HMC, Hollywood.com and Totally Hollywood TV generate a wealth of time sensitive material covering the Hollywood industry - the films, the celebrities, and the events. But, what’s our strategy for leveraging all this great content? How can we turn our short shelf-life feature film assets into long shelf- life assets? What tactics are available for repurposing and syndicating our assets in multiple media. How can we maximize our profits while incurring minimal extra costs?
Here’s how Hollywood.com and THTV leverage content today. We present Film Studio’s “Free” marketing assets - Assets that we do not own. Trailers, EPK, Behind the scenes, The Making Of… And we augment it with information and data that we do own: Reviews Showtimes Ticketing And more…
We also leverage our High-quality / Low Cost Original Programming - assets that we own the rights to. But these assets are generally one shot deals - good for a couple of months. After a feature film is pulled from distribution, our valuable assets are pretty much history. Of interest only to those interested in film history. Now the question is, “ Who’s interested in film history”? - - - -The surprising answer is “Just About Everybody”!
Kids, teenagers, and adults all love trivia, fun facts, and games about their favorite films and stars. My seven year old son loves Lion King, I like classic like Casablanca, and I bet there are more than a few of you who crave all those important facts about Brad Pitt and Angelina Jolie and their movies, ( although none of you will probably admit it )
Interactive Trivia offers users and HMC these “fun” benefits - Yes/No or Multiple choice questions about the stars, the movies, and the industry. Clues, fun facts, an other entertaining info to keep the player engaged Real-time competition against the clock and other players Fastest response time garners more points After each question, all players are ranked with a “Top 10” list. Continuous feedback keeps you hooked Collect prizes and coupons - and collect revenue for promotional fee Let’s take a look at a extreme rapid prototype (which means I created it last night). One thing to keep in mind. What you are about to see could not only work on iTV and the Web, but with modification, on CD games, board games, and cell phones.
Get ready to play Hollywood Trivia Time - sponsored by CheezIT
The viewer chooses the area of interest right for them. (HMC develops the content along with the current web and iTV content) - grab a still frame of a star, extract a comment, include a tidbit about the movie. Its just an extension of what we are already doing.
While the viewer waits eagerly for the game to begin they watch a sponsors 15 or 30 second commercial. Will people wait around? The idea has been proved by Buzztime TV on Comcast and GamesVille.com on Lycos.
The first Question includes: Photo of a hot celebrity (from our own library) A hint - which not only helps you along, but is an info bite. And a point meter - the faster you answer, the more points you get.
The Answer screen Tells you if you were Right or wrong Displays your points And offers fun fact - associated with the answer .
“ Did you know page” Related information ----- People love info about their favorite people - celebrities. Hers another opportunity for a subtle plug - this one for Hollywood.com’s Yak Shak.
While the viewer gets ready for the next question we offer them As sponsor related Fun fact. Content from sponsors can be integrated at part of the entertainment - advertainment
More than one message could be included while the clock ticks - along with a entertainment news ticker (which sponsors would pay to be included in)
User?viewer Advantages of this interactive format, include: One-of-a-kind feature film trivia bundled with our current offering Unique playing experience / not a &quot;commodity&quot; data product. “ Addictive” entertainment - that you can’t stop playing and crave to return to. Longer time spent “on” channel/web Truly interactive entertainment for the lean forward generation of viewers who want to participate Encourages repeat visits - more frequently than trailers and showtimes alone Designed for people of all ages and all interests
Marketing and Cross-promotional opportunities include Provides added value to cable operators with ability to leverage regional promotional tie-ins. Local ad avails - 7-10 minutes per hour Entire game area can be is sponsored * Current films can be featured as part of Trivia * (and Studios pay us for inclusion) Users compete for prizes* (revenue may be garnered from prize promotional fee) Drives traffic to other HMC properties - as millions of viewer start visiting the channel, it become a major source of referral.
Interactive Trivia and Fun Facts plays on and extends HMC’s data/content philosophy. Because Presents us with additional content syndication opportunities Leverages content across multiple platforms - Web, iTV, Cell phones, and DVD games Build our current “aggregation service” of trailers and original production into a full fledged entertainment and game channel What I am suggesting is not a radical change - but a natural evolution that moves HMC from an entertainment content and data focus - to one that also includes the highly lucrative business of gaming - while leveraging current assets and skill sets.
Hollywood Trivia Time
Totally Hollywood TV Trivia Time
Totally Hollywood TV Programming <ul><li>Programming </li></ul><ul><ul><li>Reviews </li></ul></ul><ul><ul><li>Showtimes </li></ul></ul><ul><ul><li>Ticketing </li></ul></ul><ul><ul><li>And more… </li></ul></ul>
<ul><li>Hollywood Buzz </li></ul><ul><li>Hot Picks </li></ul><ul><li>Meet The Stars </li></ul><ul><li>Red Carpet </li></ul><ul><li>What’s Hot </li></ul>Programming Segments
Interactive Trivia - User/Viewer Advantages <ul><li>Yes/No & Multiple Choice questions </li></ul><ul><li>Clues, fun facts, and entertaining information </li></ul><ul><li>Real-time competition against clock & other players </li></ul><ul><li>Faster your response - more points you acquire </li></ul><ul><li>Players are ranked </li></ul><ul><li>Continuous feedback </li></ul><ul><li>Collect Prizes </li></ul>
Get ready to play Hollywood Trivia Time Brought to you by
<ul><li>Choose a category </li></ul><ul><ul><li>The Big Stars </li></ul></ul><ul><ul><li>Recent Feature Films </li></ul></ul><ul><ul><li>The Classics </li></ul></ul><ul><ul><li>Who Said That? </li></ul></ul><ul><ul><li>Separated at Birth </li></ul></ul><ul><ul><li>The Best of Yak Shak </li></ul></ul>Hollywood Trivia Time Brought to you by the editors of Hollywood.com
Game begins in seconds Hollywood Trivia Time 23
<ul><li>Which film did Cameron Diaz not star in? </li></ul>Hint: Cameron Diaz was born August 30, 1972. seconds remain 50 points Question #1 <ul><li>Bill and Ted’s Excellent Adventure </li></ul><ul><li>The Mask </li></ul><ul><li>Something About Mary </li></ul><ul><li>The Sweetest Thing </li></ul><ul><li>Being John Malkovich </li></ul>Hollywood Trivia Time 5
You’re right ! 50 points accumulated A. Bill and Ted’s Excellent Adventure (1984) The film starred a young Keanu Reeves who later went on to star in “The Matrix”. Hollywood Trivia Time
Did You Know? <ul><li>Cameron Diaz’s first film was the 1994 hit comedy “The Mask”. She auditioned for the part while working as a model. To her amazement, and despite having no previous acting experience, she was cast as the female lead opposite Jim Carrey. </li></ul>Check out the Yak Shak on Hollywood.com Hollywood Trivia Time Where you can shoot the breeze with other users about your favorite movies and celebrities.
seconds remain It take 9 cows 3 days to produce enough milk to make 1 box of CHEEZ•IT X 3 Days = Hollywood Trivia Time Get ready for question #2 3
Next Round begins in seconds Hollywood Trivia Time Check out Hollywood.com for all the info on your favorite stars and films. Read reviews, get movie showtimes, movie tickets, and more. Watch “Zone Out” Thursday, June 27 at 8PM EST on the Sci-Fi Channel……On June 2, Sony studios brings you “Monsters R Us”, a warm and fuzzy film about absolutely nothing. 27
<ul><li>Unique playing experience / not "commodity" data product </li></ul><ul><li>Addictive entertainment </li></ul><ul><li>Extends time spent on channel/web </li></ul><ul><li>Entertainment for the Lean Forward Generation </li></ul><ul><li>Encourages repeat visits </li></ul><ul><li>Designed for people of all ages </li></ul>User/Viewer Advantages
<ul><li>Provides added value to cable operators </li></ul><ul><li>Sponsor/Advertiser graphic/video imbedded in screen* </li></ul><ul><li>Entire game area can be sponsored * </li></ul><ul><li>Current films can be featured as part of Trivia * </li></ul><ul><li>Users compete for prizes* </li></ul><ul><li>Drives traffic to other HMC properties </li></ul>Marketing & Cross-Promotion Opportunities * Fee paid by sponsor, advertiser, or studio
In Conclusion <ul><li>Plays on and extends HMC’s data/content philosophy </li></ul><ul><li>Content syndication opportunities </li></ul><ul><li>Leverages content across multiple platforms </li></ul><ul><li>Builds “service” into an entertainment & game channel </li></ul><ul><li>Its evolutionary not revolutionary </li></ul>