TriMet Media Kit


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Out of Beta and into full launch

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TriMet Media Kit

  1. 1. Transit Tracker Text®<br />For real time arrivals on your cell phone wherever you are<br />Text “StopID” to 27299<br />2010 Media Kit<br />Powered by<br />A division of Mobile Marketing, LLC<br />
  2. 2. Leading The Market<br />TriMet has a national reputation for being an innovative transit agency. TriMet makes vital connections throughout the region, providing transportation to city centers, shopping, recreational opportunities and essential services.  <br />Today TriMet provides about 100 million rides each year. The majority of our riders are “choice riders.” Eight out of ten riders have cars or have access to one, but instead choose to hop on a bus or MAX (Light Rail) to get where they’re going. <br />At TriMet we’re continually exploring ways to use new technologies to improve service and make riding more convenient. With “Transit Tracker Text®”, ours is the first major metropolitan transit agency to provide real time arrival information for all 7,000 bus stops via mobile delivery. <br />Another first is our partnership with Mobile Marketing, LLC. From any location in the United States, Mobile phones can now text “stop id” to “27299” and get a text in real time when their bus will arrive, <br />2<br />Powered by:<br />
  3. 3. TriMet Data*<br />3<br />*Source: TriMet Customer Profile @<br />** Source: Nielsen mobile metrics<br />
  4. 4. TriMet Ridership Profile*<br /><ul><li>43% of people (age 16 and older) in the Portland area ride TriMet at least twice a month.
  5. 5. Compared to the region’s general population, TriMet riders are younger, less likely to be married, and more likely to live in Multnomah County.
  6. 6. TriMet riders are significantly more likely to have internet access than non-riders
  7. 7. Over eight of every ten riders (83%) have cars but prefer to take TriMet.
  8. 8. 70% of riders choose TriMet over driving
  9. 9. 33% of riders use the bus or MAX predominantly for getting to work.
  10. 10. 25% of riders use TriMet as part of their recreational activities.
  11. 11. 15% of riders use TriMet to go shopping.</li></ul>4<br />* Source: TriMet Customer Profile.<br />
  12. 12. How does Transit Tracker Text® work?<br />5<br /><ul><li>Almost every bus stop in the Portland region has an associated “Bus Stop ID”.
  13. 13. If a rider wants to know </li></ul> when his/her bus will <br /> arrive in real time <br /> (not scheduled time) he simply texts “stopid” to: 2 7 2 9 9 and within seconds he will receive a text back to his phone with real time arrival information.<br />Every message will provide advertising opportunities. Embedded in the text message is a link (in blue) when clicked will direct them to your WAP (Mobile Web) site to explain your brand/offer in detail.<br />
  14. 14. 6<br />Engage Mobile Audiences with Interactive Content<br />These are examples of WAP (Mobile Web) sites. As you can see it doesn’t matter what business you are in, mobile web presence is a part of many brands. <br />We can build a static mobile page or reproduce your website’s full functionalities via mobile web. Including:<br />CRM/POS integration, 2D and 1D barcodes, text to donate, download ringtones, videos and social media links. <br />One of the best attributes of what we do, you won’t need an iPhone, Android or Blackberry, we will reach them all.<br />
  15. 15. Engage Mobile Audiences with Interactive Content<br />7<br />
  16. 16. Targeting Options<br />Target by zip codes to reach a specific geographic area. In other words “Spot Relevance”.<br />Reach Men or Women by targeting gender<br />Target a specific age group<br />8<br />
  17. 17. NE Portland Section*<br />9<br />*Source: US Census- 2000, <br />**TriMet- Measured Spring 2010 .<br />
  18. 18. 10<br />SE Portland Section*<br />*Source: US Census- 2000, TriMet <br />*Source: US Census- 2000, <br />**TriMet- Measured Spring 2010 .<br />
  19. 19. 11<br />SW Portland Section*<br />*Source: US Census- 2000, TriMet <br />*Source: US Census- 2000, <br />**TriMet- Measured Spring 2010 .<br />
  20. 20. 12<br />NW Portland Section*<br />*Source: US Census- 2000, TriMet <br />*Source: US Census- 2000, <br />**TriMet- Measured Spring 2010 .<br />
  21. 21. 13<br />Downtown Portland*<br />*Source: US Census- 2000, TriMet <br />*Source: US Census- 2000, <br />**TriMet- Measured Spring 2010 .<br />
  22. 22. Transit Tracker Text® Integrated Marketing Plan<br />PR Campaign to all news outlets<br />Advertising via the TriMet IVR<br />TriMet Website, Facebook and Twitter<br />TriMet will install call to action signage at over 7,200 bus and Max stops.<br />Email advertising to TriMet subscribers<br />Brochures (January 2011)<br />14<br />
  23. 23. 15<br />This is TriMet’s current home page promoting Transit Tracker Text®. The next slide explains the service.<br />
  24. 24. 16<br />
  25. 25. 17<br />Transit Tracker Text® Media Plan<br />
  26. 26. Key Facts<br /><ul><li>1.7 million times a month someone will call or text for the next real time bus arrival
  27. 27. Utilize new mobile technologies such as mobile web, streaming video, ringtones and images to increase your brand and image
  28. 28. Customized targeted campaigns to help accelerate your business
  29. 29. Drive traffic to both your website and mobile site
  30. 30. Target demographically, spot relevance and age
  31. 31. Increase your market share</li></ul>18<br />
  32. 32. Advertising Opportunities<br />Transit Tracker Text®<br />Brands and ads will be seen every time someone sends a text to TriMet to receive real time arrivals via a WAP and/or a Mobile Web link embedded in the text.<br />Your message delivered directly to your customer’s hand.<br />Your message will be read and be retrieved for future reference<br />A mobile web site and link will be provided by NiceMobi!<br />19<br />
  33. 33. Pricing Matrix<br />20<br />**Multi-month discounts available<br />* Source: TriMet management team. Total Riders are the total number of people getting onto and getting off the bus or Max in this segment <br />
  34. 34. 21<br />Become An Advertiser<br />Here are few general keys points:<br /><ul><li>Mobile Transit Tracker® is a TriMet branded product.
  35. 35. TriMet will be advertising the launch with multiple press releases .
  36. 36. TriMet’s home page at will also advertise the launch.
  37. 37. NiceMobi and TriMet have local TV station relationships that are embracing Mobile Transit Tracker® as a full station effort.</li></ul> <br />We will be limiting the total number of slots for the beta launch to 10. Each slot will include:<br /><ul><li>Rotating spots on Transit Tracker Text®
  38. 38. Static WAP landing page that can have any graphic(s) and information you require. You provide the artwork/creative.</li></ul>Duration: <br />Cost: <br />Segment(s): ________________________________<br />Company Name:_____________________________ <br />Approved by: _______________________________<br />Title: _______________________ Date:__________<br /><br />