial Global Business Unit, Ansell Healthcare To choreograph the consolidation of a product portfolio from hundreds of named products to three meaningful brands, Ansell relied on a process it calls a Product & Brand Portfolio Strategy (PBPS). In organizations where separate teams manage brand strategy and product roadmap activities, work often unfolds with different agendas and timelines. In our PBPS work, brand strategy and product line logic are pursued as a single marketing challenge. The result is a more flexible and versatile brand platform. One that makes it easier to manage transitions between product cycles, synchronize product and technology storytelling, clarify our growth strategies with current customers, and structure our entry to new markets. 10:30: Morning Networking & Refreshment Break ............................................................................... 11:00: Get Involved Do you have a recent or noteworthy case study to share on optimizing the idea portfolio? Contact Liz Hinkis at ehinkis@iirusa.com or 646-616-7627. ............................................................................... 11:45: Idea Management: Begin with Opportunities Not Ideas John Hodgson, Director, Global Innovation Pipeline Management, Coca-Cola How do you find room for growth in a mature, intensely competitive market like Japan’s ready-to-drink tea category? For Coca-Cola’s Japanese business unit the quest began – not with ideas – but by identifying an underserved “white space.” By investing significant efforts up front to understand the market opportunity, their cross-functional team leveraged insight and a disciplined innovation process to create a significant new category. Learn how this counter intuitive approach to idea management led to superior results. ............................................................................... 12:30: Luncheon for Monday participants ............................................................................... 2:00: Get Involved Do you have a recent or noteworthy case study to share on optimizing the idea portfolio? Contact Liz Hinkis at ehinkis@iirusa.com or 646-616-7627. ............................................................................... 2:45: Improving Pipeline Predictability and Speed of Decision Making Mike Hess, Medtronic There are as many ways to organize R&D as there are companies performing R&D. Decisions are based on technology platforms, customer segments, management efficiency and more. In this session we will discuss a large divisions strategy to balance product line focus with functional synergy to improve pipeline predictability and speed of decision making while preserving flexibility across the portfolio. ............................................................................... 3:30: Afternoon Networking & Refreshment Break To Register Call: 888.670.8200 Email: register@iirusa.com6
    • 7www.BackEndofInnovation.com OPENING NIGHT KEYNOTE (OPEN TO ALL ATTENDEES) MONDAY, NOVEMBER 18TH: CONFERENCE DAY ONE ................................................................................................... DENNIS HONG: Dr. Dennis Hong, is an Associate Professor and the Founding Director of RoMeLa (Robotics & Mechanisms Laboratory) of the Mechanical Engineering Department at Virginia Tech. He is the inventor of a number of novel robots and mechanisms, including the 'whole skin locomotion' for mobile robots inspired by how amoeba move, a unique three-legged waking robot STriDER, an air-powered robotic hand RAPHaEL, and the world's first car that can be driven by the blind. His work has been featured on numerous national and international media. Washington Post magazine called Hong "the Leonardo da Vinci of robots." Dr. Hong has been named to Popular Science's 8th annual "Brilliant 10", the National Science Foundation's CAREER award, the SAE International's Ralph R. Teetor Educational Award, and the ASME Freudenstein/GM Young Investigator Award. Can humanoid robots save lives? Will they have the capacity to be our friends? Hear how Dennis Hong, founding director of Virginia Tech's Robotics & Mechanisms Laboratory, is making this happen and meet some of his groundbreaking robots; “DARwIn,” the hugely successful open source miniature humanoid robot for research and education; “CAHRLI,” the United States’ first full size autonomous humanoid robot with a goal of defeating the human WorldCup champions in soccer by the year 2050; “SAFFiR,” a firefighting humanoid robot being developed for the US Navy; and “T.H.O.R.,” the super hero humanoid robot for disaster relief which will one day save the world. Humanoids: From Kicking a Ball to Saving Lives Keynote: 4:15 - 5:15
    • To Register Call: 888.670.8200 Email: register@iirusa.com8 FOCUS AREA: Strategy Through Structure TUESDAY, NOVEMBER 19TH : CONFERENCE DAY TWO ............................................................................................................ VIJAY GOVINDARAJAN: VG is widely regarded as one of the world’s leading experts on strategy and innovation. He is the best-selling co-author of Reverse Innovation and How Stella Saved the Farm. He is the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business at Dartmouth College. He was the first Professor in Residence and Chief Innovation Consultant at General Electric. He worked with GE’s CEO Jeff Immelt to write “How GE is Disrupting Itself”, the Harvard Business Review (HBR) article that pioneered the concept of reverse innovation – any innovation that is adopted first in the developing world. HBR rated reverse innovation as one of the ten big ideas of the decade. He has been ranked #3 on the Thinkers 50 list of the world’s most influential business thinkers. Govindarajan illustrates ten rules to help organizations overcome top challenges, and shows how firms must rewire their "organizational DNA" across four main areas: staffing, structure, systems, and culture, in order for a promising new venture to succeed. He also spells out the critical role senior executives must play in managing the inevitable tensions that arise between today's business and tomorrow's. Breakthrough growth opportunities can make or break companies and careers. Govindarajan reveals where firms go wrong on their journey from idea to execution - and outlines exactly what it takes to build a breakthrough business while sustaining excellence in an existing one. Execution in Unexplored Territory Keynote: 8:15 - 9:45
    • 9www.BackEndofInnovation.com DAY TWO CONTINUED 9:45 -10:30 Choose a Case Study Creating Strategy through Structure Have a recent case study or story you want to share? Contact Liz Hinkis at ehinkis@iirusa.com to get invovled. OR Product Development Christopher J. Kaye, VP of Research & Technical Innovation, US Endoscopy, Division of STERIS Much is written about getting voice of customer, determining unmet needs, and the initial phases of product development. Following selection, problem definition and product definition, there exists a critical period where prototyping, testing, and capabilities infiltrate the design intent. These can come in the form of challenges that may compromise the final deliverable or may be advantageous attributes that have been revealed during the development process. Whether the source, it is crucial that the evolving “needs familiarity” and the potential resulting design creep are adequately managed to ensure that the best product possible is delivered without unreasonable delays. This presentation focuses on strategies to manage the landscape changes and curse of knowledge that invariably surfaces during this stage of the innovation process. • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •10:30: Morning Networking Break • • • • • • • • • •• • • • •• • • • •• • • • •• • • • • 11:00 -12:30 Learning Lab Directed Innovation Methods to Successfully "Cross the Chasm" from Ideation to Implementation Led by Maria B. Thompson, Director of Innovation Strategy, Motorola Solutions, Inc. Methods for idea generation are well known. Conversion of high-potential ideas to high-value commercial implementations or intellectual property is a challenge for many. This workshop will cover techniques for identifying the critical opportunities and challenges that can both focus ideation, as well as help with prioritization and selection of the best ideas for moving forward to market differentiating products, services and solutions. Another successful path across The Chasm is to convert high-value ideas into intellectual property to guarantee future freedom of action for your company; techniques for identifying novel and patentable ideas and concepts will also be explored. 11:00 -12:30 Field Trip Behind the Innovations: A Backstage Tour of Intuit Suzanne Pellican, Director of Design Innovation, Intuit Inc. For 30 years, a combination of deep customer understanding and a commitment to innovation has allowed Intuit to continually reinvent its products, delighting more than 60 million customers. You’re invited to join us for a visit to Intuit’s campus to learn about how we are creating a culture of democratized innovation. Be inspired by the ways we’ve ignited Innovation Catalyts and given employees Unstructured Time. And learn from our misses and failures along the way. No holding back – we’re opening the kimono. During your visit, you will also get a tour of our newly remodeled campus to see how we have designed our campus to promote collaboration and experimentation. You will explore our new campus’s distinctively creative spaces like the Design for Delight area and the Coaching Corner in the Campus Center that were built to ignite imagination. BUS INESS CA SES LEA RNING L AB F IELD TRI P
    • To Register Call: 888.670.8200 Email: register@iirusa.com10 FOCUS AREA: Leading Great Ideas Forward TUESDAY, NOVEMBER 19TH : CONFERENCE DAY TWO How an idea is assessed and communicated internally is often more important than idea itself. Everyone has experienced it. Companies want to continue to do well at what they already do, and are often resistant to the ‘new’ or giving the time or space for an idea to grow. Google is the exception. Michele speaks to Google's corporate philosophy and innovative culture and shares relevant examples, insight and advice per her 20+ years of experience leading innovation and organizational transformation in both industry and government. When an Inspired Idea Meets an Inspired Culture Keynote: 2:00-2:45 ................................................................................................... MICHELE WESLANDER QUAID: Ms. Michele R. Weslander-Quaid is the Chief Technology Officer (Federal) and Innovation Evangelist for Google. Throughout her career, Michele has taken on the challenge of creating start ups and transforming existing businesses in both industry and government. Through her successes, she has been recognized and sought after as a leader of change and innovation. Prior to joining Google in April 2011, Michele’s work experience included nearly 20 years in the national security community, to include over a decade in industry as an Image Scientist and Chief Engineer supporting government programs, before being asked to join the US Government in 2002 where she served in various transformational roles to include CTO, CIO and other senior executive positions. Michele earned a B.S. in Physics and Engineering Science with honors from Seattle Pacific University, and a M.S. in Optics from the University of Rochester. She is a graduate of Harvard University’s Kennedy School of Government program for Senior Managers in Government, and a Chairman of the Joint Chiefs of Staff CAPSTONE Fellow.
    • 11www.BackEndofInnovation.com DAY TWO CONTINUED Researchers gather on beanbags in the Computer Science Laboratory’s Commons (circa 1980s). The new PARC space features formal innovation spaces & outdoor patios. Times have changed! 2:45 -3:30 Choose a Case Study The New Phenomenon in Driving Authentic, Innovative Corporate Culture Steve Garguilo, TEDxJNJ Curator, Johnson & Johnson Matt Kane, TEDxJNJ Deputy Curator, Johnson & Johnson Johnson & Johnson is the first multi-national company to create our own global TEDx program using the power and style of TEDTalks internally to allow colleagues to share ideas. By giving employees permission and a forum to discuss new ideas and new concepts, we have led to tremendous change within Johnson & Johnson over the past year. We have seen numerous ideas go from being presented on the TEDxJNJ stage to becoming actual J&J initiatives, such as a brand new telemedicine project that we are launching in Colombia to benefit patients in rural communities. Our events have been organized in 23 countries and over 40 Johnson & Johnson locations around the world. Our growing community consists of over 4,000 Johnson & Johnson associates. How can these forums for idea sharing be deployed inside a corporation? What specific measures and outcomes does it drive? What are the keys to success? OR Tools to Unlocking Your Inner Revolutionary Jason Seiken, Senior Vice President, PBS Interactive Jason shares his experiences in creating a company culture that allows for innovation. Hear the story of how PBS Interactive reinvented its culture and became revolutionary within the broader organization in order to keep up with the dramatic changes happening across the media industry. He will share four tools that all companies can use to think differently, ‘unlock their inner revolutionary,’ and successfully adapt to today’s changing business landscape. • • • • • • • • • • • • • • • • • • • •• • • • • • • •• • • •• • • •• •3:30: Afternoon Networking Break • • •• • • • •• • • • •• • • • •• • • • •• • • • •• • • • •• • • • 4:00 -5:30 Learning Lab Accelerating Innovation – How Leaders Can Spark Innovative Ideas, Accelerate Implementation, and Deliver Results at Speed and Scale led by Ken Perlman of Kotter International Leveraging Dr. John Kotter’s 30 years of research into how successful organizations enable innovation and implementation to keep pace with a faster moving world, Ken will lead an interactive working session designed to help leaders at all levels to accelerate innovation and implementation. The working session will explore how organizations are adapting to an accelerating marketplace, outline leadership principles that accelerate innovation and implementation, and establish the simultaneous capabilities of delivering against today's demands and adapting to seize tomorrow's opportunities... all with existing resources and talent. Ken will weave together a blend of case studies, video, and attendee input to create a picture of a successful, innovative organization that executes quickly to stay ahead and win. 4:00 -5:30 Field Trip From Cost Center to Profit Center: Methodologies to Foster Repeatable Innovation Lawrence Lee, Senior Director of Strategy, Xerox PARC Since its inception, PARC has pioneered many technology platforms – from the Ethernet and laser printing to the GUI and ubiquitous computing – and has enabled the creation of many industries. Incorporated as an independent, wholly owned subsidiary of Xerox in 2002, PARC today continues the physical, computer, & social sciences research that enables breakthroughs for our clients' businesses. Join us for an exclusive tour & presentation at the storied institution that created laser printing, Ethernet, GUI, and more and is now delivering incredible new research and innovations to clients across many industries. Lawrence Lee, Senior Director of Strategy, will be our host for this event. Learn about PARC’s incorporation from Xerox, how it now practices open innovation, and is leading new development and business in diverse industries such as energy, networking, digital manufacturing, and printed electronics. Lee will also give a talk on PARC’s innovation management best practices, followed by a tour of PARC’s innovation gallery. BUS INESS CA SES LEA RNING L AB F IELD TRI P
    • To Register Call: 888.670.8200 Email: register@iirusa.com12 FOCUS AREA: From Big Idea to Big Impact… Product Launch WEDNESDAY, NOVEMBER 20TH : CONFERENCE DAY THREE Launching breakthrough market innovations begins with “innovating the organization.” The Indiana Jones of marketing, Garis has been known to begin his meetings with the help of opera singers, use an elevator as an office, conduct negotiations in Hong Kong spas, fetch well-water with low-income women in rural India, ride an 1,800 pound-bull in an Ohio rodeo, and travel through the office by Segway. But there’s a method to this madness.. There are evidence-based strategies for how traditional corporations can integrate the winning traits of entrepreneurial companies (adaptability, speed to market, engagement, creative culture, etc.), and, in this talk, Dustin Garis, explores them all. Launching Breakthrough Market Innovations Keynote: 9:00-10:00 ................................................................................................... DUSTIN GARIS: Dustin Garis has travelled to over 40 countries across five continents to not only preach innovation, but to seek it out, and to live it. Throughout his disruptive career—at the Coca-Cola Company and, most recently, at P&G—Garis has become known as “Chief Troublemaker” for his deep and original understanding of consumer choice, product development, and employee creativity. Garis integrated these practices into his role leading global marketing innovation at P&G's FutureWorks as well as chief marketing officer of Mr. Clean Car Wash, which paved the way for P&G’s expansion into the services sector. He also managed global marketing innovation at P&G’s billion-dollar Oral Care brands (Crest, Scope, and Oral-B brands) and Fem Care (Tampax brand), where he developed and taught original consumer understanding practices. On stage, Garis challenges his audiences with talks focused on helping organizations expand innovation capabilities that drive consumer passion, employee wellbeing, and unreasonable business success.
    • 13www.BackEndofInnovation.com DAY THREE CONTINUED 10:00 -10:45 Choose a Case Study From Strategic Need to Product on The Shelf Kenneth Klimpel, Worldwide Director, Strategic Innovation and Technical Alliances, Colgate-Palmolive, Co To fill identified and validated needs, you often need to decide to make, buy or ally. Colgate is the world leader in manual toothbrushes. Electric toothbrushes, highly recommended by dental professionals, were not in our product portfolio. We sought a partner that would provide breakthrough technology that would justify entry into this space, as well as access to a supply chain outside our traditional capabilities. Omron was identified as a potential partner that could fill both needs and where Colgate could add value with its strong brand, category experience, and consumer go to market expertise. This case study outlines how we went from need to shelf in record time. OR Successfully Integrating Products into a Multi-Channel Environment Have a story about how you successfully launched a product to market? Contact Liz Hinkis at ehinkis@iirusa.com or 646-616-7627.. • • • • • • • • • • • • • • • • • • • • • • • •10:45: Morning Networking Break • • • • • • • • • • • • • • • • • •• • • • •• • • 11:15 -12:30 Learning Lab Innovation: Not a Case of "Build It And They Will Come" Led by David Davidovic, Former Global VP, Commercial Services Genentech and Roche Having and realizing an innovation strategy has become very popular and sounds logical and straightforward - yet there is broad and deep frustration with existing processes and results. In this interactive session we will discuss ideas and experiences around what it takes for an organization to be end-to-end innovation-ready. Lab or engineering innovation alone are not sufficient; whole-organization mindsets, cultures, flows and hand-offs are needed to ensure innovations have a chance of becoming commercial realities. We will come out with simple tools and techniques to facilitate two-way flows from discover and design to market realities and needs -- and vice versa. 11:15 -12:30 Field Trip Disrupting Commerce: Touring PayPal's Innovation Center Daniela Mielke, Vice President, Head of Global Strategy, PayPal Technology is changing at a rapid pace and consumers want everything from buying concert tickets, parking and even grabbing a coffee to be a faster, more intuitive and more convenient experience. PayPal has been transforming how we pay for things for 15 years. In the current commerce ecosystem, PayPal’s market leadership and roots in mobile and online transfers present the opportunity to solve real customer problems, turning all kinds of shopping experiences into seamless, connected, friction-free transactions. Join Daniela Mielke, Vice President and Head of Global Strategy, for a tour of the future of shopping and commerce. See real life examples of how PayPal is leading the way with innovations to make shopping easier at your favorite store, at the ballgame, and from the comfort of your home. Learn firsthand how PayPal is in the unique position to be at the center of how companies and their customers connect—facilitating interactions and solving real problems for consumers, merchants and developers. BUS INESS CA SES LEA RNING L AB F IELD TRI P
    • To Register Call: 888.670.8200 Email: register@iirusa.com14 FOCUS AREA: Crossing the Business Chasm…Turning Ideas into Growth WEDNESDAY, NOVEMBER 20TH : CONFERENCE DAY THREE Adapting to New Realities and Doubling Growth: A Radical Approach 1:45-2:30 KEYNOTE 2:30 -3:15 Choose a Case Study Breakthrough Continuity: Innovation Programs That Thrive Calvin Smith, Senior Manager, Global Innovation & Marketing, Officer of the CTO, Innovation Network, EMC If you’ve been searching far and wide for new revenue streams…the answer may be closer to home than you think. Through an internal crowdsourcing contest (‘The Innovation Showcase’ - with over 8,000 ideas submitted over the last 6 years) and a global Innovation Conference (with thousands of participants across 15 Conference locations); EMC has been able to generate over $100 million, and myriad IP. Statistics show that most corporate innovation programs reach maturity and decline after three years, but these have grown exponentially every year – come find out why. Discover you can leverage your existing, and most valuable, assets to build a continuous culture of innovation in your company. Competitive Intelligence: The Innovation X-Factor Celeste Corrado, New Venture Strategy & Innovation Lead – New Ventures Lockheed Martin Corporation How and when Competitive Intelligence (CI) is leveraged throughout the business venture lifecycle can make or break its probability of success. Using a current case study of an “incubator” that was recently built within Lockheed Martin’s New Venture Organization, we will systematically walk through the venture lifecycle and how it can be integrated with specific CI techniques at each stage of the venture's development (ideation to commercialization). The key to success when expanding into new markets or developing new products is the timing and cost effective use of relevant CI techniques for each stage of the venture's lifecycle. Walk through a Venture Incubator, how it works (ideation to commercialization), and how CI can be efficiently and cost effectively integrated into each stage of the venture lifecycle – significantly impacting success rate and hear real results achieved to date, challenges/ opportunities that were encountered during the 3 years in operation, and where we plan to go from here. OR Bill Demas offers his experience and insights on a “burning the boat” approach to innovation and increasing profits – taking a company entrenched in traditional strategies and implementing a completely new strategy. Based on personal pain points and lessons learned, he will provide guidance for other organizations considering their own drastic approach. Bill describes why senior executive leaders must take adapt to the realities of new technology and use it to their advantage to turn ideas into profits. ....................................................................................... BILL DEMAS, TURN: Bill joined Turn in 2008 with a proven track record of successfully launching disruptive technologies that create new hypergrowth markets. Under his leadership, Turn has increased its revenue more than twenty-fold and expanded to more than ten offices around the world. For these accomplishments, Bill was named an Ernst & Young Entrepreneur of the Year 2012 finalist for northern California. Bill holds an M.B.A. from Harvard Business School and degrees in computer science as well as organizational behavior and management from Brown University. BUS INESS CA SES
    • Sponsors & Exhibitors ............................................................... Media Partners ............................................................... Strategic Partner ............................................................... DATES & VENUE November 18-20, 2013 Hyatt Regency Santa Clara 5101 Great America Pkwy Santa Clara, CA 95054 (408) 200-1234 www.santaclara.hyatt.com HOTEL RESERVATIONS A block of rooms is on hold at the Hyatt Regency Santa Clara for BEI attendees. Reserve your room directly with the Hotel by calling 1888-421-1442 and requesting the group rate for the Back End of Innovation event. Discounted room rates are available until October 28th or until sold out. *Tiered pricing valid through expiration date. New Pricing takes effect at specific dates indicated. All fees must be paid in full by expiration date or your price will increase to the next level tier. *No two discounts can be combined. PAYMENTS Payment is due within 30 days of registering. If registering within 30 days of the event, payment is due immediately. Payments may be made by check, Visa, MasterCard, Discover, Diners Club or American Express. Please make all checks payable to the “Institute for International Research, Inc.” and write the name of the delegate(s) on the face of the check, as well as our reference code: M2514. If payment has not been received prior to registration the morning of the conference, a credit card hold will be required. AUXILIARY AID Any disabled individual desiring auxiliary aid for this conference should notify IIR at least 3 weeks prior to the conference in writing, by faxing 212.661.6045. INCORRECT MAILING INFORMATION If you are receiving multiple mailings, have updated information, or would like to be removed from our database, contact 646-895-7417. CANCELLATION & SUBSTITUTION: For information on IIR’s cancelation and substitution policy, please visit www.iirusa.com/bei/pricing-info.xml INVESTMENT OPTIONS Register Register Register Register Conference + Summit $3,590 $3,690 $3,790 $3,890 $3,990 $4,290 Conference Only $2,595 $2,695 $2,795 $2,895 $2,995 $3,295 GET INVOLVED – Contact Liz Hinkis at ehinkis@iirusa.com or 646-616-7627 for sponsor & exhibit opportunities. Contact Kacey Anderson at kanderson@iirusa.com or 1-646-895-7317 for marketing partnerships. THANK YOU TO OUR SUPPORTERS 15www.BackEndofInnovation.com www.iirusa.com/bei 888.670.8200 US 941.554.3500 int’l register@iirusa.com include code M2514 EASY WAYS TO REGISTER Registration Details REMEMBER- FIELD TRIPS ARE ON A FIRST COME BASIS Field trips are limited to 30 people each - register early to get your first choice of excursion. REGISTRATION DISCOUNTS* ARE AVAILABLE IF R Are you a Government, Non-Profit, or Academic? Save 30% R Is your company sponsoring the 2012 event? Save 25% R Is your company speaking at the 2012 event? Save 20% NEW FOR 2013! GROUP CONCIERGE: SAVE SEND 15% off the standard rate Group of 2 20% off the standard rate Group of 3-4 25% off the standard rate Group of 5-7 30% off the standard rate Group of 8-10 The best inspiration and best output comes from getting your team outside the office and into an environment that cultivates learning and enhances creativity. BEI has a dedicated Group Attendance concierge to create customize packages with your conference and business objectives in mind. The larger the team the greater the benefits. Contact Anastasia Ioannou, aioannou@iirusa.com to create your personalized group experience today. Customized packages may include an assortment of the following: • Discounted registration rates • Team building activities including wine tasting, trendzwalks, private interactive sessions, cooking classes, inspiration safaris etc. (available for teams of 10 or more) • Private group registration • Reserved team seating in keynote sessions and lunch • Private team office fully loaded with Wi-fi so your onsite team can debrief and keep in touch with your team back at work as necessary (available for teams of 20 or more) • Priority pass for book signings and VIP Meet and Greets • Private jam sessions with selected speakers • Organized group dinners or vouchers towards a group dinner • Assistance in helping grow your group to higher levels of value adds and saving Groups of 11+ Contact Anastasia Ioannou for your customized group package Register by July 12 Register by Aug 16 Register by Sept 20 Register by Oct 18 Register by Nov 8 Standard Package Option Pricing Save $700 Save $600 Save $500 Save $400 Save $300 Rate & Onsite
    • The The The The If you've already received a mailing, please pass this along to someone else who might be interested in attending. Together let's keep the earth clean and the networking growing. Institute for International Research 708 Third Avenue, 4th Floor New York, NY 10017-4103 PRSRT STD U.S. POSTAGE PAID IIR ........................ www.BackEndofInnovation.com ........................ Indiana Jones of Marketing Dustin Garis Former Chief Troublemaker at Coca-Cola, shares secrets of successful product launch. NOVEMBER 18-20, 2013 • HYATT REGENCY • SANTA CLARA, CA BACK END OF INNOVATION ® 100% Focused on the Execution Brought to you by the producers of FEI: Front End of Innovation ...because innovation without profit is just an idea. BEI’s action-learningTM makes innovation happen. — Innovation Evangelist Michele Weslander-Quaid speaks to Google’s corporate philosophy and culture. #3 on the Thinkers 50 List Vijay Govindarajan shares insights on becoming the leading expert on strategy & innovation. Leonardo DaVinci of Robots Dennis Hong reveals how to he creates robots that will save the world.