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    ClickitDIgital_smalbany ClickitDIgital_smalbany Presentation Transcript

    • smAlbany July 17, 2012Cross-channel Online Marketingfor SMBs
    • Cross-channel Online Display Marketing for SMBs smAlbany 2012 Weve all been hearing "Its all moving to the web." 64% of businesses have shifted significant ad budgets to online in 2012. Forrester Research ThoughtLeadership Report 6/11
    • Cross-channel Online Display Marketing for SMBs smAlbany 2012 US online advertising spending expected to exceed $31 billion in 2012 -Borrel report In 2012 US advertisers will spend $14.38 billion on search ads and $12.33 billion on online display ads.” -eMarketer
    • Cross-channel Online Display Marketing for SMBs smAlbany 2012 The majority of online advertising is local — IAB Less than 10% of companies say they have a digital marketing strategy. Survey by the CMO Council 6/12
    • Cross-channel Online Display Marketing for SMBs smAlbany 2012 The majority of online advertising is local — IAB Less than 10% of companies say they have a digital marketing strategy. Survey by the CMO Council 6/12
    • Cross-channel Online Display Marketing for SMBs smAlbany 2012 The majority of online advertising is local — IAB Less than 10% of companies say they have a digital marketing strategy. Survey by the CMO Council 6/12
    • Cross-channel Online Display Marketing for SMBs smAlbany 2012 Advertisers are moving their ad dollars online because: Expand Your Reach: Reach 1000x more people than traditional media at less cost Target Your Audience: Pinpoint your ideal customer by region, behavior & interest Measure Your Results: Analyze and modify your campaign accordingly. Track every dollar
    • Cross-channel Online Display Marketing for SMBs smAlbany 2012 Basic law of mass advertising: Most successful when your message is everywhere.
    • Cross-channel Online Display Marketing for SMBs smAlbany 2012 Basic law of online advertising: Most successful when your message is targeted to the right person at the right time. On the web, you dont find customers. They find you.
    • Cross-channel Online Display Marketing for SMBs smAlbany 2012 Where people spend time online Top 10 most visited websites
    • Cross-channel Online Display Marketing for SMBs smAlbany 2012 What are the different online channels? What works best?
    • Cross-channel Online Display Marketing for SMBs smAlbany 2012 Display Ads
    • Cross-channel Online Display Marketing for SMBs smAlbany 2012 Display Ads • Creates visual interest, builds brand (Multi media, visual imagery) • Targets people by: - Geographic location - Demographics - Interest & past behaviors - Website content The average web user visits 2,621 websites • Retargeting: per year Brings back lost customers
    • Cross-channel Online Display Marketing for SMBs smAlbany 2012 Search ads
    • Cross-channel Online Display Marketing for SMBs smAlbany 2012 Search Ads • Text only - no graphics • Drives you to the top of page 1 results • Strongest click through rates • Targets by search keywords Google garners approx. 65% of the search market, while Yahoo and Bing make up 33%
    • Cross-channel Online Display Marketing for SMBs smAlbany 2012 Facebook Ads
    • Cross-channel Online Display Marketing for SMBs smAlbany 2012 Facebook Ads • Text based with small graphic • Users spend a lot of time on site • "Friend of Friend" advertising • Targets by interest Web users average 7 hours, 45 min per month on Facebook
    • Cross-channel Online Display Marketing for SMBs smAlbany 2012 Mobile Ads Mobile phone users outnumber PC based internet users by 4 to 1
    • Cross-channel Online Display Marketing for SMBs smAlbany 2012 Mobile Ads • Reach people on their primary device • Mobile users search with intent to purchase • Many people comparison shop right in the store • Cross channel banner ads on gaming & social sites 65% of mobile users say they use their mobile device to find a local business. - Google
    • Cross-channel Online Display Marketing for SMBs smAlbany 2012 Mobile Click-to-call Ads • Click-to-call: dials number automatically when clicked • Great for companies with strong customer service or spend time in the field
    • Pre-Roll Video Ads
    • Cross-channel Online Display Marketing for SMBs smAlbany 2012 Pre-Roll & Video Ads • In-banner video: Top level and local websites • Strong branding experience • Pre-roll video: Displayed before YouTube, video content (Hulu) or news story • Generally larger budgets and video assets required Video ads are 8xs more likely to get clicks than static banner ads.
    • Cross-channel Online Display Marketing for SMBs smAlbany 2012 Why arent more people advertising online? • It is hard to understand: Too many options and platforms. Which one is best? • It is expensive: Some websites have high minimums and high cost per thousand • It is time consuming: Managing multiple platforms takes time and knowledge • SMBs lack the resources: Time, expertise & personnel 71% of SMBs say they are hesitant to advertise online because it is too difficult to understand - Borrell Report
    • Cross-channel Online Display Marketing for SMBs smAlbany 2012 This is how Clickit helps: • Clickit Digital runs ads across ALL online channels • We customize an online media campaign specifically for your company • Clickit co-manages your campaign with you • We offer the most powerful, affordable way to own your market
    • Cross-channel Online Display Marketing for SMBs smAlbany 2012 Clickit provides: Packages that fit any budget Choose a standard monthly or customized package A team of experts thats with you every step of the way We monitor your campaigns and work with you to get the best performance for your online budget Sophisticated targeting to find ideal audience Geo, demo, audience targeting & keywords Retargeting Bring back lost customers All data & results in one place Save significant time using our easy cross-channel dashboard that delivers accurate real-time results
    • Cross-channel Online Display Marketing for SMBs smAlbany 2012 Benefits for advertisers • Lower costs to reach more people • Find your ideal customer wherever they are on the web • Doesnt take a lot of time away from your business • Appear HUGE in your prospects eyes • Expert team to help set up campaign and guide you
    • Clickit Campaign Dashboard
    • Cross-channel Online Display Marketing for SMBs smAlbany 2012 clickitdigital.com 518.698.1016 Michael Massey michael@youradheremediagroup.com David Weinstein david.weinstein@clickitdigital.com Copyright © 2012 Clickit Digital LLC